The Real Reason Netflix Just Raised Prices. It's Not What You Might Think.

Netflix raised prices across its subscription tiers in a routine cadence. Management appears focused on scaling the ad-supported tier, which the article says is growing rapidly, implying stronger monetization via advertising even as subscription prices rise.

Analysis

Netflix raised prices across its subscription tiers in a routine cadence. Management appears focused on scaling the ad-supported tier, which the article says is growing rapidly, implying stronger monetization via advertising even as subscription prices rise.