Q2 2026 Monster Beverage Corp Earnings Call
Operator: Good day, welcome to the Monster Beverage Corporation Q2 2026 Financial Results Conference Call. All participants will be in listen-only mode. Should you need assistance, please signal a conference specialist by pressing the star key followed by 0. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star then 1 on a touch-tone phone. To withdraw your question, please press star then 2. In the interest of time, please limit yourself to 1 question. Please note that this event is being recorded. I would now like to turn the conference over to Hilton Schlosberg, CEO. Please go ahead.
Operator: Good day, welcome to the Monster Beverage Corporation Q2 2026 Financial Results Conference Call. All participants will be in listen-only mode. Should you need assistance, please signal a conference specialist by pressing the star key followed by zero. After today's presentation, there will be an opportunity to ask questions.
Speaker #1: Good day, and welcome to the Monster Beverage Corporation 2nd Quarter 2026 financial results conference call. All participants will be in listen-only mode. Should you need assistance, please signal a conference specialist by pressing the star key followed by 0.
Speaker #1: After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star, then 1, on the touchstone phone.
Operator: To ask a question, you may press star then one on a touch-tone phone. To withdraw your question, please press star then two. In the interest of time, please limit yourself to one question. Please note that this event is being recorded. I would now like to turn the conference over to Hilton Schlosberg, CEO. Please go ahead.
Speaker #1: To withdraw your question, please press star, then 2. In the interest of time, please limit yourself to one question. Please note that this event is being recorded.
Speaker #1: I would now like to turn the conference over to Hilton Schlosberg, CEO. Please go ahead.
Speaker #2: Good afternoon, ladies and gentlemen. Thank you for attending this call. I'm Hilton Schlosberg, Vice Chairman and Chief Executive Officer. Also, on the call are Tom Ketty, our Chief Financial Officer, Rob Gearing, our CEO of the Americas, Kai Kailing, our CEO of EMEA, and OSP, Mark Rodriguez, our COO, and Emily Terry, our Chief Strategy Officer.
Hilton Schlosberg: Good afternoon, ladies and gentlemen. Thank you for attending this call. I'm Hilton Schlosberg, Vice Chairman and Chief Executive Officer. Also on the call are Thomas Kelly, our Chief Financial Officer, Rob Gehring, our CEO of the Americas, Guy Carling, our CEO of EMEA and OSP, Mike Rodriguez, our COO, and Emelie Tirre, our Chief Strategy Officer. Mark Astrachan, our SVP of Investor Relations and Corporate Development, will now read our caution statement.
Hilton Schlosberg: Good afternoon, ladies and gentlemen. Thank you for attending this call. I'm Hilton Schlosberg, Vice Chairman and Chief Executive Officer. Also on the call are Tom Kelly, our Chief Financial Officer, Rob Gehring, our CEO of the Americas, Guy Carling, our CEO of EMEA and OSP, Mike Rodriguez, our COO, and Emelie Tirre, our Chief Strategy Officer. Mark Astrachan, our SVP of Investor Relations and Corporate Development, will now read our caution statement.
Speaker #2: Mark Astrachan, our SVP of Investor Relations at Corporate Development, will now read our cautionary statement.
Mark Astrachan: Before we begin, I would like to remind listeners that certain statements made during this call may constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 as amended, Section 21E of the Securities Exchange Act of 1934 as amended, are based on currently available information regarding the expectations of management with respect to revenues, profitability, future business, future events, financial performance and trends. Management cautions that these statements are based on our current knowledge and expectations and are subject to certain risks and uncertainties, many of which are outside the control of the company that may cause actual results to differ materially from forward-looking statements made during this call.
Mark Astrachan: Before we begin, I would like to remind listeners that certain statements made during this call may constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 as amended, Section 21E of the Securities Exchange Act of 1934 as amended, are based on currently available information regarding the expectations of management with respect to revenues, profitability, future business, future events, financial performance and trends.
Speaker #3: Before we begin, I would like to remind listeners that certain statements made during this call may constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 as amended, and Section 21E of the Securities Exchange Act of 1934 as amended, and are based on currently available information regarding the expectations of management with respect to revenues, profitability, future business, future events, financial performance, and trends.
Speaker #3: Management cautions that these statements are based on our current knowledge and expectations and are subject to certain risks and uncertainties. Many of which are outside the control of the company that may cause actual results to differ materially from forward-looking statements made during this call.
Mark Astrachan: Management cautions that these statements are based on our current knowledge and expectations and are subject to certain risks and uncertainties, many of which are outside the control of the company that may cause actual results to differ materially from forward-looking statements made during this call.
Speaker #3: Please refer to our filings with the Securities Exchange Commission, including our most recent annual report on Form 10-K filed February 27, 2026, including the sections contained therein entitled Risk Factors and Forward Looking Statements for discussion on specific risks and uncertainties that may affect our performance.
Mark Astrachan: Please refer to our filings with the Securities and Exchange Commission, including our most recent annual report on Form 10-K filed 27 February 2026, including the sections contained therein entitled Risk Factors and Forward-Looking Statements for discussion on specific risks and uncertainties that may affect our performance. The company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise. Would also like to note that an explanation of the non-GAAP measures, which we refer to as adjusted where applicable, mentioned during the course of this call is provided in the notes in the condensed consolidated statements of income and other information attached to the earnings release dated 06 August 2026. A copy of this information is also available on our website, www.monsterbevcorp.com, in the Financial Information section. Please note regional scanner data is included in an exhibit filed with our 8-K.
Mark Astrachan: Please refer to our filings with the Securities and Exchange Commission, including our most recent annual report on Form 10-K filed 27 February 2026, including the sections contained therein entitled Risk Factors and Forward-Looking Statements for discussion on specific risks and uncertainties that may affect our performance. The company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise.
Speaker #3: The company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise. I would also like to note that an explanation of the non-GAAP measures, which we refer to as adjusted or applicable, mentioned during the course of this call is provided in the notes in the condensed consolidated statements of income and other information attached to the earnings release dated August 6, 2026.
Mark Astrachan: Would also like to note that an explanation of the non-GAAP measures, which we refer to as adjusted where applicable, mentioned during the course of this call is provided in the notes in the condensed consolidated statements of income and other information attached to the earnings release dated 6 August 2026. A copy of this information is also available on our website, www.monsterbevcorp.com, in the Financial Information section. Please note regional scanner data is included in an exhibit filed with our 8-K.
Speaker #3: A copy of this information is also available on our website, www.monsterbevcorp.com, in the Financial Information section. Please note regional scanner data is included in Exhibit filed with our AK.
Speaker #3: We point out that certain market statistics that cover single months or four-week periods may often be materially influenced, positively or negatively, by promotions or other trading factors during those periods.
Mark Astrachan: We point out that certain market statistics that cover single months or four-week periods may often be materially influenced, positively or negatively, by promotions or other trading factors during those periods. I would now like to hand the call over to Hilton Schlosberg.
Mark Astrachan: We point out that certain market statistics that cover single months or four-week periods may often be materially influenced, positively or negatively, by promotions or other trading factors during those periods. I would now like to hand the call over to Hilton Schlosberg.
Speaker #3: I would now like to hand the call over to Hilton Schlosberg.
Speaker #2: Good afternoon, and thank you for joining us. We'll briefly report another quarter of strong financial results and cash generation, with net sales crossing the $2.5 billion threshold for the first time in the company's history in a single quarter.
Hilton Schlosberg: Good afternoon, and thank you for joining us. We are pleased to report another quarter of strong financial results and cash generation, with net sales crossing the $2.5 billion threshold for the first time in the company's history in a single quarter. Sales increased by double digits compared to the prior year in all geographic regions, and we gained share in many of our global markets, including the Monster brand in the US in Q2, reflecting the strength of our core offerings as well as our product innovations. Turning to the energy drink category specifically, the global energy drink category remains healthy with continued robust growth. We believe household penetration continues to increase in the energy drink category, driven by functionality and lifestyle positioning, diverse offerings that appeal to an increasingly broad and loyal consumer base, and affordable value offerings in addition to premium offerings.
Hilton Schlosberg: Good afternoon, and thank you for joining us. We are pleased to report another quarter of strong financial results and cash generation, with net sales crossing the $2.5 billion threshold for the first time in the company's history in a single quarter. Sales increased by double digits compared to the prior year in all geographic regions, and we gained share in many of our global markets, including the Monster brand in the US in Q2, reflecting the strength of our core offerings as well as our product innovations.
Speaker #2: Sales increased by double digits compared to the prior year in all geographic regions, and we gained share in many of our global markets, including the Monster brand in the United States.
Speaker #2: In the second quarter, reflecting the strength of our core offerings as well as our product innovations. Now, turning to the energy drink category specifically, the global energy drink category remains healthy, with continued robust growth.
Hilton Schlosberg: Turning to the energy drink category specifically, the global energy drink category remains healthy with continued robust growth. We believe household penetration continues to increase in the energy drink category, driven by functionality and lifestyle positioning, diverse offerings that appeal to an increasingly broad and loyal consumer base, and affordable value offerings in addition to premium offerings.
Speaker #2: We believe household penetration continues to increase in the energy drink category, driven by functionality and lifestyle positioning, diverse offerings that appeal to an increasingly broad and loyal consumer base, and affordable value offerings, in addition to premium offerings.
Speaker #2: We believe our portfolio of existing recently launched and planned energy drink offerings is well positioned to participate in the growing global energy drink category, appealing to a broad range of consumers, across geographies, price points, needs states, and day parts.
Hilton Schlosberg: We believe our portfolio of existing, recently launched, and planned energy drink offerings is well-positioned to participate in the growing global energy drink category, appealing to a broad range of consumers across geographies, price points, need states, and day parts. Our business continues to be supported by strong marketing programs, impactful retail engagement, and our solid partnership with The Coca-Cola Company and its global bottling partners. In the US, according to Nielsen, for the recently reported 13-week period through 25 July 2026, sales in dollars in the energy drink category, including energy shots, for all outlets combined, namely convenience, grocery, drug, mass merchandisers, increased by 7.1% versus the same period a year ago. In EMEA, the energy drink category, according to Nielsen, for our tracked markets for the recently reported 13-week period, which differ from country to country, grew 10.4% versus the same period last year, FX neutral.
Hilton Schlosberg: We believe our portfolio of existing, recently launched, and planned energy drink offerings is well-positioned to participate in the growing global energy drink category, appealing to a broad range of consumers across geographies, price points, need states, and day parts. Our business continues to be supported by strong marketing programs, impactful retail engagement, and our solid partnership with The Coca-Cola Company and its global bottling partners.
Speaker #2: Our business continues to be supported by strong marketing programs, impactful retail engagement, and our solid partnership with the Coca-Cola Company, and its global bottling partners.
Speaker #2: In the United States, according to Nielsen, for the recently reported 13-week period through July the 25th, 2026, sales in dollars in the energy drink category including energy shots for all outlets combined mainly convenience, grocery, drug, mass merchandisers, increased by 7.1% versus the same period a year ago.
Hilton Schlosberg: In the US, according to Nielsen, for the recently reported 13-week period through 25 July 2026, sales in dollars in the energy drink category, including energy shots, for all outlets combined, namely convenience, grocery, drug, mass merchandisers, increased by 7.1% versus the same period a year ago. In EMEA, the energy drink category, according to Nielsen, for our tracked markets for the recently reported 13-week period, which differ from country to country, grew 10.4% versus the same period last year, FX neutral.
