Why locally produced whisky is having its moment in Quebec

The SAQ removed American bottles from shelves last year, and Quebecers have since increased purchases of locally produced whisky, producing a notable spike in sales. The SAQ says the surge is also driven by a lack of competition in the market, benefiting local producers.

Analysis

The SAQ removed American bottles from shelves last year, and Quebecers have since increased purchases of locally produced whisky, producing a notable spike in sales. The SAQ says the surge is also driven by a lack of competition in the market, benefiting local producers.