Q1 2026 FitLife Brands Inc Earnings Call

Operator 3: Good day, welcome to the FitLife Brands Q1 2026 Earnings Conference Call. At this time, all participants have been placed on a listen-only mode. The floor will be open for your questions and comments after the presentation. It is now my pleasure to turn the floor over to your host, Dayton Judd, CEO of FitLife Brands. Sir, please go ahead.

Operator: Good day, welcome to the FitLife Brands Q1 2026 Earnings Conference Call. At this time, all participants have been placed on a listen-only mode. The floor will be open for your questions and comments after the presentation. Should you wish to join the queueIt is now my pleasure to turn the floor over to your host, Dayton Judd, CEO of FitLife Brands. Sir, please go ahead.

Speaker #2: At this time, all participants have been placed on a listen-only mode. The floor will be open for your questions and comments after the presentation.

Speaker #2: Should you wish to join the queue to ask a question at any time, you may press *1 on your telephone keypad. Should you wish to remove yourself from queue, you may press *2.

Speaker #2: It is now my pleasure to turn the floor over to your host, Dayton Judd, CEO of FITLIFE BRANDS. Sir, please go ahead.

Speaker #5: Good afternoon. I'd like to welcome everyone to FITLIFE's first quarter 2026 earnings call. We appreciate you taking the time to join us this afternoon.

Dayton Judd: Good afternoon. I'd like to welcome everyone to FitLife's Q1 2026 earnings call. We appreciate you taking the time to join us this afternoon. Joining me on the call is FitLife's EVP, Ryan Hansen, and FitLife's CFO, Jakob York. I will start by providing some general commentary about the Q1 2026. For the Q1 2026, total revenue was $25.3 million, an increase of 59% compared to the same quarter last year, with the increase driven primarily by the acquisition of Irwin Naturals, partially offset by weakness in legacy FitLife. Wholesale revenue was $14.1 million or 56% of revenue, an increase of 166% compared to the Q1 2025.

Dayton Judd: Good afternoon. I'd like to welcome everyone to FitLife's Q1 2026 earnings call. We appreciate you taking the time to join us this afternoon. Joining me on the call is FitLife's EVP, Ryan Hansen, and FitLife's CFO, Jakob York. I will start by providing some general commentary about the Q1 2026.

Speaker #5: Joining me on the call is FITLIFE's EVP, Ryan Hansen, and FITLIFE's CFO, Jacob York. I will start by providing some general commentary about the first quarter of 2026.

Speaker #5: For the first quarter of 2026, total revenue was $25.3 million, an increase of 59% compared to the same quarter last year, with the increase driven primarily by the acquisition of Irwin, partially offset by weakness in legacy FITLIFE.

Dayton Judd: For the Q1 2026, total revenue was $25.3 million, an increase of 59% compared to the same quarter last year, with the increase driven primarily by the acquisition of Irwin Naturals, partially offset by weakness in legacy FitLife. Wholesale revenue was $14.1 million or 56% of revenue, an increase of 166% compared to the Q1 2025.

Speaker #5: Wholesale revenue was $14.1 million, or 56% of revenue. An increase of $166% compared to the first quarter of 2025. Online revenue was $11.2 million, or 44% of total revenue.

Dayton Judd: Online revenue was $11.2 million or 44% of total revenue, an increase of 6% compared to Q1 2025. Gross margin was 37.6% compared to 43.1% during Q1 2025. The decline in gross margin is primarily due to the acquisition of Irwin, which has historically operated at a lower gross margin than legacy FitLife. Gross margins increased sequentially for both legacy FitLife and Irwin for Q1 2026 compared to Q4 2025. We expect Irwin's margins to continue to increase over time as we work through a number of supply chain and other initiatives. Contribution, which we define as gross profit less advertising and marketing expense, increased 42%, driven primarily by the addition of Irwin, partially offset by lower contribution from legacy FitLife.

Dayton Judd: Online revenue was $11.2 million or 44% of total revenue, an increase of 6% compared to Q1 2025. Gross margin was 37.6% compared to 43.1% during Q1 2025. The decline in gross margin is primarily due to the acquisition of Irwin, which has historically operated at a lower gross margin than legacy FitLife. Gross margins increased sequentially for both legacy FitLife and Irwin for Q1 2026 compared to Q4 2025.

Speaker #5: An increase of 6% compared to the first quarter of 2025. Gross margin was 37.6% compared to 43.1% during the first quarter of 2025. The decline in gross margin is primarily due to the acquisition of Irwin, which has historically operated at a lower gross margin than legacy FITLIFE.

Speaker #5: Gross margins increased sequentially for both legacy FITLIFE and Irwin for the first quarter of 2026 compared to the fourth quarter of 2025. We expect Irwin's margins to continue to increase over time as we work through a number of supply chain and other initiatives.

Dayton Judd: We expect Irwin's margins to continue to increase over time as we work through a number of supply chain and other initiatives. Contribution, which we define as gross profit less advertising and marketing expense, increased 42%, driven primarily by the addition of Irwin, partially offset by lower contribution from legacy FitLife.

Speaker #5: Contribution, which we define as gross profit less advertising and marketing expense, increased 42% driven primarily by the addition of Irwin partially offset by lower contribution from legacy FITLIFE.

Speaker #5: Net income for the first quarter of 2026 was $1.7 million, compared to $2.0 million, during the first quarter of 2025, with the decline driven primarily by higher amortization expense and interest expense associated with the acquisition of Irwin.

Dayton Judd: Net income for Q1 2026 was $1.7 million, compared to $2.0 million during Q1 2025, with the decline driven primarily by higher amortization expense and interest expense associated with the acquisition of Irwin. Adjusted EBITDA was $3.3 million, a 3% decrease compared to Q1 2025. With regard to brand level performance, I'll start with legacy FitLife. Total legacy FitLife revenue for Q4 2025 was $12.5 million, of which 70% was from online sales and 30% was from wholesale customers. This represents a 28% year-over-year decrease in wholesale revenue and an 18% year-over-year decrease in online revenue, or a 22% decrease in total revenue. The declines were primarily attributable to lower online revenue for MRC and lower wholesale revenue from GNC.

Dayton Judd: Net income for Q1 2026 was $1.7 million, compared to $2.0 million during Q1 2025, with the decline driven primarily by higher amortization expense and interest expense associated with the acquisition of Irwin. Adjusted EBITDA was $3.3 million, a 3% decrease compared to Q1 2025. With regard to brand level performance, I'll start with legacy FitLife.

Speaker #5: Adjusted EBITDA was $3.3 million, a 3% decrease compared to the first quarter of 2025. With regard to brand-level performance, I'll start with legacy FITLIFE.

Dayton Judd: Total legacy FitLife revenue for Q4 2025 was $12.5 million, of which 70% was from online sales and 30% was from wholesale customers. This represents a 28% year-over-year decrease in wholesale revenue and an 18% year-over-year decrease in online revenue, or a 22% decrease in total revenue. The declines were primarily attributable to lower online revenue for MRC and lower wholesale revenue from GNC.

Speaker #5: Total legacy FITLIFE revenue for the fourth quarter of 2025 was $12.5 million, of which 70% was from online sales, and 30% was from wholesale customers.

Speaker #5: This represents a 28% year-over-year decrease in wholesale revenue, and an 18% year-over-year decrease in online revenue, or a 22% decrease in total revenue. The declines were primarily attributable to lower online revenue for MRC and lower wholesale revenue from GNC.

Speaker #5: The year-over-year wholesale comparison for legacy FITLIFE was particularly challenging due to the restocking of GNC's distribution centers during the first quarter of 2025, following the resolution of the previously disclosed commercial dispute that resulted in the company stopping shipments to GNC.