Speaker #2: In EMEA, the energy drink category, according to Nielsen, for our tracked markets for the recently reported 13-week period, which differ from country to country, grew 10.4% versus the same period last year.
Speaker #2: FX neutral. In APAC, the energy drink category, according to Nielsen, Sacana and Intage, for our tracked channels for the recently reported 13-week period, which differ from country to country, grew 11.7% versus the same period last year.
Hilton Schlosberg: In APAC, the energy drink category, according to Nielsen, Circana, and Intage, for our tracked channels for the recently reported 13-week period, which differ from country to country, grew 11.7% versus the same period last year, FX neutral. In LATAM, the energy drink category, according to Nielsen, for our tracked markets for the three months ended 30 June 2026, grew 23.8% versus the same period last year, FX neutral. Turning to marketing, Monster maintained strong momentum in Q2, with efforts focused on growing our core business, attracting new consumers, and increasing household penetration. Monster Energy participated in America 250 celebrations via our sponsorship of UFC and the introduction of limited time offering products across the Ultra, Juice Monster, Reign, and Bang brand families celebrating this milestone.
Hilton Schlosberg: In APAC, the energy drink category, according to Nielsen, Circana, and Intage, for our tracked channels for the recently reported 13-week period, which differ from country to country, grew 11.7% versus the same period last year, FX neutral. In LATAM, the energy drink category, according to Nielsen, for our tracked markets for the three months ended 30 June 2026, grew 23.8% versus the same period last year, FX neutral. Turning to marketing, Monster maintained strong momentum in Q2, with efforts focused on growing our core business, attracting new consumers, and increasing household penetration.
Speaker #2: FX neutral. In ATAM, the energy drink category, according to Nielsen, for our tracked markets for the 3 months ended during the 30th, 2026, grew 23.8% versus the same period last year, FX neutral.
Speaker #2: Turning to marketing, Monster maintains strong momentum in the second quarter, with efforts focused on growing our core business, attracting new consumers, and increasing household penetration.
Speaker #2: Monster Energy participated in America 250 celebrations via our sponsorship of UFC and the introduction of limited-time offering products across the ultra-premium Monster, Reign, and Bang brand families, celebrating this milestone.
Hilton Schlosberg: Monster Energy participated in America 250 celebrations via our sponsorship of UFC and the introduction of limited time offering products across the Ultra, Juice Monster, Reign, and Bang brand families celebrating this milestone.
Hilton Schlosberg: Monster athletes were also successful in competition in the US throughout the quarter, with notable victories in Supercross 250SX, NHRA, Motocross, NASCAR, and X Games Sacramento. Monster Energy-based riders in MotoGP won four races in the Q2, including the Monster Energy Grand Prix of Catalunya. Monster Energy's longstanding presenting partnership of the Isle of Man TT was once again dominated by Michael Dunlop, who extended his outright record number of wins to 36, with three more victories to his name. The 2026 TT event, including Monster Energy's participation, also played host to a Hollywood production that will be based around the world-famous race. The Monster Energy music program kicked off the summer by sponsoring Morgan Wallen's Still The Problem Tour.
Hilton Schlosberg: Monster athletes were also successful in competition in the US throughout the quarter, with notable victories in Supercross 250SX, NHRA, Motocross, NASCAR, and X Games Sacramento. Monster Energy-based riders in MotoGP won four races in the Q2, including the Monster Energy Grand Prix of Catalunya. Monster Energy's longstanding presenting partnership of the Isle of Man TT was once again dominated by Michael Dunlop, who extended his outright record number of wins to 36, with three more victories to his name.
Speaker #2: Monster athletes were also successful in competition in the US throughout the quarter, with notable victories in supercross 250, NHRA, motocross, NASCAR, and X Games Sacramento.
Speaker #2: Once the energy-based riders in MotoGP 14 races in the second quarter, including the Monster Energy Grand Prix of Catalonia. Monster Energy's long-standing presenting partnership of the Isle of Man TT was once again dominated by Michael Dunlop, who extended his outright record number of wins to 36, with three more victories to his name.
Hilton Schlosberg: The 2026 TT event, including Monster Energy's participation, also played host to a Hollywood production that will be based around the world-famous race. The Monster Energy music program kicked off the summer by sponsoring Morgan Wallen's Still The Problem Tour.
Speaker #2: With 2026 TT event, including Monster Energy's participation, also played host to a Hollywood production, that will be based around the world-famous race. The Monster Energy music program kicked off the summer by sponsoring Morgan Wallen's stall with Problem Tour.
Speaker #2: It also brought the tour to life at retail, allowing Monster Energy consumers to earn points redeemable for free merchandise and concert tickets, connecting the brand directly to the tour experience.
Hilton Schlosberg: It also brought the tour to life at retail, allowing Monster Energy consumers to earn points redeemable for free merchandise and concert tickets, connecting the brand directly to the tour experience. Monster Energy also had significant consumer activation at the Stagecoach Festival. Increased selling expenses in the Q2 were largely driven by our marketing efforts aimed at maintaining sales momentum as we execute our marketing strategy, recruiting new energy drink consumers and expanding household penetration. Our 2026 marketing strategy includes increased marketing investments across a variety of new platforms and partnerships, including social and digital media, to support both existing product offerings and innovation to recruit new energy drink consumers, increase household penetration, and reach a broadening consumer base for the company.
Hilton Schlosberg: It also brought the tour to life at retail, allowing Monster Energy consumers to earn points redeemable for free merchandise and concert tickets, connecting the brand directly to the tour experience. Monster Energy also had significant consumer activation at the Stagecoach Festival. Increased selling expenses in the Q2 were largely driven by our marketing efforts aimed at maintaining sales momentum as we execute our marketing strategy, recruiting new energy drink consumers and expanding household penetration.
Speaker #2: Monster Energy also had significant consumer activation at the stage coach country music festival. Increased selling expenses in the second quarter were largely driven by our marketing efforts aimed at maintaining sales momentum, as we executed our marketing strategy recruiting new energy drink consumers and expanding household penetration.
Speaker #2: Our 2026 marketing strategy includes increased marketing investments across a variety of new platforms and partnerships, including social and digital media, to support both existing product offerings and innovation, to recruit new energy drink consumers, increase household penetration, and reach a broadening consumer base for the company.
Hilton Schlosberg: Our 2026 marketing strategy includes increased marketing investments across a variety of new platforms and partnerships, including social and digital media, to support both existing product offerings and innovation to recruit new energy drink consumers, increase household penetration, and reach a broadening consumer base for the company.
Speaker #2: An example of this is the recently announced partnership with the Big 12 Conference that includes naming rights for Monster Energy for the conferences Football and Basketball regular seasons and a co-branded Monster Energy and Big 12 Conference logo that will appear on jerseys, courts, and fields, with additional integration across the Big 12 Conference digital and social media channels.
Hilton Schlosberg: Turning to tariffs. During the Q2 of 2026, the impact of tariffs and the increase in the price of aluminum on our operating results was modest. Despite the modest impact on our business in the Q2, the tariff landscape continues to be complicated and dynamic. For instance, tariffs significantly impacted the Midwest premium for aluminum, which increased the cost of our aluminum cans. We also import some raw materials into the US, export certain raw materials for local markets, and export limited quantities of finished goods.
Speaker #2: Now turning to tariffs, during the second quarter of 2026, the impact of tariffs and the increase in the price of aluminum on our operating results was modest.
Hilton Schlosberg: Turning to tariffs. During the Q2 of 2026, the impact of tariffs and the increase in the price of aluminum on our operating results was modest. Despite the modest impact on our business in the Q2, the tariff landscape continues to be complicated and dynamic. For instance, tariffs significantly impacted the Midwest premium for aluminum, which increased the cost of our aluminum cans. We also import some raw materials into the US, export certain raw materials for local markets, and export limited quantities of finished goods.
Speaker #2: Despite the modest impact on our business in the second quarter, the tariff landscape continues to be complicated and dynamic. For instance, tariffs significantly impacted the Midwest premium for aluminum, which increased the cost of our aluminum cans.
Speaker #2: We also import some raw materials into the United States, export certain raw materials for local markets, and export limited quantities of finished goods. We do not believe, based on our business model, that the current tariffs will have a material impact on the company's operating results; however, based on current aluminum pricing and the Midwest premium, we expect a continued modest sequential increase in our aluminum costs through at least the end of 2026.
Hilton Schlosberg: We do not believe, based on our business model, that the current tariffs will have a material impact on the company's operating results. However, based on current aluminum pricing and the Midwest premium, we expect a continued modest sequential increase in our aluminum costs through at least the end of 2026. We will continue to recognize tariffs on aluminum through the higher Midwest premium and continue to implement hedging strategies across the business where possible. Turning to Q2 financial results, net sales were $2.54 billion for the 2026 Q2, or 20.2% higher than net sales of $2.11 billion in the 2025 Q2. Net sales, excluding the alcohol brand segment, increased 20.8% in the 2026 Q2. Net changes in foreign currency exchange rates had a favorable impact on net sales for the 2026 Q2 of $48.5 million.
Hilton Schlosberg: We do not believe, based on our business model, that the current tariffs will have a material impact on the company's operating results. However, based on current aluminum pricing and the Midwest premium, we expect a continued modest sequential increase in our aluminum costs through at least the end of 2026. We will continue to recognize tariffs on aluminum through the higher Midwest premium and continue to implement hedging strategies across the business where possible.
Speaker #2: We will continue to recognize tariffs on aluminum due to the higher Midwest premium and continue to implement hedging strategies across the business where possible.
Speaker #2: Turning to second quarter financial results, net sales were 2.54 billion dollars for the 2026 second quarter, or 20.2% higher than net sales of 2.11 billion dollars in the 2025 second quarter.
Hilton Schlosberg: Turning to Q2 financial results, net sales were $2.54 billion for the 2026 Q2, or 20.2% higher than net sales of $2.11 billion in the 2025 Q2. Net sales, excluding the alcohol brand segment, increased 20.8% in the 2026 Q2. Net changes in foreign currency exchange rates had a favorable impact on net sales for the 2026 Q2 of $48.5 million.
Speaker #2: Net sales excluding the alcohol brand segment increased 20.8% in the 2026 second quarter. Net changes in foreign currency exchange rates had a favorable impact on net sales, for the 2026 second quarter of 48.5 million dollars.
Speaker #2: Net sales on a foreign currency adjusted basis increased 17.9% in the 2026 second quarter. Net sales excluding the alcohol brand segment on a foreign currency adjusted basis increased 18.5% in the 2026 second quarter.
Hilton Schlosberg: Net sales on a foreign currency adjusted basis increased 17.9% in the 2026 Q2. Net sales excluding the alcohol brand segment on a foreign currency adjusted basis increased 18.5% in the 2026 Q2. Excluding the alcohol brand segment from our reported results is purely illustrative, as it remains part of our ongoing operations. Net sales for the company's Monster Energy drink segment increased 21.6% to $2.36 billion for the 2026 Q2 from $1.94 billion for the 2025 Q2. Net sales on a foreign currency adjusted basis for the Monster Energy drink segment increased 19.3% in the 2026 Q2. Net sales for the company's strategic brand segment increased 10.6% to $143.7 million for the 2026 Q2 from $129.9 million in the 2025 Q2. Net sales on a foreign currency adjusted basis for the strategic brand segment increased 8.1% in the 2026 Q2.
