Q1 2026 Chipotle Mexican Grill Inc Earnings Call
Rachel Smith: Good day, welcome to the Chipotle Mexican Grill Q1 2026 Results Conference Call. I would now like to turn the conference over to Cindy Olsen, Head of Investor Relations and Strategy. Please go ahead.
Rachel Smith: Good day, welcome to the Chipotle Mexican Grill Q1 2026 Results Conference Call. I would now like to turn the conference over to Cindy Olsen, Head of Investor Relations and Strategy. Please go ahead.
Rachel Smith: Good day, welcome to the Chipotle Mexican Grill Q1 2026 Results Conference Call. I would now like to turn the conference over to Cindy Olsen, Head of Investor Relations and Strategy. Please go ahead.
Operator: Good day, welcome to the Chipotle Mexican Grill Q1 2026 Results Conference Call. I would now like to turn the conference over to Cindy Olsen, Head of Investor Relations and Strategy. Please go ahead.
Speaker #2: After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star, then one, on a touchtone phone.
Speaker #2: To withdraw your question, please press star, then two. Please note this event is being recorded. I would now like to turn the conference over to Cindy Olsen.
Speaker #2: Head of Investor Relations and Strategy. Please go ahead. Hello, everyone, and welcome to our first quarter earnings call. By now, you should have access to our earnings press release.
Cindy Olsen: Hello, everyone, welcome to our Q1 earnings call. By now, you should have access to our earnings press release. If not, it may be found on our investor relations website at ir.chipotle.com. Additionally, supplemental investor information is available on our site as a reference for today's call. I will begin by reminding you that certain statements and projections made in this presentation about our future business and financial results constitute forward-looking statements. These statements are based on management's current business and market expectations, our actual results could differ materially from those projected in the forward-looking statements. Please see the risk factors contained in our annual report on Form 10-K and in our Form 10-Q for a discussion of risks that may cause our actual results to vary from these forward-looking statements. Our discussion today will include non-GAAP financial measures.
Cindy Olsen: Hello, everyone, welcome to our Q1 earnings call. By now, you should have access to our earnings press release. If not, it may be found on our investor relations website at ir.chipotle.com. Additionally, supplemental investor information is available on our site as a reference for today's call. I will begin by reminding you that certain statements and projections made in this presentation about our future business and financial results constitute forward-looking statements. These statements are based on management's current business and market expectations, our actual results could differ materially from those projected in the forward-looking statements. Please see the risk factors contained in our annual report on Form 10-K and in our Form 10-Q for a discussion of risks that may cause our actual results to vary from these forward-looking statements. Our discussion today will include non-GAAP financial measures.
Cindy Olsen: Hello, everyone, welcome to our Q1 earnings call. By now, you should have access to our earnings press release. If not, it may be found on our investor relations website at ir.chipotle.com. Additionally, supplemental investor information is available on our site as a reference for today's call. I will begin by reminding you that certain statements and projections made in this presentation about our future business and financial results constitute forward-looking statements. These statements are based on management's current business and market expectations, our actual results could differ materially from those projected in the forward-looking statements. Please see the risk factors contained in our annual report on Form 10-K and in our Form 10-Q for a discussion of risks that may cause our actual results to vary from these forward-looking statements. Our discussion today will include non-GAAP financial measures.
Cindy Olsen: Hello, everyone, welcome to our Q1 earnings call. By now, you should have access to our earnings press release. If not, it may be found on our investor relations website at ir.chipotle.com. Additionally, supplemental investor information is available on our site as a reference for today's call. I will begin by reminding you that certain statements and projections made in this presentation about our future business and financial results constitute forward-looking statements. These statements are based on management's current business and market expectations, our actual results could differ materially from those projected in the forward-looking statements. Please see the risk factors contained in our annual report on Form 10-K and in our Form 10-Q for a discussion of risks that may cause our actual results to vary from these forward-looking statements. Our discussion today will include non-GAAP financial measures.
Speaker #2: If not, it may be found on our Investor Relations website at ir.chipotle.com. Additionally, supplemental investor information is available on our site as a reference for today's call.
Speaker #2: I will begin by reminding you that certain statements and projections made in this presentation about our future business and financial results constitute forward-looking statements.
Speaker #2: These statements are based on management's current business and market expectations, and our actual results could differ materially from those projected in the forward-looking statements.
Speaker #2: Please see the risk factors contained in our annual report on Form 10-K and in our Form 10-Qs for a discussion of risks that may cause our actual results to vary from these forward-looking statements.
Speaker #2: Our discussion today will include non-GAAP financial measures. A reconciliation to GAAP measures can be found via the link included on the presentation page within the Investor Relations section of our website.
Cindy Olsen: A reconciliation to GAAP measures can be found via the link included on the presentation page within the investor relations section of our website. We will start today's call with prepared remarks from Scott Boatwright, Chief Executive Officer, and Adam Rymer, Chief Financial Officer, after which we will take your questions. Our entire executive leadership team is available during the Q&A session. With that, I will turn the call over to Scott.
Cindy Olsen: A reconciliation to GAAP measures can be found via the link included on the presentation page within the investor relations section of our website. We will start today's call with prepared remarks from Scott Boatwright, Chief Executive Officer, and Adam Rymer, Chief Financial Officer, after which we will take your questions. Our entire executive leadership team is available during the Q&A session. With that, I will turn the call over to Scott.
Cindy Olsen: A reconciliation to GAAP measures can be found via the link included on the presentation page within the investor relations section of our website. We will start today's call with prepared remarks from Scott Boatwright, Chief Executive Officer, and Adam Rymer, Chief Financial Officer, after which we will take your questions. Our entire executive leadership team is available during the Q&A session. With that, I will turn the call over to Scott.
Cindy Olsen: A reconciliation to GAAP measures can be found via the link included on the presentation page within the investor relations section of our website. We will start today's call with prepared remarks from Scott Boatwright, Chief Executive Officer, and Adam Rymer, Chief Financial Officer, after which we will take your questions. Our entire executive leadership team is available during the Q&A session. With that, I will turn the call over to Scott.
Speaker #2: We will start today's call with prepared remarks from Scott Boatwright, Chief Executive Officer, and Adam Rymer, Chief Financial Officer. After which, we will take your questions.
Speaker #2: Our entire executive leadership team is available during the Q&A session. And with that, I will turn the call over to Scott.
Speaker #3: Thank you, Cindy, and good afternoon, everyone. Before we share our first quarter results, I want to begin by recognizing the extraordinary people who bring our purpose to life every day in our restaurants.
Scott Boatwright: Thank you, Cindy, good afternoon, everyone. Before we share our Q1 results, I want to begin by recognizing the extraordinary people who bring our purpose to life every day in our restaurants. Last month, we held our All Managers Conference, bringing together nearly 5,000 restaurant and support center leaders. The energy was incredible as we celebrated their achievements, reinforced our commitment to developing world-class people leaders, and sharpened our focus on delivering exceptional food and hospitality. I have seen that same energy in my recent visits with restaurants that are clean, well-staffed, and run by friendly crew members who execute at a high level with culinary that is outstanding. This is the standard our guests expect, it is exactly what we intend to deliver every day across Chipotle.
Scott Boatwright: Thank you, Cindy, good afternoon, everyone. Before we share our Q1 results, I want to begin by recognizing the extraordinary people who bring our purpose to life every day in our restaurants. Last month, we held our All Managers Conference, bringing together nearly 5,000 restaurant and support center leaders. The energy was incredible as we celebrated their achievements, reinforced our commitment to developing world-class people leaders, and sharpened our focus on delivering exceptional food and hospitality. I have seen that same energy in my recent visits with restaurants that are clean, well-staffed, and run by friendly crew members who execute at a high level with culinary that is outstanding. This is the standard our guests expect, it is exactly what we intend to deliver every day across Chipotle.
Scott Boatwright: Thank you, Cindy, good afternoon, everyone. Before we share our Q1 results, I want to begin by recognizing the extraordinary people who bring our purpose to life every day in our restaurants. Last month, we held our All Managers Conference, bringing together nearly 5,000 restaurant and support center leaders. The energy was incredible as we celebrated their achievements, reinforced our commitment to developing world-class people leaders, and sharpened our focus on delivering exceptional food and hospitality. I have seen that same energy in my recent visits with restaurants that are clean, well-staffed, and run by friendly crew members who execute at a high level with culinary that is outstanding. This is the standard our guests expect, it is exactly what we intend to deliver every day across Chipotle.
Scott Boatwright: Thank you, Cindy, good afternoon, everyone. Before we share our Q1 results, I want to begin by recognizing the extraordinary people who bring our purpose to life every day in our restaurants. Last month, we held our All Managers Conference, bringing together nearly 5,000 restaurant and support center leaders. The energy was incredible as we celebrated their achievements, reinforced our commitment to developing world-class people leaders, and sharpened our focus on delivering exceptional food and hospitality. I have seen that same energy in my recent visits with restaurants that are clean, well-staffed, and run by friendly crew members who execute at a high level with culinary that is outstanding. This is the standard our guests expect, it is exactly what we intend to deliver every day across Chipotle.
Speaker #3: Last month, we held our All Managers Conference, bringing together nearly 5,000 restaurant and support center leaders. The energy was incredible as we celebrated their achievements, reinforced our commitment to developing world-class people leaders, and sharpened our focus on delivering exceptional food and hospitality.
Speaker #3: I have seen that same energy in my recent visits, with restaurants that are clean, well-staffed, and run by friendly crew members who execute at a high level with culinary that is outstanding.
Speaker #3: This is the standard our guests expect, and it is exactly what we intend to deliver every day across Chipotle. More importantly, it gives me confidence that the work we are doing is taking hold where it matters most, which is in our restaurants.
Scott Boatwright: More importantly, it gives me confidence that the work we are doing is taking hold where it matters most, which is in our restaurants. Now turning to our results. Our Q1 performance exceeded expectations, and we are encouraged by the early momentum we are seeing in our Recipe for Growth strategy that is gaining traction and positioning Chipotle to win in any environment. For Q1, we delivered revenue growth of 7.4% to $3.1 billion, including positive comparable sales and a return to positive transaction growth. In addition to improvements to in-restaurant execution, this performance was supported by the High Protein Menu, the return of Chicken al Pastor, and the launch of Cilantro Lime Sauce, all of which helped drive incremental transactions.
Scott Boatwright: More importantly, it gives me confidence that the work we are doing is taking hold where it matters most, which is in our restaurants. Now turning to our results. Our Q1 performance exceeded expectations, and we are encouraged by the early momentum we are seeing in our Recipe for Growth strategy that is gaining traction and positioning Chipotle to win in any environment. For Q1, we delivered revenue growth of 7.4% to $3.1 billion, including positive comparable sales and a return to positive transaction growth. In addition to improvements to in-restaurant execution, this performance was supported by the High Protein Menu, the return of Chicken al Pastor, and the launch of Cilantro Lime Sauce, all of which helped drive incremental transactions.
Scott Boatwright: More importantly, it gives me confidence that the work we are doing is taking hold where it matters most, which is in our restaurants. Now turning to our results. Our Q1 performance exceeded expectations, and we are encouraged by the early momentum we are seeing in our Recipe for Growth strategy that is gaining traction and positioning Chipotle to win in any environment. For Q1, we delivered revenue growth of 7.4% to $3.1 billion, including positive comparable sales and a return to positive transaction growth. In addition to improvements to in-restaurant execution, this performance was supported by the High Protein Menu, the return of Chicken al Pastor, and the launch of Cilantro Lime Sauce, all of which helped drive incremental transactions.
Scott Boatwright: More importantly, it gives me confidence that the work we are doing is taking hold where it matters most, which is in our restaurants. Now turning to our results. Our Q1 performance exceeded expectations, and we are encouraged by the early momentum we are seeing in our Recipe for Growth strategy that is gaining traction and positioning Chipotle to win in any environment. For Q1, we delivered revenue growth of 7.4% to $3.1 billion, including positive comparable sales and a return to positive transaction growth. In addition to improvements to in-restaurant execution, this performance was supported by the High Protein Menu, the return of Chicken al Pastor, and the launch of Cilantro Lime Sauce, all of which helped drive incremental transactions.
Speaker #3: Now, turning to our results. Our first quarter performance exceeded expectations, and we are encouraged by the early momentum we are seeing in our Recipe for Growth strategy that is gaining traction and positioning Chipotle to win in any environment.
Speaker #3: For the first quarter, we delivered revenue growth of 7.4% to 3.1 billion dollars. Including positive comparable sales and a return to positive transaction growth.
Speaker #3: In addition to improvements to in-restaurant execution, this performance was supported by the high protein line, the return of chicken al pastor, and the launch of cilantro lime sauce.
Speaker #3: All of which helped drive incremental transactions. We also continue to invest in value for our guests by pricing below inflation. Because we believe reinforcing our value proposition is the right thing to do in this environment.
Scott Boatwright: We also continue to invest in value for our guests by pricing below inflation because we believe reinforcing our value proposition is the right thing to do in this environment. Adam will take you through the financial details, but overall, we are encouraged by the momentum we are seeing, which has continued into April. Our Recipe for Growth strategy is built around what differentiates Chipotle and where we see the clearest path to stronger restaurant performance and long-term growth. As a reminder, the five pillars of our strategy include. Protecting and strengthening the core by driving operational and culinary excellence to deliver exceptional value for our guests. Modernizing our business model with industry-leading technology, including leveraging AI and relaunching our rewards program to elevate the experience for our guests and our teams. Evolving the brand messaging and accelerating menu innovation and new occasions that drive demand in our restaurants.
Scott Boatwright: We also continue to invest in value for our guests by pricing below inflation because we believe reinforcing our value proposition is the right thing to do in this environment. Adam will take you through the financial details, but overall, we are encouraged by the momentum we are seeing, which has continued into April. Our Recipe for Growth strategy is built around what differentiates Chipotle and where we see the clearest path to stronger restaurant performance and long-term growth. As a reminder, the five pillars of our strategy include. Protecting and strengthening the core by driving operational and culinary excellence to deliver exceptional value for our guests. Modernizing our business model with industry-leading technology, including leveraging AI and relaunching our rewards program to elevate the experience for our guests and our teams. Evolving the brand messaging and accelerating menu innovation and new occasions that drive demand in our restaurants.
Scott Boatwright: We also continue to invest in value for our guests by pricing below inflation because we believe reinforcing our value proposition is the right thing to do in this environment. Adam will take you through the financial details, but overall, we are encouraged by the momentum we are seeing, which has continued into April. Our Recipe for Growth strategy is built around what differentiates Chipotle and where we see the clearest path to stronger restaurant performance and long-term growth. As a reminder, the five pillars of our strategy include. Protecting and strengthening the core by driving operational and culinary excellence to deliver exceptional value for our guests. Modernizing our business model with industry-leading technology, including leveraging AI and relaunching our rewards program to elevate the experience for our guests and our teams. Evolving the brand messaging and accelerating menu innovation and new occasions that drive demand in our restaurants.
Scott Boatwright: We also continue to invest in value for our guests by pricing below inflation because we believe reinforcing our value proposition is the right thing to do in this environment. Adam will take you through the financial details, but overall, we are encouraged by the momentum we are seeing, which has continued into April. Our Recipe for Growth strategy is built around what differentiates Chipotle and where we see the clearest path to stronger restaurant performance and long-term growth. As a reminder, the five pillars of our strategy include. Protecting and strengthening the core by driving operational and culinary excellence to deliver exceptional value for our guests. Modernizing our business model with industry-leading technology, including leveraging AI and relaunching our rewards program to elevate the experience for our guests and our teams. Evolving the brand messaging and accelerating menu innovation and new occasions that drive demand in our restaurants.
Speaker #3: Adam will take you through the financial details, but overall, we are encouraged by the momentum we are seeing, which has continued into April. Our recipe for growth strategy is built around what differentiates Chipotle and where we see the clearest path to stronger restaurant performance and long-term growth.
Speaker #3: As a reminder, the five pillars of our strategy include: protecting and strengthening the core to deliver exceptional value for our guests; modernizing our business model with industry-leading technology, including leveraging AI and relaunching our rewards program to elevate the experience for our guests and our teams; evolving the brand messaging and accelerating menu innovation and new occasions that drive demand in our restaurants; cultivating the best talent in the industry, energized and focused on speed and agility; and expanding our global reach by scaling with intention to improve company-owned and partner-operated markets.
Scott Boatwright: Cultivating the best talent in the industry, energized and focused on speed and agility. Expanding our global reach by scaling with intention through proven company-owned and partner-operated markets, as well as strategic new regions. Starting with protecting and strengthening the core. We continue to roll out our high-efficiency equipment package, including the dual-sided plancha, three-pan rice cooker, and high-capacity fryer. For crews who are often in as early as 6:00 AM to prepare fresh food every day, these tools are a game-changer. They help teams complete prep on time and be fully deployed for peak, while also improving the consistency and quality of our culinary and creating more capacity to meet higher levels of demand. The equipment is now in over 600 restaurants, an increase of 250 versus the prior quarter, and we are on track to reach 2,000 by year-end.
Scott Boatwright: Cultivating the best talent in the industry, energized and focused on speed and agility. Expanding our global reach by scaling with intention through proven company-owned and partner-operated markets, as well as strategic new regions. Starting with protecting and strengthening the core. We continue to roll out our high-efficiency equipment package, including the dual-sided plancha, three-pan rice cooker, and high-capacity fryer. For crews who are often in as early as 6:00 AM to prepare fresh food every day, these tools are a game-changer. They help teams complete prep on time and be fully deployed for peak, while also improving the consistency and quality of our culinary and creating more capacity to meet higher levels of demand. The equipment is now in over 600 restaurants, an increase of 250 versus the prior quarter, and we are on track to reach 2,000 by year-end.
Scott Boatwright: Cultivating the best talent in the industry, energized and focused on speed and agility. Expanding our global reach by scaling with intention through proven company-owned and partner-operated markets, as well as strategic new regions. Starting with protecting and strengthening the core. We continue to roll out our high-efficiency equipment package, including the dual-sided plancha, three-pan rice cooker, and high-capacity fryer. For crews who are often in as early as 6:00 AM to prepare fresh food every day, these tools are a game-changer. They help teams complete prep on time and be fully deployed for peak, while also improving the consistency and quality of our culinary and creating more capacity to meet higher levels of demand. The equipment is now in over 600 restaurants, an increase of 250 versus the prior quarter, and we are on track to reach 2,000 by year-end.
Scott Boatwright: Cultivating the best talent in the industry, energized and focused on speed and agility. Expanding our global reach by scaling with intention through proven company-owned and partner-operated markets, as well as strategic new regions. Starting with protecting and strengthening the core. We continue to roll out our high-efficiency equipment package, including the dual-sided plancha, three-pan rice cooker, and high-capacity fryer. For crews who are often in as early as 6:00 AM to prepare fresh food every day, these tools are a game-changer. They help teams complete prep on time and be fully deployed for peak, while also improving the consistency and quality of our culinary and creating more capacity to meet higher levels of demand. The equipment is now in over 600 restaurants, an increase of 250 versus the prior quarter, and we are on track to reach 2,000 by year-end.
Speaker #3: As well as strategic new regions. Starting with protecting and strengthening the core, we continue to roll out our high-efficiency equipment package, including the dual-sided plancha, three-pan rice cooker, and high-capacity fryer.
Speaker #3: For crews, who are often in as early as 6:00 AM to prepare fresh food every day, these tools are a game changer. They help teams complete, prep on time, and be fully deployed for peak.
Speaker #3: While also improving the consistency and quality of our culinary, and creating more capacity to meet higher levels of demand. The equipment is now in over 600 restaurants, an increase of 250 versus the prior quarter.
Speaker #3: And we are on track to reach 2,000 by year-end. For now, we are reinvesting the time savings from the equipment back into our restaurants to strengthen throughput and hospitality.
Scott Boatwright: For now, we are reinvesting the time savings from the equipment back into our restaurants to strengthen throughput and hospitality. In markets where it has been rolled out, we continue to see benefits translate into hundreds of basis points of improvement in comp sales. Hospitality was a central theme at this year's All Managers Conference because we know today's guests are more discerning than ever, and we need to be just as focused on how we make people feel as we are on the food that we serve. At Chipotle, this means extraordinary food, a clean restaurant, fast and accurate service, and friendly teams that make every guest feel welcome. As part of this initiative, we are testing a new mystery shopper program to provide an independent view of our operations and validate our efforts.
Scott Boatwright: For now, we are reinvesting the time savings from the equipment back into our restaurants to strengthen throughput and hospitality. In markets where it has been rolled out, we continue to see benefits translate into hundreds of basis points of improvement in comp sales. Hospitality was a central theme at this year's All Managers Conference because we know today's guests are more discerning than ever, and we need to be just as focused on how we make people feel as we are on the food that we serve. At Chipotle, this means extraordinary food, a clean restaurant, fast and accurate service, and friendly teams that make every guest feel welcome. As part of this initiative, we are testing a new mystery shopper program to provide an independent view of our operations and validate our efforts.
Scott Boatwright: For now, we are reinvesting the time savings from the equipment back into our restaurants to strengthen throughput and hospitality. In markets where it has been rolled out, we continue to see benefits translate into hundreds of basis points of improvement in comp sales. Hospitality was a central theme at this year's All Managers Conference because we know today's guests are more discerning than ever, and we need to be just as focused on how we make people feel as we are on the food that we serve. At Chipotle, this means extraordinary food, a clean restaurant, fast and accurate service, and friendly teams that make every guest feel welcome. As part of this initiative, we are testing a new mystery shopper program to provide an independent view of our operations and validate our efforts.
Scott Boatwright: For now, we are reinvesting the time savings from the equipment back into our restaurants to strengthen throughput and hospitality. In markets where it has been rolled out, we continue to see benefits translate into hundreds of basis points of improvement in comp sales. Hospitality was a central theme at this year's All Managers Conference because we know today's guests are more discerning than ever, and we need to be just as focused on how we make people feel as we are on the food that we serve. At Chipotle, this means extraordinary food, a clean restaurant, fast and accurate service, and friendly teams that make every guest feel welcome. As part of this initiative, we are testing a new mystery shopper program to provide an independent view of our operations and validate our efforts.
Speaker #3: And in markets where it has been rolled out, we continue to see benefits translate into hundreds of basis points of improvement in comp sales. Hospitality was a central theme at this year's All Manager Conference.
Speaker #3: Because we know today's guests are more discerning than ever, and we need to be just as focused on how we make people feel as we are on the food that we serve.
Speaker #3: At Chipotle, this means extraordinary food, a clean restaurant, fast and accurate service, and friendly teams that make every guest feel welcome. As part of this initiative, we are testing a new mystery shopper program to provide an independent view of our operations and validate our efforts.
Speaker #3: At our All Managers Conference, we brought our focus on hospitality to life through an on-stage competition that recreated the in-restaurant experience using real make lines, real food, and guests moving down the line.
Scott Boatwright: At our All Managers Conference, we brought our focus on hospitality to life through an on-stage competition that recreated the in-restaurant experience using real make lines, real food, and guests moving down the line. Each region competed on throughput, accuracy, and hospitality, and throughout the competition, we highlighted best practices our leaders could take back to their restaurants. This powerful visual of what great looks like supports GM learning in the most meaningful way. I want to congratulate our Mid-Atlantic region, which won the challenge. More importantly, the energy in the arena was electric and reinforced that our teams came out of AMC energized, ready to execute, and committed to providing great hospitality. Turning to our second pillar, we are moving with speed to leverage technology and innovation to improve the experience for both teams and guests. Here are a few examples.
Scott Boatwright: At our All Managers Conference, we brought our focus on hospitality to life through an on-stage competition that recreated the in-restaurant experience using real make lines, real food, and guests moving down the line. Each region competed on throughput, accuracy, and hospitality, and throughout the competition, we highlighted best practices our leaders could take back to their restaurants. This powerful visual of what great looks like supports GM learning in the most meaningful way. I want to congratulate our Mid-Atlantic region, which won the challenge. More importantly, the energy in the arena was electric and reinforced that our teams came out of AMC energized, ready to execute, and committed to providing great hospitality. Turning to our second pillar, we are moving with speed to leverage technology and innovation to improve the experience for both teams and guests. Here are a few examples.
Scott Boatwright: At our All Managers Conference, we brought our focus on hospitality to life through an on-stage competition that recreated the in-restaurant experience using real make lines, real food, and guests moving down the line. Each region competed on throughput, accuracy, and hospitality, and throughout the competition, we highlighted best practices our leaders could take back to their restaurants. This powerful visual of what great looks like supports GM learning in the most meaningful way. I want to congratulate our Mid-Atlantic region, which won the challenge. More importantly, the energy in the arena was electric and reinforced that our teams came out of AMC energized, ready to execute, and committed to providing great hospitality. Turning to our second pillar, we are moving with speed to leverage technology and innovation to improve the experience for both teams and guests. Here are a few examples.
Scott Boatwright: At our All Managers Conference, we brought our focus on hospitality to life through an on-stage competition that recreated the in-restaurant experience using real make lines, real food, and guests moving down the line. Each region competed on throughput, accuracy, and hospitality, and throughout the competition, we highlighted best practices our leaders could take back to their restaurants. This powerful visual of what great looks like supports GM learning in the most meaningful way. I want to congratulate our Mid-Atlantic region, which won the challenge. More importantly, the energy in the arena was electric and reinforced that our teams came out of AMC energized, ready to execute, and committed to providing great hospitality. Turning to our second pillar, we are moving with speed to leverage technology and innovation to improve the experience for both teams and guests. Here are a few examples.
Speaker #3: Each region competed on throughput, accuracy, and hospitality, and throughout the competition, we highlighted best practices our leaders could take back to their restaurants. This powerful visual of what great looks like supports GM learning in the most meaningful way.
Speaker #3: I want to congratulate our mid-Atlantic region, which won the challenge. More importantly, the energy in the arena was electric and reinforced that our teams came out of AMC energized, ready to execute, and committed to providing great hospitality.
Speaker #3: Turning to our second pillar. We are moving with speed to leverage technology and innovation to improve the experience for both teams and guests. Here are a few examples.
Speaker #3: First is our new digital make line display we call Chipotle Kitchen. Built by Chipotle, for Chipotle, it is designed to enhance accuracy, speed, and consistency.
Scott Boatwright: First is our new digital make line display we call Chipotle Kitchen. Built by Chipotle for Chipotle, it is designed to enhance accuracy, speed, and consistency. Unlike our prior text-based display, it uses clear visual cues for ingredients and makes it easier to introduce and integrate new menu items. This improved interface simplifies execution for our teams and reduces the potential for error during peak demand. It is now live in over 100 restaurants, and we anticipate completing the rollout across all locations by the end of the year. While still early, we are already seeing meaningful improvements in on-time performance, digital order accuracy, and customer satisfaction. Second is leveraging AI in our restaurants to further support our teams. Ava Coto, our AI assistant, continues to deliver real benefits by streamlining hiring and freeing up more time for our managers.
Scott Boatwright: First is our new digital make line display we call Chipotle Kitchen. Built by Chipotle for Chipotle, it is designed to enhance accuracy, speed, and consistency. Unlike our prior text-based display, it uses clear visual cues for ingredients and makes it easier to introduce and integrate new menu items. This improved interface simplifies execution for our teams and reduces the potential for error during peak demand. It is now live in over 100 restaurants, and we anticipate completing the rollout across all locations by the end of the year. While still early, we are already seeing meaningful improvements in on-time performance, digital order accuracy, and customer satisfaction. Second is leveraging AI in our restaurants to further support our teams. Ava Coto, our AI assistant, continues to deliver real benefits by streamlining hiring and freeing up more time for our managers.
Scott Boatwright: First is our new digital make line display we call Chipotle Kitchen. Built by Chipotle for Chipotle, it is designed to enhance accuracy, speed, and consistency. Unlike our prior text-based display, it uses clear visual cues for ingredients and makes it easier to introduce and integrate new menu items. This improved interface simplifies execution for our teams and reduces the potential for error during peak demand. It is now live in over 100 restaurants, and we anticipate completing the rollout across all locations by the end of the year. While still early, we are already seeing meaningful improvements in on-time performance, digital order accuracy, and customer satisfaction. Second is leveraging AI in our restaurants to further support our teams. Ava Coto, our AI assistant, continues to deliver real benefits by streamlining hiring and freeing up more time for our managers.
Scott Boatwright: First is our new digital make line display we call Chipotle Kitchen. Built by Chipotle for Chipotle, it is designed to enhance accuracy, speed, and consistency. Unlike our prior text-based display, it uses clear visual cues for ingredients and makes it easier to introduce and integrate new menu items. This improved interface simplifies execution for our teams and reduces the potential for error during peak demand. It is now live in over 100 restaurants, and we anticipate completing the rollout across all locations by the end of the year. While still early, we are already seeing meaningful improvements in on-time performance, digital order accuracy, and customer satisfaction. Second is leveraging AI in our restaurants to further support our teams. Ava Coto, our AI assistant, continues to deliver real benefits by streamlining hiring and freeing up more time for our managers.
Speaker #3: Unlike our prior text-based display, it uses clear visual cues for ingredients and makes it easier to introduce and integrate new menu items. This improved interface simplifies execution for our teams and reduces the potential for error during peak demand.
Speaker #3: It is now live in over 100 restaurants, and we anticipate completing the rollout across all locations by the end of the year. While still early, we are already seeing meaningful improvements in on-time performance, digital order accuracy, and customer satisfaction.
