e.l.f. Beauty said it plans to cut prices on some products as consumers become more price-sensitive. A test price cut on its Halo Glow skin tint lifted sales by nearly 40%, suggesting pricing changes could support demand and volume.
e.l.f. Beauty said it plans to cut prices on some products as consumers become more price-sensitive. A test price cut on its Halo Glow skin tint lifted sales by nearly 40%, suggesting pricing changes could support demand and volume.
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mildly positive
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