Hilton Schlosberg: Net sales on a foreign currency adjusted basis increased 17.9% in the 2026 Q2. Net sales excluding the alcohol brand segment on a foreign currency adjusted basis increased 18.5% in the 2026 Q2. Excluding the alcohol brand segment from our reported results is purely illustrative, as it remains part of our ongoing operations. Net sales for the company's Monster Energy drink segment increased 21.6% to $2.36 billion for the 2026 Q2 from $1.94 billion for the 2025 Q2. Net sales on a foreign currency adjusted basis for the Monster Energy drink segment increased 19.3% in the 2026 Q2.
Speaker #2: Excluding the alcohol brand segment from our reported results is purely illustrative, as it remains part of our ongoing operations. Net sales for the company's Monster Energy drink segment increased 21.6% to 2.36 billion dollars for the 2026 second quarter, from 1.94 billion dollars for the 2025 second quarter.
Speaker #2: Net sales on a foreign currency adjusted basis for the Monster Energy drink segment increased 19.3% in the 2026 second quarter. Net sales for the company's strategic brand segment increased 10.6% to 143.7 million for the 2026 second quarter, from 129.9 million dollars in the 2025 second quarter.
Hilton Schlosberg: Net sales for the company's strategic brand segment increased 10.6% to $143.7 million for the 2026 Q2 from $129.9 million in the 2025 Q2. Net sales on a foreign currency adjusted basis for the strategic brand segment increased 8.1% in the 2026 Q2.
Speaker #2: Net sales on a foreign currency adjusted basis for the strategic brand segment increased 8.1% in the 2026 second quarter. Net sales for the alcohol brand segment decreased 15.2% to 32.2 million dollars for the 2026 second quarter, from 38 million dollars in the 2025 second quarter.
Hilton Schlosberg: Net sales for the alcohol brand segment decreased 15.2% to $32.2 million for the 2026 Q2 from $38 million in the 2025 Q2. Gross profit as a percentage of net sales for the 2026 Q2 was 55.9%, compared to 55.7% in the 2025 Q2. Adjusted gross profit as a percentage of net sales, excluding the alcohol brand segment for the 2026 Q2, was 56.3%, compared to 56.2% in the 2025 Q2. The increase in gross profit as a percentage of net sales for the 2026 Q2 was primarily the result of pricing actions and product sales mix, partially offset by increased aluminum can costs, geographical sales mix, and increased freight in costs.
Hilton Schlosberg: Net sales for the alcohol brand segment decreased 15.2% to $32.2 million for the 2026 Q2 from $38 million in the 2025 Q2. Gross profit as a percentage of net sales for the 2026 Q2 was 55.9%, compared to 55.7% in the 2025 Q2. Adjusted gross profit as a percentage of net sales, excluding the alcohol brand segment for the 2026 Q2, was 56.3%, compared to 56.2% in the 2025 Q2.
Speaker #2: Gross profit is a percentage of net sales for the 2026 second quarter, with 55.9% compared with 55.7% in the 2025 second quarter. Adjusted gross profit as a percentage of net sales excluding the alcohol brand segment for the 2026 second quarter, with 56.3% compared with 56.2% in the 2025 second quarter.
Speaker #2: The increase in gross profit as a percentage of net sales for the 2026 second quarter was primarily the result of pricing actions and product sales mix, partially offset by increased aluminum can costs geographical sales mix, and increased freight in costs.
Hilton Schlosberg: The increase in gross profit as a percentage of net sales for the 2026 Q2 was primarily the result of pricing actions and product sales mix, partially offset by increased aluminum can costs, geographical sales mix, and increased freight in costs.
Speaker #2: Distribution expenses for the 2026 second quarter were 118.8 million dollars, or 4.7% of net sales, compared with 82 million dollars, or 3.9% of net sales, in the 2025 second quarter, largely reflecting higher freight and fuel costs.
Hilton Schlosberg: Distribution expenses for the 2026 Q2 were $118.8 million or 4.7% of net sales, compared with $82 million or 3.9% of net sales in the 2025 Q2, largely reflecting higher freight and fuel costs. Selling expenses for the 2026 Q2 were $269.2 million or 10.6% of net sales, compared with $196.9 million or 9.3% of net sales in the 2025 Q2. The increase in selling expenses for the 2026 Q2 was primarily due to increased social, digital media, and other marketing expenses, including sponsorships and endorsements aimed at maintaining strong sales momentum as we execute our marketing strategy to recruit new energy drink consumers and expand household penetration. General and administrative expenses for the 2026 Q2 were $291.2 million or 11.5% of net sales, compared with $265.9 million or 12.6% of net sales for the 2025 Q2.
Hilton Schlosberg: Distribution expenses for the 2026 Q2 were $118.8 million or 4.7% of net sales, compared with $82 million or 3.9% of net sales in the 2025 Q2, largely reflecting higher freight and fuel costs. Selling expenses for the 2026 Q2 were $269.2 million or 10.6% of net sales, compared with $196.9 million or 9.3% of net sales in the 2025 Q2.
Speaker #2: Setting expenses for the 2026 second quarter were 269.2 million dollars, or 10.6% of net sales, compared with 196.9 million dollars, or 9.3% of net sales, in the 2025 second quarter.
Speaker #2: The increase in setting expenses for the 2026 second quarter was primarily due to increased social, digital media, and other marketing expenses, including sponsorships and endorsements, aimed at maintaining strong sales momentum as we execute our marketing strategy to recruit new energy drink consumers and expand household penetration.
Hilton Schlosberg: The increase in selling expenses for the 2026 Q2 was primarily due to increased social, digital media, and other marketing expenses, including sponsorships and endorsements aimed at maintaining strong sales momentum as we execute our marketing strategy to recruit new energy drink consumers and expand household penetration. General and administrative expenses for the 2026 Q2 were $291.2 million or 11.5% of net sales, compared with $265.9 million or 12.6% of net sales for the 2025 Q2.
Speaker #2: General and administrative expenses for the 2026 second quarter were 291.2 million dollars, or 11.5% of net sales, compared with 265.9 million dollars, or 12.6% of net sales, for the 2025 second quarter.
Speaker #2: Stock-based compensation was 35.7 million dollars for the 2026 second quarter, compared with 33.2 million dollars in the 2025 second quarter. General and administrative expenses in the 2026 second quarter included 6.5 million dollars of expenses related to our digital transformation initiatives.
Hilton Schlosberg: Stock-based compensation was $35.7 million for the 2026 Q2, compared with $33.2 million in the 2025 Q2. General and administrative expenses in the 2026 Q2 included $6.5 million of expenses related to our digital transformation initiatives. Operating expenses for the 2026 Q2 was $679.2 million, compared with $544.8 million in the 2025 Q2. Adjusted operating expenses for the 2026 Q2 was $662.7 million, compared with $505.6 million in the 2025 Q2. Operating income for the 2026 Q2 increased 17.2% to $740.4 million from $631.6 million in the 2025 comparative quarter. Adjusted operating income for the 2026 Q2 increased 13.3% to $748.1 million from $660.1 million in the 2025 Q2. Effective tax rate for the 2026 Q2 was 23.9%, compared to 24.4% in the 2025 Q2.
Hilton Schlosberg: Stock-based compensation was $35.7 million for the 2026 Q2, compared with $33.2 million in the 2025 Q2. General and administrative expenses in the 2026 Q2 included $6.5 million of expenses related to our digital transformation initiatives. Operating expenses for the 2026 Q2 was $679.2 million, compared with $544.8 million in the 2025 Q2. Adjusted operating expenses for the 2026 Q2 was $662.7 million, compared with $505.6 million in the 2025 Q2.
Speaker #2: Operating expenses for the 2026 second quarter were 679.2 million dollars, compared with 544.8 million dollars in the 2025 second quarter. Adjusted operating expenses for the 2026 second quarter were 662.7 million dollars, compared with 505.6 million dollars in the 2025 second quarter.
Speaker #2: Operating income for the 2026 second quarter increased 17.2% to 740.4 million dollars, from 631.6 million dollars in the 2025 comparative quarter. Adjusted operating income for the 2026 second quarter increased 13.3% to 748.1 million dollars, from 660.1 million dollars in the 2025 second quarter.
Hilton Schlosberg: Operating income for the 2026 Q2 increased 17.2% to $740.4 million from $631.6 million in the 2025 comparative quarter. Adjusted operating income for the 2026 Q2 increased 13.3% to $748.1 million from $660.1 million in the 2025 Q2. Effective tax rate for the 2026 Q2 was 23.9%, compared to 24.4% in the 2025 Q2.
Speaker #2: Effective tax rate for the 2026 second quarter was 23.9%, compared to 24.4% in the 2025 second quarter. Net income per diluted share for the 2026 second quarter increased 19% to 59 cents, from 50 cents in the second quarter of 2025.
Hilton Schlosberg: Net income per diluted share for the 2026 Q2 increased 19% to $0.59 from $0.50 in the Q2 2025. Adjusted net income per diluted share for the 2026 Q2 increased 15.2% to $0.60 from $0.52 in the Q2 2025. Moving to geographic results, we are pleased with our performance in the US and Canada, with net sales increasing 11.5% in the 2026 Q2 compared to the 2025 Q2. According to Nielsen, the Monster brand family also gained 70 basis points of value market share in the 2026 Q2 compared to the prior year period. Our sales performance reflected healthy category growth with solid overall contribution from our core brand families, complemented by innovation and disciplined execution across our organization and bottling partners.
Hilton Schlosberg: Net income per diluted share for the 2026 Q2 increased 19% to $0.59 from $0.50 in the Q2 2025. Adjusted net income per diluted share for the 2026 Q2 increased 15.2% to $0.60 from $0.52 in the Q2 2025. Moving to geographic results, we are pleased with our performance in the US and Canada, with net sales increasing 11.5% in the 2026 Q2 compared to the 2025 Q2. According to Nielsen, the Monster brand family also gained 70 basis points of value market share in the 2026 Q2 compared to the prior year period.
Speaker #2: Adjusted net income per diluted share for the 2026 second quarter increased 15.2% to 60 cents, from 52 cents in the second quarter of 2025.
Speaker #2: Moving to geographic results, we are pleased with our performance in the US and Canada, with net sales increasing 11.5% in the 2026 second quarter, compared to the 2025 second quarter.
Speaker #2: According to Nielsen, the Monster brand family also gained 70 basis points of value market share in the second quarter of 2026, compared to the prior year period.
Speaker #2: Our sales performance reflected healthy category growth, with solid overall contribution from our core brand family's complemented by innovation and discipline execution across our organization and bottling partners.
Hilton Schlosberg: Our sales performance reflected healthy category growth with solid overall contribution from our core brand families, complemented by innovation and disciplined execution across our organization and bottling partners.
Speaker #2: Our portfolio of zero sugar or sugar-free energy drinks remained a significant contributor to US growth. According to Nielsen, the ultra brand family grew 19% in the 2026 second quarter, compared to the 2025 second quarter.
