
BYD, the world's largest electric vehicle maker, has reportedly slowed production and delayed capacity expansion at several China factories by reducing shifts and suspending new lines. This strategic adjustment, evidenced by significantly slower output growth in April and May and a 29% drop in average output from Q4 2024, is attributed to rising inventory levels—BYD dealers held 3.21 months of stock versus an industry average of 1.38 months—and sales failing to meet targets amidst China's intense EV price competition. The move signals a potential deceleration in BYD's previously robust growth and underscores the escalating profitability pressures within the broader Chinese automotive market.
BYD is scaling back its aggressive production and expansion strategy in China, a significant shift for the company that recently surpassed Tesla as the world's largest EV maker. The automaker has reportedly reduced output by at least a third at some facilities by cancelling night shifts and has delayed the addition of new production lines. This operational adjustment is a direct response to mounting inventory and sales targets being missed within China's hyper-competitive auto market. Data indicates a sharp deceleration in output growth, which slowed to just 0.2% year-on-year in May, while average output in April and May was 29% lower than in Q4 2024. The core issue is underscored by dealer inventory levels, which reached 3.21 months for BYD in May, more than double the industry average of 1.38 months. This inventory pressure, a consequence of the intense price wars that BYD itself has fueled, is straining the dealer network, leading to financial distress and calls from industry associations for more rational production targets. While the company's target of a near-30% sales increase to 5.5 million units this year now appears challenging, BYD is increasingly turning to overseas markets, where exports constituted around 20% of sales in the first five months of the year, to offset the weakening momentum in its domestic market.
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