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RBC picks these stocks as Europe retail faces stagflation risk

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RBC picks these stocks as Europe retail faces stagflation risk

RBC turned cautious on European retail as Iran conflict-related fuel, freight and food inflation threatens consumer spending and raises the odds of ECB and Bank of England rate hikes rather than cuts. It upgraded Next, Inditex and Sainsbury’s to outperform while downgrading Associated British Foods and WH Smith, and flagged 2026 UK household cashflow growth of just 0.5% versus 7.9% in 2025. The broker also highlighted meaningful cost pressures, including Next’s £15 million in additional conflict-related costs and 2027 inflation ranging from -2.1% at Currys to +4.7% at Marks & Spencer and Next.

Analysis

The first-order read is not simply “retail defensives win,” but a dispersion regime where cost shock + sticky rates punish low pricing power and reward names with mix, sourcing optionality, and the ability to pass through input inflation without volume collapse. That argues for a barbell: premium apparel and top grocers should hold up better than discretionary/value formats with weaker brand equity, but the bigger second-order effect is margin compression leaking into inventory decisions, promotions, and supplier terms over the next 2-3 quarters. Next looks relatively insulated because its domestic cash generation and customer mix make it one of the few UK consumer names that can absorb moderate freight/energy shocks without a guidance reset; the market is likely underestimating how much of its margin resilience comes from buying power rather than pure demand elasticity. The real risk is not the headline cost line, but a subtle deterioration in unit economics if management leans harder on promotions to defend share against discounters and online peers — that would show up first in gross margin, then in working capital, before earnings revisions. The contrarian point is that the market may be too quick to extrapolate “higher costs = lower retail multiples” without distinguishing between inflation that destroys demand versus inflation that accelerates competitive consolidation. If smaller players choke on freight, labor, and financing costs, sector leaders can actually emerge with better shelf space, vendor terms, and eventual M&A optionality. That makes the next 1-2 earnings cycles more important than the macro headline: if consumer volumes remain merely flat rather than collapsing, the winners can compound while the losers de-rate much faster than consensus expects.