Dayton Judd: The year-over-year wholesale comparison for Legacy FitLife was particularly challenging due to the restocking of GNC's distribution centers during Q1 2025 following the resolution of the previously disclosed commercial dispute that resulted in the company stopping shipments to GNC. Gross margin for Legacy FitLife declined from 43.1% in Q1 2025 to 41.2% in Q1 2026. However, gross margin for Legacy FitLife increased sequentially from 40.7% in Q4 2025 to 41.2% in Q1 2026. Contribution for Legacy FitLife declined 27% to $4.3 million, and contribution as a percentage of revenue decreased to 34.1% compared to 36.5% in the same quarter of 2025.

Dayton Judd: The year-over-year wholesale comparison for Legacy FitLife was particularly challenging due to the restocking of GNC's distribution centers during Q1 2025 following the resolution of the previously disclosed commercial dispute that resulted in the company stopping shipments to GNC. Gross margin for Legacy FitLife declined from 43.1% in Q1 2025 to 41.2% in Q1 2026. However, gross margin for Legacy FitLife increased sequentially from 40.7% in Q4 2025 to 41.2% in Q1 2026.

Speaker #5: Gross margin for legacy FITLIFE declined from 43.1% in the first quarter of 2025 to 41.2% in the first quarter of 2026. However, gross margin for legacy FITLIFE increased sequentially from 40.7% in the fourth quarter of 2025 to 41.2% in the first quarter of 2026.

Speaker #5: Contribution for legacy FITLIFE declined 27% to 4.3 million, and contribution as a percentage of revenue decreased to 34.1% compared to 36.5% in the same quarter of 2025.

Dayton Judd: Contribution for Legacy FitLife declined 27% to $4.3 million, and contribution as a percentage of revenue decreased to 34.1% compared to 36.5% in the same quarter of 2025. Sequentially, contribution was approximately flat from Q4 2025 to Q1 2026, with contribution as a percentage of revenue increasing from 32.5% to 34.1% over the same time period. Moving on now to Irwin.

Speaker #5: Sequentially, contribution was approximately flat from the fourth quarter of 2025 to the first quarter of 2026, with contribution as a percentage of revenue increasing from 32.5% to 34.1% over the same time period.

Dayton Judd: Sequentially, contribution was approximately flat from Q4 2025 to Q1 2026, with contribution as a percentage of revenue increasing from 32.5% to 34.1% over the same time period. Moving on now to Irwin. Total Irwin revenue for Q1 was $12.8 million, of which $10.3 million or 80% came from wholesale customers and 20% came from online sales. Gross margin for Irwin for Q1 was 34.0% and contribution as a percentage of revenue was 31.3%. As previously mentioned, we began selling Irwin products on Amazon in mid-October, and the business scaled nicely throughout Q4 2025, reaching almost $500,000 of revenue in December 2025.

Speaker #5: Moving on now to Irwin, total Irwin revenue for the first quarter was $12.8 million, of which $10.3 million, or 80%, came from wholesale customers, and 20% came from online sales.

Dayton Judd: Total Irwin revenue for Q1 was $12.8 million, of which $10.3 million or 80% came from wholesale customers and 20% came from online sales. Gross margin for Irwin for Q1 was 34.0% and contribution as a percentage of revenue was 31.3%. As previously mentioned, we began selling Irwin products on Amazon in mid-October, and the business scaled nicely throughout Q4 2025, reaching almost $500,000 of revenue in December 2025.

Speaker #5: Gross margin for Irwin for the first quarter was 34.0%, and contribution as a percentage of revenue was 31.3%. As previously mentioned, we began selling Irwin products on Amazon in mid-October and the business scaled nicely throughout the fourth quarter of 2025, reaching almost $500,000 of revenue in December of 2025.

Speaker #5: Amazon revenue continued to climb throughout the first quarter of 2026, reaching approximately $800,000 in March of 2026. Adjusting for the loss of Costco US and Rite Aid as customers prior to our acquisition of Irwin, and removing CBD for both periods due to the company's decision to exit the CBD market, organic revenue for Irwin during the first quarter of 2026 declined approximately 13% year-over-year.

Dayton Judd: Amazon revenue continued to climb throughout Q1 of 2026, reaching approximately $800,000 in March 2026. Adjusting for the loss of Costco US and Rite Aid as customers prior to our acquisition of Irwin and re-removing CBD for both periods due to the company's decision to exit the CBD market, organic revenue for Irwin during Q1 of 2026 declined approximately 13% year-over-year. We estimate that approximately $1 to 1.5 million, or more than half of the decline, is due to lost revenue from the out-of-stock situations discussed on our previous earnings call. Let me provide a few additional high-level comments and some forward-looking remarks, and then we can move into Q&A.

Dayton Judd: Amazon revenue continued to climb throughout Q1 of 2026, reaching approximately $800,000 in March 2026. Adjusting for the loss of Costco US and Rite Aid as customers prior to our acquisition of Irwin and re-removing CBD for both periods due to the company's decision to exit the CBD market, organic revenue for Irwin during Q1 of 2026 declined approximately 13% year-over-year.

Speaker #5: We estimate that approximately 1 to 1 and a half million or more than half of the decline is due to lost revenue from the out-of-stock situations discussed on our previous earnings call.

Dayton Judd: We estimate that approximately $1 to 1.5 million, or more than half of the decline, is due to lost revenue from the out-of-stock situations discussed on our previous earnings call. Let me provide a few additional high-level comments and some forward-looking remarks, and then we can move into Q&A.

Speaker #5: Now let me provide a few additional high-level comments and some forward-looking remarks and then we can move into Q&A. Regarding the balance sheet, we made a scheduled amortization payment of approximately $1.5 million during the first quarter bringing our term loan balance to $37.6 million.

Dayton Judd: Regarding the balance sheet, we made a scheduled amortization payment of approximately $1.5 million during Q1, bringing our term loan balance to $37.6 million. We also paid down an additional $1.4 million on our revolving line of credit during Q1, bringing the balance to $4.2 million. We intend to continue to deploy excess free cash flow to further reduce indebtedness. Although Q1 was challenging, we are encouraged that monthly revenue increased sequentially throughout the quarter. In addition, many of our Amazon selling accounts showed sequential improvement late in the quarter and into April. We are also encouraged by the continued growth of Irwin's Amazon business, with revenue in April reaching approximately $900,000. Although the pace of growth is slowing, Irwin's Amazon account has continued to experience sequential growth in the May month-to-date period.

Dayton Judd: Regarding the balance sheet, we made a scheduled amortization payment of approximately $1.5 million during Q1, bringing our term loan balance to $37.6 million. We also paid down an additional $1.4 million on our revolving line of credit during Q1, bringing the balance to $4.2 million. We intend to continue to deploy excess free cash flow to further reduce indebtedness. Although Q1 was challenging, we are encouraged that monthly revenue increased sequentially throughout the quarter.

Speaker #5: We also paid down an additional $1.4 million on our revolving line of credit during the first quarter bringing the balance to $4.2 million. We intend to continue to deploy excess-free cash flow to further reduce indebtedness.

Speaker #5: Although the first quarter was challenging, we are encouraged that monthly revenue increased sequentially throughout the quarter. In addition, many of our Amazon selling accounts showed sequential improvement late in the quarter and into April.

Dayton Judd: In addition, many of our Amazon selling accounts showed sequential improvement late in the quarter and into April. We are also encouraged by the continued growth of Irwin's Amazon business, with revenue in April reaching approximately $900,000. Although the pace of growth is slowing, Irwin's Amazon account has continued to experience sequential growth in the May month-to-date period.

Speaker #5: We are also encouraged by the continued growth of Irwin's Amazon business with revenue in April reaching approximately $900,000. Although the pace of growth is slowing, Irwin's Amazon account has continued to experience sequential growth in the May month-to-date period.

Speaker #5: We believe Irwin is positioned for further growth on Amazon as we continue to resolve the out-of-stock situations successfully set up listings for the remaining products that have not yet been available for sale on Amazon, and launch our portfolio of Canadian products on Amazon Canada later in the second quarter.