Hilton Schlosberg: Our portfolio of zero sugar or sugar-free energy drinks remained a significant contributor to US growth. According to Nielsen, the Ultra brand family grew 19% in the 2026 Q2 compared to the 2025 Q2. We view the Ultra family as a core contributor to growth within our portfolio, and we are complementing core SKUs with innovation, enabling us to reach new consumers. We are also sharpening our executional focus to include enhanced distribution and display presence. This includes prioritizing availability of the highest performing flavors and complementary package offerings to satisfy more usage occasions. Monster's full sugar portfolio also continued to contribute to sales growth and was led by the Juice Monster family, which increased 26% compared to the prior year.
Hilton Schlosberg: Our portfolio of zero sugar or sugar-free energy drinks remained a significant contributor to US growth. According to Nielsen, the Ultra brand family grew 19% in the 2026 Q2 compared to the 2025 Q2. We view the Ultra family as a core contributor to growth within our portfolio, and we are complementing core SKUs with innovation, enabling us to reach new consumers. We are also sharpening our executional focus to include enhanced distribution and display presence.
Speaker #2: We view the ultra family as a core contributor to growth within our portfolio, and we are complementing core SKUs with innovation enabling us to reach new consumers.
Speaker #2: We are also sharpening our executional focus to include enhanced distribution and display presence. This includes prioritizing availability of the highest performing flavors and complementary package offerings to satisfy more usage occasions.
Hilton Schlosberg: This includes prioritizing availability of the highest performing flavors and complementary package offerings to satisfy more usage occasions. Monster's full sugar portfolio also continued to contribute to sales growth and was led by the Juice Monster family, which increased 26% compared to the prior year.
Speaker #2: Monster's full sugar portfolio also continued to contribute to sales growth and was led by the Juice Monster family which increased 26% compared to the prior year.
Speaker #2: Innovation was meaningfully additive to second quarter sales growth, with products launched in four 2025 and spring 2026, complemented by special limited-time product offerings celebrating America's 250th anniversary across our ultra juice monster range and bang brand families.
Hilton Schlosberg: Innovation was meaningfully additive to Q2 sales growth, with products launched in fall 2025 and spring 2026, complemented by special limited time product offerings celebrating America's 250th anniversary across our Ultra, Juice Monster, Reign, and Bang brand families. During the Q2, we also accelerated our sampling and marketing efforts for Storm and FLRT. Additionally, we continued to gain traction in FSOP, which is food service on premise. This includes the recently announced partnership between Marriott and The Coca-Cola Company, which we believe will open significant distribution opportunities for Monster. Looking ahead, we believe we have a robust innovation pipeline that we will share at the upcoming NACS Show, as we have done in prior years. Lastly, in the US, we have initiated discussions with our partners and customers to implement selective pricing actions effective during the 2026 Q4. Now turning to sales international.
Hilton Schlosberg: Innovation was meaningfully additive to Q2 sales growth, with products launched in fall 2025 and spring 2026, complemented by special limited time product offerings celebrating America's 250th anniversary across our Ultra, Juice Monster, Reign, and Bang brand families. During the Q2, we also accelerated our sampling and marketing efforts for Storm and FLRT. Additionally, we continued to gain traction in FSOP, which is food service on premise.
Speaker #2: During the quarter, we also accelerated our sampling and marketing efforts for Storm and Float, additionally we continued to gain traction in FSOP which is food service on premise.
Hilton Schlosberg: This includes the recently announced partnership between Marriott and The Coca-Cola Company, which we believe will open significant distribution opportunities for Monster. Looking ahead, we believe we have a robust innovation pipeline that we will share at the upcoming NACS Show, as we have done in prior years. Lastly, in the US, we have initiated discussions with our partners and customers to implement selective pricing actions effective during the 2026 Q4. Now turning to sales international.
Speaker #2: This includes a recently announced partnership between Marriott and the Coca-Cola Company which we believe will open significant distribution opportunities for Monster. Looking ahead, we believe we have a robust innovation pipeline that we will share at the upcoming next show as we have done in prior years.
Speaker #2: Lastly, in the United States, we have initiated discussions with our partners and customers to implement selective pricing actions effective during the 2026 fourth quarter.
Speaker #2: Now turn to sales international. Net sales to customers outside the United States, increased 34.6% to 1.16 billion dollars, or approximately 46% of total net sales in the 2026 second quarter, compared to 864.2 million dollars, or approximately 41% of total net sales in the 2025 second quarter.
Hilton Schlosberg: Net sales to customers outside the US increased 34.6% to $1.16 billion, or approximately 46% of total net sales in the 2026 Q2, compared to $864.2 million, or approximately 41% of total net sales in the 2025 Q2. Net sales to customers outside the US on a foreign currency adjusted basis increased 29% to $1.11 billion in the 2026 Q2. Turning to EMEA, our net sales in the region in the 2026 Q2 increased by 27.2% in USD and increased 22.2% on a currency neutral basis over the same period in 2025. Gross profit in this region as a percentage of net sales for the 2026 Q2 was 38.8%, versus 36.1% in the same period in 2025.
Hilton Schlosberg: Net sales to customers outside the US increased 34.6% to $1.16 billion, or approximately 46% of total net sales in the 2026 Q2, compared to $864.2 million, or approximately 41% of total net sales in the 2025 Q2. Net sales to customers outside the US on a foreign currency adjusted basis increased 29% to $1.11 billion in the 2026 Q2.
Speaker #2: Net sales to customers outside the United States on a foreign currency adjusted basis increased 29% to 1.11 billion dollars in the 2026 second quarter.
Speaker #2: Turning to EMEA, our net sales in the region in the 2026 second quarter increased by 27.2% in dollars and increased 22.2% on a currency-neutral basis over the same period in 2025.
Hilton Schlosberg: Turning to EMEA, our net sales in the region in the 2026 Q2 increased by 27.2% in USD and increased 22.2% on a currency neutral basis over the same period in 2025. Gross profit in this region as a percentage of net sales for the 2026 Q2 was 38.8%, versus 36.1% in the same period in 2025.
Speaker #2: Gross profit in this region, as a percentage of net sales for the 2026 second quarter, was 38.8% versus 36.1% in the same period in 2025.
Speaker #2: We implemented a price increase in certain markets in EMEA in the 2026 second quarter and are proposing price increases in certain other EMEA markets later in the year.
Hilton Schlosberg: We implemented a price increase in certain markets in EMEA in Q2 2026 and are proposing price increases in certain other EMEA markets later in the year. According to Nielsen, the MEC portfolio of brands gained 220 basis points of value market share across the region in Q2 2026 compared to the prior year quarter. According to Nielsen, the energy drink category continues to grow double digits in EMEA, with our Monster brands growing at approximately twice the rate of the category. Also according to Nielsen, for the last reported 13-week periods, which vary by country, our portfolio delivered 46% of the value sales growth of the energy drink category in EMEA, with contributions from both our core offerings and innovation across brand families.
Hilton Schlosberg: We implemented a price increase in certain markets in EMEA in Q2 2026 and are proposing price increases in certain other EMEA markets later in the year. According to Nielsen, the MEC portfolio of brands gained 220 basis points of value market share across the region in Q2 2026 compared to the prior year quarter. According to Nielsen, the energy drink category continues to grow double digits in EMEA, with our Monster brands growing at approximately twice the rate of the category.
Speaker #2: According to Nielsen, the MEC portfolio of brands gained 220 basis points of value market share across the region in the 2026 second quarter, compared to the prior year quarter.
Speaker #2: According to Nielsen, the energy drink category continues to grow double digits in EMEA, with our Monster brands growing at approximately twice the rate of the category.
Speaker #2: Also, according to Nielsen, for the last reported 13-week period, which vary by country, our portfolio delivered 46% of the value sales growth of the energy drink category in EMEA with contributions from both our core offerings and innovation across brand families.
Hilton Schlosberg: Also according to Nielsen, for the last reported 13-week periods, which vary by country, our portfolio delivered 46% of the value sales growth of the energy drink category in EMEA, with contributions from both our core offerings and innovation across brand families.
Speaker #2: This growth reflects strong execution across markets, accelerated cooler placements, and space gains, enabled by a strong partnership with our Coca-Cola bottling partners. The zero sugar segment continues to grow ahead of the energy drink category in Europe.
Hilton Schlosberg: This growth reflects strong execution across markets, accelerated cooler placements, and space gains enabled by a strong partnership with our Coca-Cola bottling partners. The zero sugar segment continues to grow ahead of the energy drink category in Europe. We are the market leader in the zero sugar segment of the category with a 44.5% value share, according to Nielsen. Also according to Nielsen, for the last 13-week period Monster Zero Sugar products represented 38% of the value sales growth of the energy drink category in Europe. We also focused on expanding visibility for the Ultra family with retailers, which is key to bringing new consumers into the category and are continuing with the rollout of new Monster Ultra SKUs. During the quarter, we continued to expand Juice Monster Viking Berry across EMEA, accelerating the growth of the Juice Monster brand family.
Hilton Schlosberg: This growth reflects strong execution across markets, accelerated cooler placements, and space gains enabled by a strong partnership with our Coca-Cola bottling partners. The zero sugar segment continues to grow ahead of the energy drink category in Europe. We are the market leader in the zero sugar segment of the category with a 44.5% value share, according to Nielsen. Also according to Nielsen, for the last 13-week period Monster Zero Sugar products represented 38% of the value sales growth of the energy drink category in Europe.
Speaker #2: We are the other market leader in the zero sugar segment of the category, with a 44.5% value share according to Nielsen. Also, according to Nielsen, for the last 13-week period, Monster's zero sugar products represented 38% of the value sales growth of the energy drink category in Europe.
Speaker #2: We also focused on expanding visibility for the Ultra family with retailers, which is key to bringing new consumers into the category, and are continuing with the rollout of new Monster Ultra SKUs.
Hilton Schlosberg: We also focused on expanding visibility for the Ultra family with retailers, which is key to bringing new consumers into the category and are continuing with the rollout of new Monster Ultra SKUs. During the quarter, we continued to expand Juice Monster Viking Berry across EMEA, accelerating the growth of the Juice Monster brand family.
Speaker #2: During the quarter, we continued to expand Juice Monster Viking Berry across EMEA, accelerating the growth of the Juice Monster brand family. We launched special limited edition offerings of Oscar Piastri in both Monster Energy and zero sugar variants.
Hilton Schlosberg: We launched special limited edition offerings of Oscar Piastri in both Monster Energy and zero sugar variants. The gold limited edition Monster Energy Lando Norris Zero Sugar, celebrating his 2025 Formula One world championship, began rolling out into certain EMEA markets in July. Our affordable portfolio continued to gain momentum, according to Nielsen, we increased share in the affordable energy drink category in Egypt, Kenya, Morocco, and Nigeria. We extended the rollout of Bang Energy as an affordable offering in Greece in Q2, following its launch in Spain in Q1 2026. Turning to Asia Pacific. Net sales in Asia Pacific in Q2 2026 increased 35.7% in USD and 36.7% on a currency neutral basis over the same period in 2025.
