
Hyundai unveiled the Boulder concept — an off-road-capable, body-on-frame SUV — at the New York International Auto Show, previewing the brand’s plan to produce U.S.-built body-on-frame trucks. The reveal signals Hyundai’s push into traditional truck/SUV segments and potential expansion of U.S. manufacturing, which may intensify competition in the North American truck market.
Hyundai unveiled the Boulder concept — an off-road-capable, body-on-frame SUV — at the New York International Auto Show, previewing the brand’s plan to produce U.S.-built body-on-frame trucks. The reveal signals Hyundai’s push into traditional truck/SUV segments and potential expansion of U.S. manufacturing, which may intensify competition in the North American truck market.
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