Steve Jobs gave Tim Cook advice that guided him as Apple CEO. Now it's Cook's turn to pay it forward.

Tim Cook shared a leadership lesson from Steve Jobs, saying Jobs told him to 'just do what's right,' and Cook is now passing advice to incoming Apple CEO John Ternus. The article is a brief governance/leadership note with no financial figures, operational updates, or strategic changes. Market impact is likely minimal.

Analysis

Tim Cook shared a leadership lesson from Steve Jobs, saying Jobs told him to 'just do what's right,' and Cook is now passing advice to incoming Apple CEO John Ternus. The article is a brief governance/leadership note with no financial figures, operational updates, or strategic changes. Market impact is likely minimal.