Hilton Schlosberg: We launched special limited edition offerings of Oscar Piastri in both Monster Energy and zero sugar variants. The gold limited edition Monster Energy Lando Norris Zero Sugar, celebrating his 2025 Formula One world championship, began rolling out into certain EMEA markets in July. Our affordable portfolio continued to gain momentum, according to Nielsen, we increased share in the affordable energy drink category in Egypt, Kenya, Morocco, and Nigeria.
Speaker #2: The gold limited edition Monster Energy Lander Nara Zero Sugar celebrating this 2025 Formula One World Championship began rolling out into certain EMEA markets in July.
Speaker #2: Our affordable portfolio continued to gain momentum and according to Nielsen, we increased share in the affordable energy drink category in Egypt, Kenya, Morocco, and Nigeria.
Speaker #2: We extended the rollout to Bang Energy as an affordable offering in Greece in the second quarter, following its launch in Spain in the first quarter of 2026.
Hilton Schlosberg: We extended the rollout of Bang Energy as an affordable offering in Greece in Q2, following its launch in Spain in Q1 2026. Turning to Asia Pacific. Net sales in Asia Pacific in Q2 2026 increased 35.7% in USD and 36.7% on a currency neutral basis over the same period in 2025.
Speaker #2: Turning to Asia Pacific, net sales in Asia Pacific in the 2026 second quarter increased 35.7% in dollars and 36.7% on a currency-neutral basis over the same period in 2025.
Speaker #2: Gross profit in this region as a percentage of net sales for the 2026 second quarter was 41.4%, versus 41% in the same period in 2025.
Hilton Schlosberg: Gross profit in this region as a percentage of net sales for Q2 2026 was 41.4% versus 41% in the same period in 2025. Net sales in Japan in Q2 2026 increased 14.5% in USD and increased 24.5% on a local currency basis. Our Japan results benefited from the previously announced agreement to sell Monster Energy Green in vending machines owned by Coca-Cola Bottlers Japan Inc. Sales commenced in June and are off to a good start. Net sales in South Korea in Q2 2026 decreased 3.6% in USD and increased 0.6% on a local currency basis as compared to the same quarter in 2025. Results were impacted by bottler inventory fluctuations as shipments far exceeded our shipments in the quarter. We remain the market leader in Korea.
Hilton Schlosberg: Gross profit in this region as a percentage of net sales for Q2 2026 was 41.4% versus 41% in the same period in 2025. Net sales in Japan in Q2 2026 increased 14.5% in USD and increased 24.5% on a local currency basis. Our Japan results benefited from the previously announced agreement to sell Monster Energy Green in vending machines owned by Coca-Cola Bottlers Japan Inc. Sales commenced in June and are off to a good start.
Speaker #2: Net sales in Japan in the 2026 second quarter increased 14.5% in dollars and increased 24.5% on a local currency basis. Our Japan results benefited from the previously announced agreement to sell Monster Energy green in vending machines owned by Coca-Cola Bottles Japan Inc. Sales commenced in June and are off to a good start.
Speaker #2: Net sales in South Korea in the 2026 second quarter decreased 3.6% in dollars and increased 0.6% on a local currency basis as compared to the same quarter in 2025.
Hilton Schlosberg: Net sales in South Korea in Q2 2026 decreased 3.6% in USD and increased 0.6% on a local currency basis as compared to the same quarter in 2025. Results were impacted by bottler inventory fluctuations as shipments far exceeded our shipments in the quarter. We remain the market leader in Korea.
Speaker #2: Results were impacted by bottler inventory fluctuations as depletions far exceeded our shipments in the quarter. We remain the market leader in Korea. Net sales in China in the 2026 second quarter increased 62.5% in dollars and increased 54% on a local currency basis as compared to the same quarter in 2025.
Hilton Schlosberg: Net sales in China in the 2026 Q2 increased 62.5% in USD and increased 54% on a local currency basis as compared to the same quarter in 2025. Net sales in India in the 2026 Q2 increased 84% in USD and increased 100.3% on a local currency basis as compared to the same quarter in 2025. We began selling Predator in Pakistan and Azerbaijan in the Q2. We remain optimistic about the long-term prospects for our brands in Asia-Pacific and the expansion of our affordable brands in China and India. In Oceania, net sales in the 2026 Q2 increased 57.8% in USD and increased 44.9% on a currency neutral basis as compared to the same quarter in 2025.
Hilton Schlosberg: Net sales in China in the 2026 Q2 increased 62.5% in USD and increased 54% on a local currency basis as compared to the same quarter in 2025. Net sales in India in the 2026 Q2 increased 84% in USD and increased 100.3% on a local currency basis as compared to the same quarter in 2025. We began selling Predator in Pakistan and Azerbaijan in the Q2.
Speaker #2: Net sales in India in the 2026 second quarter increased 84% in dollars and increased 100.3% on a local currency basis as compared to the same quarter in 2025.
Speaker #2: We began seeing predator in Pakistan and Azerbaijan in the second quarter. We remain optimistic about the long-term prospects for our brands in Asia Pacific and the expansion of our affordable brands in China and India.
Hilton Schlosberg: We remain optimistic about the long-term prospects for our brands in Asia-Pacific and the expansion of our affordable brands in China and India. In Oceania, net sales in the 2026 Q2 increased 57.8% in USD and increased 44.9% on a currency neutral basis as compared to the same quarter in 2025.
Speaker #2: In Oceania, net sales in the 2026 second quarter increased 57.8% in dollars and increased 44.9% on a currency-neutral basis as compared to the same quarter in 2025.
Hilton Schlosberg: In Latin America and the Caribbean, net sales in Latin America, including Mexico and the Caribbean in the 2026 Q2, increased 56.1% in USD and increased 40.4% on a currency neutral basis over the same period in 2025. Gross profit in this region as a percentage of net sales was 46.2% for the 2026 Q2, versus 45.2% in the 2025 Q2. Net sales in Brazil in the Q2 increased 82% in USD and increased 61.6% on a local currency basis. Net sales in Mexico increased 29.5% in USD and increased 20.5% on a local currency basis in the 2026 Q2. Net sales in Chile in the 2026 Q2 increased 26.3% in USD and increased 21% on a local currency basis. Net sales in Argentina in the 2026 Q2 decreased 25.6% in USD and decreased 5.7% on a local currency basis.
Hilton Schlosberg: In Latin America and the Caribbean, net sales in Latin America, including Mexico and the Caribbean in the 2026 Q2, increased 56.1% in USD and increased 40.4% on a currency neutral basis over the same period in 2025. Gross profit in this region as a percentage of net sales was 46.2% for the 2026 Q2, versus 45.2% in the 2025 Q2. Net sales in Brazil in the Q2 increased 82% in USD and increased 61.6% on a local currency basis. Net sales in Mexico increased 29.5% in USD and increased 20.5% on a local currency basis in the 2026 Q2.
Speaker #2: Turning out to Latin America and the Caribbean, net sales in Latin America including Mexico and the Caribbean in the 2026 second quarter increased 56.1% in dollars and increased 40.4% on a currency-neutral basis over the same period in 2025.
Speaker #2: Gross profit in this region has a percentage of net sales was 46.2% for the 2026 second quarter versus 45.2% in the 2025 second quarter.
Speaker #2: Net sales in Brazil in the second quarter increased 82% in dollars and increased 61.6% on a local currency basis. Net sales in Mexico increased 29.5% in dollars and increased 20.5% on a local currency basis in the 2026 second quarter.
Speaker #2: Net sales in Chile in the 2026 second quarter increased 26.3% in dollars and increased 21% on a local currency basis. Net sales in Argentina in the 2026 second quarter decreased 25.6% in dollars and decreased 5.7% on a local currency basis.
Hilton Schlosberg: Net sales in Chile in the 2026 Q2 increased 26.3% in USD and increased 21% on a local currency basis. Net sales in Argentina in the 2026 Q2 decreased 25.6% in USD and decreased 5.7% on a local currency basis.
Speaker #2: As discussed on previous calls, we have changed our operating model in Argentina to better manage our foreign exchange exposure. Shipment volume increased in the quarter and we remain the market share leader in Argentina.
Hilton Schlosberg: As discussed on previous calls, we have changed our operating model in Argentina to better manage our foreign exchange exposure. Shipment volume increased in the quarter, and we remain the market share leader in Argentina. Turning to Monster Brewing on alcohol brands, net sales for the segment was $32.2 million in the 2026 Q2, 15.2% lower than the 2025 comparable quarter. During the 2026 Q2, no shares of the company's common stock were repurchased. As of 5 August 2026, approximately $900 million remained available for repurchase under the previously authorized repurchase program. Turning to our stock split, as previously announced, the company's board of directors has approved and declared a two-for-one split of its common stock. The company anticipates its shares will begin trading at the split adjusted price on 11 August 2026.
Hilton Schlosberg: As discussed on previous calls, we have changed our operating model in Argentina to better manage our foreign exchange exposure. Shipment volume increased in the quarter, and we remain the market share leader in Argentina. Turning to Monster Brewing on alcohol brands, net sales for the segment was $32.2 million in the 2026 Q2, 15.2% lower than the 2025 comparable quarter. During the 2026 Q2, no shares of the company's common stock were repurchased.
Speaker #2: Turning to Monster Brewing, on alcohol brands, net sales for the segment were $32.2 million in the 2026 second quarter, 15.2% lower than the 2025 comparable quarter.
Speaker #2: During this 2026 second quarter, no shares of the company's common stock were repurchased as of August the 5th, 2026, approximately 900 million dollars remained available for repurchase under the previously authorized repurchase program.
Hilton Schlosberg: As of 5 August 2026, approximately $900 million remained available for repurchase under the previously authorized repurchase program. Turning to our stock split, as previously announced, the company's board of directors has approved and declared a two-for-one split of its common stock. The company anticipates its shares will begin trading at the split adjusted price on 11 August 2026.
Speaker #2: Turning to our stock split, as previously announced, the company's board of directors has approved and declared a 2 for 1 split of its common stock.
Speaker #2: The company anticipates its shares will begin trading at the split adjusted price on August the 11th, 2026. Turning to July 2026 sales, we estimate that July 2026 sales on a non-foreign currency adjusted basis excluding the alcohol brand segment were approximately 14.3% higher than the comparable July 2025 sales and 13.9% higher on a non-foreign currency adjusted basis including the alcohol brand segment.
Hilton Schlosberg: Turning to July 2026 sales, we estimate that July 2026 sales on a non-foreign currency adjusted basis, excluding the alcohol brand segment, were approximately 14.3% higher than the comparable July 2025 sales and 13.9% higher on a non-foreign currency adjusted basis, including the alcohol brand segment. We estimate that on a foreign currency adjusted basis, excluding the alcohol brand segment July 2026 sales were approximately 13.9% higher than the comparable July 2025 sales and 13.5% higher on a foreign currency adjusted basis, including the alcohol brand segment. July 2026 had the same number of selling days as July 2025.
Hilton Schlosberg: Turning to July 2026 sales, we estimate that July 2026 sales on a non-foreign currency adjusted basis, excluding the alcohol brand segment, were approximately 14.3% higher than the comparable July 2025 sales and 13.9% higher on a non-foreign currency adjusted basis, including the alcohol brand segment.
Speaker #2: We estimate that on a foreign currency adjusted basis excluding the alcohol brand segment, July 2026 sales were approximately 13.9% higher than the comparable July 2025 sales and 13.5% higher on a foreign currency adjusted basis including the alcohol brand segment.