Dayton Judd: We believe Irwin is positioned for further growth on Amazon as we continue to resolve the out-of-stock situations, successfully set up listings for the remaining products that have not yet been available for sale on Amazon, and launch our portfolio of Canadian products on Amazon Canada later in Q2. The subscriber count for Irwin products on Amazon also continues to scale rapidly, increasing from approximately 500 at the beginning of Q1 2026 to approximately 3,600 as of the end of Q1 2026 to over 5,700 today. Last, we are excited to announce the launch of 2 MusclePharm SKUs in several hundred Kroger stores nationwide beginning in June. This concludes my opening commentary, and we can now go ahead and open the call up for questions.

Dayton Judd: We believe Irwin is positioned for further growth on Amazon as we continue to resolve the out-of-stock situations, successfully set up listings for the remaining products that have not yet been available for sale on Amazon, and launch our portfolio of Canadian products on Amazon Canada later in Q2. The subscriber count for Irwin products on Amazon also continues to scale rapidly, increasing from approximately 500 at the beginning of Q1 2026 to approximately 3,600 as of the end of Q1 2026 to over 5,700 today.

Speaker #5: The subscriber count for Irwin products on Amazon also continues to scale rapidly increasing from approximately 500 at the beginning of the first quarter of 2026 to approximately 3,600 as of the end of the first quarter of 2026.

Speaker #5: To over 5,700 today. Last, we are excited to announce the launch of two Muscle Farm SKUs in several hundred Kroger stores nationwide beginning in June.

Dayton Judd: Last, we are excited to announce the launch of 2 MusclePharm SKUs in several hundred Kroger stores nationwide beginning in June. This concludes my opening commentary, and we can now go ahead and open the call up for questions.

Speaker #5: So this concludes my opening commentary and we can now go ahead and open the call up for questions.

Speaker #1: Thank you, the floor is now open for questions. If you would like to join the queue, to ask a question at this time, please press star one on your telephone keypad.

Operator 3: Thank you. The floor is now open for questions. If you would like to join the queue to ask a question at this time, please press star one on your telephone keypad. We do ask if listening on speakerphone this afternoon that you pick up your handset while asking your question to provide optimal sound quality. Once again, please press star one on your keypad at this time if you wish to join the queue to ask a question. Please hold a moment while we pull for questions. The first question today is coming from Ryan Meyers from Lake Street Capital Markets. Ryan, your line is live. Please go ahead.

Dayton Judd: Thank you. The floor is now open for questions. If you would like to join the queue to ask a question at this time, please press star one on your telephone keypad. We do ask if listening on speakerphone this afternoon that you pick up your handset while asking your question to provide optimal sound quality. Once again, please press star one on your keypad at this time if you wish to join the queue to ask a question. Please hold a moment while we pull for questions.

Speaker #1: We do ask if listening on speakerphone this afternoon that you pick up your handset while asking your question to provide optimal sound quality. Once again, please press star one on your keypad at this time if you wish to join the queue to ask a question.

Speaker #1: Please hold a moment while we pull for questions. And the first question today is coming from Ryan Myers from Lake Street Capital Markets. Ryan, your line is live.

Operator: The first question today is coming from Ryan Meyers from Lake Street Capital Markets. Ryan, your line is live. Please go ahead.

Speaker #1: Please go ahead.

Speaker #6: Hey, guys. Thanks for taking my questions. First one for me, Dayton, you had mentioned that monthly revenue improved sequentially through the quarter. Can you just talk a little bit about what you saw in April and then maybe what you're seeing here into the first couple of weeks of May?

Ryan Meyers: Hey, guys. Thanks for taking my questions. First one for me, Dayton, you had mentioned that monthly revenue improved sequentially through the quarter. Can you just talk a little bit about what you saw in April, and then maybe what you're seeing here into the first couple weeks of May?

Ryan Meyers: Hey, guys. Thanks for taking my questions. First one for me, Dayton, you had mentioned that monthly revenue improved sequentially through the quarter. Can you just talk a little bit about what you saw in April, and then maybe what you're seeing here into the first couple weeks of May?

Speaker #5: Yeah. So thanks for the question. The trend throughout the first quarter, so January was kind of tough. February was similar to January, although it obviously had three fewer days.

Dayton Judd: Thanks for the question. The trend throughout Q1, January was kind of tough. February was similar to January, although it obviously had three fewer days. If you kind of look on a revenue per day basis, it was stronger than January. Both January and February were in the kind of low 8s range. March we were kind of above 9 in terms of revenue. April is higher than January or February, a bit lower or, you know, lower than March. April was actually our highest sales order month that we have had this year. We just had a lot of shipments at the end of the month of April, for most of our customers, we don't recognize revenue until the shipments have been received.

Dayton Judd: Thanks for the question. The trend throughout Q1, January was kind of tough. February was similar to January, although it obviously had three fewer days. If you kind of look on a revenue per day basis, it was stronger than January. Both January and February were in the kind of low 8s range. March we were kind of above 9 in terms of revenue. April is higher than January or February, a bit lower or, you know, lower than March.

Speaker #5: So if you kind of look on a revenue per day basis, it was stronger than January. So both January and February were in the kind of low eights range.

Speaker #5: March, we were kind of above nine. In terms of revenue, April is higher than January or February, but a bit lower or lower than March.

Speaker #5: April was actually our highest sales order month that we have had this year. We just had a lot of shipments at the end of the month of April.

Dayton Judd: April was actually our highest sales order month that we have had this year. We just had a lot of shipments at the end of the month of April, for most of our customers, we don't recognize revenue until the shipments have been received. Just to kinda put it in context, I think at the end of March, we had, you know, just under $1 million in transit, you know, that would've been adjusted out of March revenue and into April. At the end of April, we had about $1.65 million.

Speaker #5: And for most of our customers, we don't recognize revenue until the shipments have been received. So just to kind of put it in context, I think at the end of March, we had just under $1 million in transit.

Dayton Judd: Just to kinda put it in context, I think at the end of March, we had, you know, just under $1 million in transit, you know, that would've been adjusted out of March revenue and into April. At the end of April, we had about $1.65 million.

Speaker #5: That would have been adjusted out of March revenue and into April. At the end of April, we had about $1.65 million. So again, April was decent, higher than January, February.

Ryan Meyers: Okay.

Ryan Meyers: Okay.

Dayton Judd: April was decent, you know, higher than January, February, and if you normalize or look based on shipments, it was actually a pretty strong month.

Dayton Judd: April was decent, you know, higher than January, February, and if you normalize or look based on shipments, it was actually a pretty strong month.

Speaker #5: And if you normalize or look based on shipments, it was actually a pretty strong month.

Speaker #6: Okay, got it. No, that's good to hear. And then, thinking about the Irwin business—congrats on the strong success that you've seen there. I'm just curious, how much additional upside do you think remains in that business before you hit kind of a steady-state revenue rate, if you will, rather than growing from virtually nothing to close to $1 million?

Ryan Meyers: Okay. Got it. No, that's good to hear. Thinking about the Irwin business, you know, congrats on the strong success that you've seen there. I'm just curious, how much additional upside do you think remains in that business before you hit kind of a steady state revenue rate, if you will, rather than, you know, growing from virtually nothing to close to $1 million? You know, what is that number? What do you think that number is to where it kinda just kind of steadies out?

Ryan Meyers: Okay. Got it. No, that's good to hear. Thinking about the Irwin business, you know, congrats on the strong success that you've seen there. I'm just curious, how much additional upside do you think remains in that business before you hit kind of a steady state revenue rate, if you will, rather than, you know, growing from virtually nothing to close to $1 million?

Ryan Meyers: You know, what is that number? What do you think that number is to where it kinda just kind of steadies out?

Speaker #6: What is that number—what do you think that number is—where it kind of just kind of steadies out?

