Uber is buying Berlin startup Blacklane to bolster its ‘Elite' offering

Uber is acquiring Berlin-based Blacklane, a startup that provides on-demand black-car chauffeur services. The deal expands Uber's footprint in luxury and executive travel, enabling cross-sell to corporate accounts and higher-margin offerings and likely moving competition in premium mobility services among ride-hail platforms.

Analysis

Uber is acquiring Berlin-based Blacklane, a startup that provides on-demand black-car chauffeur services. The deal expands Uber's footprint in luxury and executive travel, enabling cross-sell to corporate accounts and higher-margin offerings and likely moving competition in premium mobility services among ride-hail platforms.