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Ferrari Q1 earnings preview: Middle East war, new Trump tariffs could hit outlook

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Corporate EarningsCorporate Guidance & OutlookCompany FundamentalsAutomotive & EVProduct LaunchesConsumer Demand & RetailGeopolitics & WarTax & Tariffs
Ferrari Q1 earnings preview: Middle East war, new Trump tariffs could hit outlook

Ferrari reported a Q1 earnings beat, with revenue of 1.85 billion euros versus 1.82 billion expected and diluted EPS of 2.33 euros versus 2.30 expected. EBITDA rose 4% to 722 million euros and margin reached 39.1%, while management reaffirmed 2026 guidance for about 7.5 billion euros of revenue and 2.93 billion euros of adjusted EBITDA. Deliveries fell slightly to 3,436 units, but mix and personalization strength offset lower volumes and geopolitical disruption in the Middle East.

Analysis

Ferrari’s print reinforces that the luxury-auto trade is being driven more by pricing power and allocation than by unit growth, which matters because the market still tends to underappreciate how insulated the brand is from regional macro shocks. The key second-order effect is that management is proving it can re-route deliveries across geographies, reducing the earnings beta to any single conflict zone; that should compress the perceived risk premium versus other premium cyclicals over the next 6-12 months. The bigger signal is margin durability into a model-transition year. If the company can sustain high-30s EBITDA margins while launching multiple new models plus its first EV, then the market may need to re-rate the 2026 guide as conservative rather than aspirational. That creates upside not just on the top line, but on mix and personalization attach rates, which can keep EBIT expanding even if volumes remain intentionally capped. The contrarian risk is that the market may be too focused on near-term earnings and too complacent on tariff headlines. A renewed EU tariff threat would likely hit sentiment before fundamentals, but the true P&L risk is not the tariff itself — it’s any disruption to export pricing discipline or supply chain localization costs over the next 2-4 quarters. Separate from geopolitics, the EV launch introduces execution risk: if the first electric model fails to sustain the brand halo, it could pressure the premium multiple even if the underlying business stays healthy.

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