Hilton Schlosberg: We estimate that on a foreign currency adjusted basis, excluding the alcohol brand segment July 2026 sales were approximately 13.9% higher than the comparable July 2025 sales and 13.5% higher on a foreign currency adjusted basis, including the alcohol brand segment. July 2026 had the same number of selling days as July 2025.
Speaker #2: July 2026, at the same number of selling days, as July 2025. In this regard, we caution again that sales over a short period are often disproportionately impacted by various factors such as, for example, selling days days of the week in which holidays fall, timing of new product launches, the timing of price increases, and promotions in retail stores distributing incentives, as well as shifts in the timing of production.
Hilton Schlosberg: In this regard, we caution again that sales over a short period are often disproportionately impacted by various factors such as, for example, selling days of the week in which holidays fall, timing of new product launches, the timing of price increases and promotions in retail stores, distributor incentives, as well as shifts in the timing of production. In some instances, our bottlers are responsible for production and determine their own production schedules. This affects the dates on which we invoice such bottlers. Furthermore, our bottling and distribution partners maintain inventory levels according to their own internal requirements, which they may alter from time to time for their own business reasons. We reiterate that sales over a short period, such as a single month, should not necessarily be imputed to or regarded as indicative of results for a full quarter or any future period.
Hilton Schlosberg: In this regard, we caution again that sales over a short period are often disproportionately impacted by various factors such as, for example, selling days of the week in which holidays fall, timing of new product launches, the timing of price increases and promotions in retail stores, distributor incentives, as well as shifts in the timing of production. In some instances, our bottlers are responsible for production and determine their own production schedules. This affects the dates on which we invoice such bottlers.
Speaker #2: In some instances, our bottlers are responsible for production and determine their own production schedules. This affects the dates on which we invoice such bottlers. Furthermore, our bottling and distribution partners maintain inventory levels according to their own internal requirements, which they may alter from time to time for their own business reasons.
Hilton Schlosberg: Furthermore, our bottling and distribution partners maintain inventory levels according to their own internal requirements, which they may alter from time to time for their own business reasons. We reiterate that sales over a short period, such as a single month, should not necessarily be imputed to or regarded as indicative of results for a full quarter or any future period.
Speaker #2: We reiterate that sales over a short period such as a single month should not necessarily be imputed to or regarded as indicative of results for a full quarter or any future period.
Speaker #2: In conclusion, I'd like to summarize some recent positive points. We had a strong second quarter with double-digit sales growth across all of our geographic regions.
Hilton Schlosberg: In conclusion, I'd like to summarize some recent positive points. We had a strong Q2 with double-digit sales growth across all of our geographic regions. We gained share in many markets globally in the Q2, including for the Monster brand in the US. We remain focused on the growth of our existing core offerings as well as the continued introduction of product innovations, which remain central to our long-term growth strategy. We continue to expand our sales in non-Nielsen track channels with an objective to expand our FSOP business. Energy drink category continues to grow globally and consumer demand as measured by scanner data remains strong. We believe that household penetration continues to increase in the energy drink category due to product functionality and affordable value proposition and lifestyle positioning. We are also seeing increases in purchase frequencies as well as usage occasions expanding across day parts.
Hilton Schlosberg: In conclusion, I'd like to summarize some recent positive points. We had a strong Q2 with double-digit sales growth across all of our geographic regions. We gained share in many markets globally in the Q2, including for the Monster brand in the US. We remain focused on the growth of our existing core offerings as well as the continued introduction of product innovations, which remain central to our long-term growth strategy. We continue to expand our sales in non-Nielsen track channels with an objective to expand our FSOP business.
Speaker #2: We gained share in many markets globally in the second quarter, including for the Monster brand in the US. We remain focused on the growth of our existing co-offerings as well as the continued introduction of product innovations which remain central to our long-term growth strategy.
Speaker #2: We continue to expand our sales in non-Nielsen tract channels with an objective to expand IFSOP business. Industry-driven category continues to grow globally and consumer demand as measured by scanner data remains strong.
Hilton Schlosberg: Energy drink category continues to grow globally and consumer demand as measured by scanner data remains strong. We believe that household penetration continues to increase in the energy drink category due to product functionality and affordable value proposition and lifestyle positioning. We are also seeing increases in purchase frequencies as well as usage occasions expanding across day parts.
Speaker #2: We believe that household penetration continues to increase in the energy-driven category due to product functionality, an affordable value proposition, and lifestyle positioning. We are also seeing increases in purchase frequencies, as well as usage occasions expanding across dayparts.
Speaker #2: We continue to reveal opportunities for price increases, both domestically and internationally. We are continuing our digital transformation in order to modernize our enterprise platforms and strengthen end-to-end business capabilities across commercial, operations, and supply chain including our upgrade to SAP S/4HANA with a planned go-live date of January 1, 2028.
Hilton Schlosberg: We continue to review opportunities for price increases both domestically and internationally. We are continuing our digital transformation in order to modernize our enterprise platforms and strengthen end-to-end business capabilities across commercial operations and supply chain, including our upgrade to SAP S/4HANA with a planned go-live date of 1 January 2028. Lastly, we are planning to host an investor meeting in New York City on 1 December 2026, and look forward to seeing many of you there. I would now like to open the floor to questions about the quarter. Thank you.
Hilton Schlosberg: We continue to review opportunities for price increases both domestically and internationally. We are continuing our digital transformation in order to modernize our enterprise platforms and strengthen end-to-end business capabilities across commercial operations and supply chain, including our upgrade to SAP S/4HANA with a planned go-live date of 1 January 2028. Lastly, we are planning to host an investor meeting in New York City on 1 December 2026, and look forward to seeing many of you there. I would now like to open the floor to questions about the quarter. Thank you.
Speaker #2: Lastly, we're planning to host an investor meeting in New York City on December 1, 2026, and look forward to seeing many of you there.
Speaker #2: I would now like to open the floor to questions about the quarter. Thank you.
Speaker #1: Thank you. We will now begin the question and answer session. To ask a question, you may press star then 1 on your touchstone phone.
Operator: Thank you. We will now begin the question and answer session. To ask a question, you may press star then one on your touchtone phone. If you are using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star then two. In the interest of time, please limit yourself to one question. At this time, we will pause momentarily to assemble our roster. The first question today comes from Coleman Gergewala with Jefferies. Please go ahead.
Operator: Thank you. We will now begin the question and answer session. To ask a question, you may press star then one on your touchtone phone. If you are using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star then two. In the interest of time, please limit yourself to one question. At this time, we will pause momentarily to assemble our roster. The first question today comes from Coleman Gergewala with Jefferies. Please go ahead.
Speaker #1: If you're using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star then 2.
Speaker #1: In the interest of time, please limit yourself to one question. At this time, we will pause momentarily to assemble our roster. The first question today comes from Coleman Gargiwala with Jefferies.
Speaker #1: Please go ahead.
Speaker #2: Hey everybody. Good afternoon. And congratulations, I believe, near the end of burning season for most of us. Great results. I'd like to dig into the commentary around pricing.
Coleman Gergewala: Hey, everybody. Good afternoon. Congratulations. I believe we're the end of earnings season for most of us. Great results.
Kaumil Gajrawala: Hey, everybody. Good afternoon. Congratulations. I believe we're the end of earnings season for most of us. Great results.
Hilton Schlosberg: Thanks.
Hilton Schlosberg: Thanks.
Hilton Schlosberg: I'd love to dig into the commentary around the pricing. It sounds like it's some global decisions. It sounds like it's maybe piece by piece. Can you just maybe give us a little more detail on where, how much? Anything you're able to provide I think would be helpful.
Kaumil Gajrawala: I'd love to dig into the commentary around the pricing. It sounds like it's some global decisions. It sounds like it's maybe piece by piece. Can you just maybe give us a little more detail on where, how much? Anything you're able to provide I think would be helpful.
Speaker #2: It sounds like it's some global decisions. It sounds like it's maybe piece by piece. Can you just maybe give us a little more detail on where, how much, anything you're able to provide I think would be helpful.
Speaker #3: Sure, Camille. We fortunately have Rob Gearing with us and we have Guy Carling with us. Here today. So Rob, I'm going to ask Rob to talk about the US piece and then Guy will talk about the MEA piece.
Hilton Schlosberg: Sure, Kaumil. We fortunate we have Rob Gehring with us, and we have Guy Carling with us here today. Rob, I'm going to ask Rob to talk about the US piece, then Guy will talk about the EMEA piece.
Hilton Schlosberg: Sure, Kaumil. We fortunate we have Rob Gehring with us, and we have Guy Carling with us here today. Rob, I'm going to ask Rob to talk about the US piece, then Guy will talk about the EMEA piece.
Speaker #4: You bet. Thanks for the question. And appreciate the compliment. We're proud of the results on behalf of all of our employees, our bottling partners, and our retail partners.
Rob Gehring: You bet. Thanks for the question. Appreciate the compliment. We're proud of the results on behalf of all of our employees, our bottling partners, and our retail partners. We have consistently moved over the past three quarters and years to consistent pricing year upon year. We believe that our pricing model continues to drive volume growth. Our goal is to drive revenue ahead of volume and profit ahead of revenue. We believe it's working for us and our retail business partners. We also believe that modest inflation is good for the retail landscape. We're quite pleased with our results thus far, and we will continue to do so. I'll turn it over to Guy.
Rob Gehring: You bet. Thanks for the question. Appreciate the compliment. We're proud of the results on behalf of all of our employees, our bottling partners, and our retail partners. We have consistently moved over the past three quarters and years to consistent pricing year upon year. We believe that our pricing model continues to drive volume growth.
Speaker #4: We have consistently moved over the past few quarters and years to consistent pricing year upon year. And we believe that our pricing model continues to drive volume growth.
Speaker #4: Our goal is to drive revenue ahead of volume and profit ahead of revenue. And we believe it's working for us and our retail business partners.
Rob Gehring: Our goal is to drive revenue ahead of volume and profit ahead of revenue. We believe it's working for us and our retail business partners. We also believe that modest inflation is good for the retail landscape. We're quite pleased with our results thus far, and we will continue to do so. I'll turn it over to Guy.
Speaker #4: And we also believe that modest inflation is good for the retail landscape. So we're quite pleased with our results thus far, and we will continue to do so.
Speaker #4: And I'll turn it over to Guy.
Speaker #5: Thanks, Rob. Look, I think the approach is consistent around the world. In MEA, we've taken aggregate low single-digit pricing. As part of an ongoing strategy, we take price on an opportunistic periodic basis in the context of the category and competitive dynamics in each country.
Guy Carling: Thanks, Rob. Look, I think the approach is consistent around the world. In EMEA, we've taken aggregate low single-digit pricing. As part of an ongoing strategy, we take price on an opportunistic, periodic basis in the context of the category and competitive dynamics in each country, and will continue to do so.
Guy Carling: Thanks, Rob. Look, I think the approach is consistent around the world. In EMEA, we've taken aggregate low single-digit pricing. As part of an ongoing strategy, we take price on an opportunistic, periodic basis in the context of the category and competitive dynamics in each country, and will continue to do so.
Speaker #5: And we'll continue to do so.
Speaker #1: The next question comes from Kevin Grundy with B&B Paribas. Please go ahead.
