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JBS returns to Paraguay with $70 million investment, including plant purchase

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JBS returns to Paraguay with $70 million investment, including plant purchase

Brazilian meatpacker JBS announced a $70 million investment in Paraguay over the next two years, including the acquisition of the Pollos Amanecer chicken processing plant, marking its return to the country's market. This strategic move aims to expand the plant's capacity to 100,000 birds per day, bolstering domestic supply and establishing an export base, thereby enhancing JBS's competitiveness and diversification while potentially boosting Paraguay's presence in the global chicken market.

Analysis

JBS S.A. is strategically re-entering the Paraguayan market with a committed investment of $70 million over the next two years, following its 2017 divestment of cattle assets in the country. The core of this initiative is the acquisition of the Pollos Amanecer chicken brand and its processing plant, signaling a targeted expansion into the poultry sector within the region. The company's stated plan is to significantly enhance the plant's operational scale, aiming to increase processing capacity to 100,000 birds per day. This expansion is designed to serve a dual purpose: solidifying supply for the Paraguayan domestic market while establishing a new base for exports, thereby accelerating Paraguay's integration into the global chicken market. According to CEO Gilberto Tomazoni, this move leverages favorable local conditions for poultry farming and aligns with JBS's broader strategy of diversification and enhancing global competitiveness. The project is vertically integrated, encompassing the development of 139 poultry sheds, 28 genetic material farms, hatcheries, and a feed mill, and is projected to employ approximately 1,100 people at full capacity.

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