Families still see college as a good investment — figuring out how to pay for it is the challenge

Roughly 82% of families with high school students considering college say they believe it will be worth the high cost, according to a new Sallie report. The data suggests resilient consumer willingness to fund higher education despite elevated tuition burdens. Market impact is limited, but the finding is modestly supportive for education finance demand and sentiment.

Analysis

Roughly 82% of families with high school students considering college say they believe it will be worth the high cost, according to a new Sallie report. The data suggests resilient consumer willingness to fund higher education despite elevated tuition burdens. Market impact is limited, but the finding is modestly supportive for education finance demand and sentiment.