Kids as young as 13 can now trade stocks without a parent's approval — but don't ask them ‘How much did you make today?'

Tech platforms are expanding retail access to trading, leading financial firms to target and onboard investors younger than driving age. Expect earlier customer acquisition and potential uplift to lifetime revenue, alongside heightened compliance and reputational risk around marketing and suitability for minors.

Analysis

Tech platforms are expanding retail access to trading, leading financial firms to target and onboard investors younger than driving age. Expect earlier customer acquisition and potential uplift to lifetime revenue, alongside heightened compliance and reputational risk around marketing and suitability for minors.