Trustpoint Xposure Releases Landmark AEO Research Report, Revealing the Exact Five Signals That Determine Whether AI Recommends a Brand and the Gap Data Across 200 Professional Audits

Research on New York’s professional services market finds 88% of audited brands are either absent or incorrectly cited in AI-generated answers, despite significant spending on traditional digital marketing. The result highlights a gap between marketing investment and AI visibility/citation accuracy. Overall, it’s a cautionary signal for firms relying on current marketing channels to drive AI discovery.

Analysis

Research on New York’s professional services market finds 88% of audited brands are either absent or incorrectly cited in AI-generated answers, despite significant spending on traditional digital marketing. The result highlights a gap between marketing investment and AI visibility/citation accuracy. Overall, it’s a cautionary signal for firms relying on current marketing channels to drive AI discovery.