Speaker #3: Second is leveraging AI in our restaurants to further support our teams. Avocado, our AI assistant, continues to deliver real benefits by streamlining hiring and freeing up more time for our managers.
Speaker #3: Now we are expanding Ava's capabilities to assist our general managers with operational insights, scheduling, prep planning, and cook-to-needs guidance. We are also enhancing our facilities capabilities to triage equipment issues more quickly, reducing downtime, and improving restaurant performance.
Scott Boatwright: Now we are expanding Ava's capabilities to assist our general managers with operational insights, scheduling, prep planning, and cook to needs guidance. We are also enhancing our facilities capabilities to triage equipment issues more quickly, reducing downtime and improving restaurant performance. These enhanced capabilities received a standing ovation at our All Managers Conference, and we anticipate having them in stage gate by the end of the year. Finally, our Zipline pilot for drone delivery is showing encouraging early results, and we plan to expand the pilot to several more restaurants in Q2. Taken together, these efforts reflect the speed and breadth of innovation happening across the company, all in service of helping our teams perform at their best and giving our guests more reasons to choose Chipotle. Moving to our rewards refresh.
Scott Boatwright: Now we are expanding Ava's capabilities to assist our general managers with operational insights, scheduling, prep planning, and cook to needs guidance. We are also enhancing our facilities capabilities to triage equipment issues more quickly, reducing downtime and improving restaurant performance. These enhanced capabilities received a standing ovation at our All Managers Conference, and we anticipate having them in stage gate by the end of the year. Finally, our Zipline pilot for drone delivery is showing encouraging early results, and we plan to expand the pilot to several more restaurants in Q2. Taken together, these efforts reflect the speed and breadth of innovation happening across the company, all in service of helping our teams perform at their best and giving our guests more reasons to choose Chipotle. Moving to our rewards refresh.
Scott Boatwright: Now we are expanding Ava's capabilities to assist our general managers with operational insights, scheduling, prep planning, and cook to needs guidance. We are also enhancing our facilities capabilities to triage equipment issues more quickly, reducing downtime and improving restaurant performance. These enhanced capabilities received a standing ovation at our All Managers Conference, and we anticipate having them in stage gate by the end of the year. Finally, our Zipline pilot for drone delivery is showing encouraging early results, and we plan to expand the pilot to several more restaurants in Q2. Taken together, these efforts reflect the speed and breadth of innovation happening across the company, all in service of helping our teams perform at their best and giving our guests more reasons to choose Chipotle. Moving to our rewards refresh.
Scott Boatwright: Now we are expanding Ava's capabilities to assist our general managers with operational insights, scheduling, prep planning, and cook to needs guidance. We are also enhancing our facilities capabilities to triage equipment issues more quickly, reducing downtime and improving restaurant performance. These enhanced capabilities received a standing ovation at our All Managers Conference, and we anticipate having them in stage gate by the end of the year. Finally, our Zipline pilot for drone delivery is showing encouraging early results, and we plan to expand the pilot to several more restaurants in Q2. Taken together, these efforts reflect the speed and breadth of innovation happening across the company, all in service of helping our teams perform at their best and giving our guests more reasons to choose Chipotle. Moving to our rewards refresh.
Speaker #3: These enhanced capabilities received a standing ovation at our All Managers Conference, and we anticipate having them in Stage Gate by the end of the year.
Speaker #3: Finally, our zipline pilot for drone delivery is showing encouraging early results. And we plan to expand the pilot to several more restaurants in the second quarter.
Speaker #3: Taken together, these efforts reflect the speed and breadth of innovation happening across the company. All in service of helping our teams perform at their best and giving our guests more reasons to choose Chipotle.
Speaker #3: Moving to our rewards refresh. We have an all-new look and feel designed to widen the funnel, deepen our connection with guests, and accelerate engagement.
Scott Boatwright: We have an all-new look and feel designed to widen the funnel, deepen our connection with guests, and accelerate engagement. In 2025, loyalty comps meaningfully outpaced non-loyalty, reinforcing the power of the platform and the opportunity ahead. This next evolution builds on that momentum through expanded choice, increased gamification, and enhanced value. One of the biggest opportunities to widen the funnel is in our in-restaurant business, where only about 20% of transactions are currently linked to rewards, compared to nearly 90% of app transactions. This month, we launched an in-restaurant campaign featuring menu panels and QR code signage to make enrollment more seamless and support our goal of driving further engagement. We also incentivized our teams to help promote the enhanced program to guests in restaurant. So far, we are seeing strong results with nearly a 25% increase in daily enrollees.
Scott Boatwright: We have an all-new look and feel designed to widen the funnel, deepen our connection with guests, and accelerate engagement. In 2025, loyalty comps meaningfully outpaced non-loyalty, reinforcing the power of the platform and the opportunity ahead. This next evolution builds on that momentum through expanded choice, increased gamification, and enhanced value. One of the biggest opportunities to widen the funnel is in our in-restaurant business, where only about 20% of transactions are currently linked to rewards, compared to nearly 90% of app transactions. This month, we launched an in-restaurant campaign featuring menu panels and QR code signage to make enrollment more seamless and support our goal of driving further engagement. We also incentivized our teams to help promote the enhanced program to guests in restaurant. So far, we are seeing strong results with nearly a 25% increase in daily enrollees.
Scott Boatwright: We have an all-new look and feel designed to widen the funnel, deepen our connection with guests, and accelerate engagement. In 2025, loyalty comps meaningfully outpaced non-loyalty, reinforcing the power of the platform and the opportunity ahead. This next evolution builds on that momentum through expanded choice, increased gamification, and enhanced value. One of the biggest opportunities to widen the funnel is in our in-restaurant business, where only about 20% of transactions are currently linked to rewards, compared to nearly 90% of app transactions. This month, we launched an in-restaurant campaign featuring menu panels and QR code signage to make enrollment more seamless and support our goal of driving further engagement. We also incentivized our teams to help promote the enhanced program to guests in restaurant. So far, we are seeing strong results with nearly a 25% increase in daily enrollees.
Scott Boatwright: We have an all-new look and feel designed to widen the funnel, deepen our connection with guests, and accelerate engagement. In 2025, loyalty comps meaningfully outpaced non-loyalty, reinforcing the power of the platform and the opportunity ahead. This next evolution builds on that momentum through expanded choice, increased gamification, and enhanced value. One of the biggest opportunities to widen the funnel is in our in-restaurant business, where only about 20% of transactions are currently linked to rewards, compared to nearly 90% of app transactions. This month, we launched an in-restaurant campaign featuring menu panels and QR code signage to make enrollment more seamless and support our goal of driving further engagement. We also incentivized our teams to help promote the enhanced program to guests in restaurant. So far, we are seeing strong results with nearly a 25% increase in daily enrollees.
Speaker #3: In 2025, loyalty comps meaningfully outpaced non-loyalty. Reinforcing the power of the platform and the opportunity ahead. This next evolution builds on that momentum through expanded choice, increased gamification, and enhanced value.
Speaker #3: One of the biggest opportunities to widen the funnel is in our in-restaurant business, where only about 20% of transactions are currently linked to rewards.
Speaker #3: Compared to nearly 90% of app transactions. This month, we launched an in-restaurant campaign featuring menu panels and QR code signage to make enrollment more seamless and support our goal of driving further engagement.
Speaker #3: We also incentivized our teams to help promote the enhanced program to guests in restaurant. So far, we are seeing strong results with nearly a 25% increase in daily enrollees.
Speaker #3: And we are in the process of creating a single scan feature within our mobile app, allowing guests to both earn points and pay in one step, further reducing friction.
Scott Boatwright: We are in the process of creating a single scan feature within our mobile app, allowing guests to both earn points and pay in one step, further reducing friction. Now shifting to marketing and menu innovation. Our value proposition remains industry-leading and differentiating. Delicious food made with high-quality ingredients, prepared fresh using classic culinary techniques, and served with generous portions at a speed and price you can't get anywhere else. This year, we have increased the cadence of menu innovation, beginning with the high protein line campaign, which broadened awareness across the full menu and the value we offer. Add-on protein reached nearly one quarter of all transactions and has remained elevated, reinforcing Chipotle as the go-to destination for high-quality, clean protein. We also recently wrapped up the return of Chicken al Pastor, the first of four limited time offerings we plan to launch this year.
Scott Boatwright: We are in the process of creating a single scan feature within our mobile app, allowing guests to both earn points and pay in one step, further reducing friction. Now shifting to marketing and menu innovation. Our value proposition remains industry-leading and differentiating. Delicious food made with high-quality ingredients, prepared fresh using classic culinary techniques, and served with generous portions at a speed and price you can't get anywhere else. This year, we have increased the cadence of menu innovation, beginning with the high protein line campaign, which broadened awareness across the full menu and the value we offer. Add-on protein reached nearly one quarter of all transactions and has remained elevated, reinforcing Chipotle as the go-to destination for high-quality, clean protein. We also recently wrapped up the return of Chicken al Pastor, the first of four limited time offerings we plan to launch this year.
Scott Boatwright: We are in the process of creating a single scan feature within our mobile app, allowing guests to both earn points and pay in one step, further reducing friction. Now shifting to marketing and menu innovation. Our value proposition remains industry-leading and differentiating. Delicious food made with high-quality ingredients, prepared fresh using classic culinary techniques, and served with generous portions at a speed and price you can't get anywhere else. This year, we have increased the cadence of menu innovation, beginning with the high protein line campaign, which broadened awareness across the full menu and the value we offer. Add-on protein reached nearly one quarter of all transactions and has remained elevated, reinforcing Chipotle as the go-to destination for high-quality, clean protein. We also recently wrapped up the return of Chicken al Pastor, the first of four limited time offerings we plan to launch this year.
Scott Boatwright: We are in the process of creating a single scan feature within our mobile app, allowing guests to both earn points and pay in one step, further reducing friction. Now shifting to marketing and menu innovation. Our value proposition remains industry-leading and differentiating. Delicious food made with high-quality ingredients, prepared fresh using classic culinary techniques, and served with generous portions at a speed and price you can't get anywhere else. This year, we have increased the cadence of menu innovation, beginning with the high protein line campaign, which broadened awareness across the full menu and the value we offer. Add-on protein reached nearly one quarter of all transactions and has remained elevated, reinforcing Chipotle as the go-to destination for high-quality, clean protein. We also recently wrapped up the return of Chicken al Pastor, the first of four limited time offerings we plan to launch this year.
Speaker #3: Now shifting to marketing and menu innovation. Our value proposition remains industry-leading and differentiating. Delicious food made with high-quality ingredients, prepared fresh using classic culinary techniques, and served with generous portions at a speed and price you can't get anywhere else.
Speaker #3: This year, we have increased the cadence of menu innovation, beginning with the high-protein line campaign, which broadened awareness across the full menu and the value we offer.
Speaker #3: Add-on protein reached nearly one-quarter of all transactions and has remained elevated. Reinforcing Chipotle as the go-to destination for high-quality, clean protein. We also recently wrapped up the return of chicken al pastor, the first of four limited-time offers we plan to launch this year.
Speaker #3: Our guests were excited to have it back, and we saw strong momentum following the launch as it drove incremental transactions. Last month, we rolled out cilantro lime sauce.
Scott Boatwright: Our guests were excited to have it back, and we saw strong momentum following the launch as it drove incremental transactions. Last month, we rolled out Cilantro Lime Sauce, which is prepared fresh daily in our restaurants using chopped jalapeños that are roasted on the plancha and then blended with cilantro, lime, sour cream, and spices to create a creamy, bright sauce with citrus and a little bit of a kick. It was our first limited time sauce on the make line and the first launched with multiple size options, delivering higher incidence than both Red Chimichurri and Adobo Ranch. Yesterday, we brought back Chipotle Honey Chicken, a fan favorite that delivers a balance of smoky heat from Chipotle peppers and a touch of sweetness from pure honey and is one of the best sellers with the highest order rate.
Scott Boatwright: Our guests were excited to have it back, and we saw strong momentum following the launch as it drove incremental transactions. Last month, we rolled out Cilantro Lime Sauce, which is prepared fresh daily in our restaurants using chopped jalapeños that are roasted on the plancha and then blended with cilantro, lime, sour cream, and spices to create a creamy, bright sauce with citrus and a little bit of a kick. It was our first limited time sauce on the make line and the first launched with multiple size options, delivering higher incidence than both Red Chimichurri and Adobo Ranch. Yesterday, we brought back Chipotle Honey Chicken, a fan favorite that delivers a balance of smoky heat from Chipotle peppers and a touch of sweetness from pure honey and is one of the best sellers with the highest order rate.
Scott Boatwright: Our guests were excited to have it back, and we saw strong momentum following the launch as it drove incremental transactions. Last month, we rolled out Cilantro Lime Sauce, which is prepared fresh daily in our restaurants using chopped jalapeños that are roasted on the plancha and then blended with cilantro, lime, sour cream, and spices to create a creamy, bright sauce with citrus and a little bit of a kick. It was our first limited time sauce on the make line and the first launched with multiple size options, delivering higher incidence than both Red Chimichurri and Adobo Ranch. Yesterday, we brought back Chipotle Honey Chicken, a fan favorite that delivers a balance of smoky heat from Chipotle peppers and a touch of sweetness from pure honey and is one of the best sellers with the highest order rate.
Scott Boatwright: Our guests were excited to have it back, and we saw strong momentum following the launch as it drove incremental transactions. Last month, we rolled out Cilantro Lime Sauce, which is prepared fresh daily in our restaurants using chopped jalapeños that are roasted on the plancha and then blended with cilantro, lime, sour cream, and spices to create a creamy, bright sauce with citrus and a little bit of a kick. It was our first limited time sauce on the make line and the first launched with multiple size options, delivering higher incidence than both Red Chimichurri and Adobo Ranch. Yesterday, we brought back Chipotle Honey Chicken, a fan favorite that delivers a balance of smoky heat from Chipotle peppers and a touch of sweetness from pure honey and is one of the best sellers with the highest order rate.
Speaker #3: This is prepared fresh daily in our restaurants using chopped jalapeños that are roasted on the plancha, and then blended with cilantro, lime, sour cream, and spices to create a creamy, bright sauce with citrus and a little bit of a kick.
Speaker #3: It was our first limited-time sauce on the make line, and the first launched with multiple size options, delivering higher incidents than both Red Chimichurri and Adobo Ranch.
Speaker #3: Yesterday, we brought back Chipotle Honey Chicken. A fan favorite that delivers a balance of smoky heat from Chipotle peppers and a touch of sweetness from pure honey and is one of the best sellers with the highest order rate.
Speaker #3: As we look to the back half of the year, we will have two more LTOs and additional innovation planned around sides and beverages that we feel confident will keep Chipotle top of mind with our guests all year long.
Scott Boatwright: As we look to the H2 of the year, we will have 2 more LTOs and additional innovation planned around sides and beverages that we feel confident will keep Chipotle top of mind with our guests all year long. Shifting to group occasions. Following encouraging results in our initial Chicago catering pilot, including the launch on a third-party delivery platform, we have expanded the program into Boston. Assuming we continue to see similar guest response and strong execution in the restaurants, we expect to begin a broader rollout toward the end of the year. Build-Your-Own Chipotle, a family or group occasion for 4 to 6 people, continues to resonate with our guests. Because the occasion has proven highly incremental, we are now testing a sharper pricing architecture and leaning into key marketing moments to build awareness.
Scott Boatwright: As we look to the H2 of the year, we will have 2 more LTOs and additional innovation planned around sides and beverages that we feel confident will keep Chipotle top of mind with our guests all year long. Shifting to group occasions. Following encouraging results in our initial Chicago catering pilot, including the launch on a third-party delivery platform, we have expanded the program into Boston. Assuming we continue to see similar guest response and strong execution in the restaurants, we expect to begin a broader rollout toward the end of the year. Build-Your-Own Chipotle, a family or group occasion for 4 to 6 people, continues to resonate with our guests. Because the occasion has proven highly incremental, we are now testing a sharper pricing architecture and leaning into key marketing moments to build awareness.
Scott Boatwright: As we look to the H2 of the year, we will have 2 more LTOs and additional innovation planned around sides and beverages that we feel confident will keep Chipotle top of mind with our guests all year long. Shifting to group occasions. Following encouraging results in our initial Chicago catering pilot, including the launch on a third-party delivery platform, we have expanded the program into Boston. Assuming we continue to see similar guest response and strong execution in the restaurants, we expect to begin a broader rollout toward the end of the year. Build-Your-Own Chipotle, a family or group occasion for 4 to 6 people, continues to resonate with our guests. Because the occasion has proven highly incremental, we are now testing a sharper pricing architecture and leaning into key marketing moments to build awareness.
Scott Boatwright: As we look to the H2 of the year, we will have 2 more LTOs and additional innovation planned around sides and beverages that we feel confident will keep Chipotle top of mind with our guests all year long. Shifting to group occasions. Following encouraging results in our initial Chicago catering pilot, including the launch on a third-party delivery platform, we have expanded the program into Boston. Assuming we continue to see similar guest response and strong execution in the restaurants, we expect to begin a broader rollout toward the end of the year. Build-Your-Own Chipotle, a family or group occasion for 4 to 6 people, continues to resonate with our guests. Because the occasion has proven highly incremental, we are now testing a sharper pricing architecture and leaning into key marketing moments to build awareness.
Speaker #3: Shifting to group occasions. Following encouraging results in our initial Chicago catering pilot, including the launch on a third-party delivery platform, we have expanded the program into Boston.
Speaker #3: Assuming we continue to see similar guest response and strong execution in the restaurants, we expect to begin a broader rollout toward the end of the year.
Speaker #3: Build Your Own Chipotle, our family or group occasion for four to six people, continues to resonate with our guests. Because the occasion has proven highly incremental, we are now testing a sharper pricing architecture and leaning into key marketing moments to build awareness.
Speaker #3: Today, catering and Build Your Own Chipotle together represent over 2% of combined sales, yet we continue to believe they could become a double-digit percentage of sales over time and a meaningful growth layer for the brand.
Scott Boatwright: Today, catering and Build-Your-Own Chipotle together represent over 2% of combined sales, yet we continue to believe they could become double-digit percentage of sales over time and a meaningful growth layer for the brand. To our fourth pillar, our people. We remain focused on strengthening our position as a people-first company by developing world-class leaders and creating opportunities for growth. At the end of the day, our growth story is ultimately a people story, and we continue to see Chipotle change lives in meaningful ways. At our All Managers Conference, we celebrated a number of inspirational journeys, including one leader who joined Chipotle 17 years ago looking for a steady job to support her family. She started as a crew member and has developed into a certified training manager.
Scott Boatwright: Today, catering and Build-Your-Own Chipotle together represent over 2% of combined sales, yet we continue to believe they could become double-digit percentage of sales over time and a meaningful growth layer for the brand. To our fourth pillar, our people. We remain focused on strengthening our position as a people-first company by developing world-class leaders and creating opportunities for growth. At the end of the day, our growth story is ultimately a people story, and we continue to see Chipotle change lives in meaningful ways. At our All Managers Conference, we celebrated a number of inspirational journeys, including one leader who joined Chipotle 17 years ago looking for a steady job to support her family. She started as a crew member and has developed into a certified training manager.
Scott Boatwright: Today, catering and Build-Your-Own Chipotle together represent over 2% of combined sales, yet we continue to believe they could become double-digit percentage of sales over time and a meaningful growth layer for the brand. To our fourth pillar, our people. We remain focused on strengthening our position as a people-first company by developing world-class leaders and creating opportunities for growth. At the end of the day, our growth story is ultimately a people story, and we continue to see Chipotle change lives in meaningful ways. At our All Managers Conference, we celebrated a number of inspirational journeys, including one leader who joined Chipotle 17 years ago looking for a steady job to support her family. She started as a crew member and has developed into a certified training manager.
Scott Boatwright: Today, catering and Build-Your-Own Chipotle together represent over 2% of combined sales, yet we continue to believe they could become double-digit percentage of sales over time and a meaningful growth layer for the brand. To our fourth pillar, our people. We remain focused on strengthening our position as a people-first company by developing world-class leaders and creating opportunities for growth. At the end of the day, our growth story is ultimately a people story, and we continue to see Chipotle change lives in meaningful ways. At our All Managers Conference, we celebrated a number of inspirational journeys, including one leader who joined Chipotle 17 years ago looking for a steady job to support her family. She started as a crew member and has developed into a certified training manager.
Speaker #3: Now to our fourth pillar, our people. We remain focused on strengthening our position as a people-first company by developing world-class leaders and creating opportunities for growth.
Speaker #3: At the end of the day, our growth story is ultimately a people story. And we continue to see Chipotle change lives in meaningful ways.
Speaker #3: At our All Managers Conference, we celebrated a number of inspirational journeys including one leader who joined Chipotle 17 years ago looking for a steady job to support her family.
Speaker #3: She started as a crew member and has developed into a certified training manager. Along the way, she raised her children, built financial stability, including purchasing a home with proceeds for employee stock grants.
Scott Boatwright: Along the way, she raised her children, built financial stability, including purchasing a home with proceeds from employee stock grants, and discovered a passion for coaching others. When she talks about why she loves Chipotle, she points to the pride of serving real food she believes in and the joy of seeing people she trained move into leadership roles. Stories like hers are what make Chipotle special. They show that our purpose to cultivate a better world comes to life in a powerful way through serving real food, creating real opportunity, and helping grow the next generation of leaders. Because developing strong restaurant leaders is so critical to our success, we remain deeply focused on the general manager role and the pipeline behind it as we improve the role of our GMs and refine our apprentice program.
Scott Boatwright: Along the way, she raised her children, built financial stability, including purchasing a home with proceeds from employee stock grants, and discovered a passion for coaching others. When she talks about why she loves Chipotle, she points to the pride of serving real food she believes in and the joy of seeing people she trained move into leadership roles. Stories like hers are what make Chipotle special. They show that our purpose to cultivate a better world comes to life in a powerful way through serving real food, creating real opportunity, and helping grow the next generation of leaders. Because developing strong restaurant leaders is so critical to our success, we remain deeply focused on the general manager role and the pipeline behind it as we improve the role of our GMs and refine our apprentice program.
Scott Boatwright: Along the way, she raised her children, built financial stability, including purchasing a home with proceeds from employee stock grants, and discovered a passion for coaching others. When she talks about why she loves Chipotle, she points to the pride of serving real food she believes in and the joy of seeing people she trained move into leadership roles. Stories like hers are what make Chipotle special. They show that our purpose to cultivate a better world comes to life in a powerful way through serving real food, creating real opportunity, and helping grow the next generation of leaders. Because developing strong restaurant leaders is so critical to our success, we remain deeply focused on the general manager role and the pipeline behind it as we improve the role of our GMs and refine our apprentice program.
Scott Boatwright: Along the way, she raised her children, built financial stability, including purchasing a home with proceeds from employee stock grants, and discovered a passion for coaching others. When she talks about why she loves Chipotle, she points to the pride of serving real food she believes in and the joy of seeing people she trained move into leadership roles. Stories like hers are what make Chipotle special. They show that our purpose to cultivate a better world comes to life in a powerful way through serving real food, creating real opportunity, and helping grow the next generation of leaders. Because developing strong restaurant leaders is so critical to our success, we remain deeply focused on the general manager role and the pipeline behind it as we improve the role of our GMs and refine our apprentice program.
Speaker #3: And discovered a passion for coaching others. When she talks about why she loves Chipotle, she points to the pride of serving real food she believes in, and the joy of seeing people she trained move into leadership roles.
Speaker #3: Stories like hers are what make Chipotle special. They show that our purpose to cultivate a better world comes to life in a powerful way through serving real food, creating real opportunity, and helping grow the next generation of leaders.
Speaker #3: And because developing strong restaurant leaders is so critical to our success, we remain deeply focused on the general manager role and the pipeline behind it as we improve the role of our GMs and refine our apprentice program.
Speaker #3: The good news is that general manager turnover remains at historically low levels. And stability is at a multi-year high. Against that backdrop, one of our priorities is ensuring that lunch and dinner each have manager coverage so that our restaurants are positioned to execute at the highest level during the busiest parts of their day.
Scott Boatwright: The good news is that general manager turnover remains at historically low levels, and stability is at a multiyear high. Against that backdrop, one of our priorities is ensuring that lunch and dinner each have manager coverage so that our restaurants are positioned to execute at the highest level during the busiest parts of their day. At the same time, we are aligning the apprentice role around a designated focus on hospitality. Our early read shows that this combination is improving execution while also strengthening the bench for the next phase of growth. I want to provide an update on how we are restructuring leadership to support our Rest With People growth strategy. We are thrilled to welcome Fernando Machado as our new Chief Brand Officer. Fernando is an award-winning, globally recognized brand leader.
Scott Boatwright: The good news is that general manager turnover remains at historically low levels, and stability is at a multiyear high. Against that backdrop, one of our priorities is ensuring that lunch and dinner each have manager coverage so that our restaurants are positioned to execute at the highest level during the busiest parts of their day. At the same time, we are aligning the apprentice role around a designated focus on hospitality. Our early read shows that this combination is improving execution while also strengthening the bench for the next phase of growth. I want to provide an update on how we are restructuring leadership to support our Rest With People growth strategy. We are thrilled to welcome Fernando Machado as our new Chief Brand Officer. Fernando is an award-winning, globally recognized brand leader.
Scott Boatwright: The good news is that general manager turnover remains at historically low levels, and stability is at a multiyear high. Against that backdrop, one of our priorities is ensuring that lunch and dinner each have manager coverage so that our restaurants are positioned to execute at the highest level during the busiest parts of their day. At the same time, we are aligning the apprentice role around a designated focus on hospitality. Our early read shows that this combination is improving execution while also strengthening the bench for the next phase of growth. I want to provide an update on how we are restructuring leadership to support our Rest With People growth strategy. We are thrilled to welcome Fernando Machado as our new Chief Brand Officer. Fernando is an award-winning, globally recognized brand leader.
Scott Boatwright: The good news is that general manager turnover remains at historically low levels, and stability is at a multiyear high. Against that backdrop, one of our priorities is ensuring that lunch and dinner each have manager coverage so that our restaurants are positioned to execute at the highest level during the busiest parts of their day. At the same time, we are aligning the apprentice role around a designated focus on hospitality. Our early read shows that this combination is improving execution while also strengthening the bench for the next phase of growth. I want to provide an update on how we are restructuring leadership to support our Rest With People growth strategy. We are thrilled to welcome Fernando Machado as our new Chief Brand Officer. Fernando is an award-winning, globally recognized brand leader.
Speaker #3: At the same time, we are aligning the apprentice role around a designated focus on hospitality. Our early read shows that this combination is improving execution while also strengthening the bench for the next phase of growth.
Speaker #3: I want to provide an update on how we are restructuring leadership to support our resident people growth strategy. We are thrilled to welcome Fernando Machado as our new Chief Brand Officer.
Speaker #3: Fernando is an award-winning, globally recognized brand leader. His experience includes 18 years at Unilever and more than 7 years leading marketing across Burger King, Popeyes, and Tim Hortons at restaurant brands international, where he helped drive double-digit system sales growth and significant brand value expansion.
Scott Boatwright: His experience includes 18 years at Unilever and more than 7 years leading marketing across Burger King, Popeyes, and Tim Hortons at Restaurant Brands International, where he helped drive double-digit system sales growth and significant brand value expansion. His proven track record of building iconic brands, driving category-defining innovation, and leading customer-centric marketing strategies is exactly what we need as we continue to elevate our brand, deepen guest loyalty, highlight the value of our real food, and accelerate our long-term growth. We are also excited to welcome Arlie Sisson to Chipotle in the newly created role of Chief Digital Officer. Arlie has a strong track record of leading digital, data, and loyalty at scale, most recently at Hyatt, where she led a global organization of more than 400 team members and advanced their digital and rewards ecosystem to drive stronger guest engagement and revenue growth.
Scott Boatwright: His experience includes 18 years at Unilever and more than 7 years leading marketing across Burger King, Popeyes, and Tim Hortons at Restaurant Brands International, where he helped drive double-digit system sales growth and significant brand value expansion. His proven track record of building iconic brands, driving category-defining innovation, and leading customer-centric marketing strategies is exactly what we need as we continue to elevate our brand, deepen guest loyalty, highlight the value of our real food, and accelerate our long-term growth. We are also excited to welcome Arlie Sisson to Chipotle in the newly created role of Chief Digital Officer. Arlie has a strong track record of leading digital, data, and loyalty at scale, most recently at Hyatt, where she led a global organization of more than 400 team members and advanced their digital and rewards ecosystem to drive stronger guest engagement and revenue growth.
Scott Boatwright: His experience includes 18 years at Unilever and more than 7 years leading marketing across Burger King, Popeyes, and Tim Hortons at Restaurant Brands International, where he helped drive double-digit system sales growth and significant brand value expansion. His proven track record of building iconic brands, driving category-defining innovation, and leading customer-centric marketing strategies is exactly what we need as we continue to elevate our brand, deepen guest loyalty, highlight the value of our real food, and accelerate our long-term growth. We are also excited to welcome Arlie Sisson to Chipotle in the newly created role of Chief Digital Officer. Arlie has a strong track record of leading digital, data, and loyalty at scale, most recently at Hyatt, where she led a global organization of more than 400 team members and advanced their digital and rewards ecosystem to drive stronger guest engagement and revenue growth.