Speaker #5: Yeah, that's hard to say. I think I don't see a reason why we wouldn't get to at least a million a month. I mentioned kind of two or three things that I think is still kind of wind at our backs.

Dayton Judd: Yeah, that's hard to say. You know, I don't see a reason why we wouldn't get to at least 1 million a month. I mentioned kind of two or three things that I think is still kind of wind at our backs. One of them is that there are still a number of products, it's probably around 20 products that are still not set up to be sold on Amazon. I think I mentioned when we had our call last time, when you put up a new listing, most of the time Amazon flags it, and before you can sell it, you have to get it tested by one of their third parties, and I mean, that process can take weeks.

Dayton Judd: Yeah, that's hard to say. You know, I don't see a reason why we wouldn't get to at least 1 million a month. I mentioned kind of two or three things that I think is still kind of wind at our backs. One of them is that there are still a number of products, it's probably around 20 products that are still not set up to be sold on Amazon.

Speaker #5: One of them is that there are still a number of products, it's probably around 20 products that are still not set up to be sold on Amazon.

Speaker #5: I think I mentioned when we had our call last time, when you put up a new listing, most of the time Amazon flags it.

Dayton Judd: I think I mentioned when we had our call last time, when you put up a new listing, most of the time Amazon flags it, and before you can sell it, you have to get it tested by one of their third parties, and I mean, that process can take weeks. The good news is, when we get some of those SKUs up, and we get 1 or 2 up kind of every week, you know, we're getting some traction with those, especially if they're SKUs that have high wholesale presence.

Speaker #5: And before you can sell it, you have to get it tested by a third—one of their third parties. And there's a—I mean, that process can take weeks.

Speaker #5: So the good news is when we get some of those SKUs up and we get one or two up kind of every week, we're getting some traction with those, especially if they're SKUs that have high wholesale presence.

Dayton Judd: The good news is, when we get some of those SKUs up, and we get 1 or 2 up kind of every week, you know, we're getting some traction with those, especially if they're SKUs that have high wholesale presence. That's one thing that I think will continue to help us. Another thing is out of stocks have hurt us. They've absolutely hurt us on the wholesale side. Just so you all know, if we're out of stock on something, right, we prioritize, you know, the Walmarts and CVSs of the world, not Amazon.

Speaker #5: So that's one thing that I think will continue to help us. Another thing is out-of-stocks have hurt us. They've absolutely hurt us on the wholesale side, but just so you all know, if we're out of stock on something, right, we prioritize the Walmarts and CVSs of the world, not Amazon.

Dayton Judd: That's one thing that I think will continue to help us. Another thing is out of stocks have hurt us. They've absolutely hurt us on the wholesale side. Just so you all know, if we're out of stock on something, right, we prioritize, you know, the Walmarts and CVSs of the world, not Amazon.

Speaker #5: So there are some of our highest selling products. There's one product in particular, probably one of our biggest sellers in the wholesale space that we're hardly selling at all on Amazon, right, because it's been out of stock.

Ryan Meyers: Sure.

Ryan Meyers: Sure.

Dayton Judd: There are some of our highest selling products. There's one product in particular, probably one of our biggest sellers in the wholesale space that we're hardly selling at all on Amazon, right? Because it's been out of stock. Getting those back in stock and selling, I think is additional tailwind. Then I think I mentioned Canada in my prepared remarks. We have a number of SKUs, say between 8 and 10 products that are sold in Canada. Canada's tricky 'cause you can't just sell there. You've gotta get what's called NPN numbers. There's a whole process you have to go through to help Canada. It can take 1 year to get products approved.

Dayton Judd: There are some of our highest selling products. There's one product in particular, probably one of our biggest sellers in the wholesale space that we're hardly selling at all on Amazon, right? Because it's been out of stock. Getting those back in stock and selling, I think is additional tailwind. Then I think I mentioned Canada in my prepared remarks. We have a number of SKUs, say between 8 and 10 products that are sold in Canada.

Speaker #5: So getting those back in stock and selling, I think, is an additional tailwind. And then I think I mentioned Canada in my prepared remarks. We have a number of SKUs, say, between 8 and 10 products that are sold in Canada.

Speaker #5: Canada is tricky because you can't just sell there. You've got to get what's called NPN numbers. There's a whole process you have to go through through Health Canada.

Dayton Judd: Canada's tricky 'cause you can't just sell there. You've gotta get what's called NPN numbers. There's a whole process you have to go through to help Canada. It can take 1 year to get products approved. It's not gonna be a huge number, but you know, we do a decent amount of business in Canada, and we just, in the last 2 or 3 days, got that account opened. Now it's just a matter of getting kind of the inventory shipped in. I would be surprised if we don't at least hit $1 million.

Speaker #5: It can take a year to get products approved. So it's not going to be a huge number, but we do a decent amount of business in Canada, and we just in the last two or three days got that account opened.

Dayton Judd: It's not gonna be a huge number, but you know, we do a decent amount of business in Canada, and we just, in the last 2 or 3 days, got that account opened. Now it's just a matter of getting kind of the inventory shipped in. I would be surprised if we don't at least hit $1 million. The other thing I would say is, you know, initially we ramp up without a lot of marketing push or advertising push. We have turned on ads on Amazon for Irwin, we're doing more off Amazon as well for Irwin. As we continue to spend more on advertising, we would hope to see the impact, the benefit of that on Amazon as well.

Speaker #5: And now it's just a matter of getting kind of the inventory shipped in. So I would be surprised if we don't at least hit a million.

Speaker #5: The other thing I would say is initially, we ramp up without a lot of marketing push or advertising push. We have turned on ads on Amazon for Irwin, and we're doing more off Amazon as well for Irwin.

Dayton Judd: The other thing I would say is, you know, initially we ramp up without a lot of marketing push or advertising push. We have turned on ads on Amazon for Irwin, we're doing more off Amazon as well for Irwin. As we continue to spend more on advertising, we would hope to see the impact, the benefit of that on Amazon as well.

Speaker #5: So, as we continue to spend more on advertising, we would hope to see the impact, or the benefit of that, on Amazon as well.

Speaker #5: I think if you look in the tables we provide, they give a breakdown of the spend for Irwin for advertising. If you just look at the trend, Q3, again, it was a partial quarter when we had just bought them, but we spent $72,000 advertising Irwin in Q4, the first full quarter of our ownership.

Dayton Judd: I think if you look in the tables we provide that give a breakdown of the spend for Irwin for advertising. If you just look at the trend, Q3, again, that was a partial quarter when we had just bought them, but we spent $72,000 advertising Irwin. In Q4, the first full quarter of our ownership, it was $182. In Q1, it was $358, right? We are investing in advertising and marketing for Irwin, not just on Amazon. In fact, most of that spend is not on Amazon, but we would hope and expect that some of that spend, the benefit will translate to Amazon as well.

Dayton Judd: I think if you look in the tables we provide that give a breakdown of the spend for Irwin for advertising. If you just look at the trend, Q3, again, that was a partial quarter when we had just bought them, but we spent $72,000 advertising Irwin. In Q4, the first full quarter of our ownership, it was $182. In Q1, it was $358, right? We are investing in advertising and marketing for Irwin, not just on Amazon.

Speaker #5: It was $182,000. And in Q1, it was $358,000. So we are investing in advertising and marketing for Irwin. Not just on Amazon. In fact, most of that spend is not on Amazon, but we would hope and expect that some of that spend, the benefit will translate to Amazon as well.

Dayton Judd: In fact, most of that spend is not on Amazon, but we would hope and expect that some of that spend, the benefit will translate to Amazon as well.

Speaker #6: Okay. Got it. That's helpful commentary. Thanks for taking my questions.

Ryan Meyers: Okay. Got it. That's helpful commentary. Thanks for taking my questions.

Ryan Meyers: Okay. Got it. That's helpful commentary. Thanks for taking my questions.

Speaker #5: Yeah. Thanks, Ryan.

Dayton Judd: Yep. Thanks, Ryan.

