FIFA warned U.S. media firms that English- and Spanish-language rights are likely to be bundled and sold together for the 2030 and 2034 tournaments, which it expects will increase the total price. The update is largely about expected auction structure rather than a confirmed financial change, implying modest, company-specific implications for bidding costs.
FIFA warned U.S. media firms that English- and Spanish-language rights are likely to be bundled and sold together for the 2030 and 2034 tournaments, which it expects will increase the total price. The update is largely about expected auction structure rather than a confirmed financial change, implying modest, company-specific implications for bidding costs.
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