Apple's $100 Billion Bet: Could Buying Back Stock Beat Building AI Data Centers

Apple authorized a fresh $100 billion share repurchase, reinforcing its capital return strategy even as peers are committing record sums to AI infrastructure. The article centers on Scott Galloway's defense of Apple’s allocation choices, contrasting buybacks with AI spending rather than reporting any new operating or earnings data. The piece is mostly commentary and is likely to have limited immediate market impact.

Analysis

Apple authorized a fresh $100 billion share repurchase, reinforcing its capital return strategy even as peers are committing record sums to AI infrastructure. The article centers on Scott Galloway's defense of Apple’s allocation choices, contrasting buybacks with AI spending rather than reporting any new operating or earnings data. The piece is mostly commentary and is likely to have limited immediate market impact.