Netflix plans to add a vertical video feed, use AI for recommendations

Netflix plans to launch a TikTok-like vertical video feed within its apps this month, adding a new product feature aimed at improving discovery and engagement. The company also said it intends to use AI broadly for content creation and recommendations, underscoring a more aggressive technology push. The update is directionally positive, but the article contains no financial figures or direct guidance change.

Analysis

Netflix plans to launch a TikTok-like vertical video feed within its apps this month, adding a new product feature aimed at improving discovery and engagement. The company also said it intends to use AI broadly for content creation and recommendations, underscoring a more aggressive technology push. The update is directionally positive, but the article contains no financial figures or direct guidance change.