Dayton Judd: Yep. Thanks, Ryan.

Speaker #7: Thank you. Your next question is coming from Sean McGowan from Roth Capital. Sean, your line is live. Please go ahead.

Operator 3: Thank you. Your next question is coming from Sean McGowan from ROTH Capital. Sean, your line is live. Please go ahead.

Operator: Thank you. Your next question is coming from Sean McGowan from ROTH Capital. Sean, your line is live. Please go ahead.

Speaker #8: Thank you. Hi, Dayton. Hi, Ryan. I know you don't break out muscle farm in detail the way you used to, but can you give us some sense of how it's doing directionally both in terms of revenue performance as well as the realized margin there?

Sean McGowan: Thank you. Hi, Dayton. Hi, Ryan. I know you don't break out MusclePharm in detail the way you used to, but can you give us some sense of how it's doing, you know, directionally, both in terms of revenue performance as well as the realized margins there?

Sean McGowan: Thank you. Hi, Dayton. Hi, Ryan. I know you don't break out MusclePharm in detail the way you used to, but can you give us some sense of how it's doing, you know, directionally, both in terms of revenue performance as well as the realized margins there?

Speaker #5: Yeah, so revenue is down, but what I would say is by choice. I think I mentioned this in our last call. If you look across the board, and you take out some of these international players that are very protein-heavy and super, super kind of margin aggressive, if I want to sell to them at a 10% margin, I can.

Dayton Judd: Yeah. The revenue is down, but what I would say is by choice. I think I mentioned this in our last call. Like, if you look across the board. You take out some of these international players that are very protein heavy and super kind of margin aggressive. Like if I wanna sell to them at a 10% margin, I can. We've just chosen not to. Revenue is down, but if I were selling to them, right, or if I look at the other accounts that we're continuing to sell to, we see good traction there. Online is doing well. You know, online was up for MusclePharm in 2025 for the full year.

Dayton Judd: Yeah. The revenue is down, but what I would say is by choice. I think I mentioned this in our last call. Like, if you look across the board. You take out some of these international players that are very protein heavy and super kind of margin aggressive. Like if I wanna sell to them at a 10% margin, I can. We've just chosen not to.

Speaker #5: We've just chosen not to. So if I so revenue is down, but if I were selling to them, right, or if I look at the other accounts that we're continuing to sell to, we see good traction there.

Dayton Judd: Revenue is down, but if I were selling to them, right, or if I look at the other accounts that we're continuing to sell to, we see good traction there. Online is doing well. You know, online was up for MusclePharm in 2025 for the full year.

Speaker #5: Online is doing well. Online was up for muscle farm in 2025 for the full year. It started trailing off like many of our accounts late in '25 and actually hit a point where it was declining double digits, kind of early this year.

Dayton Judd: It started trailing off, like many of our accounts, late in 2025, and we actually hit a point where it was declining double digits kind of early this year, and it's, you know, now back to, you know, barely being down kinda single digits. We're getting some momentum there, back there, particularly online. I guess what I would say is it's doing okay if we exclude the international customers that tend to be super price sensitive on protein.

Dayton Judd: It started trailing off, like many of our accounts, late in 2025, and we actually hit a point where it was declining double digits kind of early this year, and it's, you know, now back to, you know, barely being down kinda single digits. We're getting some momentum there, back there, particularly online. I guess what I would say is it's doing okay if we exclude the international customers that tend to be super price sensitive on protein.

Speaker #5: And it's now back to barely being down kind of single digits. So we're getting some momentum there back there. Particularly online. So I guess what I would say is it's doing okay.

Speaker #5: If we exclude the international customers that tend to be super, super price-sensitive. On protein.

Sean McGowan: Okay. Maybe you answered this partially, but if you kind of X out those accounts that you decided not to sell to, are you seeing them what kind of margin you'd like to see?

Speaker #8: Okay. And maybe you answered this partially, but if you kind of X out those accounts that you decided not to sell to, are you seeing them what kind of margin you'd like to see?

Sean McGowan: Okay. Maybe you answered this partially, but if you kind of X out those accounts that you decided not to sell to, are you seeing them what kind of margin you'd like to see?

Dayton Judd: Yeah. Yeah, sorry, I forgot that part. Yeah, margin, we expect margin will be higher there, right? Because the biggest drag on margins, like the least profitable customers in the set for us are those large international buyers of protein. When I no longer sell to them, like well over half of our revenue in the quarter for MusclePharm was online, and that is where we get the best margins. Yeah, margins, we expect to be better for MusclePharm going forward, right? Unless, you know, or until we decide to get more aggressive with some of the large international accounts.

Dayton Judd: Yeah. Yeah, sorry, I forgot that part. Yeah, margin, we expect margin will be higher there, right? Because the biggest drag on margins, like the least profitable customers in the set for us are those large international buyers of protein. When I no longer sell to them, like well over half of our revenue in the quarter for MusclePharm was online, and that is where we get the best margins. Yeah, margins, we expect to be better for MusclePharm going forward, right?

Speaker #5: Yeah. Yeah. Sorry, I forgot that part. Yeah. Margin we expect margin will be higher there, right, because the biggest drag on margin, the least profitable customers in the set for us are those large international buyers of protein.

Speaker #5: And so, when I no longer sell to them, well over half of our revenue in the quarter for MusclePharm was online, and that is where we get the best margins.

Speaker #5: So yeah, margins we expect to be better for muscle farm going forward, right, unless or until we decide to get more aggressive with some of the large international accounts.

Dayton Judd: Unless, you know, or until we decide to get more aggressive with some of the large international accounts.

Speaker #8: Okay. Thank you. And then switching to a question about Amazon, so you've talked in the past about some changes that they've made and we're hearing that from some other people.

Sean McGowan: Okay. Thank you. Switching to a question about Amazon. You've talked in the past about, you know, some changes that they've made, and, you know, we're hearing that from some other people. Without asking you to give away secrets that could turn around and bite you know, could you talk about how you were able to address that and fix it? Is it fixed?

Sean McGowan: Okay. Thank you. Switching to a question about Amazon. You've talked in the past about, you know, some changes that they've made, and, you know, we're hearing that from some other people. Without asking you to give away secrets that could turn around and bite you know, could you talk about how you were able to address that and fix it? Is it fixed?

Speaker #8: And without asking you to give away secrets that could turn around and bite you, could you talk about how you were able to address that and fix it?

Speaker #8: Is it fixed?

Speaker #5: Oh, yeah. I would definitely say we haven't fixed it. I think we are I think this will be a long fix. I alluded to the fact or mentioned in our call, right, we are seeing some sequential improvement, right, but if an account was had flipped negative, like muscle farm is a great example.

Dayton Judd: Oh, yeah. I would definitely say we haven't fixed it. I think this will be a long fix. I alluded to the fact or mentioned in our, the call, right? We are seeing some sequential improvement. Right. If an account was, you know, had flipped negative, like MusclePharm's a great example. It's probably our best performing account in terms of, you know, it went from positive to flipping pretty negative and has made a pretty good turnaround. I think this is a multi-month process. We are doing a whole lot more on Google ads, Meta ads, TikTok. We've been doing TikTok for Dr. Tobias for a while, but I think we started TikTok or we're starting TikTok this month for Irwin.

Dayton Judd: Oh, yeah. I would definitely say we haven't fixed it. I think this will be a long fix. I alluded to the fact or mentioned in our, the call, right? We are seeing some sequential improvement. Right. If an account was, you know, had flipped negative, like MusclePharm's a great example. It's probably our best performing account in terms of, you know, it went from positive to flipping pretty negative and has made a pretty good turnaround.

Speaker #5: It's probably our best-performing account in terms of, it went from positive to flipping pretty negative, and has made a pretty good turnaround. I think this is a multi-month process.

