A new Frankfurt School of Finance & Management study suggests ChatGPT is already a relevant channel for complex online purchase decisions, challenging the simple "Google killer" narrative. The piece is mainly a nuanced adoption update rather than a direct financial event, with limited near-term market impact. It supports broader AI and retail-discovery trends but does not provide company-specific financial figures or guidance.
A new Frankfurt School of Finance & Management study suggests ChatGPT is already a relevant channel for complex online purchase decisions, challenging the simple "Google killer" narrative. The piece is mainly a nuanced adoption update rather than a direct financial event, with limited near-term market impact. It supports broader AI and retail-discovery trends but does not provide company-specific financial figures or guidance.
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