Ferrari appointed Massimiliano Di Silvestre, head of BMW Italy, as chief marketing and commercial officer, replacing long-serving executive Enrico Galliera. The move is a management change rather than an operational or financial update, so the immediate market impact is likely limited. It may be relevant for Ferrari's brand and commercial strategy, but no numbers or guidance were provided.
Ferrari appointed Massimiliano Di Silvestre, head of BMW Italy, as chief marketing and commercial officer, replacing long-serving executive Enrico Galliera. The move is a management change rather than an operational or financial update, so the immediate market impact is likely limited. It may be relevant for Ferrari's brand and commercial strategy, but no numbers or guidance were provided.
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