AI Adoption Continues to Rise, but 70% Say They Need More Training to Use It Effectively

Thryv’s survey shows AI adoption by U.S. small businesses has climbed to 66%, indicating accelerating uptake of AI tools. However, respondents report adopting AI faster than they can master it, suggesting execution/skills gaps. Net: supportive demand signals for AI solutions, but with near-term friction that could temper near-term ROI.

Analysis

Thryv’s survey shows AI adoption by U.S. small businesses has climbed to 66%, indicating accelerating uptake of AI tools. However, respondents report adopting AI faster than they can master it, suggesting execution/skills gaps. Net: supportive demand signals for AI solutions, but with near-term friction that could temper near-term ROI.