WPP reported a 4.7% like-for-like revenue decline (less pass-through costs) for the first half of 2026, but said quarterly trends are improving. Management cited new-business momentum and progress on its Elevate28 restructuring plan, suggesting a gradual turnaround despite the top-line drop.
WPP reported a 4.7% like-for-like revenue decline (less pass-through costs) for the first half of 2026, but said quarterly trends are improving. Management cited new-business momentum and progress on its Elevate28 restructuring plan, suggesting a gradual turnaround despite the top-line drop.
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mildly negative
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