Microsoft said it will test an advertising-supported streaming system for games people already own, while Amazon plans to bundle its Luna cloud streaming into Prime Video as part of Prime. The moves suggest incremental monetization and bundling upside for subscription streaming, but no financial impact (revenue/EPS/guidance) was provided.
Microsoft said it will test an advertising-supported streaming system for games people already own, while Amazon plans to bundle its Luna cloud streaming into Prime Video as part of Prime. The moves suggest incremental monetization and bundling upside for subscription streaming, but no financial impact (revenue/EPS/guidance) was provided.
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