Trump’s DOT Moves to Undo Obama-Era Airfare Marketing Rule

The US Transportation Department proposed rolling back a rule requiring airlines to display total ticket prices more prominently than itemized taxes and fees in advertising. The change could modestly alter airline marketing practices and consumer fee transparency, but is unlikely to materially move the broader market.

Analysis

The US Transportation Department proposed rolling back a rule requiring airlines to display total ticket prices more prominently than itemized taxes and fees in advertising. The change could modestly alter airline marketing practices and consumer fee transparency, but is unlikely to materially move the broader market.