Adobe Digital Insights' Vivek Pandya says AI is increasing online ecommerce traffic, with travel among the biggest beneficiaries of AI-driven visits. The discussion highlights how large language models are changing browsing behavior and why AI readability matters for being surfaced in AI-generated results. Overall the piece is constructive on AI's role in commerce but is commentary rather than a material market catalyst.
Adobe Digital Insights' Vivek Pandya says AI is increasing online ecommerce traffic, with travel among the biggest beneficiaries of AI-driven visits. The discussion highlights how large language models are changing browsing behavior and why AI readability matters for being surfaced in AI-generated results. Overall the piece is constructive on AI's role in commerce but is commentary rather than a material market catalyst.
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