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Omdia: South Korean Productions are Netflix's Most-Watched Content Outside the US

Media & EntertainmentConsumer Demand & RetailCompany Fundamentals

South Korean content generated 12.1 billion hours of viewing on Netflix worldwide between April 2025 and March 2026, making it the platform's most-watched content origin. The figure highlights continued global demand for Korean entertainment and supports a positive view on the durability of international streaming consumption. The item is informational rather than market-moving, with limited immediate impact on equities.

Analysis

South Korean content generated 12.1 billion hours of viewing on Netflix worldwide between April 2025 and March 2026, making it the platform's most-watched content origin. The figure highlights continued global demand for Korean entertainment and supports a positive view on the durability of international streaming consumption. The item is informational rather than market-moving, with limited immediate impact on equities.

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