Switch 2 Leads US Console Sales Slump in Worst July Since Covid

Nintendo’s Switch 2 sales in the US in July were less than half of the prior year’s same-month level, per Circana. This weaker-than-expected performance contributed to an industrywide hardware decline, signaling softer consumer demand for new console cycle products.

Analysis

Nintendo’s Switch 2 sales in the US in July were less than half of the prior year’s same-month level, per Circana. This weaker-than-expected performance contributed to an industrywide hardware decline, signaling softer consumer demand for new console cycle products.