Scott Boatwright: His experience includes 18 years at Unilever and more than 7 years leading marketing across Burger King, Popeyes, and Tim Hortons at Restaurant Brands International, where he helped drive double-digit system sales growth and significant brand value expansion. His proven track record of building iconic brands, driving category-defining innovation, and leading customer-centric marketing strategies is exactly what we need as we continue to elevate our brand, deepen guest loyalty, highlight the value of our real food, and accelerate our long-term growth. We are also excited to welcome Arlie Sisson to Chipotle in the newly created role of Chief Digital Officer. Arlie has a strong track record of leading digital, data, and loyalty at scale, most recently at Hyatt, where she led a global organization of more than 400 team members and advanced their digital and rewards ecosystem to drive stronger guest engagement and revenue growth.
Speaker #3: His proven track record of building iconic brands driving category-defining innovation and leading customer-centric marketing strategies is exactly what we need as we continue to elevate our brand deepen guest loyalty, highlight the value of our real food, and accelerate our long-term growth.
Speaker #3: We are also excited to welcome Arley Sisson to Chipotle in the newly created role of Chief Digital Officer. Arley has a strong track record of leading digital, data, and loyalty at scale most recently at Hyatt where she led a global organization of more than 400 team members and advanced their digital and rewards ecosystem to drive stronger guest engagement and revenue growth.
Speaker #3: We believe she will play an important role in accelerating our digital platform and strengthening the connection between our guests and our restaurants. Together, this investment in talent will strengthen our leadership team and fuel our strategy.
Scott Boatwright: We believe she will play an important role in accelerating our digital platform and strengthening the connection between our guests and our restaurants. Together, this investment in talent will strengthen our leadership team and fuel our strategy. Finally, to our fifth pillar, expanding global access. Starting with our partner-operated restaurants in the Middle East, the well-being of our partners and their teams remain our top priority, and we are grateful that everyone is safe. Given ongoing geopolitical conditions, we expect some delays related specifically to restaurant openings in the Middle East this year. This may result in fewer partner-operated openings than anticipated. However, our long-term outlook for the region remains unchanged, and we continue to see the potential for hundreds of restaurants in the region over time.
Scott Boatwright: We believe she will play an important role in accelerating our digital platform and strengthening the connection between our guests and our restaurants. Together, this investment in talent will strengthen our leadership team and fuel our strategy. Finally, to our fifth pillar, expanding global access. Starting with our partner-operated restaurants in the Middle East, the well-being of our partners and their teams remain our top priority, and we are grateful that everyone is safe. Given ongoing geopolitical conditions, we expect some delays related specifically to restaurant openings in the Middle East this year. This may result in fewer partner-operated openings than anticipated. However, our long-term outlook for the region remains unchanged, and we continue to see the potential for hundreds of restaurants in the region over time.
Scott Boatwright: We believe she will play an important role in accelerating our digital platform and strengthening the connection between our guests and our restaurants. Together, this investment in talent will strengthen our leadership team and fuel our strategy. Finally, to our fifth pillar, expanding global access. Starting with our partner-operated restaurants in the Middle East, the well-being of our partners and their teams remain our top priority, and we are grateful that everyone is safe. Given ongoing geopolitical conditions, we expect some delays related specifically to restaurant openings in the Middle East this year. This may result in fewer partner-operated openings than anticipated. However, our long-term outlook for the region remains unchanged, and we continue to see the potential for hundreds of restaurants in the region over time.
Scott Boatwright: We believe she will play an important role in accelerating our digital platform and strengthening the connection between our guests and our restaurants. Together, this investment in talent will strengthen our leadership team and fuel our strategy. Finally, to our fifth pillar, expanding global access. Starting with our partner-operated restaurants in the Middle East, the well-being of our partners and their teams remain our top priority, and we are grateful that everyone is safe. Given ongoing geopolitical conditions, we expect some delays related specifically to restaurant openings in the Middle East this year. This may result in fewer partner-operated openings than anticipated. However, our long-term outlook for the region remains unchanged, and we continue to see the potential for hundreds of restaurants in the region over time.
Speaker #3: Finally, to our fifth pillar: expanding global access. Starting with our partner-operated restaurants in the Middle East, the well-being of our partners and their teams remains our top priority.
Speaker #3: And we are grateful that everyone is safe. Given ongoing geopolitical conditions, we expect some delays related specifically to restaurant openings in the Middle East this year.
Speaker #3: This may result in fewer partner-operated openings than anticipated. However, our long-term outlook for the region remains unchanged. And we continue to see the potential for hundreds of restaurants in the region over time.
Speaker #3: Outside of the Middle East, we continue to anticipate partner-operated openings in our new markets in Mexico and South Korea this year, while Singapore will likely open in 2027.
Scott Boatwright: Outside of the Middle East, we continue to anticipate partner-operated openings in our new markets in Mexico and South Korea this year, while Singapore will likely open in 2027. In the US and Canada, we opened 49 new restaurants in Q1 and remain on track to open around 350 for the full year, with approximately 80% including a Chipotlane. New restaurant economics remain consistent and strong. We are confident in our ability to reach 7,000 restaurants over time. In Europe, we recently opened a new restaurant at Westfield Stratford, one of UK's busiest shopping destinations. It delivered our strongest opening day sales in the region's history. We now have 29 restaurants across Europe and anticipate at least one additional opening in Frankfurt this year. Momentum in our European business continued into Q1 with positive comps across all countries.
Scott Boatwright: Outside of the Middle East, we continue to anticipate partner-operated openings in our new markets in Mexico and South Korea this year, while Singapore will likely open in 2027. In the US and Canada, we opened 49 new restaurants in Q1 and remain on track to open around 350 for the full year, with approximately 80% including a Chipotlane. New restaurant economics remain consistent and strong. We are confident in our ability to reach 7,000 restaurants over time. In Europe, we recently opened a new restaurant at Westfield Stratford, one of UK's busiest shopping destinations. It delivered our strongest opening day sales in the region's history. We now have 29 restaurants across Europe and anticipate at least one additional opening in Frankfurt this year. Momentum in our European business continued into Q1 with positive comps across all countries.
Scott Boatwright: Outside of the Middle East, we continue to anticipate partner-operated openings in our new markets in Mexico and South Korea this year, while Singapore will likely open in 2027. In the US and Canada, we opened 49 new restaurants in Q1 and remain on track to open around 350 for the full year, with approximately 80% including a Chipotlane. New restaurant economics remain consistent and strong. We are confident in our ability to reach 7,000 restaurants over time. In Europe, we recently opened a new restaurant at Westfield Stratford, one of UK's busiest shopping destinations. It delivered our strongest opening day sales in the region's history. We now have 29 restaurants across Europe and anticipate at least one additional opening in Frankfurt this year. Momentum in our European business continued into Q1 with positive comps across all countries.
Scott Boatwright: Outside of the Middle East, we continue to anticipate partner-operated openings in our new markets in Mexico and South Korea this year, while Singapore will likely open in 2027. In the US and Canada, we opened 49 new restaurants in Q1 and remain on track to open around 350 for the full year, with approximately 80% including a Chipotlane. New restaurant economics remain consistent and strong. We are confident in our ability to reach 7,000 restaurants over time. In Europe, we recently opened a new restaurant at Westfield Stratford, one of UK's busiest shopping destinations. It delivered our strongest opening day sales in the region's history. We now have 29 restaurants across Europe and anticipate at least one additional opening in Frankfurt this year. Momentum in our European business continued into Q1 with positive comps across all countries.
Speaker #3: In the US and Canada, we opened 49 new restaurants in the first quarter and remain on track to open around 350 for the full year.
Speaker #3: With approximately 80% including at Chipotle. New restaurant economics remain consistent and strong. And we are confident in our ability to reach 7,000 restaurants over time.
Speaker #3: In Europe, we recently opened a new restaurant at Westfield Stratford. We're at the UK's busiest shopping destination, and it delivered our strongest opening day sales in the region's history.
Speaker #3: We now have 29 restaurants across Europe and anticipate at least one additional opening in Frankfurt this year. Momentum in our European business continued into the first quarter with positive comps across all countries.
Speaker #3: This performance reflects our ongoing alignment with North American standards across culinary, training, systems, and operations. We are further strengthening our foundation for future growth and continue to believe Europe represents a meaningful long-term opportunity for our company.
Scott Boatwright: This performance reflects our ongoing alignment with North American standards across culinary, training, systems, and operations. We are further strengthening our foundation for future growth and continue to believe Europe represents a meaningful long-term opportunity for our company. To close, I want to reinforce the leadership culture that defines Chipotle. Our teams are energized, aligned, and ready to execute. This is showing up in the positive momentum we are seeing in the business. We know what it takes to win. Be brilliant at the basics, stay close to our restaurants and guests, and deliver exceptional food and hospitality with consistency every day. This is how we strengthen our value proposition and bring our strategy to life one guest, one team member, and one restaurant at a time.
Scott Boatwright: This performance reflects our ongoing alignment with North American standards across culinary, training, systems, and operations. We are further strengthening our foundation for future growth and continue to believe Europe represents a meaningful long-term opportunity for our company. To close, I want to reinforce the leadership culture that defines Chipotle. Our teams are energized, aligned, and ready to execute. This is showing up in the positive momentum we are seeing in the business. We know what it takes to win. Be brilliant at the basics, stay close to our restaurants and guests, and deliver exceptional food and hospitality with consistency every day. This is how we strengthen our value proposition and bring our strategy to life one guest, one team member, and one restaurant at a time.
Scott Boatwright: This performance reflects our ongoing alignment with North American standards across culinary, training, systems, and operations. We are further strengthening our foundation for future growth and continue to believe Europe represents a meaningful long-term opportunity for our company. To close, I want to reinforce the leadership culture that defines Chipotle. Our teams are energized, aligned, and ready to execute. This is showing up in the positive momentum we are seeing in the business. We know what it takes to win. Be brilliant at the basics, stay close to our restaurants and guests, and deliver exceptional food and hospitality with consistency every day. This is how we strengthen our value proposition and bring our strategy to life one guest, one team member, and one restaurant at a time.
Scott Boatwright: This performance reflects our ongoing alignment with North American standards across culinary, training, systems, and operations. We are further strengthening our foundation for future growth and continue to believe Europe represents a meaningful long-term opportunity for our company. To close, I want to reinforce the leadership culture that defines Chipotle. Our teams are energized, aligned, and ready to execute. This is showing up in the positive momentum we are seeing in the business. We know what it takes to win. Be brilliant at the basics, stay close to our restaurants and guests, and deliver exceptional food and hospitality with consistency every day. This is how we strengthen our value proposition and bring our strategy to life one guest, one team member, and one restaurant at a time.
Speaker #3: To close, I want to reinforce the leadership culture that defines Chipotle. Our teams are energized, aligned, and ready to execute. And this is showing up in the positive momentum we are seeing in the business.
Speaker #3: We know what it takes to win. Be brilliant at the basics, stay close to our restaurants and guests, and deliver exceptional food and hospitality with consistency every day.
Speaker #3: This is how we strengthen our value proposition and bring our strategy to life—one guest, one team member, and one restaurant at a time.
Speaker #3: I've never been more confident that we have the right team, the right strategy, and a very long runway ahead as we continue building Chipotle into a global iconic brand.
Scott Boatwright: I've never been more confident that we have the right team, the right strategy, and a very long runway ahead as we continue building Chipotle into a global iconic brand. I will now turn it over to Adam Rymer.
Scott Boatwright: I've never been more confident that we have the right team, the right strategy, and a very long runway ahead as we continue building Chipotle into a global iconic brand. I will now turn it over to Adam Rymer.
Scott Boatwright: I've never been more confident that we have the right team, the right strategy, and a very long runway ahead as we continue building Chipotle into a global iconic brand. I will now turn it over to Adam Rymer.
Scott Boatwright: I've never been more confident that we have the right team, the right strategy, and a very long runway ahead as we continue building Chipotle into a global iconic brand. I will now turn it over to Adam Rymer.
Speaker #3: I will now turn it over to Adam.
Speaker #2: Thanks, Scott. Good afternoon, everyone. Our first quarter performance is an early indication that a recipe for growth strategy has started to translate into real results.
Adam Rymer: Thanks, Scott, and good afternoon, everyone. Our Q1 performance is an early indication that our Recipe for Growth strategy has started to translate into real results. We are seeing progress across the initiatives Scott outlined while continuing to manage the business with discipline. Our approach remains clear: reinforce guest value, support transaction-led growth, and preserve the long-term strength and flexibility of our economic model. Turning to the quarter, sales grew 7.4% to reach $3.1 billion, driven by a comparable restaurant sales increase of 0.5%. Digital sales of $1.2 billion represented 38.6% of total sales. Restaurant level margin, adjusted 40 basis points for legal settlements, was 23.7%, down 250 basis points year over year.
Adam Rymer: Thanks, Scott, and good afternoon, everyone. Our Q1 performance is an early indication that our Recipe for Growth strategy has started to translate into real results. We are seeing progress across the initiatives Scott outlined while continuing to manage the business with discipline. Our approach remains clear: reinforce guest value, support transaction-led growth, and preserve the long-term strength and flexibility of our economic model. Turning to the quarter, sales grew 7.4% to reach $3.1 billion, driven by a comparable restaurant sales increase of 0.5%. Digital sales of $1.2 billion represented 38.6% of total sales. Restaurant level margin, adjusted 40 basis points for legal settlements, was 23.7%, down 250 basis points year over year.
Adam Rymer: Thanks, Scott, and good afternoon, everyone. Our Q1 performance is an early indication that our Recipe for Growth strategy has started to translate into real results. We are seeing progress across the initiatives Scott outlined while continuing to manage the business with discipline. Our approach remains clear: reinforce guest value, support transaction-led growth, and preserve the long-term strength and flexibility of our economic model. Turning to the quarter, sales grew 7.4% to reach $3.1 billion, driven by a comparable restaurant sales increase of 0.5%. Digital sales of $1.2 billion represented 38.6% of total sales. Restaurant level margin, adjusted 40 basis points for legal settlements, was 23.7%, down 250 basis points year over year.
Adam Rymer: Thanks, Scott, and good afternoon, everyone. Our Q1 performance is an early indication that our Recipe for Growth strategy has started to translate into real results. We are seeing progress across the initiatives Scott outlined while continuing to manage the business with discipline. Our approach remains clear: reinforce guest value, support transaction-led growth, and preserve the long-term strength and flexibility of our economic model. Turning to the quarter, sales grew 7.4% to reach $3.1 billion, driven by a comparable restaurant sales increase of 0.5%. Digital sales of $1.2 billion represented 38.6% of total sales. Restaurant level margin, adjusted 40 basis points for legal settlements, was 23.7%, down 250 basis points year over year.
Speaker #2: We are seeing progress across the initiatives Scott outlined while continuing to manage the business with discipline. Our approach remains clear: reinforce guest value, support transaction-led growth, and preserve a long-term strength, flexibility of our economic model.
Speaker #2: Turning to the quarter, sales grew 7.4% to reach $3.1 billion. Driven by a comparable restaurant sales increase of 0.5%. Digital sales of $1.2 billion represented 38.6% of total sales.
Speaker #2: Restaurant-level margin adjusted 40 basis points for legal settlements was 23.7%, down 250 basis points year over year. Adjusted diluted earnings per share were 24 cents, representing a 17% decline versus last year.
Adam Rymer: Adjusted diluted earnings per share were $0.24, representing a 17% decline versus last year. We opened 49 new restaurants, including 42 Chipotlanes. As Scott mentioned, our Q1 performance was ahead of our expectations. We saw strength following the High Protein Menu launch, the return of Chicken al Pastor, and the launch of Cilantro Lime Sauce. For the full year, our comp guidance remains about flat. Although we are trending higher than our guidance as our initiatives continue to gain traction, our guidance reflects a conservative outlook given the dynamic consumer environment. As it relates to pricing, we ran just under 1% in Q1 and anticipate pricing will be about 1.5% for Q2. For the full year, we continue to expect it to be in the range of 1% to 2%.
Adam Rymer: Adjusted diluted earnings per share were $0.24, representing a 17% decline versus last year. We opened 49 new restaurants, including 42 Chipotlanes. As Scott mentioned, our Q1 performance was ahead of our expectations. We saw strength following the High Protein Menu launch, the return of Chicken al Pastor, and the launch of Cilantro Lime Sauce. For the full year, our comp guidance remains about flat. Although we are trending higher than our guidance as our initiatives continue to gain traction, our guidance reflects a conservative outlook given the dynamic consumer environment. As it relates to pricing, we ran just under 1% in Q1 and anticipate pricing will be about 1.5% for Q2. For the full year, we continue to expect it to be in the range of 1% to 2%.
Adam Rymer: Adjusted diluted earnings per share were $0.24, representing a 17% decline versus last year. We opened 49 new restaurants, including 42 Chipotlanes. As Scott mentioned, our Q1 performance was ahead of our expectations. We saw strength following the High Protein Menu launch, the return of Chicken al Pastor, and the launch of Cilantro Lime Sauce. For the full year, our comp guidance remains about flat. Although we are trending higher than our guidance as our initiatives continue to gain traction, our guidance reflects a conservative outlook given the dynamic consumer environment. As it relates to pricing, we ran just under 1% in Q1 and anticipate pricing will be about 1.5% for Q2. For the full year, we continue to expect it to be in the range of 1% to 2%.
Adam Rymer: Adjusted diluted earnings per share were $0.24, representing a 17% decline versus last year. We opened 49 new restaurants, including 42 Chipotlanes. As Scott mentioned, our Q1 performance was ahead of our expectations. We saw strength following the High Protein Menu launch, the return of Chicken al Pastor, and the launch of Cilantro Lime Sauce. For the full year, our comp guidance remains about flat. Although we are trending higher than our guidance as our initiatives continue to gain traction, our guidance reflects a conservative outlook given the dynamic consumer environment. As it relates to pricing, we ran just under 1% in Q1 and anticipate pricing will be about 1.5% for Q2. For the full year, we continue to expect it to be in the range of 1% to 2%.
Speaker #2: And we opened 49 new restaurants, including 42 Chipotle's. As Scott mentioned, our first quarter performance was ahead of our expectations. We saw strength following the high protein menu launch, the return of chicken al pastor, and the launch of cilantro lamb sauce.
Speaker #2: For the full year, our comp guidance remains about flat, although we are trending higher than our guidance as our initiatives continue to gain traction.
Speaker #2: Our guidance reflects a conservative outlook given the dynamic consumer environment. As it relates to pricing, we ran just under 1% in Q1 and anticipate pricing will be about 1.5% for Q2.
Speaker #2: For the full year, we continue to expect it to be in the range of 1 to 2 percent. Before I walk through the P&L, I want to highlight a few encouraging trends we are continuing to see in menu innovation and rewards.
Adam Rymer: Before I walk through the P&L, I want to highlight a few encouraging trends we are continuing to see in menu innovation and rewards. Starting with menu innovation. Our protein limited time offers typically generate a few hundred basis points of transaction lift over the life of the promotion. The biggest benefit occurs during the first few weeks as we see increased frequency as well as more new guests. Also, we sustain part of this comp lift longer term as many of our new guests continue to dine at Chipotle after the limited time offer ends. Sauces are showing a similar pattern.
Adam Rymer: Before I walk through the P&L, I want to highlight a few encouraging trends we are continuing to see in menu innovation and rewards. Starting with menu innovation. Our protein limited time offers typically generate a few hundred basis points of transaction lift over the life of the promotion. The biggest benefit occurs during the first few weeks as we see increased frequency as well as more new guests. Also, we sustain part of this comp lift longer term as many of our new guests continue to dine at Chipotle after the limited time offer ends. Sauces are showing a similar pattern.
Adam Rymer: Before I walk through the P&L, I want to highlight a few encouraging trends we are continuing to see in menu innovation and rewards. Starting with menu innovation. Our protein limited time offers typically generate a few hundred basis points of transaction lift over the life of the promotion. The biggest benefit occurs during the first few weeks as we see increased frequency as well as more new guests. Also, we sustain part of this comp lift longer term as many of our new guests continue to dine at Chipotle after the limited time offer ends. Sauces are showing a similar pattern.
Adam Rymer: Before I walk through the P&L, I want to highlight a few encouraging trends we are continuing to see in menu innovation and rewards. Starting with menu innovation. Our protein limited time offers typically generate a few hundred basis points of transaction lift over the life of the promotion. The biggest benefit occurs during the first few weeks as we see increased frequency as well as more new guests. Also, we sustain part of this comp lift longer term as many of our new guests continue to dine at Chipotle after the limited time offer ends. Sauces are showing a similar pattern.
Speaker #2: Starting with menu innovation. Our protein limited-time offers typically generate a few hundred basis points of transaction lift over the life of the promotion. The biggest benefit occurs during the first few weeks, as we see increased frequency as well as more new guests.
Speaker #2: Also, we sustained part of this comp with longer term as many of our new guests continue to dine at Chipotle after the limited time offer ends.
Speaker #2: Sauces are showing a similar pattern. Beyond the mixed benefit, they are effective in attracting new guests and increasing frequency. Taken together, these results reinforce that menu innovation is not simply a short-term sales driver, but a meaningful contributor to building our average unit volumes over time, and a core pillar of our recipe for growth strategy.
Adam Rymer: Beyond the mix benefit, they are effective in attracting new guests and increasing frequency. Taken together, these results reinforce that menu innovation is not simply a short-term sales driver, but a meaningful contributor to building our average unit volumes over time and a core pillar of our Recipe for Growth strategy. For rewards, we continue to see clear evidence that deeper engagement builds loyalty and drives comps. Loyalty-driven comps have now outpaced non-loyalty comps for several consecutive quarters, and the gap is widening. In Q1, loyalty as a percent of sales reached 32%, up 300 basis points versus Q1 of 2025. That reflects both growth in active members and higher frequency among existing members, driven by programs like Summer of Extras and the expansion of Free Bowl Wednesday.
Adam Rymer: Beyond the mix benefit, they are effective in attracting new guests and increasing frequency. Taken together, these results reinforce that menu innovation is not simply a short-term sales driver, but a meaningful contributor to building our average unit volumes over time and a core pillar of our Recipe for Growth strategy. For rewards, we continue to see clear evidence that deeper engagement builds loyalty and drives comps. Loyalty-driven comps have now outpaced non-loyalty comps for several consecutive quarters, and the gap is widening. In Q1, loyalty as a percent of sales reached 32%, up 300 basis points versus Q1 of 2025. That reflects both growth in active members and higher frequency among existing members, driven by programs like Summer of Extras and the expansion of Free Bowl Wednesday.
Adam Rymer: Beyond the mix benefit, they are effective in attracting new guests and increasing frequency. Taken together, these results reinforce that menu innovation is not simply a short-term sales driver, but a meaningful contributor to building our average unit volumes over time and a core pillar of our Recipe for Growth strategy. For rewards, we continue to see clear evidence that deeper engagement builds loyalty and drives comps. Loyalty-driven comps have now outpaced non-loyalty comps for several consecutive quarters, and the gap is widening. In Q1, loyalty as a percent of sales reached 32%, up 300 basis points versus Q1 of 2025. That reflects both growth in active members and higher frequency among existing members, driven by programs like Summer of Extras and the expansion of Free Bowl Wednesday.
Adam Rymer: Beyond the mix benefit, they are effective in attracting new guests and increasing frequency. Taken together, these results reinforce that menu innovation is not simply a short-term sales driver, but a meaningful contributor to building our average unit volumes over time and a core pillar of our Recipe for Growth strategy. For rewards, we continue to see clear evidence that deeper engagement builds loyalty and drives comps. Loyalty-driven comps have now outpaced non-loyalty comps for several consecutive quarters, and the gap is widening. In Q1, loyalty as a percent of sales reached 32%, up 300 basis points versus Q1 of 2025. That reflects both growth in active members and higher frequency among existing members, driven by programs like Summer of Extras and the expansion of Free Bowl Wednesday.
Speaker #2: And for rewards, we continue to see clear evidence that deeper engagement builds loyalty and drives comps. Loyalty-driven comps have now outpaced non-loyalty comps for several consecutive quarters, and the gap is widening.
Speaker #2: In the first quarter, loyalty as a percent of sales reached 32%, up 300 basis points versus the first quarter of 2025. That reflects both growth in active members and higher frequency among existing members, driven by programs like Summer of Extras and the expansion of Freeportland.
Speaker #2: With the launch of our new rewards features, we are enhancing the benefits our guests already love, while working to bring more in-restaurant guests into the program.
Adam Rymer: With the launch of our new rewards features, we are enhancing the benefits our guests already love while working to bring more in-restaurant guests into the program. I will now go through the key PNL line items, beginning with cost of sales. Cost of sales in the quarter were 29.6%, an increase of about 40 basis points from last year. The benefits of lower dairy and avocado prices and menu price increases were more than offset by inflation, primarily in beef and freight, as well as higher produce usage. Relative to our guidance, avocados remained favorable due to better than expected crop in Mexico. For Q2, we anticipate cost of sales to step up sequentially to about 30% of sales as the protein mix benefit and modest pricing leverage will be more than offset by higher costs across several items, most notably avocados, dairy, and beef.
Adam Rymer: With the launch of our new rewards features, we are enhancing the benefits our guests already love while working to bring more in-restaurant guests into the program. I will now go through the key PNL line items, beginning with cost of sales. Cost of sales in the quarter were 29.6%, an increase of about 40 basis points from last year. The benefits of lower dairy and avocado prices and menu price increases were more than offset by inflation, primarily in beef and freight, as well as higher produce usage. Relative to our guidance, avocados remained favorable due to better than expected crop in Mexico. For Q2, we anticipate cost of sales to step up sequentially to about 30% of sales as the protein mix benefit and modest pricing leverage will be more than offset by higher costs across several items, most notably avocados, dairy, and beef.
Adam Rymer: With the launch of our new rewards features, we are enhancing the benefits our guests already love while working to bring more in-restaurant guests into the program. I will now go through the key PNL line items, beginning with cost of sales. Cost of sales in the quarter were 29.6%, an increase of about 40 basis points from last year. The benefits of lower dairy and avocado prices and menu price increases were more than offset by inflation, primarily in beef and freight, as well as higher produce usage. Relative to our guidance, avocados remained favorable due to better than expected crop in Mexico. For Q2, we anticipate cost of sales to step up sequentially to about 30% of sales as the protein mix benefit and modest pricing leverage will be more than offset by higher costs across several items, most notably avocados, dairy, and beef.
Adam Rymer: With the launch of our new rewards features, we are enhancing the benefits our guests already love while working to bring more in-restaurant guests into the program. I will now go through the key PNL line items, beginning with cost of sales. Cost of sales in the quarter were 29.6%, an increase of about 40 basis points from last year. The benefits of lower dairy and avocado prices and menu price increases were more than offset by inflation, primarily in beef and freight, as well as higher produce usage. Relative to our guidance, avocados remained favorable due to better than expected crop in Mexico. For Q2, we anticipate cost of sales to step up sequentially to about 30% of sales as the protein mix benefit and modest pricing leverage will be more than offset by higher costs across several items, most notably avocados, dairy, and beef.
Speaker #2: I will now go through the key P&L line items beginning with cost of sales. Cost of sales in the quarter were 29.6%, an increase of about 40 basis points from last year.
Speaker #2: The benefits of lower dairy and avocado prices and menu price increases were more than offset by inflation. Primarily in beef and freight, as well as higher produce usage.
Speaker #2: Relative to our guidance, avocados remained favorable due to a better-than-expected crop in Mexico. For Q2, we anticipate cost of sales to step up sequentially to about 30% of sales, as the protein mix benefit and modest pricing leverage will be more than offset by higher costs across several items.
Speaker #2: Most notably, avocados, dairy, and beef. Overall, we anticipate cost of sales inflation to be in the mid-single-digit range in the second quarter and will step down to the low- to mid-single-digit range in the second half of the year as we lap elevated beef costs.
Adam Rymer: Overall, we anticipate cost of sales inflation to be in the mid-single digit range in Q2 and will step down to the low to mid-single digit range in H2 as we lap elevated beef costs. This results in full year cost of sales inflation of around 4%. Adjusting for 40 basis points related to non-GAAP legal contingencies, labor costs for the quarter were 25.7%, an increase of about 70 basis points from last year. The increase was driven by wage inflation, lower average restaurant sales volumes, and higher benefits expense, including performance-based bonuses, partially offset by the benefit of menu price. For Q2, we expect our labor costs to be in the low 25% range, with wage inflation in the low single digit range.
Adam Rymer: Overall, we anticipate cost of sales inflation to be in the mid-single digit range in Q2 and will step down to the low to mid-single digit range in H2 as we lap elevated beef costs. This results in full year cost of sales inflation of around 4%. Adjusting for 40 basis points related to non-GAAP legal contingencies, labor costs for the quarter were 25.7%, an increase of about 70 basis points from last year. The increase was driven by wage inflation, lower average restaurant sales volumes, and higher benefits expense, including performance-based bonuses, partially offset by the benefit of menu price. For Q2, we expect our labor costs to be in the low 25% range, with wage inflation in the low single digit range.
Adam Rymer: Overall, we anticipate cost of sales inflation to be in the mid-single digit range in Q2 and will step down to the low to mid-single digit range in H2 as we lap elevated beef costs. This results in full year cost of sales inflation of around 4%. Adjusting for 40 basis points related to non-GAAP legal contingencies, labor costs for the quarter were 25.7%, an increase of about 70 basis points from last year. The increase was driven by wage inflation, lower average restaurant sales volumes, and higher benefits expense, including performance-based bonuses, partially offset by the benefit of menu price. For Q2, we expect our labor costs to be in the low 25% range, with wage inflation in the low single digit range.
