Sony to hike PlayStation 5 prices again as memory chip costs surge

Sony is raising global PlayStation 5 prices, including a $100 increase in the U.S., marking its second hike in under a year as memory chip and other component costs rise. The move protects margins amid input-cost inflation but risks dampening demand for a premium consumer hardware product.

Analysis

Sony is raising global PlayStation 5 prices, including a $100 increase in the U.S., marking its second hike in under a year as memory chip and other component costs rise. The move protects margins amid input-cost inflation but risks dampening demand for a premium consumer hardware product.