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Sturgis Harley-Davidson Brings Record-Breaking Inventory of 1,200+ Rally-Ready Motorcycles to the 86th Sturgis Motorcycle Rally

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Sturgis Harley-Davidson Brings Record-Breaking Inventory of 1,200+ Rally-Ready Motorcycles to the 86th Sturgis Motorcycle Rally

Harley-Davidson announced a new “Rally Ready” pre-sale program, letting riders secure a motorcycle before traveling to the Black Hills, plus “America 250” custom bikes and new collector apparel. The release is primarily promotional with no disclosed financial figures, so near-term market impact is likely limited.

Analysis

Harley-Davidson announced a new “Rally Ready” pre-sale program, letting riders secure a motorcycle before traveling to the Black Hills, plus “America 250” custom bikes and new collector apparel. The release is primarily promotional with no disclosed financial figures, so near-term market impact is likely limited.

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