Adam Rymer: Overall, we anticipate cost of sales inflation to be in the mid-single digit range in Q2 and will step down to the low to mid-single digit range in H2 as we lap elevated beef costs. This results in full year cost of sales inflation of around 4%. Adjusting for 40 basis points related to non-GAAP legal contingencies, labor costs for the quarter were 25.7%, an increase of about 70 basis points from last year. The increase was driven by wage inflation, lower average restaurant sales volumes, and higher benefits expense, including performance-based bonuses, partially offset by the benefit of menu price. For Q2, we expect our labor costs to be in the low 25% range, with wage inflation in the low single digit range.
Speaker #2: This results in full-year cost of sales inflation of around 4%. Adjusting for 40 basis points related to non-GAAP legal contingencies, labor costs for the quarter were 25.7%, an increase of about 70 basis points from last year.
Speaker #2: The increase was driven by wage inflation, lower average restaurant sales volumes, and higher benefits expense, including performance-based bonuses. Partially offset by the benefit of menu price.
Speaker #2: For Q2, we expect our labor costs to be in the low 25% range with wage inflation in the low single-digit range. Other operating costs for the quarter were $15.6%, an increase of about 120 basis points from last year, primarily driven by higher marketing, utility, and delivery costs.
Adam Rymer: Other operating costs for the quarter were 15.6%, an increase of about 120 basis points from last year, primarily driven by higher marketing, utility, and delivery costs. Marketing costs were 3.4% of sales in Q1, an increase of about 40 basis points from last year as we increased our marketing spend in the quarter to support menu innovation and to remain top of mind with our guests. We expect marketing costs to be in below 3% of sales in Q2 and for the full year. For Q2, we anticipate other operating costs to be in the high 14% range.
Adam Rymer: Other operating costs for the quarter were 15.6%, an increase of about 120 basis points from last year, primarily driven by higher marketing, utility, and delivery costs. Marketing costs were 3.4% of sales in Q1, an increase of about 40 basis points from last year as we increased our marketing spend in the quarter to support menu innovation and to remain top of mind with our guests. We expect marketing costs to be in below 3% of sales in Q2 and for the full year. For Q2, we anticipate other operating costs to be in the high 14% range.
Adam Rymer: Other operating costs for the quarter were 15.6%, an increase of about 120 basis points from last year, primarily driven by higher marketing, utility, and delivery costs. Marketing costs were 3.4% of sales in Q1, an increase of about 40 basis points from last year as we increased our marketing spend in the quarter to support menu innovation and to remain top of mind with our guests. We expect marketing costs to be in below 3% of sales in Q2 and for the full year. For Q2, we anticipate other operating costs to be in the high 14% range.
Adam Rymer: Other operating costs for the quarter were 15.6%, an increase of about 120 basis points from last year, primarily driven by higher marketing, utility, and delivery costs. Marketing costs were 3.4% of sales in Q1, an increase of about 40 basis points from last year as we increased our marketing spend in the quarter to support menu innovation and to remain top of mind with our guests. We expect marketing costs to be in below 3% of sales in Q2 and for the full year. For Q2, we anticipate other operating costs to be in the high 14% range.
Speaker #2: Marketing costs were $3.4% of sales in Q1, an increase of about 40 basis points from last year, as we increased our marketing spend in the quarter to support menu innovation and to remain top of mind with our guests.
Speaker #2: We expect marketing costs to be in the low 3% of sales in Q2 and for the full year. For Q2, we anticipate other operating costs to be in the high 14% range.
Speaker #2: G&A for the quarter was $204 million on a GAAP basis, or $198 million on a non-GAAP basis. Excluding $3 million related to net restructuring costs associated with our Recipe for Growth strategy and certain legal contingencies, and $3 million related to retention and equity awards granted to key executives in August of 2024.
Adam Rymer: G&A for the quarter was $204 million on a GAAP basis or $198 million on a non-GAAP basis, excluding $3 million related to net restructuring costs associated with our Recipe for Growth strategy and certain legal contingencies, and $3 million related to retention and equity awards granted to key executives in August of 2024. G&A also includes $142 million in underlying G&A, $24 million related to non-cash stock compensation, $5 million related to payroll taxes on equity vesting and exercises, and $27 million related to our All Managers Conference, which was held in March.
Adam Rymer: G&A for the quarter was $204 million on a GAAP basis or $198 million on a non-GAAP basis, excluding $3 million related to net restructuring costs associated with our Recipe for Growth strategy and certain legal contingencies, and $3 million related to retention and equity awards granted to key executives in August of 2024. G&A also includes $142 million in underlying G&A, $24 million related to non-cash stock compensation, $5 million related to payroll taxes on equity vesting and exercises, and $27 million related to our All Managers Conference, which was held in March.
Adam Rymer: G&A for the quarter was $204 million on a GAAP basis or $198 million on a non-GAAP basis, excluding $3 million related to net restructuring costs associated with our Recipe for Growth strategy and certain legal contingencies, and $3 million related to retention and equity awards granted to key executives in August of 2024. G&A also includes $142 million in underlying G&A, $24 million related to non-cash stock compensation, $5 million related to payroll taxes on equity vesting and exercises, and $27 million related to our All Managers Conference, which was held in March.
Adam Rymer: G&A for the quarter was $204 million on a GAAP basis or $198 million on a non-GAAP basis, excluding $3 million related to net restructuring costs associated with our Recipe for Growth strategy and certain legal contingencies, and $3 million related to retention and equity awards granted to key executives in August of 2024. G&A also includes $142 million in underlying G&A, $24 million related to non-cash stock compensation, $5 million related to payroll taxes on equity vesting and exercises, and $27 million related to our All Managers Conference, which was held in March.
Speaker #2: G&A also includes $142 million in underlying G&A, $24 million related to non-cash stock compensation, $5 million related to payroll taxes on equity vesting and exercises, and $27 million related to our all-managers' conference, which was held in March.
Speaker #2: We expect G&A in the second quarter to be around $181 million on a non-GAAP basis, which will include $151 million in underlying G&A as we invest in technology and people to support our ongoing growth, and around $30 million in non-cash stock compensation, although this amount could move up or down based on our actual performance.
Adam Rymer: We expect G&A in Q2 to be around $181 million on a non-GAAP basis, which will include $151 million in underlying G&A as we invest in technology and people to support our ongoing growth, and around $30 million in non-cash stock compensation, although this amount could move up or down based on our actual performance. Depreciation for the quarter was $97 million, or 3.1% of sales. For 2026, we expect it to remain around 3% of sales. Our effective tax rate for Q1 was 25.4% on a GAAP basis and 25.3% on a non-GAAP basis. For fiscal 2026, we continue to expect our underlying effective tax rate to be in the 24% to 26% range, though it may vary based on discrete items.
Adam Rymer: We expect G&A in Q2 to be around $181 million on a non-GAAP basis, which will include $151 million in underlying G&A as we invest in technology and people to support our ongoing growth, and around $30 million in non-cash stock compensation, although this amount could move up or down based on our actual performance. Depreciation for the quarter was $97 million, or 3.1% of sales. For 2026, we expect it to remain around 3% of sales. Our effective tax rate for Q1 was 25.4% on a GAAP basis and 25.3% on a non-GAAP basis. For fiscal 2026, we continue to expect our underlying effective tax rate to be in the 24% to 26% range, though it may vary based on discrete items.
Adam Rymer: We expect G&A in Q2 to be around $181 million on a non-GAAP basis, which will include $151 million in underlying G&A as we invest in technology and people to support our ongoing growth, and around $30 million in non-cash stock compensation, although this amount could move up or down based on our actual performance. Depreciation for the quarter was $97 million, or 3.1% of sales. For 2026, we expect it to remain around 3% of sales. Our effective tax rate for Q1 was 25.4% on a GAAP basis and 25.3% on a non-GAAP basis. For fiscal 2026, we continue to expect our underlying effective tax rate to be in the 24% to 26% range, though it may vary based on discrete items.
Adam Rymer: We expect G&A in Q2 to be around $181 million on a non-GAAP basis, which will include $151 million in underlying G&A as we invest in technology and people to support our ongoing growth, and around $30 million in non-cash stock compensation, although this amount could move up or down based on our actual performance. Depreciation for the quarter was $97 million, or 3.1% of sales. For 2026, we expect it to remain around 3% of sales. Our effective tax rate for Q1 was 25.4% on a GAAP basis and 25.3% on a non-GAAP basis. For fiscal 2026, we continue to expect our underlying effective tax rate to be in the 24% to 26% range, though it may vary based on discrete items.
Speaker #2: Depreciation for the quarter was $97 million, or 3.1% of sales. For 2026, we expect it to remain around 3% of sales. Our effective tax rate for Q1 was 25.4% on a GAAP basis, and 25.3% on a non-GAAP basis.
Speaker #2: For fiscal 2026, we continue to expect our underlying effective tax rate to be in the 24% to 26% range, though it may vary based on discrete items.
Speaker #2: Our balance sheet remained strong as we ended the quarter with $1 billion in cash, restricted cash, and investments in no debt. During the first quarter, we purchased 701 million of our stock at an average price of $36.14, and at the end of the quarter, we had $1 billion remaining under our share repurchase authorization.
Adam Rymer: Our balance sheet remains strong as we ended the quarter with $1 billion in cash, restricted cash, and investments and no debt. During Q1, we purchased $701 million of our stock at an average price of $36.14. At the end of the quarter, we have $1 billion remaining under our share repurchase authorization. To close, I want to reiterate what makes Chipotle a special brand. We are able to invest in the highest quality ingredients, offer accessible price points, and still deliver industry-leading economics, a combination that is very difficult to replicate. Our Recipe for Growth initiatives further strengthen these advantages by sharpening execution, deepening guest engagement, and continuing to build long-term demand for the brand.
Adam Rymer: Our balance sheet remains strong as we ended the quarter with $1 billion in cash, restricted cash, and investments and no debt. During Q1, we purchased $701 million of our stock at an average price of $36.14. At the end of the quarter, we have $1 billion remaining under our share repurchase authorization. To close, I want to reiterate what makes Chipotle a special brand. We are able to invest in the highest quality ingredients, offer accessible price points, and still deliver industry-leading economics, a combination that is very difficult to replicate. Our Recipe for Growth initiatives further strengthen these advantages by sharpening execution, deepening guest engagement, and continuing to build long-term demand for the brand.
Adam Rymer: Our balance sheet remains strong as we ended the quarter with $1 billion in cash, restricted cash, and investments and no debt. During Q1, we purchased $701 million of our stock at an average price of $36.14. At the end of the quarter, we have $1 billion remaining under our share repurchase authorization. To close, I want to reiterate what makes Chipotle a special brand. We are able to invest in the highest quality ingredients, offer accessible price points, and still deliver industry-leading economics, a combination that is very difficult to replicate. Our Recipe for Growth initiatives further strengthen these advantages by sharpening execution, deepening guest engagement, and continuing to build long-term demand for the brand.
Adam Rymer: Our balance sheet remains strong as we ended the quarter with $1 billion in cash, restricted cash, and investments and no debt. During Q1, we purchased $701 million of our stock at an average price of $36.14. At the end of the quarter, we have $1 billion remaining under our share repurchase authorization. To close, I want to reiterate what makes Chipotle a special brand. We are able to invest in the highest quality ingredients, offer accessible price points, and still deliver industry-leading economics, a combination that is very difficult to replicate. Our Recipe for Growth initiatives further strengthen these advantages by sharpening execution, deepening guest engagement, and continuing to build long-term demand for the brand.
Speaker #2: To close, I want to reiterate what makes Chipotle a special brand. We are able to invest in the highest quality ingredients, offer accessible price points, and still deliver industry-leading economics.
Speaker #2: A combination that is very difficult to replicate. Our recipe for growth initiatives further strengthen these advantages by sharpening execution, deepening guest engagement, and continuing to build long-term demand for the brand.
Speaker #2: With a strong balance sheet, clear priorities, and a team energized to win, we believe Chipotle is well positioned to build on that momentum and continue creating long-term value for our guests, our teams, and our shareholders.
Adam Rymer: With a strong balance sheet, clear priorities, and a team energized to win, we believe Chipotle is well positioned to build on that momentum and continue creating long-term value for our guests, our teams, and our shareholders. With that, I'll open it up for questions.
Adam Rymer: With a strong balance sheet, clear priorities, and a team energized to win, we believe Chipotle is well positioned to build on that momentum and continue creating long-term value for our guests, our teams, and our shareholders. With that, I'll open it up for questions.
Adam Rymer: With a strong balance sheet, clear priorities, and a team energized to win, we believe Chipotle is well positioned to build on that momentum and continue creating long-term value for our guests, our teams, and our shareholders. With that, I'll open it up for questions.
Adam Rymer: With a strong balance sheet, clear priorities, and a team energized to win, we believe Chipotle is well positioned to build on that momentum and continue creating long-term value for our guests, our teams, and our shareholders. With that, I'll open it up for questions.
Speaker #2: And with that, let's open it up for questions.
Speaker #1: We will now begin. The question and answer session. To ask a question, you may press star then one on your touch-tone phone. If you are using a speakerphone, please pick up your handset before pressing the keys.
Rachel Smith: The first question today comes from Danilo Gargiulo with Bernstein. Please go ahead.
Rachel Smith: The first question today comes from Danilo Gargiulo with Bernstein. Please go ahead.
Rachel Smith: The first question today comes from Danilo Gargiulo with Bernstein. Please go ahead.
Speaker #1: If at any time your question has been addressed and you would like to withdraw your question, please press star then two. We ask that you please limit yourself to one question and one follow-up.
Speaker #1: At this time, we will pause momentarily to assemble our roster. The first question today comes from Danilo Gart-Julio with Bernstein. Please go ahead.
Operator: The first question today comes from Danilo Gargiulo with Bernstein. Please go ahead.
Speaker #3: Great. Thank you. I'd like to start with a quick clarification and then the question. It seems that you have suggested some encouraging trends also in April.
Danilo Gargiulo: Great. Thank you. I'd like to start with a quick clarification and then the question. It seems that you have suggested some encouraging trends also in April. I was wondering if you can help us quantify what you're seeing quarter to date in the early weeks. The real question maybe, Scott, for you is, you know, very exciting that you're hiring Fernando Machado, and I'm wondering what specific elements of his past broad-based QSR experience you're expecting him to bring into Chipotle. Thank you.
Danilo Gargiulo: Great. Thank you. I'd like to start with a quick clarification and then the question. It seems that you have suggested some encouraging trends also in April. I was wondering if you can help us quantify what you're seeing quarter to date in the early weeks. The real question maybe, Scott, for you is, you know, very exciting that you're hiring Fernando Machado, and I'm wondering what specific elements of his past broad-based QSR experience you're expecting him to bring into Chipotle. Thank you.
Danilo Gargiulo: Great. Thank you. I'd like to start with a quick clarification and then the question. It seems that you have suggested some encouraging trends also in April. I was wondering if you can help us quantify what you're seeing quarter to date in the early weeks. The real question maybe, Scott, for you is, you know, very exciting that you're hiring Fernando Machado, and I'm wondering what specific elements of his past broad-based QSR experience you're expecting him to bring into Chipotle. Thank you.
Danilo Gargiulo: Great. Thank you. I'd like to start with a quick clarification and then the question. It seems that you have suggested some encouraging trends also in April. I was wondering if you can help us quantify what you're seeing quarter to date in the early weeks. The real question maybe, Scott, for you is, you know, very exciting that you're hiring Fernando Machado, and I'm wondering what specific elements of his past broad-based QSR experience you're expecting him to bring into Chipotle. Thank you.
Speaker #3: So, I was wondering if you can help us quantify what you're seeing quarter-to-date in the early weeks. And the real question may be, Scott, for you is, very exciting that you're hiring Fernando Machado, and I'm wondering.
Speaker #3: Specific elements of his past broad-based QSR experience, you're expecting him to bring into Chipotle? Thank you.
Speaker #4: Yeah, I'll start and then I'll pass it over to Scott. So hey, Danilo. So yeah, it's specific to April. We saw a nice step up in April.
Adam Rymer: Yeah, I'll start, then I'll pass it over to Scott. Hey, Danilo. Yeah, it's specific to April. We saw a nice step up in April. Part of it was the Easter shift. You know, Easter was about two weeks earlier than it was the prior year. A bigger part of it was the launch of Cilantro Lime Sauce. It's really done an amazing job. It's actually outperforming Red Chimichurri, which was our most popular sauce up until that point, and the incidence is about 2x. Of course, the rewards relaunch. We believe all of those things contributed to a nice step up in April.
Adam Rymer: Yeah, I'll start, then I'll pass it over to Scott. Hey, Danilo. Yeah, it's specific to April. We saw a nice step up in April. Part of it was the Easter shift. You know, Easter was about two weeks earlier than it was the prior year. A bigger part of it was the launch of Cilantro Lime Sauce. It's really done an amazing job. It's actually outperforming Red Chimichurri, which was our most popular sauce up until that point, and the incidence is about 2x. Of course, the rewards relaunch. We believe all of those things contributed to a nice step up in April.
Adam Rymer: Yeah, I'll start, then I'll pass it over to Scott. Hey, Danilo. Yeah, it's specific to April. We saw a nice step up in April. Part of it was the Easter shift. You know, Easter was about two weeks earlier than it was the prior year. A bigger part of it was the launch of Cilantro Lime Sauce. It's really done an amazing job. It's actually outperforming Red Chimichurri, which was our most popular sauce up until that point, and the incidence is about 2x. Of course, the rewards relaunch. We believe all of those things contributed to a nice step up in April.
Adam Rymer: Yeah, I'll start, then I'll pass it over to Scott. Hey, Danilo. Yeah, it's specific to April. We saw a nice step up in April. Part of it was the Easter shift. You know, Easter was about two weeks earlier than it was the prior year. A bigger part of it was the launch of Cilantro Lime Sauce. It's really done an amazing job. It's actually outperforming Red Chimichurri, which was our most popular sauce up until that point, and the incidence is about 2x. Of course, the rewards relaunch. We believe all of those things contributed to a nice step up in April.
Speaker #4: Part of it was the Easter shift. Easter, it was about two weeks earlier than it was the prior year. But a bigger part of it was the launch of Solantra Lime Sauce.
Speaker #4: It's really done an amazing job. It's actually outperforming red chimichurri, which was our most popular sauce up until that point. And the incidence is about 2x.
Speaker #4: And then, of course, the rewards relaunch. So we believe all of those things contributed to a nice step up in April.
Speaker #3: Yeah, hi, Danilo. Thanks for the question. As you can imagine, we went on a very comprehensive search for the exact right individual and we found that in Fernando.
Scott Boatwright: Yeah. Hi, Danilo. Thanks for the question. As you can imagine, we went on a very comprehensive search for the exact right individual, and we found that in Fernando. I'll tell you, beyond his deep global brand-building experience, his numerous awards and accolades, what he has accomplished in his career is really unprecedented. I'll tell you, what I admired most was in my conversations with Fernando, even the earlier conversations, we met several times before we made the decision to partner, is his thinking of Chipotle, his love for the brand, his affinity for the organization, his love of high quality, fresh taste, fresh food, and great culinary. He's always been a fan, although be it from a distance, of our great brand.
Scott Boatwright: Yeah. Hi, Danilo. Thanks for the question. As you can imagine, we went on a very comprehensive search for the exact right individual, and we found that in Fernando. I'll tell you, beyond his deep global brand-building experience, his numerous awards and accolades, what he has accomplished in his career is really unprecedented. I'll tell you, what I admired most was in my conversations with Fernando, even the earlier conversations, we met several times before we made the decision to partner, is his thinking of Chipotle, his love for the brand, his affinity for the organization, his love of high quality, fresh taste, fresh food, and great culinary. He's always been a fan, although be it from a distance, of our great brand.
Scott Boatwright: Yeah. Hi, Danilo. Thanks for the question. As you can imagine, we went on a very comprehensive search for the exact right individual, and we found that in Fernando. I'll tell you, beyond his deep global brand-building experience, his numerous awards and accolades, what he has accomplished in his career is really unprecedented. I'll tell you, what I admired most was in my conversations with Fernando, even the earlier conversations, we met several times before we made the decision to partner, is his thinking of Chipotle, his love for the brand, his affinity for the organization, his love of high quality, fresh taste, fresh food, and great culinary. He's always been a fan, although be it from a distance, of our great brand.
Scott Boatwright: Yeah. Hi, Danilo. Thanks for the question. As you can imagine, we went on a very comprehensive search for the exact right individual, and we found that in Fernando. I'll tell you, beyond his deep global brand-building experience, his numerous awards and accolades, what he has accomplished in his career is really unprecedented. I'll tell you, what I admired most was in my conversations with Fernando, even the earlier conversations, we met several times before we made the decision to partner, is his thinking of Chipotle, his love for the brand, his affinity for the organization, his love of high quality, fresh taste, fresh food, and great culinary. He's always been a fan, although be it from a distance, of our great brand.
Speaker #3: And I'll tell you, beyond his deep global brand-building experience and his numerous awards and accolades, what he has accomplished in his career is really unprecedented.
Speaker #3: And I'll tell you, what I admired most was in my conversations with Fernando, even the earlier conversations we met several times before we made the decision to partner, is his thinking of Chipotle, his love for the brand, his affinity for the organization, his love of high-quality, fresh food, and great culinary.
Speaker #3: And he's always been a fan, although be it from a distance, of our great brand. And in hearing him talk about what he has seen from our advertising, historically, and where he would take it to the next chapter, if you will, was groundbreaking for me.
Scott Boatwright: In hearing him talk about what he has seen from our advertising historically and where he would take it to the next chapter, if you will, was groundbreaking for me. It was an easy decision. Again, he is an incredible marketer, and he will do well here at Chipotle Mexican Grill.
Scott Boatwright: In hearing him talk about what he has seen from our advertising historically and where he would take it to the next chapter, if you will, was groundbreaking for me. It was an easy decision. Again, he is an incredible marketer, and he will do well here at Chipotle Mexican Grill.
Scott Boatwright: In hearing him talk about what he has seen from our advertising historically and where he would take it to the next chapter, if you will, was groundbreaking for me. It was an easy decision. Again, he is an incredible marketer, and he will do well here at Chipotle Mexican Grill.
Scott Boatwright: In hearing him talk about what he has seen from our advertising historically and where he would take it to the next chapter, if you will, was groundbreaking for me. It was an easy decision. Again, he is an incredible marketer, and he will do well here at Chipotle Mexican Grill.
Speaker #3: And so it was an easy decision. Again, he is a incredible marketer and he will do well here at Chipotle Mexican Grill.
Speaker #5: Thank you.
Danilo Gargiulo: Thank you.
Danilo Gargiulo: Thank you.
Danilo Gargiulo: Thank you.
Danilo Gargiulo: Thank you.
Speaker #1: The next question comes from Lauren Silberman with Deutsche Bank. Please go ahead.
Rachel Smith: The next question comes from Lauren Silberman with Deutsche Bank. Please go ahead.
Rachel Smith: The next question comes from Lauren Silberman with Deutsche Bank. Please go ahead.
Rachel Smith: The next question comes from Lauren Silberman with Deutsche Bank. Please go ahead.
Operator: The next question comes from Lauren Silberman with Deutsche Bank. Please go ahead.
Speaker #6: Thank you very much. I guess if I could just start with I know there was a lot of noise during the quarter. I'm going to follow up on the comp side.
Lauren Silberman: Thank you very much. I guess if I could just start with, I know there was a lot of noise during the quarter, I am going to follow up on the comp side. Any color that you can give in terms of cadence of trends as you move through the quarter? Really encouraging to hear about the momentum in April. Just any color on what your guide embeds for comp in Q2?
Lauren Silberman: Thank you very much. I guess if I could just start with, I know there was a lot of noise during the quarter, I am going to follow up on the comp side. Any color that you can give in terms of cadence of trends as you move through the quarter? Really encouraging to hear about the momentum in April. Just any color on what your guide embeds for comp in Q2?
Lauren Silberman: Thank you very much. I guess if I could just start with, I know there was a lot of noise during the quarter, I am going to follow up on the comp side. Any color that you can give in terms of cadence of trends as you move through the quarter? Really encouraging to hear about the momentum in April. Just any color on what your guide embeds for comp in Q2?
Lauren Silberman: Thank you very much. I guess if I could just start with, I know there was a lot of noise during the quarter, I am going to follow up on the comp side. Any color that you can give in terms of cadence of trends as you move through the quarter? Really encouraging to hear about the momentum in April. Just any color on what your guide embeds for comp in Q2?
Speaker #6: Any color that you can give in terms of cadence of trends as you move to hear about the momentum in April. Just any color on what your guide embeds for comp into Q?
Speaker #4: Yeah, so I'll kind of walk through and then Scott, please add in. And so starting in January, I mean, we caught up on January in the last call, but just to reiterate, I mean, we saw strength in our protein menu and campaign.
Adam Rymer: I'll kind of walk through and then Scott, please add in. Starting in January, I mean, we caught up on January in the last call, but just to reiterate, I mean, we saw strength in our protein menu and campaign, and it not only drove transactions, but we also saw a double-digit % increase in double protein and single tacos. Amazing part about this is it wasn't just during the campaign in January. That increase in double protein and single tacos is really sustained even through April. Then we saw the weather impact. The weather impact in January was, you know, at one point, about half of our restaurants were closed, so that was about 100 basis points to the quarter.
Adam Rymer: I'll kind of walk through and then Scott, please add in. Starting in January, I mean, we caught up on January in the last call, but just to reiterate, I mean, we saw strength in our protein menu and campaign, and it not only drove transactions, but we also saw a double-digit % increase in double protein and single tacos. Amazing part about this is it wasn't just during the campaign in January. That increase in double protein and single tacos is really sustained even through April. Then we saw the weather impact. The weather impact in January was, you know, at one point, about half of our restaurants were closed, so that was about 100 basis points to the quarter.
Adam Rymer: I'll kind of walk through and then Scott, please add in. Starting in January, I mean, we caught up on January in the last call, but just to reiterate, I mean, we saw strength in our protein menu and campaign, and it not only drove transactions, but we also saw a double-digit % increase in double protein and single tacos. Amazing part about this is it wasn't just during the campaign in January. That increase in double protein and single tacos is really sustained even through April. Then we saw the weather impact. The weather impact in January was, you know, at one point, about half of our restaurants were closed, so that was about 100 basis points to the quarter.
Adam Rymer: I'll kind of walk through and then Scott, please add in. Starting in January, I mean, we caught up on January in the last call, but just to reiterate, I mean, we saw strength in our protein menu and campaign, and it not only drove transactions, but we also saw a double-digit % increase in double protein and single tacos. Amazing part about this is it wasn't just during the campaign in January. That increase in double protein and single tacos is really sustained even through April. Then we saw the weather impact. The weather impact in January was, you know, at one point, about half of our restaurants were closed, so that was about 100 basis points to the quarter.
Speaker #4: And it not only drove transactions, but we also saw a double-digit percentage increase in double protein and single tacos. And amazing part about this is it wasn't just during the campaign in January.
Speaker #4: That increase in double protein and single tacos has really sustained even through April. And then we saw the weather impact. The weather impact in January was at one point about half of our restaurants were closed.
Speaker #4: So that was about 100 basis points to the quarter. But then as we rolled around to February, once the weather impacts subsided, we really saw our trends improve even further.
Adam Rymer: As we rolled around to February, once the weather impact subsided, we really saw our trends improve even further, that was really around the launch of Chicken al Pastor. This was the third time that we've had app in our restaurants, the incidence level is actually the highest compared to the first two. That was really great to see. In March, there was a little bit of softening in our trends right around the time where the Iran conflict began. We saw the nice step up in April that I talked about earlier on Danilo's question. When this kind of rolls into April and how we're looking at Q2, we're really anticipating comps probably somewhere in that +1% range. That's kind of what our expense line guidance is based on in my prepared comments.
Adam Rymer: As we rolled around to February, once the weather impact subsided, we really saw our trends improve even further, that was really around the launch of Chicken al Pastor. This was the third time that we've had app in our restaurants, the incidence level is actually the highest compared to the first two. That was really great to see. In March, there was a little bit of softening in our trends right around the time where the Iran conflict began. We saw the nice step up in April that I talked about earlier on Danilo's question. When this kind of rolls into April and how we're looking at Q2, we're really anticipating comps probably somewhere in that +1% range. That's kind of what our expense line guidance is based on in my prepared comments.
Adam Rymer: As we rolled around to February, once the weather impact subsided, we really saw our trends improve even further, that was really around the launch of Chicken al Pastor. This was the third time that we've had app in our restaurants, the incidence level is actually the highest compared to the first two. That was really great to see. In March, there was a little bit of softening in our trends right around the time where the Iran conflict began. We saw the nice step up in April that I talked about earlier on Danilo's question. When this kind of rolls into April and how we're looking at Q2, we're really anticipating comps probably somewhere in that +1% range. That's kind of what our expense line guidance is based on in my prepared comments.
Adam Rymer: As we rolled around to February, once the weather impact subsided, we really saw our trends improve even further, that was really around the launch of Chicken al Pastor. This was the third time that we've had app in our restaurants, the incidence level is actually the highest compared to the first two. That was really great to see. In March, there was a little bit of softening in our trends right around the time where the Iran conflict began. We saw the nice step up in April that I talked about earlier on Danilo's question. When this kind of rolls into April and how we're looking at Q2, we're really anticipating comps probably somewhere in that +1% range. That's kind of what our expense line guidance is based on in my prepared comments.
