The ASUS ProArt A16 laptop gets you the latest from AMD and a giant screen

ASUS announced updates to its ProArt and Chromebook laptop lines at Computex 2025, featuring new designs and internal upgrades. The ProArt A16, starting at $2,500, boasts an AMD Ryzen AI 9 HX processor, NVIDIA GeForce RTX 5070 GPU, and a 16-inch 4K OLED display, qualifying it as a Copilot+ PC with local generative AI capabilities. New Chromebook models, including Plus versions supporting Google's AI tools, will also be available, with the Chromebook CX34 starting at $400 and the ProArt A16 and other Chromebooks launching in Q2 2025.

Analysis

ASUS has announced an update to its ProArt and Chromebook laptop lines for Computex 2025, integrating advanced AI capabilities and premium components. The flagship ProArt A16, priced from $2,500 and available in Q2 2025, will feature an AMD Ryzen AI 9 HX processor and an NVIDIA GeForce RTX 5070 Laptop GPU, qualifying it as a Copilot+ PC with local generative AI applications like StoryCube and MuseTree, all within a slim design boasting a 16-inch 4K OLED display. This positions ASUS in the high-end creator and AI-powered PC market. Simultaneously, ASUS is refreshing its Chromebook lineup, with models like the Chromebook Plus CX34 (starting at $400, available now) incorporating up to an Intel Core i5 processor and supporting Google's Gemini AI tools locally. Other models, the Chromebook CX14 (from $279) and CX15 (from $220), will also offer Plus versions with AI capabilities, with most new Chromebooks slated for Q2 2025. These product launches highlight a strategic push by ASUS to embed AI across different price points, leveraging partnerships with AMD, NVIDIA, Intel, and Google, indicating a broader industry trend towards AI integration in personal computing devices. The distribution strategy involves major retailers such as Best Buy, Walmart, Costco, and Amazon, ensuring wide market availability for these new AI-focused laptops.