Lancôme Global Brand President Vania Lacascade says longevity is emerging as the next major shift for the beauty industry, with brands increasingly tapping into the wellness boom. The comments point to evolving consumer demand and potential product innovation opportunities in beauty and personal care. The piece is largely directional and opinion-based, with limited immediate market impact.
Lancôme Global Brand President Vania Lacascade says longevity is emerging as the next major shift for the beauty industry, with brands increasingly tapping into the wellness boom. The comments point to evolving consumer demand and potential product innovation opportunities in beauty and personal care. The piece is largely directional and opinion-based, with limited immediate market impact.
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