Dayton Judd: I think this is a multi-month process. We are doing a whole lot more on Google ads, Meta ads, TikTok. We've been doing TikTok for Dr. Tobias for a while, but I think we started TikTok or we're starting TikTok this month for Irwin. You know, we've talked before, I think I mentioned in our last earnings call, kind of an endorsement arrangement we have with Joey Chestnut for Dr. Tobias, particularly the colon cleanse product.

Speaker #5: We are doing a whole lot more on Google Ads, Meta Ads, TikTok, we've been doing TikTok for Dr. Tobias for a while, but I think we started TikTok or we're starting TikTok this month for Irwin.

Dayton Judd: You know, we've talked before, I think I mentioned in our last earnings call, kind of an endorsement arrangement we have with Joey Chestnut for Dr. Tobias, particularly the colon cleanse product. You'll start to see some stuff on social media, ours and his, here in the next couple few weeks. Our emphasis, right, we're spending less of our advertising and marketing dollars on Amazon and more off Amazon. You know, from everything we've heard and from both Amazon people and colleagues in the industry is that's kind of the new, the new formula for success on Amazon is, you know, drive success off Amazon.

Speaker #5: We've talked before. I think I mentioned in our last earnings call kind of an endorsement arrangement we have with Joey Chestnut for Dr. Tobias, particularly the Colon Cleanse product.

Speaker #5: So you'll start to see some stuff on social media—ours and his—here in the next couple of few weeks. So our emphasis, right, we're spending less of our advertising and marketing dollars on Amazon and more off Amazon.

Dayton Judd: You'll start to see some stuff on social media, ours and his, here in the next couple few weeks. Our emphasis, right, we're spending less of our advertising and marketing dollars on Amazon and more off Amazon. You know, from everything we've heard and from both Amazon people and colleagues in the industry is that's kind of the new, the new formula for success on Amazon is, you know, drive success off Amazon.

Speaker #5: And from everything we've heard and from both Amazon people and colleagues in the industry is that's kind of the new formula for success on Amazon is drive success off Amazon.

Speaker #5: So, I would say we're absolutely not declaring victory. We've got a lot of work to do, but I think we've got some positive trends emerging.

Sean McGowan: Okay.

Sean McGowan: Okay.

Dayton Judd: We're absolutely not declaring victory. We got a lot of work to do, but I think we've got some positive trends emerging.

Dayton Judd: We're absolutely not declaring victory. We got a lot of work to do, but I think we've got some positive trends emerging.

Speaker #8: Okay. Thank you.

Sean McGowan: Okay. Thank you.

Sean McGowan: Okay. Thank you.

Speaker #5: Yeah.

Dayton Judd: Yep.

Dayton Judd: Yep.

Speaker #7: Thank you. And as a reminder, if you wish to join the queue to ask a question at this time, you may press star one on your telephone keypad.

Operator 3: Thank you. As a reminder, if you wish to join the queue to ask a question at this time, you may press star one on your telephone keypad. Once again, that's star one if you wish to ask a question. Our next question is coming from Samir Patel from Askeladden Capital. Samir, your line is live. Please go ahead.

Operator: Thank you. As a reminder, if you wish to join the queue to ask a question at this time, you may press star one on your telephone keypad. Once again, that's star one if you wish to ask a question. Our next question is coming from Samir Patel from Askeladden Capital. Samir, your line is live. Please go ahead.

Speaker #7: Once again, that's star one if you wish to ask a question. And our next question is coming from Samir Patel from Mascolatin Capital. Samir, your line is live.

Speaker #7: Please go ahead.

Speaker #9: Hey, Dayton. A couple of things. I guess the first is we talked a lot last quarter about the dating initiative with the bottles. And I think you mentioned that you kind of expected shrink to start improving in Q2.

Samir Patel: Hey, Dayton. Couple things. I guess the first is, you know, we talked a lot last quarter about the dating initiative with the bottles, and I think you mentioned that you kind of expected shrink to start improving in Q2. Maybe just an update on how that's going and how you expect that to play out over the course of the year.

Samir Patel: Hey, Dayton. Couple things. I guess the first is, you know, we talked a lot last quarter about the dating initiative with the bottles, and I think you mentioned that you kind of expected shrink to start improving in Q2. Maybe just an update on how that's going and how you expect that to play out over the course of the year.

Speaker #9: Maybe just an update on how that's going, and how you expect that to play out over the course of the year.

Speaker #5: Yeah. Good question. I think when we did the last call, I think right around the time we were doing the last call, we were just receiving our first shipments of product with three-year dating.

Dayton Judd: Yeah, good question. I think when we did the last call, I think right around the time we were doing the last call, we were just receiving our first shipment of product with 3-year dating. We have received several products now with 3-year dating. We probably have somewhere between 15 and 20 products that are currently in production, though, that when we receive them here in the next few weeks, we'll have 3-year dating. Then we have a whole number of other formulas that we're ready to go with 3-year dating right next time we place a PO. Definitely making progress. We've whittled that obsolescence down quite a bit.

Dayton Judd: Yeah, good question. I think when we did the last call, I think right around the time we were doing the last call, we were just receiving our first shipment of product with 3-year dating. We have received several products now with 3-year dating. We probably have somewhere between 15 and 20 products that are currently in production, though, that when we receive them here in the next few weeks, we'll have 3-year dating.

Speaker #5: So we have received several products now with three-year dating. We probably have somewhere between 15 and 20 products that are currently in production. When we receive them here in the next few weeks, we'll have three-year dating.

Speaker #5: And then we have a whole number of other formulas that we're ready to go with three-year dating, right, next time we place a PO.

Dayton Judd: Then we have a whole number of other formulas that we're ready to go with 3-year dating right next time we place a PO. Definitely making progress. We've whittled that obsolescence down quite a bit. You know, I think we're gonna hit an inflection point here pretty soon where we've done all we can to salvage the inventory that we bought and, you know, when I say bought, at the time of the transaction.

Speaker #5: So, definitely making progress. We've whittled that obsolescence down quite a bit. I think we're going to hit an inflection point here pretty soon where we've done all we can to salvage the inventory that we bought.

Dayton Judd: You know, I think we're gonna hit an inflection point here pretty soon where we've done all we can to salvage the inventory that we bought and, you know, when I say bought, at the time of the transaction. You know, as we get more and more three-year dating in, then, you know, I think the reserve will come down and margins should go up as we write off less inventory. Does that answer your question?

Speaker #5: And when I say bought, at the time of the transaction, and as we get more and more three-year dating in, then I think the reserve will come down and margins should go up as we write off less inventory.

Dayton Judd: You know, as we get more and more three-year dating in, then, you know, I think the reserve will come down and margins should go up as we write off less inventory. Does that answer your question?

Speaker #5: Does that answer your question?

Speaker #9: Yeah. I mean, I guess to put a little finer point on it, if memory serves, you said it was about $2 million a year, I think, that you were basically writing off.

Samir Patel: Yeah. I mean, I guess to put a little finer point on it, if memory serves, you know, you said it was about $2 million a year, I think, that you were basically writing off. You know, I wonder if you can just provide some sort of cadence in terms of like, you know, are we still at kind of that $2 million a year level? I guess when do you expect that to go to zero? I think there's probably some slight incremental costs related to You talked about the overages that you need to hit that 3-year dating. I guess just sort of a cadence of like, are you expecting pretty slow and linear improvement over the next like, you know, year, or is it a longer term process, kind of a shorter term process?

Samir Patel: Yeah. I mean, I guess to put a little finer point on it, if memory serves, you know, you said it was about $2 million a year, I think, that you were basically writing off. You know, I wonder if you can just provide some sort of cadence in terms of like, you know, are we still at kind of that $2 million a year level? I guess when do you expect that to go to zero? I think there's probably some slight incremental costs related to You talked about the overages that you need to hit that 3-year dating.

Speaker #9: I wonder if you can just provide some sort of cadence in terms of, are we still at kind of that $2 million a year level?

