Why Meta's head of Threads thinks it's great if users move to DMs and 'lurk' in the feed

Threads is expanding its messaging features by adding DMs and group chats for web users, extending the platform's functionality beyond its core feed. The move targets power users, who the company says often access the app from computers. The update is modestly positive as it improves product depth and engagement, but it is unlikely to be a near-term market-moving catalyst.

Analysis

Threads is expanding its messaging features by adding DMs and group chats for web users, extending the platform's functionality beyond its core feed. The move targets power users, who the company says often access the app from computers. The update is modestly positive as it improves product depth and engagement, but it is unlikely to be a near-term market-moving catalyst.