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2026 is World’s Largest Sports Year: Paul Caine

Travel & LeisureMedia & EntertainmentConsumer Demand & Retail

The 2026 FIFA World Cup is expected to be a monumental catalyst for sports-related travel and local spending, according to Paul Caine, president of On Location. He highlights broad economic ripple effects that should boost demand for travel, hospitality, and event services and benefit media and entertainment exposure in host markets.

Analysis

The 2026 FIFA World Cup is expected to be a monumental catalyst for sports-related travel and local spending, according to Paul Caine, president of On Location. He highlights broad economic ripple effects that should boost demand for travel, hospitality, and event services and benefit media and entertainment exposure in host markets.

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