Speaker #9: And then I guess when do you expect that to go to zero? And I think there's probably some slight incremental costs related to you talked about the overages that you need to hit that three-year dating.

Speaker #9: So I guess just sort of a cadence of are you expecting pretty slow and linear improvement over the next year or is it a longer-term process, kind of a shorter-term process?

Samir Patel: I guess just sort of a cadence of like, are you expecting pretty slow and linear improvement over the next like, you know, year, or is it a longer term process, kind of a shorter term process? Just any color would be helpful.

Speaker #9: Just any color would be helpful.

Samir Patel: Just any color would be helpful.

Speaker #5: Yeah, I think I don't have any specific numbers to give you. I would say much of it is behind us. We're not expensing anything close to $2 million a year, right?

Dayton Judd: Yeah, I think, I don't have any specific numbers to give you. It's, I would say it's much of it is behind us. Like, we're not expensing anything close to $2 million a year, right? When we bought the company, if you look at our inventory reserve, right, in the 10-Q, I don't have it in front of me, and I could probably look it up here really quick, but the amount that's in the reserve is not significant. It's maybe a hundred and something thousand dollars. The reason for that is when you buy a company, you have to record the inventory at its net realizable value.

Dayton Judd: Yeah, I think, I don't have any specific numbers to give you. It's, I would say it's much of it is behind us. Like, we're not expensing anything close to $2 million a year, right? When we bought the company, if you look at our inventory reserve, right, in the 10-Q, I don't have it in front of me, and I could probably look it up here really quick, but the amount that's in the reserve is not significant. It's maybe a hundred and something thousand dollars.

Speaker #5: So when we bought it, when we bought the company, if you look at our inventory reserve, right, in the 10Q, I don't have it in front of me.

Speaker #5: I could probably look it up here really quick, but the amount that's in the reserve is not significant. It's maybe a hundred and something thousand dollars.

Speaker #5: The reason for that is when you buy a company, you have to record the inventory at its net realizable value. And so there was a 2.4 or 2.7 million dollar reserve that effectively was taken out of gross inventory, right, at the time we booked it.

Dayton Judd: The reason for that is when you buy a company, you have to record the inventory at its net realizable value. There was, like, a $2.4 million or $2.7 million reserve that effectively was taken out of gross inventory, right, at the time we booked it. We can't go back and claw that back. To the extent we improve things, it would be reflected in higher margin, right?

Dayton Judd: There was, like, a $2.4 million or $2.7 million reserve that effectively was taken out of gross inventory, right, at the time we booked it. We can't go back and claw that back. To the extent we improve things, it would be reflected in higher margin, right? We kind of wrote off the inventory, and if we're able to date extend it or sell it or something, right, that's one of the ways you can see, you know, higher margins, right, 'cause you've already written off the inventory. Again, the transaction was now, what, 9 months ago. We are working our way through that inventory.

Speaker #5: And so we can't go back and claw that back to the extent we improve things; it would be reflected in higher margin, right? We kind of wrote off the inventory, and if we're able to date extend it or sell it or something, right, that's one of the ways you can see higher margins, right, because you've already written off the inventory.

Dayton Judd: We kind of wrote off the inventory, and if we're able to date extend it or sell it or something, right, that's one of the ways you can see, you know, higher margins, right, 'cause you've already written off the inventory. Again, the transaction was now, what, 9 months ago. We are working our way through that inventory.

Speaker #5: But again, that was the transaction was now what, nine months ago? And we are working our way through that inventory. The amount that was expensed to obsolescence in Q1, again, I don't have the number in front of me, but it would have been very small, right?

Dayton Judd: The amount that was expensed to obsolescence in Q1, again, I don't have the number in front of me, but it would've been very small, right? We're kind of there, or we're getting much closer. I think, you know, I think we're doing better, and I think we'll continue to do marginally better over time.

Dayton Judd: The amount that was expensed to obsolescence in Q1, again, I don't have the number in front of me, but it would've been very small, right? We're kind of there, or we're getting much closer. I think, you know, I think we're doing better, and I think we'll continue to do marginally better over time.

Speaker #5: So we're kind of there. Or we're getting much closer. So I think it's we're doing better, and I think we'll continue to do marginally better over time.

Speaker #9: Okay. That's helpful. And then second, maybe I'd love some more color on the new muscle farm placement. Anything you can share about that customer and maybe if that goes well, if that's going to obviously, that customer has a lot more stores that could roll out to and then maybe compare and contrast in our last year, we had the vitamin shop pilot that I guess didn't end up working out so well.

Samir Patel: Okay, that's helpful. Second, maybe, you know, love some more color on the new MusclePharm placement. Anything you can share about that customer? Maybe, you know, if that goes well, obviously, that customer has a lot more stores it could roll out to. You know, maybe compare and contrast. I know last year we had the Vitamin Shoppe pilot that I guess didn't end up working out so well. Just any learnings from that as you continue to try to get more wholesale distribution for MusclePharm.

Samir Patel: Okay, that's helpful. Second, maybe, you know, love some more color on the new MusclePharm placement. Anything you can share about that customer? Maybe, you know, if that goes well, obviously, that customer has a lot more stores it could roll out to. You know, maybe compare and contrast. I know last year we had the Vitamin Shoppe pilot that I guess didn't end up working out so well. Just any learnings from that as you continue to try to get more wholesale distribution for MusclePharm.

Speaker #9: So just any learnings from that as you continue to try to get more wholesale distribution for muscle farm?

Speaker #5: Yeah, so, yeah, the two products that are going in—it's two flavors of a liquid L-carnitine. It's a relatively new product, so this was not a product that MusclePharm had when we bought them.

Dayton Judd: The two products that are going in there, it's two flavors of a liquid L-carnitine. It's a relatively new product, this was not a product that MusclePharm had when we bought them. It's one that we developed and launched after we bought them. We, as a company, do a lot of liquid L-carnitine. It's a very big SKU for us, in iSatori, our iSatori brand, where we sell thousands of units a week, on Amazon, and also has distribution in places like Vitamin Shoppe. We also sell liquid carnitine under some of our other brands that are sold in GNC. It's a product type that we're very familiar with. It's two flavors of liquid L-carnitine going into Kroger.

Dayton Judd: The two products that are going in there, it's two flavors of a liquid L-carnitine. It's a relatively new product, this was not a product that MusclePharm had when we bought them. It's one that we developed and launched after we bought them. We, as a company, do a lot of liquid L-carnitine. It's a very big SKU for us, in iSatori, our iSatori brand, where we sell thousands of units a week, on Amazon, and also has distribution in places like Vitamin Shoppe.

Speaker #5: It's one that we developed and launched after we bought them. We, as a company, do a lot of liquid L-carnitine. It's a very big SKU for us in isotory brand.

Speaker #5: We sell thousands of units a week on Amazon. And also, it has distribution in places like vitamin shop. We also sell liquid carnitine under some of our other brands that are sold in GNC.

Dayton Judd: We also sell liquid carnitine under some of our other brands that are sold in GNC. It's a product type that we're very familiar with. It's two flavors of liquid L-carnitine going into Kroger. I don't know the exact store count that Kroger has nationwide. I think they're 2,000 plus stores across all of their banners, so Fred Meyer, Smith's, Kroger, et cetera. We're going into between 700 and 800 stores nationwide, so it's not, like, concentrated in 1 region.

Speaker #5: So it's a product type that we're very familiar with. So it's two flavors of liquid L-carnitine going into Kroger. I don't know the exact store count that Kroger has nationwide.

Dayton Judd: I don't know the exact store count that Kroger has nationwide. I think they're 2,000 plus stores across all of their banners, so Fred Meyer, Smith's, Kroger, et cetera. We're going into between 700 and 800 stores nationwide, so it's not, like, concentrated in 1 region. I know it's multiple banners as well, so we're gonna be in some Kroger stores, some Fred Meyer stores, some Smith's stores. The product should be on shelf. I think we're shipping it kinda later this month, and product should be on shelf in June. We're doing some of the same things we did with The Vitamin Shoppe launch but doing a lot of other things. You know, we do what's called CTV.

