If You'd Invested $10,000 in Nike a Decade Ago, Here's How Much You'd Have Today (And It's Not Pretty)

A $10,000 Nike stake from 10 years ago (with dividends reinvested) has grown to less than $10,000 today, while the same $10,000 invested in an S&P 500 index fund would have more than quadrupled. The article highlights significant relative underperformance versus broad-market equities, implying investors would have been better off holding diversified exposure rather than Nike.

Analysis

A $10,000 Nike stake from 10 years ago (with dividends reinvested) has grown to less than $10,000 today, while the same $10,000 invested in an S&P 500 index fund would have more than quadrupled. The article highlights significant relative underperformance versus broad-market equities, implying investors would have been better off holding diversified exposure rather than Nike.