15 years ago Fernando Fernandez, then a senior Unilever executive in Brazil, aggressively expanded the newly acquired TRESemmé brand, rapidly turning it into a major money-spinner in the Brazilian market. The move highlights successful local market scaling and M&A integration in hair care and beauty, underscoring effective management strategy in an emerging market.
15 years ago Fernando Fernandez, then a senior Unilever executive in Brazil, aggressively expanded the newly acquired TRESemmé brand, rapidly turning it into a major money-spinner in the Brazilian market. The move highlights successful local market scaling and M&A integration in hair care and beauty, underscoring effective management strategy in an emerging market.
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