Speaker #4: And that was really around the launch of chicken al pastor. And this was the third time that we've had half in our restaurants. But the incidence level is actually the highest compared to the first two.
Speaker #4: So that was really great to see. And then in March, there was a little bit of softening in our trends. Right around the time where the Iran conflict began.
Speaker #4: But then we saw the nice step up in April that I talked about earlier on Danilo's question. And so when this kind of rolls into April and how we're looking at Q2, we're really anticipating comps probably somewhere in that plus 1% range.
Speaker #4: And that's kind of what our expense line guidance is based on in my prepared comments. And this comp estimate, I would say, includes a modest increase from Chipotle Honey Chicken, which launched yesterday.
Adam Rymer: This comp estimate, I would say, includes a modest increase from Chipotle Honey Chicken, which launched yesterday. We are excited about the momentum that we're getting so far from our Recipe for Growth initiative so far this year. We really just want to remain cautious on our outlook given the dynamic consumer environment. Scott, anything to add?
Adam Rymer: This comp estimate, I would say, includes a modest increase from Chipotle Honey Chicken, which launched yesterday. We are excited about the momentum that we're getting so far from our Recipe for Growth initiative so far this year. We really just want to remain cautious on our outlook given the dynamic consumer environment. Scott, anything to add?
Adam Rymer: This comp estimate, I would say, includes a modest increase from Chipotle Honey Chicken, which launched yesterday. We are excited about the momentum that we're getting so far from our Recipe for Growth initiative so far this year. We really just want to remain cautious on our outlook given the dynamic consumer environment. Scott, anything to add?
Adam Rymer: This comp estimate, I would say, includes a modest increase from Chipotle Honey Chicken, which launched yesterday. We are excited about the momentum that we're getting so far from our Recipe for Growth initiative so far this year. We really just want to remain cautious on our outlook given the dynamic consumer environment. Scott, anything to add?
Speaker #4: But we are excited about the momentum that we're getting so far from our recipe for growth initiatives. So far this year. But we really just want to remain cautious on our outlook given the dynamic consumer environment.
Speaker #4: And Scott, anything to add?
Speaker #3: Yeah, I think what we should highlight here is what we demonstrated in Q1 was really our ability to engage with our customer base in new ways.
Scott Boatwright: Yeah. I think what we should highlight here is what we demonstrated in Q1 was really our ability to engage with our customer base in new ways, and drive incremental sales and activate against a broad range of consumer segmentations, whether that's income or age group.
Scott Boatwright: Yeah. I think what we should highlight here is what we demonstrated in Q1 was really our ability to engage with our customer base in new ways, and drive incremental sales and activate against a broad range of consumer segmentations, whether that's income or age group.
Scott Boatwright: Yeah. I think what we should highlight here is what we demonstrated in Q1 was really our ability to engage with our customer base in new ways, and drive incremental sales and activate against a broad range of consumer segmentations, whether that's income or age group.
Scott Boatwright: Yeah. I think what we should highlight here is what we demonstrated in Q1 was really our ability to engage with our customer base in new ways, and drive incremental sales and activate against a broad range of consumer segmentations, whether that's income or age group.
Speaker #3: And drive incremental sales and activate against a broad range of consumer segmentations, whether that's income or age group.
Speaker #6: Great. And just a follow-up on loyalty. You talked about loyalty comps outpacing non-loyalty, I believe, in 2025. What kind of growth have you been seeing in membership in recent quarters?
Lauren Silberman: Great. Just a follow-up on loyalty. You talked about loyalty comps outpacing non-loyalty, I believe, in 2025. What kind of growth have you been seeing in membership in recent quarters? I guess, has the revamp of the new loyalty program really focused on bringing in new customers, bringing in lost customers, or trying to drive engagement with the existing membership base?
Lauren Silberman: Great. Just a follow-up on loyalty. You talked about loyalty comps outpacing non-loyalty, I believe, in 2025. What kind of growth have you been seeing in membership in recent quarters? I guess, has the revamp of the new loyalty program really focused on bringing in new customers, bringing in lost customers, or trying to drive engagement with the existing membership base?
Lauren Silberman: Great. Just a follow-up on loyalty. You talked about loyalty comps outpacing non-loyalty, I believe, in 2025. What kind of growth have you been seeing in membership in recent quarters? I guess, has the revamp of the new loyalty program really focused on bringing in new customers, bringing in lost customers, or trying to drive engagement with the existing membership base?
Lauren Silberman: Great. Just a follow-up on loyalty. You talked about loyalty comps outpacing non-loyalty, I believe, in 2025. What kind of growth have you been seeing in membership in recent quarters? I guess, has the revamp of the new loyalty program really focused on bringing in new customers, bringing in lost customers, or trying to drive engagement with the existing membership base?
Speaker #6: And I guess, is the revamp of the new loyalty program really focused on bringing in new customers, bringing in lapsed customers, or trying to drive engagement with the existing membership base?
Speaker #3: Yeah, yeah, I'll jump in here. So, since the relaunch, we've seen about a 25% uplift in new members coming into the funnel.
Scott Boatwright: Yeah.
Scott Boatwright: Yeah.
Scott Boatwright: Yeah.
Scott Boatwright: Yeah.
Speaker #6: Thank you.
Lauren Silberman: Thank you.
Lauren Silberman: Thank you.
Lauren Silberman: Thank you.
Lauren Silberman: Thank you.
Scott Boatwright: Yeah. I'll jump in here. Since the relaunch, we've seen about a 25% uplift in new members coming into the funnel. Not only did we widen our main goal, which is really to enrich our engagement and deepen our engagement with existing loyalty members, what we found is we're able to widen the funnel, bring more users into the funnel, reactivate lapsed consumers in a really meaningful way with some of the journeys that we've talked about historically. We've made great progress of really redesigning a program, removing the friction points that our customers told us existed in 2025. The new benefits are obviously the chips and guac welcome offer, free monthly Chipotle drops. We heard loud and clear that's what our customers wanted. They want to be able to choose their own rewards.
Scott Boatwright: Yeah. I'll jump in here. Since the relaunch, we've seen about a 25% uplift in new members coming into the funnel. Not only did we widen our main goal, which is really to enrich our engagement and deepen our engagement with existing loyalty members, what we found is we're able to widen the funnel, bring more users into the funnel, reactivate lapsed consumers in a really meaningful way with some of the journeys that we've talked about historically. We've made great progress of really redesigning a program, removing the friction points that our customers told us existed in 2025. The new benefits are obviously the chips and guac welcome offer, free monthly Chipotle drops. We heard loud and clear that's what our customers wanted. They want to be able to choose their own rewards.
Scott Boatwright: Yeah. I'll jump in here. Since the relaunch, we've seen about a 25% uplift in new members coming into the funnel. Not only did we widen our main goal, which is really to enrich our engagement and deepen our engagement with existing loyalty members, what we found is we're able to widen the funnel, bring more users into the funnel, reactivate lapsed consumers in a really meaningful way with some of the journeys that we've talked about historically. We've made great progress of really redesigning a program, removing the friction points that our customers told us existed in 2025. The new benefits are obviously the chips and guac welcome offer, free monthly Chipotle drops. We heard loud and clear that's what our customers wanted. They want to be able to choose their own rewards.
Scott Boatwright: Yeah. I'll jump in here. Since the relaunch, we've seen about a 25% uplift in new members coming into the funnel. Not only did we widen our main goal, which is really to enrich our engagement and deepen our engagement with existing loyalty members, what we found is we're able to widen the funnel, bring more users into the funnel, reactivate lapsed consumers in a really meaningful way with some of the journeys that we've talked about historically. We've made great progress of really redesigning a program, removing the friction points that our customers told us existed in 2025. The new benefits are obviously the chips and guac welcome offer, free monthly Chipotle drops. We heard loud and clear that's what our customers wanted. They want to be able to choose their own rewards.
Speaker #3: So not only do we widen our main goal, which really to enrich our engagement and deepen our engagement with an existing loyalty members, but what we found is we were able to widen the funnel, bring more users into the funnel, reactivate lapse consumers in a really meaningful way with some of the journeys that we've talked about historically.
Speaker #3: And we've made great progress of really redesigning a program, removing the friction points that our customers told us existed in 2025. And the new benefits are obviously the chips and guac welcome offer.
Speaker #3: Free monthly Chipotle drops. We heard loud and clear that's what our customers wanted. They want to be able to choose their own rewards. We call it rewards on repeat.
Scott Boatwright: We call it Rewards on Repeat, and they can choose whatever reward and how they want to use their points in the loyalty program as well. As well as cleaning up some of the UX features that had friction points in them as well, we're able to simplify the in-app experience, so exchange, wallet, extra, badges, and history are just easier to find and easier to use.
Scott Boatwright: We call it Rewards on Repeat, and they can choose whatever reward and how they want to use their points in the loyalty program as well. As well as cleaning up some of the UX features that had friction points in them as well, we're able to simplify the in-app experience, so exchange, wallet, extra, badges, and history are just easier to find and easier to use.
Scott Boatwright: We call it Rewards on Repeat, and they can choose whatever reward and how they want to use their points in the loyalty program as well. As well as cleaning up some of the UX features that had friction points in them as well, we're able to simplify the in-app experience, so exchange, wallet, extra, badges, and history are just easier to find and easier to use.
Scott Boatwright: We call it Rewards on Repeat, and they can choose whatever reward and how they want to use their points in the loyalty program as well. As well as cleaning up some of the UX features that had friction points in them as well, we're able to simplify the in-app experience, so exchange, wallet, extra, badges, and history are just easier to find and easier to use.
Speaker #3: And they can choose whatever reward and how they want to use their points in the loyalty program as well. We’ve also been cleaning up some of the UX features that had friction points in them as well.
Speaker #3: We're able to simplify the in-app experience. So Exchange, Wallet, Extra, Badges, and history are just easier to find and easier to use.
Speaker #6: Great. Thanks so much.
Rachel Smith: Great. Thanks so much. The next question comes from David Palmer with Evercore ISI. Please go ahead.
Rachel Smith: Great. Thanks so much. The next question comes from David Palmer with Evercore ISI. Please go ahead.
Rachel Smith: Great. Thanks so much. The next question comes from David Palmer with Evercore ISI. Please go ahead.
Operator: Great. Thanks so much. The next question comes from David Palmer with Evercore ISI. Please go ahead.
Speaker #1: The next question comes from David Palmer with Evercore ISI. Please go ahead.
David Palmer: Thanks. I'm wondering how you're thinking about how this year might play out. You know, one of the things you seem to be saying here is that by doing more frequent LTOs or your protein windows, that not only do you get a boost, but that boost sticks around. The two-year trend gets a lift each time, and that would certainly imply that with the comparisons we see ahead of you that comp trends would accelerate from here. Is that your base case? I know you wanna be cautious about the underlying environment, but is your base case that seeing what you're seeing in terms of the performance of these LTOs, that you will see comps climb through the year if the environment doesn't deteriorate? I have a quick follow-up.
David Palmer: Thanks. I'm wondering how you're thinking about how this year might play out. You know, one of the things you seem to be saying here is that by doing more frequent LTOs or your protein windows, that not only do you get a boost, but that boost sticks around. The two-year trend gets a lift each time, and that would certainly imply that with the comparisons we see ahead of you that comp trends would accelerate from here. Is that your base case? I know you wanna be cautious about the underlying environment, but is your base case that seeing what you're seeing in terms of the performance of these LTOs, that you will see comps climb through the year if the environment doesn't deteriorate? I have a quick follow-up.
David Palmer: Thanks. I'm wondering how you're thinking about how this year might play out. You know, one of the things you seem to be saying here is that by doing more frequent LTOs or your protein windows, that not only do you get a boost, but that boost sticks around. The two-year trend gets a lift each time, and that would certainly imply that with the comparisons we see ahead of you that comp trends would accelerate from here. Is that your base case? I know you wanna be cautious about the underlying environment, but is your base case that seeing what you're seeing in terms of the performance of these LTOs, that you will see comps climb through the year if the environment doesn't deteriorate? I have a quick follow-up.
Speaker #5: Thanks. I'm wondering how you're thinking about how this year might play out and one of the things you seem to be saying here is that by doing more frequent LTOs or your protein windows, that not only do you get a boost, but that boost sticks around.
David Palmer: Thanks. I'm wondering how you're thinking about how this year might play out. You know, one of the things you seem to be saying here is that by doing more frequent LTOs or your protein windows, that not only do you get a boost, but that boost sticks around. The two-year trend gets a lift each time, and that would certainly imply that with the comparisons we see ahead of you that comp trends would accelerate from here. Is that your base case? I know you wanna be cautious about the underlying environment, but is your base case that seeing what you're seeing in terms of the performance of these LTOs, that you will see comps climb through the year if the environment doesn't deteriorate? I have a quick follow-up.
Speaker #5: So the two-year trend gets a lift each time. And that would certainly imply that with the comparisons we see ahead of you, that comp trends would accelerate from here.
Speaker #5: Is that your base case? I know you want to be cautious about the underlying environment, but is your base case that seeing what you're seeing in terms of the performance of these LTOs that you will see comps climb through the year if the environment doesn't deteriorate?
Speaker #5: And I have a quick follow-up.
Speaker #3: That's exactly right, David. And so what we learned through our demand map refresh last quarter, I guess at Q4 now, is that consumers were looking for menu innovation.
Scott Boatwright: That's exactly right, David. What we learned through our demand map refresh, last quarter, I guess Q4 now, is that consumers were looking for menu innovation, and they were screaming for greater innovation at a greater frequency. We have doubled our cadence of LTO innovation and stage gate processing in our culinary center to solve that challenge, evidenced by what you will see here in 2026. They were also looking for deeper digital engagement, which I think we solved for in the app refresh and relaunch. They were looking for culturally relevant marketing, which we've done some of that in Q1 with a lot of success. Expect to do more of that with Fernando joining here in the next couple of weeks.
Scott Boatwright: That's exactly right, David. What we learned through our demand map refresh, last quarter, I guess Q4 now, is that consumers were looking for menu innovation, and they were screaming for greater innovation at a greater frequency. We have doubled our cadence of LTO innovation and stage gate processing in our culinary center to solve that challenge, evidenced by what you will see here in 2026. They were also looking for deeper digital engagement, which I think we solved for in the app refresh and relaunch. They were looking for culturally relevant marketing, which we've done some of that in Q1 with a lot of success. Expect to do more of that with Fernando joining here in the next couple of weeks.
Scott Boatwright: That's exactly right, David. What we learned through our demand map refresh, last quarter, I guess Q4 now, is that consumers were looking for menu innovation, and they were screaming for greater innovation at a greater frequency. We have doubled our cadence of LTO innovation and stage gate processing in our culinary center to solve that challenge, evidenced by what you will see here in 2026. They were also looking for deeper digital engagement, which I think we solved for in the app refresh and relaunch. They were looking for culturally relevant marketing, which we've done some of that in Q1 with a lot of success. Expect to do more of that with Fernando joining here in the next couple of weeks.
Scott Boatwright: That's exactly right, David. What we learned through our demand map refresh, last quarter, I guess Q4 now, is that consumers were looking for menu innovation, and they were screaming for greater innovation at a greater frequency. We have doubled our cadence of LTO innovation and stage gate processing in our culinary center to solve that challenge, evidenced by what you will see here in 2026. They were also looking for deeper digital engagement, which I think we solved for in the app refresh and relaunch. They were looking for culturally relevant marketing, which we've done some of that in Q1 with a lot of success. Expect to do more of that with Fernando joining here in the next couple of weeks.
Speaker #3: And they were screaming for greater innovation and a greater frequency. And we have doubled our cadence of LTO innovation and stage-gate processing in our Culinary Center to solve that challenge.
Speaker #3: Evidenced by what you will see here in 2026. They were also looking for deeper digital engagement, which I think we saw for in the app refresh and relaunch.
Speaker #3: And then they were looking for culturally relevant marketing, which we've done some of that in Q1 with a lot of success. Expect to do more of that with Fernando joining here in the next couple of weeks.
Speaker #3: So I think we're targeting the right ways to activate against the core consumer. And bring new consumers into our brand.
Scott Boatwright: I think we're targeting the right ways to activate against the core consumer and bring new consumers into our brand.
Scott Boatwright: I think we're targeting the right ways to activate against the core consumer and bring new consumers into our brand.
Scott Boatwright: I think we're targeting the right ways to activate against the core consumer and bring new consumers into our brand.
Scott Boatwright: I think we're targeting the right ways to activate against the core consumer and bring new consumers into our brand.
Speaker #5: The other thing I wonder about is how you think about bringing an LTO that was around before obviously chicken al pastor and honey chicken you're bringing them more frequently.
David Palmer: You know, the other thing I wonder about is, you know, how you think about, you know, bringing an LTO that was around before, obviously Chicken al Pastor, and, you know, Honey Chicken. You know, you're bringing them more frequently, but they're, they're familiar. They were successful, but they were stuff that you've done before. I wonder to what degree do you feel like doing new is gonna be more important going forward. Is that something on the horizon? I'll pass it on.
David Palmer: You know, the other thing I wonder about is, you know, how you think about, you know, bringing an LTO that was around before, obviously Chicken al Pastor, and, you know, Honey Chicken. You know, you're bringing them more frequently, but they're, they're familiar. They were successful, but they were stuff that you've done before. I wonder to what degree do you feel like doing new is gonna be more important going forward. Is that something on the horizon? I'll pass it on.
David Palmer: You know, the other thing I wonder about is, you know, how you think about, you know, bringing an LTO that was around before, obviously Chicken al Pastor, and, you know, Honey Chicken. You know, you're bringing them more frequently, but they're, they're familiar. They were successful, but they were stuff that you've done before. I wonder to what degree do you feel like doing new is gonna be more important going forward. Is that something on the horizon? I'll pass it on.
David Palmer: You know, the other thing I wonder about is, you know, how you think about, you know, bringing an LTO that was around before, obviously Chicken al Pastor, and, you know, Honey Chicken. You know, you're bringing them more frequently, but they're, they're familiar. They were successful, but they were stuff that you've done before. I wonder to what degree do you feel like doing new is gonna be more important going forward. Is that something on the horizon? I'll pass it on.
Speaker #5: But they're familiar. They were successful. But they were the stuff that you've done before. I wonder to what degree do you feel like doing new new is going to be more important going forward?
Speaker #5: Is that something on the horizon? And I'll pass it on.
Scott Boatwright: It absolutely is, David. We have a couple of things that are in process or in test as we speak that are new LTO center of the plate protein items. We have a few more we'll test in the back end of the year that'll inform the 2027 strategy. That's exactly it. We need to come back to tried-and-true favorites occasionally, not every time, and then pepper in new menu items that will drive interest, drive occasion, that are on brand and uniquely Chipotle. That's exactly the strategy.
Scott Boatwright: It absolutely is, David. We have a couple of things that are in process or in test as we speak that are new LTO center of the plate protein items. We have a few more we'll test in the back end of the year that'll inform the 2027 strategy. That's exactly it. We need to come back to tried-and-true favorites occasionally, not every time, and then pepper in new menu items that will drive interest, drive occasion, that are on brand and uniquely Chipotle. That's exactly the strategy.
Scott Boatwright: It absolutely is, David. We have a couple of things that are in process or in test as we speak that are new LTO center of the plate protein items. We have a few more we'll test in the back end of the year that'll inform the 2027 strategy. That's exactly it. We need to come back to tried-and-true favorites occasionally, not every time, and then pepper in new menu items that will drive interest, drive occasion, that are on brand and uniquely Chipotle. That's exactly the strategy.
Speaker #3: It absolutely is, David. We have a couple of things that are in process or in test as we speak, that are new LTO center-to-plate protein items.
Scott Boatwright: It absolutely is, David. We have a couple of things that are in process or in test as we speak that are new LTO center of the plate protein items. We have a few more we'll test in the back end of the year that'll inform the 2027 strategy. That's exactly it. We need to come back to tried-and-true favorites occasionally, not every time, and then pepper in new menu items that will drive interest, drive occasion, that are on brand and uniquely Chipotle. That's exactly the strategy.
Speaker #3: We have a few more we'll test in the back end of the year. That'll inform the 2027 strategy. But that's exactly it. We need to come back to tried and true favorites occasionally.
Speaker #3: Not every time. And then pepper in new menu items that will drive interest, drive occasion, that are on-brand and uniquely Chipotle. But that's exactly the strategy.
Speaker #5: Thank you.
David Palmer: Thank you.
David Palmer: Thank you.
David Palmer: Thank you.
David Palmer: Thank you.
Speaker #1: The next question comes from Brian Harbor with Morgan Stanley. Please go ahead.
Rachel Smith: The next question comes from Brian Harbour with Morgan Stanley. Please go ahead.
Rachel Smith: The next question comes from Brian Harbour with Morgan Stanley. Please go ahead.
Rachel Smith: The next question comes from Brian Harbour with Morgan Stanley. Please go ahead.
Operator: The next question comes from Brian Harbour with Morgan Stanley. Please go ahead.
Speaker #4: Yeah, thanks. Good afternoon. Adam, can you just talk about the traffic and mix components of same-store sales, and kind of what your outlook, at least on the mix side, might be?
Brian Harbour: Yeah, thanks. Good afternoon. Adam, could you just talk about the traffic and mix components, the same for sales, and kind of, you know, what your outlook, at least on the mix side, might be?
Brian Harbour: Yeah, thanks. Good afternoon. Adam, could you just talk about the traffic and mix components, the same for sales, and kind of, you know, what your outlook, at least on the mix side, might be?
Brian Harbour: Yeah, thanks. Good afternoon. Adam, could you just talk about the traffic and mix components, the same for sales, and kind of, you know, what your outlook, at least on the mix side, might be?
Brian Harbour: Yeah, thanks. Good afternoon. Adam, could you just talk about the traffic and mix components, the same for sales, and kind of, you know, what your outlook, at least on the mix side, might be?
Speaker #7: Yeah, sure. So with the comp up 0.5%, transactions were up about 60 basis points, and check was a slight decline—call it about 10 basis points.
Adam Rymer: Yeah, sure. With the comp of, you know, up 0.5%, transactions were up about 60 basis points, and check was a slight decline, call it about 10 basis points. Price was around 90 basis points, mix was a drag of about 100 basis points to net to that check. When you're looking at mix, it's still driven by lower group size. This is kind of that continual normalization from that really high group size that we saw around COVID. There's also some other elements in there. For example, rewards, when people come in and redeem a free entrée, that's gonna lower your group size, as well as other, you know, more recent things that we've done around BYOC.
Adam Rymer: Yeah, sure. With the comp of, you know, up 0.5%, transactions were up about 60 basis points, and check was a slight decline, call it about 10 basis points. Price was around 90 basis points, mix was a drag of about 100 basis points to net to that check. When you're looking at mix, it's still driven by lower group size. This is kind of that continual normalization from that really high group size that we saw around COVID. There's also some other elements in there. For example, rewards, when people come in and redeem a free entrée, that's gonna lower your group size, as well as other, you know, more recent things that we've done around BYOC.
Adam Rymer: Yeah, sure. With the comp of, you know, up 0.5%, transactions were up about 60 basis points, and check was a slight decline, call it about 10 basis points. Price was around 90 basis points, mix was a drag of about 100 basis points to net to that check. When you're looking at mix, it's still driven by lower group size. This is kind of that continual normalization from that really high group size that we saw around COVID. There's also some other elements in there. For example, rewards, when people come in and redeem a free entrée, that's gonna lower your group size, as well as other, you know, more recent things that we've done around BYOC.
Adam Rymer: Yeah, sure. With the comp of, you know, up 0.5%, transactions were up about 60 basis points, and check was a slight decline, call it about 10 basis points. Price was around 90 basis points, mix was a drag of about 100 basis points to net to that check. When you're looking at mix, it's still driven by lower group size. This is kind of that continual normalization from that really high group size that we saw around COVID. There's also some other elements in there. For example, rewards, when people come in and redeem a free entrée, that's gonna lower your group size, as well as other, you know, more recent things that we've done around BYOC.
Speaker #7: Price was around 90 basis points. And then mix was a drag of about 100 basis points to net to that check. And so when you're looking at mix, it's still driven by lower group size.
Speaker #7: This is kind of that continual normalization from that really high group size that we saw around COVID. And then there's also some other elements in there.
Speaker #7: For example, rewards. When people come in and redeem a free entree, that's going to lower your group size. As well as other more recent things that we've done around BYOC, for example, there's a little bit of cannibalization, not a lot.
Adam Rymer: For example, there's a little bit of cannibalization, not a lot, but that would be somebody coming in and getting 4, 5 or 6 entrees previously is now only getting, you know, one item. That's providing part of that drag. As well as some of the other menu items like protein cups or single tacos. It's a smaller extent, but we are seeing people come in during, like, snack occasions to get those items, so that's also putting some pressure on group size. On the flip side, we are seeing some nice offsets. The extra meat, for example, from the protein campaign is providing a nice mix lift as well as sides. I mean, first it was Red Chimichurri earlier in the quarter and then Cilantro Lime Sauce later in the quarter.
Adam Rymer: For example, there's a little bit of cannibalization, not a lot, but that would be somebody coming in and getting 4, 5 or 6 entrees previously is now only getting, you know, one item. That's providing part of that drag. As well as some of the other menu items like protein cups or single tacos. It's a smaller extent, but we are seeing people come in during, like, snack occasions to get those items, so that's also putting some pressure on group size. On the flip side, we are seeing some nice offsets. The extra meat, for example, from the protein campaign is providing a nice mix lift as well as sides. I mean, first it was Red Chimichurri earlier in the quarter and then Cilantro Lime Sauce later in the quarter.
Adam Rymer: For example, there's a little bit of cannibalization, not a lot, but that would be somebody coming in and getting 4, 5 or 6 entrees previously is now only getting, you know, one item. That's providing part of that drag. As well as some of the other menu items like protein cups or single tacos. It's a smaller extent, but we are seeing people come in during, like, snack occasions to get those items, so that's also putting some pressure on group size. On the flip side, we are seeing some nice offsets. The extra meat, for example, from the protein campaign is providing a nice mix lift as well as sides. I mean, first it was Red Chimichurri earlier in the quarter and then Cilantro Lime Sauce later in the quarter.
Adam Rymer: For example, there's a little bit of cannibalization, not a lot, but that would be somebody coming in and getting 4, 5 or 6 entrees previously is now only getting, you know, one item. That's providing part of that drag. As well as some of the other menu items like protein cups or single tacos. It's a smaller extent, but we are seeing people come in during, like, snack occasions to get those items, so that's also putting some pressure on group size. On the flip side, we are seeing some nice offsets. The extra meat, for example, from the protein campaign is providing a nice mix lift as well as sides. I mean, first it was Red Chimichurri earlier in the quarter and then Cilantro Lime Sauce later in the quarter.
Speaker #7: But that would be somebody coming in and getting four, five, or six entrées previously is now only getting one item. So that's providing part of that drag.
Speaker #7: As well as some of the other menu items like protein cups or single tacos. It's a smaller extent, but we are seeing people come in during snack occasions to get those items.
Speaker #7: So that's also putting some pressure on group size. But on the flip side, we are seeing some nice offsets. So the extra meat, for example, from the protein campaign is providing a nice mix lift as well as sides.
Speaker #7: I mean, first it was red chimichurri kind of earlier in the quarter. And then cilantro lime sauce later in the quarter. And so when you kind of look at these going forward, I would expect mix to be closer to flat in Q2.
Adam Rymer: When you kinda look at these going forward, I would expect mix to be closer to flat in Q2, and that's really thanks to the check benefit from Cilantro Lime Sauce. In the H2, it's really gonna depend on a few factors, really around LTOs, kind of the protein LTOs and the pricing around that, as well as sauces. We'll keep kinda you guys informed on a quarterly basis as we continue to really flush out our LTO strategy for the rest of the year.
Adam Rymer: When you kinda look at these going forward, I would expect mix to be closer to flat in Q2, and that's really thanks to the check benefit from Cilantro Lime Sauce. In the H2, it's really gonna depend on a few factors, really around LTOs, kind of the protein LTOs and the pricing around that, as well as sauces. We'll keep kinda you guys informed on a quarterly basis as we continue to really flush out our LTO strategy for the rest of the year.
Adam Rymer: When you kinda look at these going forward, I would expect mix to be closer to flat in Q2, and that's really thanks to the check benefit from Cilantro Lime Sauce. In the H2, it's really gonna depend on a few factors, really around LTOs, kind of the protein LTOs and the pricing around that, as well as sauces. We'll keep kinda you guys informed on a quarterly basis as we continue to really flush out our LTO strategy for the rest of the year.
Adam Rymer: When you kinda look at these going forward, I would expect mix to be closer to flat in Q2, and that's really thanks to the check benefit from Cilantro Lime Sauce. In the H2, it's really gonna depend on a few factors, really around LTOs, kind of the protein LTOs and the pricing around that, as well as sauces. We'll keep kinda you guys informed on a quarterly basis as we continue to really flush out our LTO strategy for the rest of the year.
Speaker #7: And that's really thanks to the check benefit from cilantro lime sauce. And then in the second half, it's really going to depend on a few factors.
Speaker #7: Really around LTOs, kind of the protein LTOs and the pricing around that, as well as sauces. So we'll keep kind of you guys informed on a quarterly basis as we continue to really flush out our LTO strategy for the rest of the year.
