Lenovo's Emily Ketchen shares how the brand is powering the FIFA World Cup, and the communities that surround it

Article content is largely biographical/industry context: IDG refers to Lenovo’s Intelligent Devices Group and ISO to the International Organization for Standardization. Ketchen is noted as being interviewed at the 2026 Cannes Lions, with no disclosed financial figures, guidance, or market-moving developments.

Analysis

Article content is largely biographical/industry context: IDG refers to Lenovo’s Intelligent Devices Group and ISO to the International Organization for Standardization. Ketchen is noted as being interviewed at the 2026 Cannes Lions, with no disclosed financial figures, guidance, or market-moving developments.