Amazon is considering a potential change to how its Rufus AI shopping assistant is integrated, after keeping it largely separate from the main search bar since its 2024 launch. The article signals a product/UX evolution rather than a concrete launch or financial update, so the immediate market impact appears limited.
Amazon is considering a potential change to how its Rufus AI shopping assistant is integrated, after keeping it largely separate from the main search bar since its 2024 launch. The article signals a product/UX evolution rather than a concrete launch or financial update, so the immediate market impact appears limited.
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