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'The Mandalorian and Grogu' is Disney's lowest-ever Star Wars film opening

Media & EntertainmentCompany FundamentalsProduct Launches

Walt Disney’s "Star Wars: The Mandalorian and Grogu" generated an estimated $82 million in domestic ticket sales in its first three days, marking the lowest opening haul ever for a Disney-released Star Wars film. The result suggests weaker-than-hoped audience demand for the franchise’s latest theatrical release. The news is notable for Disney but is unlikely to have a broad market impact.

Analysis

Walt Disney’s "Star Wars: The Mandalorian and Grogu" generated an estimated $82 million in domestic ticket sales in its first three days, marking the lowest opening haul ever for a Disney-released Star Wars film. The result suggests weaker-than-hoped audience demand for the franchise’s latest theatrical release. The news is notable for Disney but is unlikely to have a broad market impact.

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