Speaker #4: Okay, got it. Thanks. Scott, I know you've sort of been talking about hospitality for a while and just renewed focus on that. I guess what is it that's specifically changing or at your conference, what did you kind of zero in on?
Brian Harbour: Okay. Got it. Thanks. Scott, I know you've sort of been talking about hospitality for a while and just renewed focus on that. You know, I guess, what is it that's specifically changing? Like, at your conference, you know, what did you kind of zero in on? Is deployment something that kind of addresses it best, or, like, are there other things that we might see change in the stores, and how would that show up?
Brian Harbour: Okay. Got it. Thanks. Scott, I know you've sort of been talking about hospitality for a while and just renewed focus on that. You know, I guess, what is it that's specifically changing? Like, at your conference, you know, what did you kind of zero in on? Is deployment something that kind of addresses it best, or, like, are there other things that we might see change in the stores, and how would that show up?
Brian Harbour: Okay. Got it. Thanks. Scott, I know you've sort of been talking about hospitality for a while and just renewed focus on that. You know, I guess, what is it that's specifically changing? Like, at your conference, you know, what did you kind of zero in on? Is deployment something that kind of addresses it best, or, like, are there other things that we might see change in the stores, and how would that show up?
Brian Harbour: Okay. Got it. Thanks. Scott, I know you've sort of been talking about hospitality for a while and just renewed focus on that. You know, I guess, what is it that's specifically changing? Like, at your conference, you know, what did you kind of zero in on? Is deployment something that kind of addresses it best, or, like, are there other things that we might see change in the stores, and how would that show up?
Speaker #4: And is this just, is deployment something that kind of addresses it best? Or are there other things that we might see change in the stores?
Speaker #4: And how would that show up?
Speaker #3: Yeah, it's kind of a broad answer. So I'll try to be brief. I'll tell you the customer we learned last year that the customer was much more discerning on how they spend their cash.
Scott Boatwright: Yeah, it's kind of a broad answer, so I'll try to be brief. You know, I'll tell you, we learned last year that the customer was much more discerning on how they spend their cash, and hospitality was a component that they were looking for probably in a more meaningful way than they have in since COVID. We leaned into it pretty aggressively. Jason Kidd and his team really rallied around this idea at AMC to deliver not only speed down the line and great culinary, which we do a pretty good job, I'd say a pretty darn good job of down the line, but also this idea to give the guest or treat the guest like a guest in your home. We really pushed on it at AMC.
Scott Boatwright: Yeah, it's kind of a broad answer, so I'll try to be brief. You know, I'll tell you, we learned last year that the customer was much more discerning on how they spend their cash, and hospitality was a component that they were looking for probably in a more meaningful way than they have in since COVID. We leaned into it pretty aggressively. Jason Kidd and his team really rallied around this idea at AMC to deliver not only speed down the line and great culinary, which we do a pretty good job, I'd say a pretty darn good job of down the line, but also this idea to give the guest or treat the guest like a guest in your home. We really pushed on it at AMC.
Scott Boatwright: Yeah, it's kind of a broad answer, so I'll try to be brief. You know, I'll tell you, we learned last year that the customer was much more discerning on how they spend their cash, and hospitality was a component that they were looking for probably in a more meaningful way than they have in since COVID. We leaned into it pretty aggressively. Jason Kidd and his team really rallied around this idea at AMC to deliver not only speed down the line and great culinary, which we do a pretty good job, I'd say a pretty darn good job of down the line, but also this idea to give the guest or treat the guest like a guest in your home. We really pushed on it at AMC.
Scott Boatwright: Yeah, it's kind of a broad answer, so I'll try to be brief. You know, I'll tell you, we learned last year that the customer was much more discerning on how they spend their cash, and hospitality was a component that they were looking for probably in a more meaningful way than they have in since COVID. We leaned into it pretty aggressively. Jason Kidd and his team really rallied around this idea at AMC to deliver not only speed down the line and great culinary, which we do a pretty good job, I'd say a pretty darn good job of down the line, but also this idea to give the guest or treat the guest like a guest in your home. We really pushed on it at AMC.
Speaker #3: And hospitality was a component that they were looking for probably in a more meaningful way than they have in since COVID. And so we leaned into it pretty aggressively.
Speaker #3: Jason Kidd and his team really rallied around this idea at AMC to deliver not only speed down the line and great culinary, which we do a pretty good job.
Speaker #3: I'd say a pretty darn good job of down the line. But also this idea to give the guests or treat the guests like a guest in your home.
Speaker #3: And so we really pushed on it at AMC. The team really bought in. And we saw the benefits of that coming out of AMC manifest in things like better KPIs on staffing, best app model levels we've seen in years, GM turnover at historical lows.
Scott Boatwright: The team really bought in. We saw the benefits of that coming out of AMC manifest in things like better KPIs on staffing, best app model levels we've seen in years, GM turnover at historical lows, taste of food and GSAT scores that are moving up and to the right. It's not to say we don't still have opportunities in pockets around the country, but on balance, I am really proud of our teams and how they've executed in Q1 and how they're leaning into Q2 in a really meaningful way and really driving this idea of great hospitality at Chipotle.
Scott Boatwright: The team really bought in. We saw the benefits of that coming out of AMC manifest in things like better KPIs on staffing, best app model levels we've seen in years, GM turnover at historical lows, taste of food and GSAT scores that are moving up and to the right. It's not to say we don't still have opportunities in pockets around the country, but on balance, I am really proud of our teams and how they've executed in Q1 and how they're leaning into Q2 in a really meaningful way and really driving this idea of great hospitality at Chipotle.
Scott Boatwright: The team really bought in. We saw the benefits of that coming out of AMC manifest in things like better KPIs on staffing, best app model levels we've seen in years, GM turnover at historical lows, taste of food and GSAT scores that are moving up and to the right. It's not to say we don't still have opportunities in pockets around the country, but on balance, I am really proud of our teams and how they've executed in Q1 and how they're leaning into Q2 in a really meaningful way and really driving this idea of great hospitality at Chipotle.
Scott Boatwright: The team really bought in. We saw the benefits of that coming out of AMC manifest in things like better KPIs on staffing, best app model levels we've seen in years, GM turnover at historical lows, taste of food and GSAT scores that are moving up and to the right. It's not to say we don't still have opportunities in pockets around the country, but on balance, I am really proud of our teams and how they've executed in Q1 and how they're leaning into Q2 in a really meaningful way and really driving this idea of great hospitality at Chipotle.
Speaker #3: Taste of food and GSAT scores that are moving up and to the right. Now, it's not to say we don't still have opportunities and pockets around the country.
Speaker #3: But on balance, I am really proud of our teams and how they've executed in Q1, and how they're leaning into Q2 in a really meaningful way.
Speaker #3: And really driving this idea of great hospitality at Chipotle.
Speaker #1: The next question comes from Gregory Frankfurt with Guggenheim. Please go ahead.
Rachel Smith: The next question comes from Gregory Francfort with Guggenheim. Please go ahead.
Rachel Smith: The next question comes from Gregory Francfort with Guggenheim. Please go ahead.
Rachel Smith: The next question comes from Gregory Francfort with Guggenheim. Please go ahead.
Operator: The next question comes from Gregory Francfort with Guggenheim. Please go ahead.
Gregory Francfort: Hey, thanks for the question. Scott, I think, you know, you guys have pretty good price points on your food, and I think maybe you've had a little bit of a pricing perception issue over the last, you know, year or two. I guess as Fernando's come on board, how much do you want to integrate value and price points into the marketing message? How much have you tasked him with doing that? Just what could that look like? How important is that to what he's tasked with? Thanks.
Gregory Francfort: Hey, thanks for the question. Scott, I think, you know, you guys have pretty good price points on your food, and I think maybe you've had a little bit of a pricing perception issue over the last, you know, year or two. I guess as Fernando's come on board, how much do you want to integrate value and price points into the marketing message? How much have you tasked him with doing that? Just what could that look like? How important is that to what he's tasked with? Thanks.
Gregory Francfort: Hey, thanks for the question. Scott, I think, you know, you guys have pretty good price points on your food, and I think maybe you've had a little bit of a pricing perception issue over the last, you know, year or two. I guess as Fernando's come on board, how much do you want to integrate value and price points into the marketing message? How much have you tasked him with doing that? Just what could that look like? How important is that to what he's tasked with? Thanks.
Gregory Francfort: Hey, thanks for the question. Scott, I think, you know, you guys have pretty good price points on your food, and I think maybe you've had a little bit of a pricing perception issue over the last, you know, year or two. I guess as Fernando's come on board, how much do you want to integrate value and price points into the marketing message? How much have you tasked him with doing that? Just what could that look like? How important is that to what he's tasked with? Thanks.
Speaker #5: Hey, thanks for the question. Scott, I think you guys have pretty good price points on your food. And I think the maybe you've had a little bit of a pricing perception issue over the last year or two.
Speaker #5: I guess as Fernando has come on board, how much do you want to integrate value and price points into the marketing message? And how much have you tasked him with doing that?
Speaker #5: And just what could that look like and how important is that to what he's tasked with? Thanks.
Speaker #3: Yeah, it's a great question. Here's what I would tell you: we are open to testing many different ideas, and we won't handicap Fernando with historical thinking or entrenched thinking.
Scott Boatwright: Yeah, it's a great question. Here's what I would tell you, is we are open to testing many different ideas, and we won't handicap Fernando with historical thinking or entrenched thinking. We won't do anything to detract from the overall brand health and brand growth. I think I've said this many times, I believe we charge a very fair price point for what we offer the consumer. You know, high quality ingredients, the best ingredients in the world, prepared fresh with classic culinary techniques at a speed and abundance you can't get anywhere else. At what I believe to be a great price point. We continue to grow our pricing power by underpricing the industry now for the second consecutive year, which we believe is right for the consumer as we try to protect or drive demand for our organization.
Scott Boatwright: Yeah, it's a great question. Here's what I would tell you, is we are open to testing many different ideas, and we won't handicap Fernando with historical thinking or entrenched thinking. We won't do anything to detract from the overall brand health and brand growth. I think I've said this many times, I believe we charge a very fair price point for what we offer the consumer. You know, high quality ingredients, the best ingredients in the world, prepared fresh with classic culinary techniques at a speed and abundance you can't get anywhere else. At what I believe to be a great price point. We continue to grow our pricing power by underpricing the industry now for the second consecutive year, which we believe is right for the consumer as we try to protect or drive demand for our organization.
Scott Boatwright: Yeah, it's a great question. Here's what I would tell you, is we are open to testing many different ideas, and we won't handicap Fernando with historical thinking or entrenched thinking. We won't do anything to detract from the overall brand health and brand growth. I think I've said this many times, I believe we charge a very fair price point for what we offer the consumer. You know, high quality ingredients, the best ingredients in the world, prepared fresh with classic culinary techniques at a speed and abundance you can't get anywhere else. At what I believe to be a great price point. We continue to grow our pricing power by underpricing the industry now for the second consecutive year, which we believe is right for the consumer as we try to protect or drive demand for our organization.
Scott Boatwright: Yeah, it's a great question. Here's what I would tell you, is we are open to testing many different ideas, and we won't handicap Fernando with historical thinking or entrenched thinking. We won't do anything to detract from the overall brand health and brand growth. I think I've said this many times, I believe we charge a very fair price point for what we offer the consumer. You know, high quality ingredients, the best ingredients in the world, prepared fresh with classic culinary techniques at a speed and abundance you can't get anywhere else. At what I believe to be a great price point. We continue to grow our pricing power by underpricing the industry now for the second consecutive year, which we believe is right for the consumer as we try to protect or drive demand for our organization.
Speaker #3: But we won't do anything to detract from the overall brand health and brand growth. And I think I've said this many times. I believe we charge a very fair price point for what we offer the consumer.
Speaker #3: High-quality ingredients, the best ingredients in the world, prepared fresh with classic culinary techniques. At a speed and abundance you can't get anywhere else. And what I believe to be a great price point.
Speaker #3: And so we continue to grow our pricing power by underpricing the industry now for the second consecutive year which we believe is right for the consumer as we try to protect or drive demand for our organization.
Speaker #3: We think it's the right thing to do. And we're still a 20 to 30 percent discount to our fast casual peers. And we continue to grow that gap year over year.
Scott Boatwright: We think it's the right thing to do. We're still at 20% to 30% discount to our fast casual peers. We continue to grow that gap year-over-year. That gives us pricing flexibility and pricing power that we could pull that lever at some point when the timing is right. Whether that's a better entry-level price point like we did with the High Protein Menu at $3.50 for a taco or test other innovative ideas. We're gonna have a test here in a couple of weeks in one of our markets where we're testing a happier hour from 2:00-5:00PM with tacos at $2.50.
Scott Boatwright: We think it's the right thing to do. We're still at 20% to 30% discount to our fast casual peers. We continue to grow that gap year-over-year. That gives us pricing flexibility and pricing power that we could pull that lever at some point when the timing is right. Whether that's a better entry-level price point like we did with the High Protein Menu at $3.50 for a taco or test other innovative ideas. We're gonna have a test here in a couple of weeks in one of our markets where we're testing a happier hour from 2:00-5:00PM with tacos at $2.50.
Scott Boatwright: We think it's the right thing to do. We're still at 20% to 30% discount to our fast casual peers. We continue to grow that gap year-over-year. That gives us pricing flexibility and pricing power that we could pull that lever at some point when the timing is right. Whether that's a better entry-level price point like we did with the High Protein Menu at $3.50 for a taco or test other innovative ideas. We're gonna have a test here in a couple of weeks in one of our markets where we're testing a happier hour from 2:00-5:00PM with tacos at $2.50.
Scott Boatwright: We think it's the right thing to do. We're still at 20% to 30% discount to our fast casual peers. We continue to grow that gap year-over-year. That gives us pricing flexibility and pricing power that we could pull that lever at some point when the timing is right. Whether that's a better entry-level price point like we did with the High Protein Menu at $3.50 for a taco or test other innovative ideas. We're gonna have a test here in a couple of weeks in one of our markets where we're testing a happier hour from 2:00-5:00PM with tacos at $2.50.
Speaker #3: So that gives us pricing flexibility and pricing power that we could pull that lever at some point when the timing is right. Whether that's a better entry-level price point like we did with the high protein menu at 350 for a taco.
Speaker #3: Or test other innovative ideas. We're going to have a test here in a couple of weeks in one of our markets where we're testing a happier hour from 2:00 to 5:00 with tacos at $2.50.
Speaker #3: And so we're going to test ideas like that to understand where do we have pricing power or elasticity? Where may we have a challenged market from a pricing perspective?
Scott Boatwright: We're gonna test ideas like that to understand where do we have pricing power elasticity, where may we have a challenged market from a pricing perspective, and what levers can we pull to get consumers in our restaurants and feel like they're not getting good value, they're getting extraordinary value.
Scott Boatwright: We're gonna test ideas like that to understand where do we have pricing power elasticity, where may we have a challenged market from a pricing perspective, and what levers can we pull to get consumers in our restaurants and feel like they're not getting good value, they're getting extraordinary value.
Scott Boatwright: We're gonna test ideas like that to understand where do we have pricing power elasticity, where may we have a challenged market from a pricing perspective, and what levers can we pull to get consumers in our restaurants and feel like they're not getting good value, they're getting extraordinary value.
Scott Boatwright: We're gonna test ideas like that to understand where do we have pricing power elasticity, where may we have a challenged market from a pricing perspective, and what levers can we pull to get consumers in our restaurants and feel like they're not getting good value, they're getting extraordinary value.
Speaker #3: And what levers can we pull to get consumers in our restaurants and feel like they're not getting good value? They're getting extraordinary value.
Speaker #1: The next question comes from Sarah Senator with Bank of America. Please go ahead.
Rachel Smith: The next question comes from Sara Senatore with Bank of America. Please go ahead.
Rachel Smith: The next question comes from Sara Senatore with Bank of America. Please go ahead.
Rachel Smith: The next question comes from Sara Senatore with Bank of America. Please go ahead.
Operator: The next question comes from Sara Senatore with Bank of America. Please go ahead.
Speaker #6: Thanks. I guess, data question and then a real question. Have you—I know in the past you were talking about perhaps softening younger cohorts, also maybe not just lower, but also middle-income cohorts.
Sara Senatore: Thanks. A quick stat, I guess, data question and then a real question. I know in the past you were talking about perhaps, you know, softening younger cohorts also, you know, maybe not just lower, but also middle income cohorts. I guess your comment about engaging customers across income and age groups, are you seeing the gaps converge there, in terms of the, you know, transaction growth with those cohorts that had previously been under pressure, you know, between those and the rest of your customer base?
Sara Senatore: Thanks. A quick stat, I guess, data question and then a real question. I know in the past you were talking about perhaps, you know, softening younger cohorts also, you know, maybe not just lower, but also middle income cohorts. I guess your comment about engaging customers across income and age groups, are you seeing the gaps converge there, in terms of the, you know, transaction growth with those cohorts that had previously been under pressure, you know, between those and the rest of your customer base?
Sara Senatore: Thanks. A quick stat, I guess, data question and then a real question. I know in the past you were talking about perhaps, you know, softening younger cohorts also, you know, maybe not just lower, but also middle income cohorts. I guess your comment about engaging customers across income and age groups, are you seeing the gaps converge there, in terms of the, you know, transaction growth with those cohorts that had previously been under pressure, you know, between those and the rest of your customer base?
Sara Senatore: Thanks. A quick stat, I guess, data question and then a real question. I know in the past you were talking about perhaps, you know, softening younger cohorts also, you know, maybe not just lower, but also middle income cohorts. I guess your comment about engaging customers across income and age groups, are you seeing the gaps converge there, in terms of the, you know, transaction growth with those cohorts that had previously been under pressure, you know, between those and the rest of your customer base?
Speaker #6: I guess your comment about engaging customers across income and age groups, are you seeing the gaps converge there in terms of the transaction growth with those cohorts that had previously been under pressure between those and the rest of your customer base?
Speaker #3: Hi, Sarah. Thank you for the question. Here's what I would tell you. Is in Q1, I think through targeted messaging and really driving culturally relevant moments where you're able to get the younger consumer more engaged with our brand in Q1 than we have historically.
Scott Boatwright: Hi, Sara. Thank you for the question. Here's what I would tell you, is in Q1, I think through targeted messaging and really driving culturally relevant moments, we were able to get the younger consumer more engaged with our brand in Q1 than we have historically, or over the last year, I should say. You know, we're seeing an uplift and an uptick across all ages and all income cohorts for Q1. I think we know at this point what levers do we pull to ensure we're being thoughtful about engaging all of those individual cohorts the right way to keep moving the needle up and to the right. I have a lot of confidence that is built into our Recipe for Growth strategy that does just that and will continue to do that for many months and years to come.
Scott Boatwright: Hi, Sara. Thank you for the question. Here's what I would tell you, is in Q1, I think through targeted messaging and really driving culturally relevant moments, we were able to get the younger consumer more engaged with our brand in Q1 than we have historically, or over the last year, I should say. You know, we're seeing an uplift and an uptick across all ages and all income cohorts for Q1. I think we know at this point what levers do we pull to ensure we're being thoughtful about engaging all of those individual cohorts the right way to keep moving the needle up and to the right. I have a lot of confidence that is built into our Recipe for Growth strategy that does just that and will continue to do that for many months and years to come.
Scott Boatwright: Hi, Sara. Thank you for the question. Here's what I would tell you, is in Q1, I think through targeted messaging and really driving culturally relevant moments, we were able to get the younger consumer more engaged with our brand in Q1 than we have historically, or over the last year, I should say. You know, we're seeing an uplift and an uptick across all ages and all income cohorts for Q1. I think we know at this point what levers do we pull to ensure we're being thoughtful about engaging all of those individual cohorts the right way to keep moving the needle up and to the right. I have a lot of confidence that is built into our Recipe for Growth strategy that does just that and will continue to do that for many months and years to come.
Scott Boatwright: Hi, Sara. Thank you for the question. Here's what I would tell you, is in Q1, I think through targeted messaging and really driving culturally relevant moments, we were able to get the younger consumer more engaged with our brand in Q1 than we have historically, or over the last year, I should say. You know, we're seeing an uplift and an uptick across all ages and all income cohorts for Q1. I think we know at this point what levers do we pull to ensure we're being thoughtful about engaging all of those individual cohorts the right way to keep moving the needle up and to the right. I have a lot of confidence that is built into our Recipe for Growth strategy that does just that and will continue to do that for many months and years to come.
Speaker #3: Or over the last year, I should say. And we're seeing an uplift and an uptick across all ages and all income cohorts for Q1.
Speaker #3: So I think we know at this point what levers do we pull to ensure we're being thoughtful about engaging all of those individual cohorts the right way to keep moving the needle up and to the right.
Speaker #3: And so I have a lot of confidence that is built into our recipe for growth strategy that does just that and will continue to do that for many months and years to come.
Speaker #6: Thank you. And then I guess the real or non-data question is actually about Europe. You mentioned seeing some of the highest volumes in terms of opening recent opening in that region.
Sara Senatore: Thank you. I guess the real or non-data question is actually about Europe. You mentioned, you know, seeing some of the highest volumes in terms of opening, recent opening in that region. Can you update us on where kind of unit economics stand there or whether it's the AUVs or the middle of the PNL? I think those have been kind of sticking points or hurdles to clear before you accelerate unit growth. You know, any update on that and whether that means, you know, perhaps you're at an inflection point where you can start to, you know, pick up the pace?
Sara Senatore: Thank you. I guess the real or non-data question is actually about Europe. You mentioned, you know, seeing some of the highest volumes in terms of opening, recent opening in that region. Can you update us on where kind of unit economics stand there or whether it's the AUVs or the middle of the PNL? I think those have been kind of sticking points or hurdles to clear before you accelerate unit growth. You know, any update on that and whether that means, you know, perhaps you're at an inflection point where you can start to, you know, pick up the pace?
Sara Senatore: Thank you. I guess the real or non-data question is actually about Europe. You mentioned, you know, seeing some of the highest volumes in terms of opening, recent opening in that region. Can you update us on where kind of unit economics stand there or whether it's the AUVs or the middle of the PNL? I think those have been kind of sticking points or hurdles to clear before you accelerate unit growth. You know, any update on that and whether that means, you know, perhaps you're at an inflection point where you can start to, you know, pick up the pace?
Sara Senatore: Thank you. I guess the real or non-data question is actually about Europe. You mentioned, you know, seeing some of the highest volumes in terms of opening, recent opening in that region. Can you update us on where kind of unit economics stand there or whether it's the AUVs or the middle of the PNL? I think those have been kind of sticking points or hurdles to clear before you accelerate unit growth. You know, any update on that and whether that means, you know, perhaps you're at an inflection point where you can start to, you know, pick up the pace?
Speaker #6: Can you update us on where unit economics stand there, or whether it's CAUVs or the middle of the P&L? I think those have been kind of the middle—those have been kind of sticking points or hurdles to clear before you accelerate unit growth.
Speaker #6: So any update on that and whether that means perhaps you're at an inflection point where you can start to pick up the pace?
Speaker #3: We absolutely are, Sarah. So we're now in the double-digit range on margin. And we're seeing 40% restaurant—new restaurant—growth year over year. I'm sorry, 40% return on investment in year two.
Scott Boatwright: We absolutely are, Sara. We're now in the double-digit range on margin, and we're seeing 40% new restaurant growth year-over-year. I'm sorry, 40% return on investment in year 2, forgive me, on the new restaurants we're opening, which gives us a lot of confidence. Not only are we on track, we need to begin to look for real estate in a more meaningful way in Central London and in Germany. I think we are released to go as quickly as we can go.
Scott Boatwright: We absolutely are, Sara. We're now in the double-digit range on margin, and we're seeing 40% new restaurant growth year-over-year. I'm sorry, 40% return on investment in year 2, forgive me, on the new restaurants we're opening, which gives us a lot of confidence. Not only are we on track, we need to begin to look for real estate in a more meaningful way in Central London and in Germany. I think we are released to go as quickly as we can go.
Scott Boatwright: We absolutely are, Sara. We're now in the double-digit range on margin, and we're seeing 40% new restaurant growth year-over-year. I'm sorry, 40% return on investment in year 2, forgive me, on the new restaurants we're opening, which gives us a lot of confidence. Not only are we on track, we need to begin to look for real estate in a more meaningful way in Central London and in Germany. I think we are released to go as quickly as we can go.
Scott Boatwright: We absolutely are, Sara. We're now in the double-digit range on margin, and we're seeing 40% new restaurant growth year-over-year. I'm sorry, 40% return on investment in year 2, forgive me, on the new restaurants we're opening, which gives us a lot of confidence. Not only are we on track, we need to begin to look for real estate in a more meaningful way in Central London and in Germany. I think we are released to go as quickly as we can go.
Speaker #3: Forgive me. On the new restaurants we're opening, which gives us a lot of confidence not only are we on track, but we need to begin to look for real estate in a more meaningful way in central London and in Germany.
Speaker #3: I think we are released to go as quickly as we can go.
Speaker #6: Thank you.
Sara Senatore: Thank you.
Sara Senatore: Thank you.
Sara Senatore: Thank you.
Sara Senatore: Thank you.
Speaker #1: The next question comes from John Ivanko with JPMorgan. Please go ahead.
Rachel Smith: The next question comes from John Ivankoe with JP Morgan. Please go ahead.
Rachel Smith: The next question comes from John Ivankoe with JP Morgan. Please go ahead.
Rachel Smith: The next question comes from John Ivankoe with JP Morgan. Please go ahead.
Operator: The next question comes from John Ivankoe with JP Morgan. Please go ahead.
John Ivankoe: Hi. Thank you. The question is on competition, but I want to go a couple ways with this if I can. You know, on the chain basis.
John Ivankoe: Hi. Thank you. The question is on competition, but I want to go a couple ways with this if I can. You know, on the chain basis.
John Ivankoe: Hi. Thank you. The question is on competition, but I want to go a couple ways with this if I can. You know, on the chain basis.
Speaker #5: Hi. Thank you. The question is on competition, but I want to go a couple of ways with this if I can. On the chain basis—which, I guess, can be tracked—it does seem like a lot of the competition is coming in chicken, Mexican, and, I'll just say very broadly, kind of bowls on a Top 500 chain basis.
John Ivankoe: Hi. Thank you. The question is on competition, but I want to go a couple ways with this if I can. You know, on the chain basis.
John Ivankoe: Which is, I guess, can be tracked. It does seem like a lot of the competition is coming in chicken, mexican, and I'll just say very broadly, but kind of bowls on a top 500 chain basis. On a local basis, certainly one could make the argument or at least have the observation that it's very much the same, you know, the same type of concept growth. The question is there any opportunity to not just think about marketing on a, on a national basis or kind of, you know, through the app, but even thinking about competition or marketing different locally to where different markets would have specifically different opportunities and different needs based on where competition is growing? Is the first part of the question.
John Ivankoe: Which is, I guess, can be tracked. It does seem like a lot of the competition is coming in chicken, mexican, and I'll just say very broadly, but kind of bowls on a top 500 chain basis. On a local basis, certainly one could make the argument or at least have the observation that it's very much the same, you know, the same type of concept growth. The question is there any opportunity to not just think about marketing on a, on a national basis or kind of, you know, through the app, but even thinking about competition or marketing different locally to where different markets would have specifically different opportunities and different needs based on where competition is growing? Is the first part of the question.
John Ivankoe: Which is, I guess, can be tracked. It does seem like a lot of the competition is coming in chicken, mexican, and I'll just say very broadly, but kind of bowls on a top 500 chain basis. On a local basis, certainly one could make the argument or at least have the observation that it's very much the same, you know, the same type of concept growth. The question is there any opportunity to not just think about marketing on a, on a national basis or kind of, you know, through the app, but even thinking about competition or marketing different locally to where different markets would have specifically different opportunities and different needs based on where competition is growing? Is the first part of the question.
John Ivankoe: Which is, I guess, can be tracked. It does seem like a lot of the competition is coming in chicken, mexican, and I'll just say very broadly, but kind of bowls on a top 500 chain basis. On a local basis, certainly one could make the argument or at least have the observation that it's very much the same, you know, the same type of concept growth. The question is there any opportunity to not just think about marketing on a, on a national basis or kind of, you know, through the app, but even thinking about competition or marketing different locally to where different markets would have specifically different opportunities and different needs based on where competition is growing? Is the first part of the question.
Speaker #5: But on a local basis, certainly one could make the argument, or at least have the observation, that it's very much the same. The same type of concept grows.
Speaker #5: So the question is, is there any opportunity to not just think about marketing on a national basis or kind of through the app, but even thinking about competition or marketing different locally to where different markets would have specifically different opportunities and different needs based on where competition is growing?
Speaker #5: Is the first part of the question. And secondly, and I don't know if it's fully related, it did look like to us, at least in our calculation, that new unit volumes may have been a touch light in the first quarter.
John Ivankoe: Secondly, and I don't know if it's fully related, it did look like to us, at least in our calculation, that new unit volumes may have been a touch light in Q1. I was wondering if there was some timing or other types of factors, you know, that could have influenced that, or how new unit volumes were relative to your own expectations as we would have calculated on an applied basis in Q1. Thanks.
John Ivankoe: Secondly, and I don't know if it's fully related, it did look like to us, at least in our calculation, that new unit volumes may have been a touch light in Q1. I was wondering if there was some timing or other types of factors, you know, that could have influenced that, or how new unit volumes were relative to your own expectations as we would have calculated on an applied basis in Q1. Thanks.
