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Market Impact: 0.12

Google Unveils New Controls For Search History And Personalization

Technology & InnovationProduct LaunchesCompany FundamentalsCybersecurity & Data Privacy

Alphabet is rolling out new Search settings designed to give users more control over saved activity and recommendations across services. The update is a modest product improvement focused on user controls and personalization, with limited near-term market impact.

Analysis

Alphabet is rolling out new Search settings designed to give users more control over saved activity and recommendations across services. The update is a modest product improvement focused on user controls and personalization, with limited near-term market impact.

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