A new dating app, Sonder, has a deliberately annoying sign-up process (and it’s working)

Sonder has introduced completely unstructured user profiles designed as mood-board or digital-collage style pages. The approach positions the product more like MySpace than LinkedIn, likely increasing creative engagement but leaving implications for professional utility and monetization unclear.

Analysis

Sonder has introduced completely unstructured user profiles designed as mood-board or digital-collage style pages. The approach positions the product more like MySpace than LinkedIn, likely increasing creative engagement but leaving implications for professional utility and monetization unclear.