Operator: The next question comes from Kevin Grundy with BNP Paribas. Please go ahead.
Operator: The next question comes from Kevin Grundy with BNP Paribas. Please go ahead.
Speaker #6: Great. Thanks. Good evening, everyone. Can you hear me okay?
Kevin Grundy: Great. Thanks. Good evening, everyone. Can you hear me okay?
Kevin Grundy: Great. Thanks. Good evening, everyone. Can you hear me okay?
Speaker #3: Yeah, we can. Thank you.
Hilton Schlosberg: Yeah, we can. Thank you.
Hilton Schlosberg: Yeah, we can. Thank you.
Speaker #6: Wonderful. So first, just to kind of echo, I mean, fantastic results internationally. It's a couple of years ago, in the second and third quarter, we were kind of talking about a bit of a slowdown ex-Argentina pricing and, I mean, the results really could not have come back more strongly up 29% in the quarter.
Kevin Grundy: Wonderful. First, just to kind of echo, I mean, fantastic results internationally. A couple years ago, in the Q2 and Q3, we were kind of talking about a bit of a slowdown ex Argentina pricing, I mean, the results really could not have come back more strongly, up 29% in the quarter. You seem to be, in most reasons, growing kind of 2x the category growth rate, and it's really broad-based. A couple questions here. Number 1, maybe just comment on what you think is different about the business operational changes, better coordination with the Coke bottlers. Anything you can comment there that you think is really driving sustainably stronger results internationally?
Kevin Grundy: Wonderful. First, just to kind of echo, I mean, fantastic results internationally. A couple years ago, in the Q2 and Q3, we were kind of talking about a bit of a slowdown ex Argentina pricing, I mean, the results really could not have come back more strongly, up 29% in the quarter. You seem to be, in most reasons, growing kind of 2x the category growth rate, and it's really broad-based.
Speaker #6: You seem to be in most reasons growing kind of 2X the category growth rate. And it's really broad-based. So a couple of questions here.
Kevin Grundy: A couple questions here. Number 1, maybe just comment on what you think is different about the business operational changes, better coordination with the Coke bottlers. Anything you can comment there that you think is really driving sustainably stronger results internationally? Then, I know you don't like to guide, but maybe just talk a little bit about how you see the sustainability of this growth, what the runway is based on your market share, et cetera. Any color there, I think would be helpful. Thank you.
Speaker #6: Number one, maybe just comment on what you think is different about the business operational changes, better coordination with the Coke bottlers, anything you can comment there that you think is really driving sustainably stronger results internationally.
Speaker #6: And then I know you don't like to guide, but maybe just talk a little bit about how you see the sustainability of this growth, what the runway is based on your market share, etc.
Kevin Grundy: Then, I know you don't like to guide, but maybe just talk a little bit about how you see the sustainability of this growth, what the runway is based on your market share, et cetera. Any color there, I think would be helpful. Thank you.
Speaker #6: So any color there I think would be helpful. Thank you.
Speaker #3: Okay. I think let's start with MEA and then I can pick up with the rest of the world.
Hilton Schlosberg: Okay. I think let's start with EMEA and then I can pick up with the rest of the world.
Hilton Schlosberg: Okay. I think let's start with EMEA and then I can pick up with the rest of the world.
Speaker #5: Okay. Thank you. Hilton, and thank you for the question. I think as with US and around the world, the strong category growth in double-digit is driven by an overall strong value proposition combined with brand image and category functionality.
Guy Carling: Okay. Thank you, Hilton. Thank you for the question. I think as with US and around the world, the strong category growth in double-digits is driven by an overall strong value proposition, combined with brand image and category functionality, which are making the energy drink category all-day, multi-occasion beverages with a wide appeal across age groups. Our portfolio is over-indexing the category across these drivers and across these occasions, which, as per the script, is leading us to be 46% of category growth across EMEA. Structurally, we're outperforming the category with growth delivered both by existing SKUs and products, which are 42% of our growth, as well as innovation, which is 58% of our growth, versus the category which is reliant predominantly on innovation. I think also, you mentioned our increasingly strong partnerships with the Coca-Cola Bottling partners across the region.
Guy Carling: Okay. Thank you, Hilton. Thank you for the question. I think as with US and around the world, the strong category growth in double-digits is driven by an overall strong value proposition, combined with brand image and category functionality, which are making the energy drink category all-day, multi-occasion beverages with a wide appeal across age groups. Our portfolio is over-indexing the category across these drivers and across these occasions, which, as per the script, is leading us to be 46% of category growth across EMEA.
Speaker #5: Which are making the energy drink category all-day, multi-occasion beverages with a wide appeal across age groups. Our portfolio is over-indexing the category across these drivers and across these occasions.
Speaker #5: Which as per the script is leading us to be 46% of category growth across EMEA. Structurally, we're outperforming the category with growth delivered both by existing SKUs and products which are 42% of our growth as well as innovation which is 58% of our growth versus the category which is reliant predominantly on innovation.
Guy Carling: Structurally, we're outperforming the category with growth delivered both by existing SKUs and products, which are 42% of our growth, as well as innovation, which is 58% of our growth, versus the category which is reliant predominantly on innovation. I think also, you mentioned our increasingly strong partnerships with the Coca-Cola Bottling partners across the region.
Speaker #5: I think also you mentioned our increasingly strong partnership with the Coca-Cola bottling partners across the region. It continues to contribute to and drive growth, increasing our availability and our average SKU assortment.
Guy Carling: It continues to contribute and drive growth, increasing our availability and our average SKU assortment. It allows scaled innovation launches. We're expanding Monster-led energy zones with key retailers, we're accelerating our branded cooler footprint. This is contributing to higher rate of sale and consistent share gains across multiple markets. I think then another key factor is the zero sugar segment that continues to accelerate. It's growing 23% in Europe, for example, versus 5% for full sugar, and it's 63% of category growth. The Monster portfolio is responsible for 61% of zero sugar growth, and we lead the segment as per the script with 44.5% share. The overall portfolio is balanced. We're offering consumers choice. Our full sugar range is growing at 10%, which is twice the rate of the category segment.
Guy Carling: It continues to contribute and drive growth, increasing our availability and our average SKU assortment. It allows scaled innovation launches. We're expanding Monster-led energy zones with key retailers, we're accelerating our branded cooler footprint. This is contributing to higher rate of sale and consistent share gains across multiple markets. I think then another key factor is the zero sugar segment that continues to accelerate. It's growing 23% in Europe, for example, versus 5% for full sugar, and it's 63% of category growth.
Speaker #5: It allows scaled innovation launches, where we're expanding Monster-led energy zones with key retailers, and we're accelerating our branded cooler footprint. This is contributing to a higher rate of sale and consistent share gains across multiple markets.
Speaker #5: And I think then another key factor is the zero sugar segment that continues to accelerate. It's growing 23% in Europe, for example, versus 5% for full sugar.
Speaker #5: And it's 63% of category growth. The monster portfolio is responsible for 61% of zero sugar growth. And we lead the segment as per the script with 44.5% share.
Guy Carling: The Monster portfolio is responsible for 61% of zero sugar growth, and we lead the segment as per the script with 44.5% share. The overall portfolio is balanced. We're offering consumers choice. Our full sugar range is growing at 10%, which is twice the rate of the category segment. Ultimately the portfolio is offering, and specifically with Ultra, recruiting younger adults and females into the category and those that have a heavier drinking profile. I think it's a combination of the ingredients that are contributing to the growth story.
Speaker #5: The overall portfolio is balanced. We're offering consumers choice. Our full-sugar range is growing at 10%, which is twice the rate of the category segment.
Speaker #5: But ultimately the portfolio is offering and specifically with ultra recruiting younger adults and females into the category and those that have a heavier drinking profile.
Guy Carling: Ultimately the portfolio is offering, and specifically with Ultra, recruiting younger adults and females into the category and those that have a heavier drinking profile. I think it's a combination of the ingredients that are contributing to the growth story.
Speaker #5: And I think it's a combination of the ingredients that contributing to the growth story.
Speaker #3: Thanks, Guy. Turning to Latam, we've had very strong growth in a number of countries and Latam you'll see the increase in sales that we spoke about earlier.
Hilton Schlosberg: Thanks, Guy. Turning to LATAM, we've had very strong growth in a number of countries in LATAM. You'll see the increase in sales that we spoke about earlier and the gross profit which has come up nicely as well. In particular, I've got to call out Brazil. We've got incredibly strong growth in Brazil, and Brazil is soon to become one of our very top countries in terms of sales. We've got great teams that are operating well and working well with the Coca-Cola bottlers, we have major investments going forward with coolers. Innovation is playing a very big role and we're excited about the future in LATAM. Turning to Asia very quickly, most of the world's population lives in emerging and developing markets. Again, that's a big opportunity for us.
Hilton Schlosberg: Thanks, Guy. Turning to LATAM, we've had very strong growth in a number of countries in LATAM. You'll see the increase in sales that we spoke about earlier and the gross profit which has come up nicely as well. In particular, I've got to call out Brazil. We've got incredibly strong growth in Brazil, and Brazil is soon to become one of our very top countries in terms of sales. We've got great teams that are operating well and working well with the Coca-Cola bottlers, we have major investments going forward with coolers.
Speaker #3: And the gross profit, which has come up nicely as well. So, in particular, I've got to call out Brazil. We've got incredibly strong growth in Brazil.
Speaker #3: And Brazil is soon to become one of our very top countries in terms of sales. We've got great teams that are operating well and working well with the Coca-Cola bottlers.
Speaker #3: And we have major investments going forward with coolers. Innovation is playing a very big role. And we're excited about the future in Latam. Turning to Asia, very quickly, that's most of the world's population lives in emerging developing markets.
Hilton Schlosberg: Innovation is playing a very big role and we're excited about the future in LATAM. Turning to Asia very quickly, most of the world's population lives in emerging and developing markets. Again, that's a big opportunity for us. We're opening a number of markets in Asia Pacific and working very closely with the Coca-Cola bottlers in that area as well. India and China, I know there were a lot of stresses, I think both on our side and on your side over the years. The achievements in India and China are also very respectable.
Speaker #3: So that's, again, a big opportunity for us. We're opening a number of markets in Asia-Pacific and working very closely with the Coca-Cola bottlers in that area as well.
Hilton Schlosberg: We're opening a number of markets in Asia Pacific and working very closely with the Coca-Cola bottlers in that area as well. India and China, I know there were a lot of stresses, I think both on our side and on your side over the years. The achievements in India and China are also very respectable.
Speaker #3: India and China—I know there were a lot of stresses, I think both on our side and on your side, over the years. And the achievements in India and China are also very respectable.
Speaker #1: The next question comes from Filippo Filorni with Citi. Please go ahead.
Operator: The next question comes from Filippo Falorni with Citi. Please go ahead.
Operator: The next question comes from Filippo Falorni with Citi. Please go ahead.
Speaker #4: Hi, good afternoon, everyone. I wanted to ask about the innovation pipeline for this year. Obviously, there were a lot of different launches that you had. Can you give us some context of how this year compared to prior years? And in particular, I wanted to ask about the limited time offerings that you had around America's 250th.