Speaker #5: I think they're 2,000-plus stores across all of their banners. So Fred Meyer, Smith's, Kroger, etc. We're going into between 7 and 800 stores nationwide.

Speaker #5: So it's not like concentrated in one region. And I know it's multiple banners as well. So we're going to be in some Kroger stores, some Fred Meyer stores, some Smith's stores.

Dayton Judd: I know it's multiple banners as well, so we're gonna be in some Kroger stores, some Fred Meyer stores, some Smith's stores. The product should be on shelf. I think we're shipping it kinda later this month, and product should be on shelf in June. We're doing some of the same things we did with The Vitamin Shoppe launch but doing a lot of other things. You know, we do what's called CTV.

Speaker #5: The product should be on shelf. I think we're shipping it kind of later this month, and the product should be on shelf in June.

Speaker #5: We're doing some of the same things we did with the vitamin shop launch, but doing a lot of other things. We do what's called CTV.

Speaker #5: We did this with vitamin shop too, but had it obviously bad outcome there in terms of some of the products being products are still in vitamin shop, just to be clear, but not all of them.

Dayton Judd: We did this with The Vitamin Shoppe too, you know, had a, obviously, a bad outcome there in terms of some of the products being discontinued. Some of those MusclePharm Pro products are still in The Vitamin Shoppe, just to be clear, not all of them. CTV is where you can put an ad at the beginning of streaming services, it's geo-located. We know the physical store address, street address for every one of the stores that is gonna have the product. Anybody living within 3 miles of that store, right, we can run ads on streaming services. We may do some direct mail. They're gonna launch with a neck band coupon, right? $5, like, instantly, like, the day you buy it, right, here's $5 off to encourage trial.

Dayton Judd: We did this with The Vitamin Shoppe too, you know, had a, obviously, a bad outcome there in terms of some of the products being discontinued. Some of those MusclePharm Pro products are still in The Vitamin Shoppe, just to be clear, not all of them. CTV is where you can put an ad at the beginning of streaming services, it's geo-located. We know the physical store address, street address for every one of the stores that is gonna have the product.

Speaker #5: CTV is where you can put an ad at the beginning of streaming services, and it's geolocated. So we know the physical store address, street address for every one of the stores that is going to have the product.

Speaker #5: And anybody living within three miles of that store, right, we can run ads on streaming services. We may do some direct mail. They're going to launch with a neckband coupon, right?

Dayton Judd: Anybody living within 3 miles of that store, right, we can run ads on streaming services. We may do some direct mail. They're gonna launch with a neck band coupon, right? $5, like, instantly, like, the day you buy it, right, here's $5 off to encourage trial. This has been a big initiative and a big focus for our new CMO and our new kind of consolidated marketing team, and we're gonna do everything we can to make it successful.

Speaker #5: So $5 instantly, like the day you buy it—right? Here’s $5 off to encourage trial. So this has been a big initiative and a big focus for our new CMO and our new, kind of consolidated marketing team.

Dayton Judd: This has been a big initiative and a big focus for our new CMO and our new kind of consolidated marketing team, and we're gonna do everything we can to make it successful.

Speaker #5: And we're going to do everything we can to make it successful.

Speaker #9: Yeah, and I’ll drop off after this one. Just, is that something that was kind of already in the works from your own team, or is that something that the Irwin team helped with?

Samir Patel: Yeah. Just I'll drop off after this one. Just is that something that was kind of already in the works from your own team, or is that something that the Irwin team helped with?

Samir Patel: Yeah. Just I'll drop off after this one. Just is that something that was kind of already in the works from your own team, or is that something that the Irwin team helped with? Like, did they have a wholesale relationship, or how did you kinda win that customer?

Dayton Judd: It, it-

Samir Patel: Like, did they have a wholesale relationship, or how did you kinda win that customer?

Speaker #9: Did they have a wholesale relationship, or how did that kind of come how did you kind of win that customer?

Speaker #5: Yeah. So this one was a bit of a hybrid or actually more this one actually started I've talked before about the sales process for these types of sell-ins really to any major brick-and-mortar chain.

Dayton Judd: Yeah. This one was a bit of a hybrid, or actually, this one actually started. I've talked before about the sales process for these types of sell-ins, really to any major brick-and-mortar chain. It takes months if you're lucky and years, right, if it is more the normal case 'cause they'll do a reset once or twice a year. This is one we actually started before we bought Irwin, right, in terms of going and meeting with Kroger and doing the presentation and getting some initial traction. It just so happens that the Irwin team, we have a number of products, right, in Kroger from on the Irwin side. We use the same broker to approach Kroger, so there's a lot of synergies there that benefit us after the acquisition.

Dayton Judd: Yeah. This one was a bit of a hybrid, or actually, this one actually started. I've talked before about the sales process for these types of sell-ins, really to any major brick-and-mortar chain. It takes months if you're lucky and years, right, if it is more the normal case 'cause they'll do a reset once or twice a year. This is one we actually started before we bought Irwin, right, in terms of going and meeting with Kroger and doing the presentation and getting some initial traction.

Speaker #5: It takes months if you're lucky, and years if it is more than a normal case, because they'll do a reset once or twice a year.

Speaker #5: This is one we actually started before we bought Irwin, right, in terms of going and meeting with Kroger and doing the presentation and getting some initial traction.

Speaker #5: Now, it just so happens that the Irwin team—we have a number of products, right, in Kroger from the Irwin side. We use the same broker.

Dayton Judd: It just so happens that the Irwin team, we have a number of products, right, in Kroger from on the Irwin side. We use the same broker to approach Kroger, so there's a lot of synergies there that benefit us after the acquisition. This one actually started, with meetings before we even acquired Irwin.

Speaker #5: To approach Kroger. So there's a lot of synergies there that benefit us after the acquisition. But this one actually started with meetings before we even acquired Irwin.

Dayton Judd: This one actually started, with meetings before we even acquired Irwin.

Speaker #9: Interesting. Okay. Thanks. Appreciate it.

Samir Patel: Interesting. Okay, thanks. Appreciate it.

Samir Patel: Interesting. Okay, thanks. Appreciate it.

Speaker #5: Yep. Thank you.

Dayton Judd: Yep. Thank you.

Dayton Judd: Yep. Thank you.

Speaker #1: Thank you. And there are no further questions in queue at this time. I would now like to hand the floor back to Dayton Judd for closing remarks.

Operator 3: Thank you. There are no further questions in queue at this time. I would now like to hand the floor back to Dayton Judd for closing remarks.

Operator: Thank you. There are no further questions in queue at this time. I would now like to hand the floor back to Dayton Judd for closing remarks.

Speaker #2: Yeah. Thank you all for joining us on the call. We appreciate it, and look forward to speaking with you all again in the middle of August.

Dayton Judd: Yeah. Thank you all for joining us on the call. We appreciate it and look forward to speaking with you all again in the middle of August. Thank you very much.

Dayton Judd: Yeah. Thank you all for joining us on the call. We appreciate it and look forward to speaking with you all again in the middle of August. Thank you very much.

Speaker #2: Thank you very much.

Speaker #1: Thank you. This does conclude today's conference call. You may disconnect at this time. And have a wonderful day. Thank you once again for your participation.

Operator 3: Thank you. This does conclude today's conference call. You may disconnect at this time, and have a wonderful day. Thank you once again for your participation.

Operator: Thank you. This does conclude today's conference call. You may disconnect at this time, and have a wonderful day. Thank you once again for your participation.

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Q1 2026 FitLife Brands Inc Earnings Call

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FTLF

FitLife Brands

Earnings

Q1 2026 FitLife Brands Inc Earnings Call

FTLF

Thursday, May 14th, 2026 at 9:00 PM

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