FIS Sees $42 Billion Opportunity in Offers Consumers Never Receive

The article suggests cardholder loyalty will depend more on the timeliness and relevance of offers (before consumers choose payment methods) than on rewards program size. No specific company performance, policy change, or quantified market impact is provided.

Analysis

The article suggests cardholder loyalty will depend more on the timeliness and relevance of offers (before consumers choose payment methods) than on rewards program size. No specific company performance, policy change, or quantified market impact is provided.