John Ivankoe: Secondly, and I don't know if it's fully related, it did look like to us, at least in our calculation, that new unit volumes may have been a touch light in Q1. I was wondering if there was some timing or other types of factors, you know, that could have influenced that, or how new unit volumes were relative to your own expectations as we would have calculated on an applied basis in Q1. Thanks.
John Ivankoe: Secondly, and I don't know if it's fully related, it did look like to us, at least in our calculation, that new unit volumes may have been a touch light in Q1. I was wondering if there was some timing or other types of factors, you know, that could have influenced that, or how new unit volumes were relative to your own expectations as we would have calculated on an applied basis in Q1. Thanks.
Speaker #5: So I was wondering if there was some timing or other types of factors that could have influenced that or how new unit volumes were relative to your own expectations as we would have calculated on an applied basis in the first quarter.
Speaker #5: Thanks.
Speaker #3: Yeah. I'll jump in here and I'll add and follow up on the second part of your question. We did a deep dive analysis on competition specifically in New York and Florida where our main competitors albeit they're small today are growing the fastest.
Scott Boatwright: I'll jump in here and I'll, Adam, follow up on the second part of your question. We did a deep dive analysis on competition, specifically in New York and Florida, where our main competitors, albeit they're small today, are growing the fastest. While we see some level of cannibalization when one of those restaurants opens up near a Chipotle in the first 6 months or so, it recovers pretty quickly in month 6, 7, and 8, and then climbs back to industry trends or Chipotle standard trends from there. What we're seeing is when one of those competitors open up, they bring more consumers to the retail trade area, which is helping buoy our restaurant performance long term. You know, obviously, we think about competition. We're concerned and keeping an eye on competition.
Scott Boatwright: I'll jump in here and I'll, Adam, follow up on the second part of your question. We did a deep dive analysis on competition, specifically in New York and Florida, where our main competitors, albeit they're small today, are growing the fastest. While we see some level of cannibalization when one of those restaurants opens up near a Chipotle in the first 6 months or so, it recovers pretty quickly in month 6, 7, and 8, and then climbs back to industry trends or Chipotle standard trends from there. What we're seeing is when one of those competitors open up, they bring more consumers to the retail trade area, which is helping buoy our restaurant performance long term. You know, obviously, we think about competition. We're concerned and keeping an eye on competition.
Scott Boatwright: I'll jump in here and I'll, Adam, follow up on the second part of your question. We did a deep dive analysis on competition, specifically in New York and Florida, where our main competitors, albeit they're small today, are growing the fastest. While we see some level of cannibalization when one of those restaurants opens up near a Chipotle in the first 6 months or so, it recovers pretty quickly in month 6, 7, and 8, and then climbs back to industry trends or Chipotle standard trends from there. What we're seeing is when one of those competitors open up, they bring more consumers to the retail trade area, which is helping buoy our restaurant performance long term. You know, obviously, we think about competition. We're concerned and keeping an eye on competition.
Scott Boatwright: I'll jump in here and I'll, Adam, follow up on the second part of your question. We did a deep dive analysis on competition, specifically in New York and Florida, where our main competitors, albeit they're small today, are growing the fastest. While we see some level of cannibalization when one of those restaurants opens up near a Chipotle in the first 6 months or so, it recovers pretty quickly in month 6, 7, and 8, and then climbs back to industry trends or Chipotle standard trends from there. What we're seeing is when one of those competitors open up, they bring more consumers to the retail trade area, which is helping buoy our restaurant performance long term. You know, obviously, we think about competition. We're concerned and keeping an eye on competition.
Speaker #3: And while we see some level of cannibalization when one of those restaurants opens up near a Chipotle in the first six months or so, it recovers pretty quickly And then climbs back to industry trends or Chipotle standard trends from there.
Speaker #3: So what we're seeing is when one of those competitors open up, they bring more consumers to the retail trade area, which is helping booey our restaurant performance long-term.
Speaker #3: And so, obviously, we think about competition. We are concerned and keeping an eye on competition. But as it stands today, it's low levels of impact.
Scott Boatwright: As it stands today, it's low levels of impact. As it relates to marketing spend, we know that our marketing dollars on return on ad spend work the hardest on the national level. To bifurcate that spend to attack something locally would be costly, and I don't know if it's the most efficient use of our dollars.
Scott Boatwright: As it stands today, it's low levels of impact. As it relates to marketing spend, we know that our marketing dollars on return on ad spend work the hardest on the national level. To bifurcate that spend to attack something locally would be costly, and I don't know if it's the most efficient use of our dollars.
Scott Boatwright: As it stands today, it's low levels of impact. As it relates to marketing spend, we know that our marketing dollars on return on ad spend work the hardest on the national level. To bifurcate that spend to attack something locally would be costly, and I don't know if it's the most efficient use of our dollars.
Scott Boatwright: As it stands today, it's low levels of impact. As it relates to marketing spend, we know that our marketing dollars on return on ad spend work the hardest on the national level. To bifurcate that spend to attack something locally would be costly, and I don't know if it's the most efficient use of our dollars.
Speaker #3: As it relates to marketing spend, we know that our marketing dollars on return on ad spend work the hardest on the national level. And to bifurcate that spend to attack something locally would be costly.
Speaker #3: And I don't know if it's the most efficient use of our dollars.
Speaker #5: Yeah. And then to follow up on the restore productivity, John. So we're seeing about 80%, which is where we've been the last couple of years.
Adam Rymer: Yeah. Then to follow up.
Adam Rymer: Yeah. Then to follow up.
Adam Rymer: Yeah. Then to follow up.
Adam Rymer: Yeah. Then to follow up.
John Ivankoe: Okay, great.
John Ivankoe: Okay, great.
John Ivankoe: Okay, great.
John Ivankoe: Okay, great.
Adam Rymer: ... on the store productivity, John. We're seeing about 80%, which is where we've been the last couple of years. We're really proud of our Q1 openings and really where we've been trending over the last year. What you're probably looking at is you don't have the details on the cadence, they may have been pushed a little bit later in the quarter than versus kind of even spread throughout. No, we're still kind of in that 80% of our comp restaurants in terms of where they're opening at.
Adam Rymer: ... on the store productivity, John. We're seeing about 80%, which is where we've been the last couple of years. We're really proud of our Q1 openings and really where we've been trending over the last year. What you're probably looking at is you don't have the details on the cadence, they may have been pushed a little bit later in the quarter than versus kind of even spread throughout. No, we're still kind of in that 80% of our comp restaurants in terms of where they're opening at.
Adam Rymer: ... on the store productivity, John. We're seeing about 80%, which is where we've been the last couple of years. We're really proud of our Q1 openings and really where we've been trending over the last year. What you're probably looking at is you don't have the details on the cadence, they may have been pushed a little bit later in the quarter than versus kind of even spread throughout. No, we're still kind of in that 80% of our comp restaurants in terms of where they're opening at.
Adam Rymer: ... on the store productivity, John. We're seeing about 80%, which is where we've been the last couple of years. We're really proud of our Q1 openings and really where we've been trending over the last year. What you're probably looking at is you don't have the details on the cadence, they may have been pushed a little bit later in the quarter than versus kind of even spread throughout. No, we're still kind of in that 80% of our comp restaurants in terms of where they're opening at.
Speaker #5: So we're really proud of our Q1 openings and really where we've been trending over the last year, which are probably looking at is you don't have the details on the cadence.
Speaker #5: So they may have been pushed a little bit later in the quarter than versus kind of even spread throughout. But no, we're still kind of in that 80% of our comp restaurants in terms of where they're opening at.
Speaker #5: Fair enough. That's why I thank you.
John Ivankoe: Fair enough. That's why I asked. Thank you.
John Ivankoe: Fair enough. That's why I asked. Thank you.
John Ivankoe: Fair enough. That's why I asked. Thank you.
John Ivankoe: Fair enough. That's why I asked. Thank you.
Speaker #1: The next question comes from John Power with CITI. Please go ahead.
Rachel Smith: The next question comes from Jon Tower with Citi. Please go ahead.
Rachel Smith: The next question comes from Jon Tower with Citi. Please go ahead.
Rachel Smith: The next question comes from Jon Tower with Citi. Please go ahead.
Operator: The next question comes from Jon Tower with Citi. Please go ahead.
Speaker #7: Hey guys. Thanks for taking the questions. Maybe starting, I'm just curious, following up the Greg's question around value perceptions of the marketplace, I would argue maybe your delivery channel is one area where you get perhaps lower value scores than the in-store experience.
Operator 2: Hey, guys. Thanks for taking the questions. I'm just curious, you know, following up to Greg's question around value perceptions in the marketplace, I would argue maybe your delivery channel is one area where you get perhaps lower value scores than the in-store experience. I'm just curious what you're thinking about there with respect to the premium that is currently charged for delivery, if that's an area you're exploring for an opportunity to improve the value scores.
Operator 2: Hey, guys. Thanks for taking the questions. I'm just curious, you know, following up to Greg's question around value perceptions in the marketplace, I would argue maybe your delivery channel is one area where you get perhaps lower value scores than the in-store experience. I'm just curious what you're thinking about there with respect to the premium that is currently charged for delivery, if that's an area you're exploring for an opportunity to improve the value scores.
Operator 2: Hey, guys. Thanks for taking the questions. I'm just curious, you know, following up to Greg's question around value perceptions in the marketplace, I would argue maybe your delivery channel is one area where you get perhaps lower value scores than the in-store experience. I'm just curious what you're thinking about there with respect to the premium that is currently charged for delivery, if that's an area you're exploring for an opportunity to improve the value scores.
Jon Tower: Hey, guys. Thanks for taking the questions. I'm just curious, you know, following up to Greg's question around value perceptions in the marketplace, I would argue maybe your delivery channel is one area where you get perhaps lower value scores than the in-store experience. I'm just curious what you're thinking about there with respect to the premium that is currently charged for delivery, if that's an area you're exploring for an opportunity to improve the value scores.
Speaker #7: So, I'm just curious what you're thinking about there with respect to the premium that is currently charged for delivery. Is that an area you're exploring as an opportunity to improve the value scores?
Speaker #3: Hi, John. Yeah. So we did some testing on different premiums in delivery across DoorDash and Uber. And people use those platforms in different ways.
Scott Boatwright: Hi, John. Yeah. We did some testing on different premiums in delivery across DoorDash and Uber, and people use those platforms in different ways. They primarily use Uber as a discount platform and DoorDash as a premium, faster order time, faster delivery time platform. You have to market on those platforms very differently. I will tell you, our prices, even at an elevated NPI on marketplace, are still below our peers in the channel. We did see another tick up in delivery. This are still in the teens, but another tick up in our delivery performance last quarter.
Scott Boatwright: Hi, John. Yeah. We did some testing on different premiums in delivery across DoorDash and Uber, and people use those platforms in different ways. They primarily use Uber as a discount platform and DoorDash as a premium, faster order time, faster delivery time platform. You have to market on those platforms very differently. I will tell you, our prices, even at an elevated NPI on marketplace, are still below our peers in the channel. We did see another tick up in delivery. This are still in the teens, but another tick up in our delivery performance last quarter.
Scott Boatwright: Hi, John. Yeah. We did some testing on different premiums in delivery across DoorDash and Uber, and people use those platforms in different ways. They primarily use Uber as a discount platform and DoorDash as a premium, faster order time, faster delivery time platform. You have to market on those platforms very differently. I will tell you, our prices, even at an elevated NPI on marketplace, are still below our peers in the channel. We did see another tick up in delivery. This are still in the teens, but another tick up in our delivery performance last quarter.
Scott Boatwright: Hi, John. Yeah. We did some testing on different premiums in delivery across DoorDash and Uber, and people use those platforms in different ways. They primarily use Uber as a discount platform and DoorDash as a premium, faster order time, faster delivery time platform. You have to market on those platforms very differently. I will tell you, our prices, even at an elevated NPI on marketplace, are still below our peers in the channel. We did see another tick up in delivery. This are still in the teens, but another tick up in our delivery performance last quarter.
Speaker #3: They primarily use Uber as a discount platform and DoorDash as a premium faster order time, faster delivery time. Platforms. So you have to market on those platforms very differently.
Speaker #3: But I will tell you, our prices even at an elevated NPI on marketplace are still below our peers. In the channel. And so we did see another tick up in delivery still in the teens, but another tick up in our delivery performance last quarter.
Speaker #3: What I'm most excited about is we surpassed 20% of order ahead in the quarter, which tells us our consumers are being more discerning on how they spend those dollars and coming to the restaurant to pick up their orders versus having it delivered.
Scott Boatwright: What I'm most excited about is we surpassed 20% of order ahead in the quarter, which tells us our consumers being more discerning on how they spend those dollars and coming to the restaurant to pick up their orders versus having it delivered. That's encouraging for us as we think about the future of delivery long term. We will have Arlie Sisson starting next week, who will take a hard look at our third-party aggregators to see where we are performing well, where might we have opportunity, and really take the learnings from the testing we did last year to inform our go-to-market strategy in the back half of this year.
Scott Boatwright: What I'm most excited about is we surpassed 20% of order ahead in the quarter, which tells us our consumers being more discerning on how they spend those dollars and coming to the restaurant to pick up their orders versus having it delivered. That's encouraging for us as we think about the future of delivery long term. We will have Arlie Sisson starting next week, who will take a hard look at our third-party aggregators to see where we are performing well, where might we have opportunity, and really take the learnings from the testing we did last year to inform our go-to-market strategy in the back half of this year.
Scott Boatwright: What I'm most excited about is we surpassed 20% of order ahead in the quarter, which tells us our consumers being more discerning on how they spend those dollars and coming to the restaurant to pick up their orders versus having it delivered. That's encouraging for us as we think about the future of delivery long term. We will have Arlie Sisson starting next week, who will take a hard look at our third-party aggregators to see where we are performing well, where might we have opportunity, and really take the learnings from the testing we did last year to inform our go-to-market strategy in the back half of this year.
Scott Boatwright: What I'm most excited about is we surpassed 20% of order ahead in the quarter, which tells us our consumers being more discerning on how they spend those dollars and coming to the restaurant to pick up their orders versus having it delivered. That's encouraging for us as we think about the future of delivery long term. We will have Arlie Sisson starting next week, who will take a hard look at our third-party aggregators to see where we are performing well, where might we have opportunity, and really take the learnings from the testing we did last year to inform our go-to-market strategy in the back half of this year.
Speaker #3: And so that's encouraging for us as we think about the future of delivery long-term. We will have early systems starting next week who will take a hard look at our third-party aggregators to see where we are performing well.
Speaker #3: Where might we have opportunity? And really take the learnings from the testing we did last year to inform our go-to-market strategy and the back half of this year.
Speaker #7: Great. Thank you. And then just maybe on the labor side of the equation, it sounds like you're rolling out quite a few tools at the store level to help obviously GMs in the store the hourly employees.
Operator 2: Great. Thank you. Then just maybe on the labor side of the equation, it sounds like you're rolling out quite a few tools at the store level to help obviously GMs in the store, the hourly employees become more efficient. I think some of the pushback that I consistently hear from investors is stores need better staffing over time. I'm just curious to get your take on, you know, where you think the labor levels at the stores need to settle out if you're kind of fully staffed today, or is there more opportunity to invest there?
Operator 2: Great. Thank you. Then just maybe on the labor side of the equation, it sounds like you're rolling out quite a few tools at the store level to help obviously GMs in the store, the hourly employees become more efficient. I think some of the pushback that I consistently hear from investors is stores need better staffing over time. I'm just curious to get your take on, you know, where you think the labor levels at the stores need to settle out if you're kind of fully staffed today, or is there more opportunity to invest there?
Operator 2: Great. Thank you. Then just maybe on the labor side of the equation, it sounds like you're rolling out quite a few tools at the store level to help obviously GMs in the store, the hourly employees become more efficient. I think some of the pushback that I consistently hear from investors is stores need better staffing over time. I'm just curious to get your take on, you know, where you think the labor levels at the stores need to settle out if you're kind of fully staffed today, or is there more opportunity to invest there?
Jon Tower: Great. Thank you. Then just maybe on the labor side of the equation, it sounds like you're rolling out quite a few tools at the store level to help obviously GMs in the store, the hourly employees become more efficient. I think some of the pushback that I consistently hear from investors is stores need better staffing over time. I'm just curious to get your take on, you know, where you think the labor levels at the stores need to settle out if you're kind of fully staffed today, or is there more opportunity to invest there?
Speaker #7: Become more efficient. I think some of the pushback that I consistently hear from investors is stores need better staffing over time. And I'm just curious to get your take on where you think the labor levels at the stores need to settle out—if you're kind of fully staffed today or is there more opportunity to invest there?
Speaker #3: I think there's more opportunity to invest if I'm being honest. And here's how we're doing that. The heat program throws off an incremental couple of hours of productivity, which we're reinvesting back in the business.
Scott Boatwright: I think there's more opportunity to invest, if I'm being honest. Here's how we're doing that. The HEAT program throws off an incremental couple of hours of productivity, which we're reinvesting back in the business. Other initiatives like the Chipotlane Digital Kitchen, things like the GM Assistant, Ava Coto on the hiring side, all those hours are freeing up the manager and freeing up the team to be more efficient and deliver a better team member experience, which always ladders to a better guest experience. We are reinvesting that time back into the business and not taking it out to further bolster the consumer experience, which will always lead to value creation. We're also taking a hard look at our management complement to ensure that we have the right managers covering peak day parts, all 14 peaks.
Scott Boatwright: I think there's more opportunity to invest, if I'm being honest. Here's how we're doing that. The HEAT program throws off an incremental couple of hours of productivity, which we're reinvesting back in the business. Other initiatives like the Chipotlane Digital Kitchen, things like the GM Assistant, Ava Coto on the hiring side, all those hours are freeing up the manager and freeing up the team to be more efficient and deliver a better team member experience, which always ladders to a better guest experience. We are reinvesting that time back into the business and not taking it out to further bolster the consumer experience, which will always lead to value creation. We're also taking a hard look at our management complement to ensure that we have the right managers covering peak day parts, all 14 peaks.
Scott Boatwright: I think there's more opportunity to invest, if I'm being honest. Here's how we're doing that. The HEAT program throws off an incremental couple of hours of productivity, which we're reinvesting back in the business. Other initiatives like the Chipotlane Digital Kitchen, things like the GM Assistant, Ava Coto on the hiring side, all those hours are freeing up the manager and freeing up the team to be more efficient and deliver a better team member experience, which always ladders to a better guest experience. We are reinvesting that time back into the business and not taking it out to further bolster the consumer experience, which will always lead to value creation. We're also taking a hard look at our management complement to ensure that we have the right managers covering peak day parts, all 14 peaks.
Scott Boatwright: I think there's more opportunity to invest, if I'm being honest. Here's how we're doing that. The HEAT program throws off an incremental couple of hours of productivity, which we're reinvesting back in the business. Other initiatives like the Chipotlane Digital Kitchen, things like the GM Assistant, Ava Coto on the hiring side, all those hours are freeing up the manager and freeing up the team to be more efficient and deliver a better team member experience, which always ladders to a better guest experience. We are reinvesting that time back into the business and not taking it out to further bolster the consumer experience, which will always lead to value creation. We're also taking a hard look at our management complement to ensure that we have the right managers covering peak day parts, all 14 peaks.
Speaker #3: Other initiatives like the Chipotle kitchen things like the GM assistant avocado on the hiring side all those hours are freeing up the manager and freeing up the team to be more efficient and deliver a better team member experience, which always ladders to a better guest experience.
Speaker #3: And we are reinvesting that time back into the business and not taking it out to further bolster the consumer experience which will always lead to value creation.
Speaker #3: And we're also taking a hard look at our management complement to ensure that we have the right managers covering peak day parts all 14 peaks.
Speaker #3: So think lunch and dinner every day of the week. I think we're challenged there today. Jason and his team have put a plan in place that they're executing against today.
Scott Boatwright: Think lunch and dinner every day of the week. I think we're challenged there today. Jason and his team have put a plan in place that they're executing against today. To ensure that we have the right manager covering lunch and dinner every single day and not give up on Saturday and Sunday, to ensure we have the best management coverage, which will lead to a better team member, a better consumer experience. There are investments that we are making along the way to free up the manager to be more effective, train better, deploy better, and lead to a better customer experience.
Scott Boatwright: Think lunch and dinner every day of the week. I think we're challenged there today. Jason and his team have put a plan in place that they're executing against today. To ensure that we have the right manager covering lunch and dinner every single day and not give up on Saturday and Sunday, to ensure we have the best management coverage, which will lead to a better team member, a better consumer experience. There are investments that we are making along the way to free up the manager to be more effective, train better, deploy better, and lead to a better customer experience.
Scott Boatwright: Think lunch and dinner every day of the week. I think we're challenged there today. Jason and his team have put a plan in place that they're executing against today. To ensure that we have the right manager covering lunch and dinner every single day and not give up on Saturday and Sunday, to ensure we have the best management coverage, which will lead to a better team member, a better consumer experience. There are investments that we are making along the way to free up the manager to be more effective, train better, deploy better, and lead to a better customer experience.
Scott Boatwright: Think lunch and dinner every day of the week. I think we're challenged there today. Jason and his team have put a plan in place that they're executing against today. To ensure that we have the right manager covering lunch and dinner every single day and not give up on Saturday and Sunday, to ensure we have the best management coverage, which will lead to a better team member, a better consumer experience. There are investments that we are making along the way to free up the manager to be more effective, train better, deploy better, and lead to a better customer experience.
Speaker #3: To ensure that we have the right manager covering lunch and dinner every single day and not give up on Saturday and Sunday. To ensure we have the best management coverage, which will lead to a better team member, a better consumer experience.
Speaker #3: So there are investments that we are making along the way. To free up the manager to be more effective. Train better. Deploy better. And lead to a better customer experience.
Speaker #7: Got it. Thank you.
Danilo Gargiulo: Got it. Thank you.
Danilo Gargiulo: Got it. Thank you.
Danilo Gargiulo: Got it. Thank you.
Jon Tower: Got it. Thank you.
Speaker #1: The next question comes from Drew North with Baird. Please go ahead.
Rachel Smith: The next question comes from David Tarantino with Baird. Please go ahead.
Rachel Smith: The next question comes from David Tarantino with Baird. Please go ahead.
Rachel Smith: The next question comes from David Tarantino with Baird. Please go ahead.
Operator: The next question comes from David Tarantino with Baird. Please go ahead.
Speaker #5: Thank you. My question's on the margin trajectory and appreciate the color on Q2. But as we look further ahead, wondering if you have any updated perspective on the shape of the margins as we get to the second half?
David Tarantino: Thank you. My question's on the margin trajectory and appreciate the color on Q2. As we look further ahead, wondering if you have any updated perspective on the shape of the margins as we get to the H2. I know the expectation has been for pricing versus inflation and the gap there to narrow as the year progresses. Maybe just any thoughts on how you're thinking about the shape of the restaurant margin or what comp or traffic figure might be needed to see expansion as we exit the year.
David Tarantino: Thank you. My question's on the margin trajectory and appreciate the color on Q2. As we look further ahead, wondering if you have any updated perspective on the shape of the margins as we get to the H2. I know the expectation has been for pricing versus inflation and the gap there to narrow as the year progresses. Maybe just any thoughts on how you're thinking about the shape of the restaurant margin or what comp or traffic figure might be needed to see expansion as we exit the year.
David Tarantino: Thank you. My question's on the margin trajectory and appreciate the color on Q2. As we look further ahead, wondering if you have any updated perspective on the shape of the margins as we get to the H2. I know the expectation has been for pricing versus inflation and the gap there to narrow as the year progresses. Maybe just any thoughts on how you're thinking about the shape of the restaurant margin or what comp or traffic figure might be needed to see expansion as we exit the year.
David Tarantino: Thank you. My question's on the margin trajectory and appreciate the color on Q2. As we look further ahead, wondering if you have any updated perspective on the shape of the margins as we get to the H2. I know the expectation has been for pricing versus inflation and the gap there to narrow as the year progresses. Maybe just any thoughts on how you're thinking about the shape of the restaurant margin or what comp or traffic figure might be needed to see expansion as we exit the year.
Speaker #5: I know the expectation has been for pricing versus inflation and the gap there to narrow. As the year progresses, so maybe just any thoughts on how you're thinking about the shape of the restaurant margin or what comp or traffic figure might be needed to see expansion as we exit the year?
Speaker #6: Yeah. Hey, Drew. So you're right in the sense that kind of the first half of the year is when margins are going to be under the most pressure on a year-over-year basis.
Adam Rymer: Yeah. Hey, Drew. You're right in the sense that kind of the H1 of the year is when margins are going to be under the most pressure on a year-over-year basis. I mean, the price that we're running, for example, in Q1 of 0.9% compared to inflation is kind of in that mid 3% range. That's providing the majority of that dislocation. As we get to the H2 of the year, inflation is going to drop down a bit, mostly because we'll start to lap kind of the elevated beef prices from the year before, and we'll continue to see pricing, you know, tick up with the slow and measured approach that we're going forward with.
Adam Rymer: Yeah. Hey, Drew. You're right in the sense that kind of the H1 of the year is when margins are going to be under the most pressure on a year-over-year basis. I mean, the price that we're running, for example, in Q1 of 0.9% compared to inflation is kind of in that mid 3% range. That's providing the majority of that dislocation. As we get to the H2 of the year, inflation is going to drop down a bit, mostly because we'll start to lap kind of the elevated beef prices from the year before, and we'll continue to see pricing, you know, tick up with the slow and measured approach that we're going forward with.
Adam Rymer: Yeah. Hey, Drew. You're right in the sense that kind of the H1 of the year is when margins are going to be under the most pressure on a year-over-year basis. I mean, the price that we're running, for example, in Q1 of 0.9% compared to inflation is kind of in that mid 3% range. That's providing the majority of that dislocation. As we get to the H2 of the year, inflation is going to drop down a bit, mostly because we'll start to lap kind of the elevated beef prices from the year before, and we'll continue to see pricing, you know, tick up with the slow and measured approach that we're going forward with.
Adam Rymer: Yeah. Hey, Drew. You're right in the sense that kind of the H1 of the year is when margins are going to be under the most pressure on a year-over-year basis. I mean, the price that we're running, for example, in Q1 of 0.9% compared to inflation is kind of in that mid 3% range. That's providing the majority of that dislocation. As we get to the H2 of the year, inflation is going to drop down a bit, mostly because we'll start to lap kind of the elevated beef prices from the year before, and we'll continue to see pricing, you know, tick up with the slow and measured approach that we're going forward with.
Speaker #6: I mean, the price that we're running, for example, in Q1 of 0.9% compared to inflation is kind of in that mid-3% range. So that's providing the majority of that dislocation.
Speaker #6: As we get to the second half of the year, inflation is going to drop down a bit, mostly because we'll start to lap kind of the elevated beef prices from the year before.
Speaker #6: And we'll continue to see pricing tick up with this slow and measured approach that we're going forward with. So I would expect towards the end of the year for that dislocation to be minimal.
Adam Rymer: I would expect towards the end of the year for that dislocation to be, you know, minimal, based off the trajectory we're on right now. Going forward, you know, at that point and going forward, really the flow-through on being able to get margins higher is gonna come through our usual strategy of just utilizing price to offset the impact of inflation and getting margins higher through incremental transactions.
Adam Rymer: I would expect towards the end of the year for that dislocation to be, you know, minimal, based off the trajectory we're on right now. Going forward, you know, at that point and going forward, really the flow-through on being able to get margins higher is gonna come through our usual strategy of just utilizing price to offset the impact of inflation and getting margins higher through incremental transactions.
Adam Rymer: I would expect towards the end of the year for that dislocation to be, you know, minimal, based off the trajectory we're on right now. Going forward, you know, at that point and going forward, really the flow-through on being able to get margins higher is gonna come through our usual strategy of just utilizing price to offset the impact of inflation and getting margins higher through incremental transactions.
Adam Rymer: I would expect towards the end of the year for that dislocation to be, you know, minimal, based off the trajectory we're on right now. Going forward, you know, at that point and going forward, really the flow-through on being able to get margins higher is gonna come through our usual strategy of just utilizing price to offset the impact of inflation and getting margins higher through incremental transactions.
Speaker #6: Based off the trajectory we’re on right now—and going forward—at that point and going forward, really the flow-through on being able to get margins higher is going to come through our usual strategy of just utilizing price to offset the impact of inflation.
Speaker #6: And getting margins higher through incremental transactions.
Speaker #5: That's helpful. Thanks, Adam. And hoping you could elaborate a bit more on what you're seeing from the high efficiency equipment package in early days.
David Tarantino: That's helpful. Thanks, Adam, hoping you could elaborate a bit more on what you're seeing from the high efficiency equipment package in early days. Scott, I know you mentioned the hundreds of basis points of comps outperformance again, wondering if that gap has widened versus control for some of the early restaurants with the equipment and maybe just how to think about the pace of rollout through the year to get to 2,000 at year-end. Thanks.
David Tarantino: That's helpful. Thanks, Adam, hoping you could elaborate a bit more on what you're seeing from the high efficiency equipment package in early days. Scott, I know you mentioned the hundreds of basis points of comps outperformance again, wondering if that gap has widened versus control for some of the early restaurants with the equipment and maybe just how to think about the pace of rollout through the year to get to 2,000 at year-end. Thanks.
