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Gold At $4,500 And The Buyer Nobody Talks About

Geopolitics & WarMonetary PolicyCredit & Bond MarketsCurrency & FXInflationMarket Technicals & FlowsCommodities & Raw Materials
Gold At $4,500 And The Buyer Nobody Talks About

Gold averaged $4,506/oz in Q2, +37% YoY but -8% QoQ, while central banks bought 289 tonnes (+62% YoY) during the pullback. The retail/jewellery bid deteriorated—jewellery demand fell to 278 tonnes (lowest since the pandemic) and gold ETFs saw outflows of 45 tonnes—indicating official demand is now the key price-setter. The article argues the traditional real-yield relationship has broken, supporting a smaller (5%-10%) strategic allocation hedging monetary/geopolitical regime risk, with gradual entries due to risk of violent corrections.

Analysis

Gold’s marginal price setter has shifted from Western real-money flows to official reserve managers, which changes the tape from cyclical to strategic. That matters because central-bank buying is effectively a long-duration call on de-dollarization and sanctions risk; it should put a floor under downside over 6-18 months even if ETF flows stay weak. The flip side is that jewelry and retail demand are now more of a ceiling than a floor, so upside can still overextend and then mean-revert sharply when momentum buyers exhaust.

The cleanest winners are bullion-linked exposures and, secondarily, royalty/streaming names with lower operating leverage than miners. Miners can outperform on the next leg up, but they also inherit the usual second-order risks: higher sustaining capex, labor and energy inflation, and potential windfall taxes if bullion stays elevated. In a regime where the buyer is not return-sensitive, the more durable edge is owning the metal rather than chasing high-beta producers after a run.

The key falsifier is a re-tightening of the old macro link: materially higher real yields, a stronger dollar, or evidence that official-sector purchases are slowing. Near term, ETF inflows can create violent upside if they rejoin the trend, but the base case is a slow grind rather than a straight line. The market is underpricing how long reserve diversification can persist; it is overpricing the idea that any single macro variable will quickly re-anchor gold.

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