Ford Q2 Sales Down 10.3%

Ford reported Q2 total sales fell 10.3% to 549,200 vehicles, driven by model phase-outs and a 69% drop in daily rental sales. Management indicated that excluding model transitions and assuming flat rental volumes, Q2 sales would have increased, implying demand was partially masked by product timing and rental softness.

Analysis

Ford reported Q2 total sales fell 10.3% to 549,200 vehicles, driven by model phase-outs and a 69% drop in daily rental sales. Management indicated that excluding model transitions and assuming flat rental volumes, Q2 sales would have increased, implying demand was partially masked by product timing and rental softness.