David Tarantino: That's helpful. Thanks, Adam, hoping you could elaborate a bit more on what you're seeing from the high efficiency equipment package in early days. Scott, I know you mentioned the hundreds of basis points of comps outperformance again, wondering if that gap has widened versus control for some of the early restaurants with the equipment and maybe just how to think about the pace of rollout through the year to get to 2,000 at year-end. Thanks.
David Tarantino: That's helpful. Thanks, Adam, hoping you could elaborate a bit more on what you're seeing from the high efficiency equipment package in early days. Scott, I know you mentioned the hundreds of basis points of comps outperformance again, wondering if that gap has widened versus control for some of the early restaurants with the equipment and maybe just how to think about the pace of rollout through the year to get to 2,000 at year-end. Thanks.
Speaker #5: Scott, I know you mentioned the 100s of basis points of comps outperformance again. But wondering if that gap has widened versus control for some of the early restaurants with the equipment.
Speaker #5: And maybe just how to think about the pace of rollout through the year to get to 2,000 at year-end. Thanks.
Speaker #3: Yeah. So and what we're seeing right now is outperformance on throughput, taste of food, OSAT. And then again, hundreds of basis points of comp lift in those restaurants.
Scott Boatwright: Yeah, what we're seeing right now is outperformance on throughput, taste of food, OSAT, again, hundreds of basis points of comp lift in those restaurants. That ranges from 200 to 400, depending on the restaurant, I will tell you. We are at 600 restaurants today. We'll be at 2,000 by year-end. This quarter, I think we're at 35, 30 installs per week. We're gonna move to 45 installs per week here in the next month or so. We are going as absolutely quickly as we possibly can, doing it in a responsible way where we don't have to close restaurants to get the new equipment in.
Scott Boatwright: Yeah, what we're seeing right now is outperformance on throughput, taste of food, OSAT, again, hundreds of basis points of comp lift in those restaurants. That ranges from 200 to 400, depending on the restaurant, I will tell you. We are at 600 restaurants today. We'll be at 2,000 by year-end. This quarter, I think we're at 35, 30 installs per week. We're gonna move to 45 installs per week here in the next month or so. We are going as absolutely quickly as we possibly can, doing it in a responsible way where we don't have to close restaurants to get the new equipment in.
Scott Boatwright: Yeah, what we're seeing right now is outperformance on throughput, taste of food, OSAT, again, hundreds of basis points of comp lift in those restaurants. That ranges from 200 to 400, depending on the restaurant, I will tell you. We are at 600 restaurants today. We'll be at 2,000 by year-end. This quarter, I think we're at 35, 30 installs per week. We're gonna move to 45 installs per week here in the next month or so. We are going as absolutely quickly as we possibly can, doing it in a responsible way where we don't have to close restaurants to get the new equipment in.
Scott Boatwright: Yeah, what we're seeing right now is outperformance on throughput, taste of food, OSAT, again, hundreds of basis points of comp lift in those restaurants. That ranges from 200 to 400, depending on the restaurant, I will tell you. We are at 600 restaurants today. We'll be at 2,000 by year-end. This quarter, I think we're at 35, 30 installs per week. We're gonna move to 45 installs per week here in the next month or so. We are going as absolutely quickly as we possibly can, doing it in a responsible way where we don't have to close restaurants to get the new equipment in.
Speaker #3: And that ranges from 2 to 400. Depending on the restaurant, I will tell you. We are at 600 restaurants today. We'll be at 2000 by year-end.
Speaker #3: This quarter, I think we're at 35, 30 installs per week. We're going to move to 45 installs per week here in the next month or so.
Speaker #3: But we are going as absolutely quickly as we possibly can, but doing it in a responsible way where we don't have to close restaurants to get the new equipment in.
Speaker #3: We're doing it overnight on these installs to ensure we don't affect the business. And then make sure we do it the right way with the treat teams are trained correctly to use the equipment.
Scott Boatwright: We're doing it overnight on these installs to ensure we don't affect the business, then make sure we do it the right way where the teams are trained correctly to use the equipment. Although the equipment is plug-and-play, it does require some level of training, and it takes the team about a month, if you will, to really get up to speed on how to use the equipment most efficiently. We're being responsible. I think we can get the full portfolio done at some point late 2027, early 2028.
Scott Boatwright: We're doing it overnight on these installs to ensure we don't affect the business, then make sure we do it the right way where the teams are trained correctly to use the equipment. Although the equipment is plug-and-play, it does require some level of training, and it takes the team about a month, if you will, to really get up to speed on how to use the equipment most efficiently. We're being responsible. I think we can get the full portfolio done at some point late 2027, early 2028.
Scott Boatwright: We're doing it overnight on these installs to ensure we don't affect the business, then make sure we do it the right way where the teams are trained correctly to use the equipment. Although the equipment is plug-and-play, it does require some level of training, and it takes the team about a month, if you will, to really get up to speed on how to use the equipment most efficiently. We're being responsible. I think we can get the full portfolio done at some point late 2027, early 2028.
Scott Boatwright: We're doing it overnight on these installs to ensure we don't affect the business, then make sure we do it the right way where the teams are trained correctly to use the equipment. Although the equipment is plug-and-play, it does require some level of training, and it takes the team about a month, if you will, to really get up to speed on how to use the equipment most efficiently. We're being responsible. I think we can get the full portfolio done at some point late 2027, early 2028.
Speaker #3: Although the equipment is plug-and-play, it does require some level of training. And it takes the team about a month, if you will, to really get up to speed on how to use the equipment most efficiently.
Speaker #3: So we're being responsible. I think we can get the full portfolio done at some point late 27, early 28.
Speaker #5: Thanks for all the perspective.
David Tarantino: Thanks for all the perspective.
David Tarantino: Thanks for all the perspective.
David Tarantino: Thanks for all the perspective.
David Tarantino: Thanks for all the perspective.
Speaker #1: The next question comes from Chris Oakall with Stifel. Please go ahead.
Rachel Smith: The next question comes from Christopher O'Cull with Stifel. Please go ahead.
Rachel Smith: The next question comes from Christopher O'Cull with Stifel. Please go ahead.
Rachel Smith: The next question comes from Christopher O'Cull with Stifel. Please go ahead.
Operator: The next question comes from Christopher O'Cull with Stifel. Please go ahead.
Speaker #7: Thanks. Scott, just a follow-up to that last question regarding the heat package. How long does it take to see the same store sales improvement that you're experiencing in these test stores once you deploy the package?
Christopher O'Cull: Thanks. Scott, just a follow-up to that last question regarding the HEAT package. How long does it take to see the same store sales improvement that you're experiencing in these test stores once you deploy the package?
Christopher O'Cull: Thanks. Scott, just a follow-up to that last question regarding the HEAT package. How long does it take to see the same store sales improvement that you're experiencing in these test stores once you deploy the package?
Christopher O'Cull: Thanks. Scott, just a follow-up to that last question regarding the HEAT package. How long does it take to see the same store sales improvement that you're experiencing in these test stores once you deploy the package?
Christopher O'Cull: Thanks. Scott, just a follow-up to that last question regarding the HEAT package. How long does it take to see the same store sales improvement that you're experiencing in these test stores once you deploy the package?
Speaker #3: About two months, Chris. So it happens pretty quick. It takes about a month to really get proficient. And then a month to kind of hit your stride.
Scott Boatwright: About two months, Chris. It happens pretty quick. It takes about a month to really get proficient and then a month to kinda hit your stride. After about two months, we're starting to see some pretty material uplift in the business.
Scott Boatwright: About two months, Chris. It happens pretty quick. It takes about a month to really get proficient and then a month to kinda hit your stride. After about two months, we're starting to see some pretty material uplift in the business.
Scott Boatwright: About two months, Chris. It happens pretty quick. It takes about a month to really get proficient and then a month to kinda hit your stride. After about two months, we're starting to see some pretty material uplift in the business.
Scott Boatwright: About two months, Chris. It happens pretty quick. It takes about a month to really get proficient and then a month to kinda hit your stride. After about two months, we're starting to see some pretty material uplift in the business.
Speaker #3: So after about two months, we're starting to see some pretty material uplift in the business.
Speaker #7: Okay. And then the marketing spend grew, I think, 22% in the first quarter. And following a very heavy push in the fourth quarter, while you've seen positive inflection in comps, the marginal lift relative to that level of investment appears obviously a little modest.
Christopher O'Cull: Okay. The marketing spend grew, I think, 22% in Q1, following a very heavy push in Q4. While you've seen positive inflection in comps, the marginal lift relative to that level of investment appears, you know, obviously a little modest. How is the team measuring the incremental return on this spend? Are you seeing a strong enough conversion trend to justify maintaining this level of marketing?
Christopher O'Cull: Okay. The marketing spend grew, I think, 22% in Q1, following a very heavy push in Q4. While you've seen positive inflection in comps, the marginal lift relative to that level of investment appears, you know, obviously a little modest. How is the team measuring the incremental return on this spend? Are you seeing a strong enough conversion trend to justify maintaining this level of marketing?
Christopher O'Cull: Okay. The marketing spend grew, I think, 22% in Q1, following a very heavy push in Q4. While you've seen positive inflection in comps, the marginal lift relative to that level of investment appears, you know, obviously a little modest. How is the team measuring the incremental return on this spend? Are you seeing a strong enough conversion trend to justify maintaining this level of marketing?
Christopher O'Cull: Okay. The marketing spend grew, I think, 22% in Q1, following a very heavy push in Q4. While you've seen positive inflection in comps, the marginal lift relative to that level of investment appears, you know, obviously a little modest. How is the team measuring the incremental return on this spend? Are you seeing a strong enough conversion trend to justify maintaining this level of marketing?
Speaker #7: So how is the team measuring the incremental return on this spend? And are you seeing a strong enough conversion trend to justify maintaining this level of marketing?
Speaker #6: Yeah. I mean, I'll start, and then Scott, definitely add in. So yeah, what you're seeing right now with the level that we're spending, especially around supporting for LTOs, is we're getting some really good returns on that incremental spend.
Adam Rymer: Yeah, I mean, I'll start, and then Scott, definitely add in. Yeah, what you're seeing right now with the level that we're spending, especially around supporting four LTOs, is we're getting some really good returns on, you know, that incremental spend as well as some of the additional things that we're doing around, you know, some of the more, Chipotle days, as we call them, around the tattoo BOGO and some of the other things. We measure them individually and really ensure that we're getting the best return on each of them. I think what you're seeing too, though, with that incremental spend is there is still some noise, especially when it comes to consumers and kind of what we're up against. We're expecting this to continue to improve.
Adam Rymer: Yeah, I mean, I'll start, and then Scott, definitely add in. Yeah, what you're seeing right now with the level that we're spending, especially around supporting four LTOs, is we're getting some really good returns on, you know, that incremental spend as well as some of the additional things that we're doing around, you know, some of the more, Chipotle days, as we call them, around the tattoo BOGO and some of the other things. We measure them individually and really ensure that we're getting the best return on each of them. I think what you're seeing too, though, with that incremental spend is there is still some noise, especially when it comes to consumers and kind of what we're up against. We're expecting this to continue to improve.
Adam Rymer: Yeah, I mean, I'll start, and then Scott, definitely add in. Yeah, what you're seeing right now with the level that we're spending, especially around supporting four LTOs, is we're getting some really good returns on, you know, that incremental spend as well as some of the additional things that we're doing around, you know, some of the more, Chipotle days, as we call them, around the tattoo BOGO and some of the other things. We measure them individually and really ensure that we're getting the best return on each of them. I think what you're seeing too, though, with that incremental spend is there is still some noise, especially when it comes to consumers and kind of what we're up against. We're expecting this to continue to improve.
Adam Rymer: Yeah, I mean, I'll start, and then Scott, definitely add in. Yeah, what you're seeing right now with the level that we're spending, especially around supporting four LTOs, is we're getting some really good returns on, you know, that incremental spend as well as some of the additional things that we're doing around, you know, some of the more, Chipotle days, as we call them, around the tattoo BOGO and some of the other things. We measure them individually and really ensure that we're getting the best return on each of them. I think what you're seeing too, though, with that incremental spend is there is still some noise, especially when it comes to consumers and kind of what we're up against. We're expecting this to continue to improve.
Speaker #6: There's a lot of as well as some of the additional things that we're doing around some of the more Chipotle days, as we call them, around the tattoo bogo and some of the other things.
Speaker #6: And so we measure them individually and really ensure that we're getting the best return on each of them. I think what you're seeing, too, though, with that incremental spend is there is still some noise, especially when it comes to consumers and kind of what we're up against.
Speaker #6: And so we're expecting this to continue to improve. But the team does a phenomenal job of really looking at each individual investment, assessing and determining where we go from there.
Adam Rymer: The team does a phenomenal job of really looking at each individual investment, assessing and determining where we go from there.
Adam Rymer: The team does a phenomenal job of really looking at each individual investment, assessing and determining where we go from there.
Adam Rymer: The team does a phenomenal job of really looking at each individual investment, assessing and determining where we go from there.
Adam Rymer: The team does a phenomenal job of really looking at each individual investment, assessing and determining where we go from there.
Speaker #3: Yeah. I think it's important to note that some of that has a tail, right? So as you think about marketing spend, your goal is sales overnight and brand over time.
Scott Boatwright: Yeah, I think it's important to note that some of that has a tail, right? As you think about marketing spend, your goal is sales overnight and brand over time. There's a component of it that is really driving sales and transactions. There's another component that is brand building, which will serve you well for many years to come. As long as we look at the return on ad spend as being responsible and margin accretive, which I think is the right way to view it, we'll continue to incrementally spend there.
Scott Boatwright: Yeah, I think it's important to note that some of that has a tail, right? As you think about marketing spend, your goal is sales overnight and brand over time. There's a component of it that is really driving sales and transactions. There's another component that is brand building, which will serve you well for many years to come. As long as we look at the return on ad spend as being responsible and margin accretive, which I think is the right way to view it, we'll continue to incrementally spend there.
Scott Boatwright: Yeah, I think it's important to note that some of that has a tail, right? As you think about marketing spend, your goal is sales overnight and brand over time. There's a component of it that is really driving sales and transactions. There's another component that is brand building, which will serve you well for many years to come. As long as we look at the return on ad spend as being responsible and margin accretive, which I think is the right way to view it, we'll continue to incrementally spend there.
Scott Boatwright: Yeah, I think it's important to note that some of that has a tail, right? As you think about marketing spend, your goal is sales overnight and brand over time. There's a component of it that is really driving sales and transactions. There's another component that is brand building, which will serve you well for many years to come. As long as we look at the return on ad spend as being responsible and margin accretive, which I think is the right way to view it, we'll continue to incrementally spend there.
Speaker #3: So there's a component of it that is really driving sales and transactions. There's another component that is brand building, which will serve you well for many years to come.
Speaker #3: And so, as long as we look at the return on ad spend as being responsible and margin accretive—which I think is the right way to view it—we'll continue to incrementally spend there.
Speaker #7: Okay. Thanks, guys.
Christopher O'Cull: Okay. Thanks, guys.
Christopher O'Cull: Okay. Thanks, guys.
Christopher O'Cull: Okay. Thanks, guys.
Christopher O'Cull: Okay. Thanks, guys.
Speaker #1: The last question today comes from Andrew Charles with TD Cowen. Please go ahead.
Rachel Smith: The last question today comes from Andrew Charles with TD Cowen. Please go ahead.
Rachel Smith: The last question today comes from Andrew Charles with TD Cowen. Please go ahead.
Rachel Smith: The last question today comes from Andrew Charles with TD Cowen. Please go ahead.
Operator: The last question today comes from Andrew Charles with TD Cowen. Please go ahead.
Speaker #7: Great. Thank you so much. Adam, I wanted to ask you, the guidance for two Q same store sales up one relative to one Q's 50 basis points increase is commensurate with the 50 basis points step-up in price quarter over quarter.
Andrew Charles: Great. Thank you so much. Adam, I wanted to ask you, the guidance for Q2 same-store sales up 1% relative to Q1's 50 basis points increase is commensurate with the 50 basis point step-up in price quarter-over-quarter. You also called out you expect mix to be flat in Q2 versus down 1% in Q1. I'm curious why Q2 is embedding a 50 basis points traffic decline versus what you saw with Q1's 50 basis points gain, unless you categorize Q2 guidance as similarly conservative to the full year 2026 guide.
Andrew Charles: Great. Thank you so much. Adam, I wanted to ask you, the guidance for Q2 same-store sales up 1% relative to Q1's 50 basis points increase is commensurate with the 50 basis point step-up in price quarter-over-quarter. You also called out you expect mix to be flat in Q2 versus down 1% in Q1. I'm curious why Q2 is embedding a 50 basis points traffic decline versus what you saw with Q1's 50 basis points gain, unless you categorize Q2 guidance as similarly conservative to the full year 2026 guide.
Andrew Charles: Great. Thank you so much. Adam, I wanted to ask you, the guidance for Q2 same-store sales up 1% relative to Q1's 50 basis points increase is commensurate with the 50 basis point step-up in price quarter-over-quarter. You also called out you expect mix to be flat in Q2 versus down 1% in Q1. I'm curious why Q2 is embedding a 50 basis points traffic decline versus what you saw with Q1's 50 basis points gain, unless you categorize Q2 guidance as similarly conservative to the full year 2026 guide.
Andrew Charles: Great. Thank you so much. Adam, I wanted to ask you, the guidance for Q2 same-store sales up 1% relative to Q1's 50 basis points increase is commensurate with the 50 basis point step-up in price quarter-over-quarter. You also called out you expect mix to be flat in Q2 versus down 1% in Q1. I'm curious why Q2 is embedding a 50 basis points traffic decline versus what you saw with Q1's 50 basis points gain, unless you categorize Q2 guidance as similarly conservative to the full year 2026 guide.
Speaker #7: You also caught up that you expect mix to be flat in two Q versus down one in one Q. So I'm curious why two Q's embedding a 50 basis points traffic decline that reverses what you saw with one Q's 50 basis points gain unless you categorize two Q guidance as similarly conservative to the full year 26 guide.
Speaker #6: Yeah. So I mean, I think what you're picking up there is right. Really, what it comes down to is we're being modest. Like I said earlier, on the increase that we expect to get, not only from Chipotle honey chicken, which launched yesterday, but some of the other initiatives that we have planned, just given the consumer environment, especially with the conflict in Iran and gas prices.
Adam Rymer: Yeah. I mean, I think what you're picking up there is right. really what it comes down to is we're being modest, like I said earlier, on the increase that we expect to get, not only from Chipotle Honey Chicken, which launched yesterday, but some of the other initiatives that we have planned, just given the consumer environment, especially with the conflict in Iran and gas prices. we're gonna remain cautious on that outlook, but we believe that there's upside from there.
Adam Rymer: Yeah. I mean, I think what you're picking up there is right. really what it comes down to is we're being modest, like I said earlier, on the increase that we expect to get, not only from Chipotle Honey Chicken, which launched yesterday, but some of the other initiatives that we have planned, just given the consumer environment, especially with the conflict in Iran and gas prices. we're gonna remain cautious on that outlook, but we believe that there's upside from there.
Adam Rymer: Yeah. I mean, I think what you're picking up there is right. really what it comes down to is we're being modest, like I said earlier, on the increase that we expect to get, not only from Chipotle Honey Chicken, which launched yesterday, but some of the other initiatives that we have planned, just given the consumer environment, especially with the conflict in Iran and gas prices. we're gonna remain cautious on that outlook, but we believe that there's upside from there.
Adam Rymer: Yeah. I mean, I think what you're picking up there is right. really what it comes down to is we're being modest, like I said earlier, on the increase that we expect to get, not only from Chipotle Honey Chicken, which launched yesterday, but some of the other initiatives that we have planned, just given the consumer environment, especially with the conflict in Iran and gas prices. we're gonna remain cautious on that outlook, but we believe that there's upside from there.
Speaker #6: And so we're going to remain cautious on that outlook. But we believe that there's upside from there.
Speaker #7: That's helpful. And then, Scott, I wanted to follow up. The sustainability report published earlier this week indicated a large pickup in hourly turnover in 2025, following three years of declines.
Andrew Charles: That's helpful. Scott, I wanted to follow up. You know, the sustainability report published earlier this week, it indicated a large pickup in hourly turnover in 2025 following 3 years declines. What drove this? Can you talk a bit more about the plans in place to improve throughput in 2026 outside of HEAT, you know, leading to a faster experience?
Andrew Charles: That's helpful. Scott, I wanted to follow up. You know, the sustainability report published earlier this week, it indicated a large pickup in hourly turnover in 2025 following 3 years declines. What drove this? Can you talk a bit more about the plans in place to improve throughput in 2026 outside of HEAT, you know, leading to a faster experience?
Andrew Charles: That's helpful. Scott, I wanted to follow up. You know, the sustainability report published earlier this week, it indicated a large pickup in hourly turnover in 2025 following 3 years declines. What drove this? Can you talk a bit more about the plans in place to improve throughput in 2026 outside of HEAT, you know, leading to a faster experience?
Andrew Charles: That's helpful. Scott, I wanted to follow up. You know, the sustainability report published earlier this week, it indicated a large pickup in hourly turnover in 2025 following 3 years declines. What drove this? Can you talk a bit more about the plans in place to improve throughput in 2026 outside of HEAT, you know, leading to a faster experience?
Speaker #7: What drove this? And can you talk a bit more about the plans in place to improve throughput in ’26 outside of HEAT leading to a faster experience?
Speaker #3: Yeah. So the first part of the question, 2025, I believe, was just an anomaly as sales decelerated, which I hate to talk about. As you can imagine, there were fewer hours, which drove some attrition.
Scott Boatwright: Yeah, the first part of the question, 2025, I believe, was just an anomaly as sales decelerated, which I hate to talk about, as you can imagine. There were fewer hours, which drove some attrition. This new focus on hospitality caused us to give a hard look at the employees we have in our restaurants and which ones were naturally friendly and have a natural inclination to smile and take care of our guests. We had to make some hard decisions there. I'm happy to report Q1, we're back to our historical low levels of turnover. I know we're on the right track, and we're back where we need to be as it relates to turnover. What was the second part of your question, Andrew? I'm sorry.
Scott Boatwright: Yeah, the first part of the question, 2025, I believe, was just an anomaly as sales decelerated, which I hate to talk about, as you can imagine. There were fewer hours, which drove some attrition. This new focus on hospitality caused us to give a hard look at the employees we have in our restaurants and which ones were naturally friendly and have a natural inclination to smile and take care of our guests. We had to make some hard decisions there. I'm happy to report Q1, we're back to our historical low levels of turnover. I know we're on the right track, and we're back where we need to be as it relates to turnover. What was the second part of your question, Andrew? I'm sorry.
Scott Boatwright: Yeah, the first part of the question, 2025, I believe, was just an anomaly as sales decelerated, which I hate to talk about, as you can imagine. There were fewer hours, which drove some attrition. This new focus on hospitality caused us to give a hard look at the employees we have in our restaurants and which ones were naturally friendly and have a natural inclination to smile and take care of our guests. We had to make some hard decisions there. I'm happy to report Q1, we're back to our historical low levels of turnover. I know we're on the right track, and we're back where we need to be as it relates to turnover. What was the second part of your question, Andrew? I'm sorry.
Scott Boatwright: Yeah, the first part of the question, 2025, I believe, was just an anomaly as sales decelerated, which I hate to talk about, as you can imagine. There were fewer hours, which drove some attrition. This new focus on hospitality caused us to give a hard look at the employees we have in our restaurants and which ones were naturally friendly and have a natural inclination to smile and take care of our guests. We had to make some hard decisions there. I'm happy to report Q1, we're back to our historical low levels of turnover. I know we're on the right track, and we're back where we need to be as it relates to turnover. What was the second part of your question, Andrew? I'm sorry.
Speaker #3: And then this new focus on hospitality caused us to take a hard look at the employees we have in our restaurants and which ones were naturally friendly and have a natural inclination to smile and take care of our guests.
Speaker #3: And so we had to make some hard decisions there. I'm happy to report, Q1 we're back to our historical low levels of turnover. So I know we're on the right track, and we're back where we need to be as it relates to turnover.
Speaker #3: And what was the second part of your question? Andrew, I'm sorry.
Speaker #7: No, you hit it. That was it. I was just wondering what drove in and what you're doing to fix this. That's it.
Andrew Charles: No, you hit it. That was it. I was just wondering, you know, what drove it and what you're doing to fix it. Is that it?
Andrew Charles: No, you hit it. That was it. I was just wondering, you know, what drove it and what you're doing to fix it. Is that it?
Andrew Charles: No, you hit it. That was it. I was just wondering, you know, what drove it and what you're doing to fix it. Is that it?
Andrew Charles: No, you hit it. That was it. I was just wondering, you know, what drove it and what you're doing to fix it. Is that it?
Speaker #3: Okay. Perfect. Thank you.
Scott Boatwright: Okay, perfect. Thank you.
Scott Boatwright: Okay, perfect. Thank you.
Scott Boatwright: Okay, perfect. Thank you.
Scott Boatwright: Okay, perfect. Thank you.
Speaker #7: Thanks.
Andrew Charles: Thanks.
Andrew Charles: Thanks.
Andrew Charles: Thanks.
Andrew Charles: Thanks.
Speaker #1: This concludes our question and answer session. I would like to turn the conference back over to Scott Boatwright for any closing remarks.
Rachel Smith: This concludes our question-and-answer session. I would like to turn the conference back over to Scott Boatwright for any closing remarks.
Rachel Smith: This concludes our question-and-answer session. I would like to turn the conference back over to Scott Boatwright for any closing remarks.
Rachel Smith: This concludes our question-and-answer session. I would like to turn the conference back over to Scott Boatwright for any closing remarks.
Operator: This concludes our question-and-answer session. I would like to turn the conference back over to Scott Boatwright for any closing remarks.
Speaker #3: Well, thank you, everyone. We're pleased with the results in the quarter. As you can imagine, showing progress and reinforcing that our recipe for growth strategy is working and driving traffic across all income cohorts.
Scott Boatwright: Well, thank you everyone. We're pleased with the results in the quarter. As you can imagine, showing progress in reinforcing that our Recipe for Growth strategy is working and driving traffic across all income cohorts. I wanna leave you with the ideas that we're building on a strong team with the addition of a new chief brand officer and chief digital officer. We expect our initiatives to continue building throughout the year and have transactions improve as innovation on ideas like HEAT, group occasions, rewards, and restaurant execution scale over time. We'll continue to lean into what makes Chipotle great. Great hospitality, generous portions, great culinary, and great throughput.
Scott Boatwright: Well, thank you everyone. We're pleased with the results in the quarter. As you can imagine, showing progress in reinforcing that our Recipe for Growth strategy is working and driving traffic across all income cohorts. I wanna leave you with the ideas that we're building on a strong team with the addition of a new chief brand officer and chief digital officer. We expect our initiatives to continue building throughout the year and have transactions improve as innovation on ideas like HEAT, group occasions, rewards, and restaurant execution scale over time. We'll continue to lean into what makes Chipotle great. Great hospitality, generous portions, great culinary, and great throughput.
Scott Boatwright: Well, thank you everyone. We're pleased with the results in the quarter. As you can imagine, showing progress in reinforcing that our Recipe for Growth strategy is working and driving traffic across all income cohorts. I wanna leave you with the ideas that we're building on a strong team with the addition of a new chief brand officer and chief digital officer. We expect our initiatives to continue building throughout the year and have transactions improve as innovation on ideas like HEAT, group occasions, rewards, and restaurant execution scale over time. We'll continue to lean into what makes Chipotle great. Great hospitality, generous portions, great culinary, and great throughput.
Scott Boatwright: Well, thank you everyone. We're pleased with the results in the quarter. As you can imagine, showing progress in reinforcing that our Recipe for Growth strategy is working and driving traffic across all income cohorts. I wanna leave you with the ideas that we're building on a strong team with the addition of a new chief brand officer and chief digital officer. We expect our initiatives to continue building throughout the year and have transactions improve as innovation on ideas like HEAT, group occasions, rewards, and restaurant execution scale over time. We'll continue to lean into what makes Chipotle great. Great hospitality, generous portions, great culinary, and great throughput.
Speaker #3: I want to leave you with the ideas that we're building on a strong team with the addition of a new chief brand officer and chief digital officer.
Speaker #3: And we expect our initiatives to continue building throughout the year and have transactions improve as innovation on ideas like heat, group occasions, rewards, and restaurant execution scale over time.
Speaker #3: And we'll continue to lean into what makes Chipotle great: great hospitality, generous portions, great culinary, and great throughput. And with that, I just want to say thank you to our teams out in the field that really do the hard work for us and the heavy lifting in this brand.
Scott Boatwright: With that, I just wanna say thank you to our teams out in the field that really do the hard work for us and the heavy lifting in this brand for all that they do to make our brand great. I wish everyone a good day.
Scott Boatwright: With that, I just wanna say thank you to our teams out in the field that really do the hard work for us and the heavy lifting in this brand for all that they do to make our brand great. I wish everyone a good day.
Scott Boatwright: With that, I just wanna say thank you to our teams out in the field that really do the hard work for us and the heavy lifting in this brand for all that they do to make our brand great. I wish everyone a good day.
Scott Boatwright: With that, I just wanna say thank you to our teams out in the field that really do the hard work for us and the heavy lifting in this brand for all that they do to make our brand great. I wish everyone a good day.
Speaker #3: For all that they do to make our brand great. And I wish everyone a good day.
Rachel Smith: The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.
Rachel Smith: The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.
Rachel Smith: The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.
Operator: The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.