AI and bots have officially taken over the internet, report finds

HUMAN Security's State of AI Traffic report finds bot (automated) traffic has eclipsed human users, with automated traffic growing 8x faster than human activity. This acceleration raises risks to ad measurement and fraud, likely increasing security and martech spending and disrupting platform engagement and monetization metrics.

Analysis

HUMAN Security's State of AI Traffic report finds bot (automated) traffic has eclipsed human users, with automated traffic growing 8x faster than human activity. This acceleration raises risks to ad measurement and fraud, likely increasing security and martech spending and disrupting platform engagement and monetization metrics.