Filippo Falorni: Hi. Good afternoon, everyone. I wanted to ask about the innovation pipeline for this year. Obviously, a lot of different launches that you had. Can you give us a context of how this year compared to prior years? In particular, I wanted to ask about the limited time offerings that you had around America's 250th. What were the learnings around LTOs? I know this is a bit of a different innovation approach versus your prior. Could we see more of this? The second part on the FLRT and the female-oriented energy. Can you give us an update there? What are your expectations for the brand? Thank you.
Filippo Falorni: Hi. Good afternoon, everyone. I wanted to ask about the innovation pipeline for this year. Obviously, a lot of different launches that you had. Can you give us a context of how this year compared to prior years? In particular, I wanted to ask about the limited time offerings that you had around America's 250th. What were the learnings around LTOs? I know this is a bit of a different innovation approach versus your prior. Could we see more of this? The second part on the FLRT and the female-oriented energy. Can you give us an update there? What are your expectations for the brand? Thank you.
Speaker #4: What were the learnings around LTOs? I know this is a bit of a different innovation approach versus your prior, and could we see more of this?
Speaker #4: And then, the second part on the Flirt and the female-oriented energy—can you give us an update there? What are your expectations for the brand?
Speaker #4: Thank you.
Speaker #3: So just this year we had staggered launches of innovation. Versus one-time launches that we had historically. So we were staggered this year and we were able to achieve better execution I think this year than in past years.
Hilton Schlosberg: Just this year we had staggered launches of innovation versus one-time launches that we had historically. We were staggered this year and we were able to achieve better execution, I think, this year than in past years. Also, the LTOs were really successful, as you guys no doubt will see through your own Nielsen numbers. We've been really pleased about our LTOs and in particular Ultra Red, White and Blue accounted for 5% of sales in Circana since its national launch in May. That all worked incredibly well. For 2026, we have some innovation coming in the fall. In 2027 we have a full innovation calendar that we will be presenting and looking forward to sharing with you at NACS in October. Turning to FLRT.
Hilton Schlosberg: Just this year we had staggered launches of innovation versus one-time launches that we had historically. We were staggered this year and we were able to achieve better execution, I think, this year than in past years. Also, the LTOs were really successful, as you guys no doubt will see through your own Nielsen numbers. We've been really pleased about our LTOs and in particular Ultra Red, White and Blue accounted for 5% of sales in Circana since its national launch in May.
Speaker #3: Also, the LTOs were really successful, as you guys no doubt will see through your own Nielsen numbers. But we've been really pleased about our LTOs, and in particular, Ultra Red, White, and Blue accounted for 5% of sales in Sakana since its national launch in May.
Speaker #3: So, that all worked incredibly well. For 2024 through 2026, we have some innovation coming in the fall. And then, in 2027, we have a full innovation calendar that we will be presenting and looking forward to sharing with you at NAX.
Hilton Schlosberg: That all worked incredibly well. For 2026, we have some innovation coming in the fall. In 2027 we have a full innovation calendar that we will be presenting and looking forward to sharing with you at NACS in October. Turning to FLRT.
Speaker #3: In October. And then turning to Flirt, we still think Flirt is early in its marketing efforts, and really, the spend only started in June.
Hilton Schlosberg: We still think FLRT is early as marketing efforts and ready to spend only started in June. We feel we are reaching the right target audience. We're working on repeat, but building a base. We have an exciting LTO plan for the brand as well later this year, NPD for next year as well, which you'll see at NACS. Overall, we really do think it's too early to tell, but we remain committed to the brand.
Hilton Schlosberg: We still think FLRT is early as marketing efforts and ready to spend only started in June. We feel we are reaching the right target audience. We're working on repeat, but building a base. We have an exciting LTO plan for the brand as well later this year, NPD for next year as well, which you'll see at NACS. Overall, we really do think it's too early to tell, but we remain committed to the brand.
Speaker #3: We feel we are reaching the right target audience. We're working on repeat, but building a base. We have an exciting LTO plan for the brand as well.
Speaker #3: Later this year. And NPD for next year as well which you'll see at NAX. Overall, we really do think it's too early to tell.
Speaker #3: But we remain committed to the brand.
Speaker #1: The next question comes from Dara Mosinian with Morgan Stanley. Please go ahead.
Operator: The next question comes from Dara Mohsenian with Morgan Stanley. Please go ahead.
Operator: The next question comes from Dara Mohsenian with Morgan Stanley. Please go ahead.
Speaker #5: Hey guys. So we've been in a period of much higher growth for the energy category and monster for a year and a half now.
Dara Mohsenian: Hey, guys. We've been in a period of much higher growth for the energy category in Monster for a year and a half now. The category's really brought in new customers with innovations, zero sugar products, et cetera, in recent years. I'd also argue that there's been a ramp-up in permissibility of the energy category in general from a consumer standpoint. I'd just love to hear post that greater permissibility with this expanded consumer base, are there incremental areas from here where you think about incremental penetration, where perhaps you haven't had as much success or traction before now enabled by this recent success you've had that might be food service or vending from a channel standpoint where partners are even more excited to carry your products, maybe smaller can sizes with more female or health-oriented consumer penetration.
Dara Mohsenian: Hey, guys. We've been in a period of much higher growth for the energy category in Monster for a year and a half now. The category's really brought in new customers with innovations, zero sugar products, et cetera, in recent years. I'd also argue that there's been a ramp-up in permissibility of the energy category in general from a consumer standpoint.
Speaker #5: The categories really brought in new customers with innovation zero sugar products, etc. in recent years. I'd also argue that there's been a ramp-up in permissibility of the energy category in general.
Speaker #5: From a consumer standpoint, I'd just love to hear—post that greater permissibility with this expanded consumer base—are there incremental areas from here where you think about incremental penetration?
Dara Mohsenian: I'd just love to hear post that greater permissibility with this expanded consumer base, are there in cremental areas from here where you think about incremental penetration, where perhaps you haven't had as much success or traction before now enabled by this recent success you've had that might be food service or vending from a channel standpoint.
Speaker #5: Where perhaps you haven't had as much success or traction before? Now enabled by this recent success you've had that might be food service or vending from a channel standpoint or partners or even more excited to carry your products.
Dara Mohsenian: Where partners are even more excited to carry your products, maybe smaller can sizes with more female or health-oriented consumer penetration. I'd just love any thoughts on sort of under-penetrated areas and plans you have going forward and what might be enabled by this recent success you've had. Thanks.
Speaker #5: Maybe smaller can sizes with more female or health-oriented consumer penetration? I just love any thoughts on sort of under-penetrated areas. And plans you have going forward and what might be enabled by this recent success you've had.
Dara Mohsenian: I'd just love any thoughts on sort of under-penetrated areas and plans you have going forward and what might be enabled by this recent success you've had. Thanks.
Speaker #5: Thanks.
Speaker #3: So, Dara, I think that's a really good question. We spoke earlier on the call about FSOP, and we feel that's a big opportunity for us.
Hilton Schlosberg: Dara, I think that's a really good question. We spoke earlier on the call about FSOP, and we feel that's a big opportunity for us. You've read about the Marriott opportunity, which we worked together on with Coke and looking forward to success there. We've launched 12 ounce to appeal to a broader audience. You saw in the quarter that we accelerated some of our marketing to address the new consumer, and expand household penetration. The new entrants into the category differ from the traditional category drinkers. You've got Gen Z over-indexing versus other generations and women driving incremental growth. Notably, as Rob mentioned earlier, I think I mentioned earlier as well, zero sugar accounts for more than 75% of category growth. The category is still bringing in new consumers. The household penetration hasn't reached its peak, I believe.
Hilton Schlosberg: Dara, I think that's a really good question. We spoke earlier on the call about FSOP, and we feel that's a big opportunity for us. You've read about the Marriott opportunity, which we worked together on with Coke and looking forward to success there. We've launched 12 ounce to appeal to a broader audience. You saw in the quarter that we accelerated some of our marketing to address the new consumer, and expand household penetration. The new entrants into the category differ from the traditional category drinkers.
Speaker #3: You've read about the Marriott opportunity, which we worked together on with Coke, and we're looking forward to success there. We've launched the 12-ounce to appeal to a broader audience.
Speaker #3: And you saw in the quarter that we accelerated some of our marketing to address the new consumer. And expand household penetration. And the new entrants into the category differ from the traditional category drinkers.
Speaker #3: You've got Gen Z over-indexing versus other generations, and women driving incremental growth. And notably, as Rob mentioned earlier—I think I mentioned earlier as well—zero sugar accounts for more than 75% of category growth.
Hilton Schlosberg: You've got Gen Z over-indexing versus other generations and women driving incremental growth. Notably, as Rob mentioned earlier, I think I mentioned earlier as well, zero sugar accounts for more than 75% of category growth. The category is still bringing in new consumers. The household penetration hasn't reached its peak, I believe. We have a lot of opportunities there.
Speaker #3: And the category is still bringing in new consumers. So household penetration hasn't reached its peak I believe. And we have a lot of opportunities there.
Hilton Schlosberg: We have a lot of opportunities there.
Operator: The next question.
Operator: The next question.
Hilton Schlosberg: I think Rob. Oh, sorry.
Hilton Schlosberg: I think Rob. Oh, sorry.
Speaker #3: And I think Rob wanted to sorry.
Speaker #1: Pardon me. Go ahead.
Operator: Pardon me. Go ahead.
Operator: Pardon me. Go ahead.
Hilton Schlosberg: Dara, I think Rob wanted to make a point. Rob?
Hilton Schlosberg: Dara, I think Rob wanted to make a point. Rob?
Speaker #3: Dara, I think Rob wanted to make a point. Rob?
Speaker #2: Yeah, Dara, if I could just make a quick point—great question. We constantly try to use innovation as a recruiting tool. Based on our last cut of the household panel, we're bringing in consumers at twice the rate of the category.
Rob Gehring: Yeah, Dara, if I could just make a quick point. Great question. We constantly try to use innovation as a recruiting tool. Based on our last cut of household panel, we're bringing in consumers at twice the rate of the category. The new entrants to the category is about 19%. We're bringing in almost twice that rate. The goal of using innovation to one, drive our core business, and always fuel our core growth, but also recruitment. We believe recruitment is critical to our success.
Rob Gehring: Yeah, Dara, if I could just make a quick point. Great question. We constantly try to use innovation as a recruiting tool. Based on our last cut of household panel, we're bringing in consumers at twice the rate of the category. The new entrants to the category is about 19%. We're bringing in almost twice that rate. The goal of using innovation to one, drive our core business, and always fuel our core growth, but also recruitment. We believe recruitment is critical to our success.
Speaker #2: So the new entrants to category is about 19%. We're bringing in almost twice that rate. So the goal of using innovation to one drive our core business and always feel our core growth but also recruitment.
Speaker #2: We believe recruitment is critical to our success.
Speaker #1: The next question comes from Robert Audenstein. With Evercore. Please go ahead.
Operator: The next question comes from Robert Ottenstein with Evercore. Please go ahead.
Operator: The next question comes from Robert Ottenstein with Evercore. Please go ahead.
Speaker #6: Great, thank you very much. I just wanted to see if you could touch on the Marriott win. I know you're not going to tell us how big it is.
Robert Ottenstein: Great. Thank you very much. I just wanted to touch, if you could touch on the Marriott win. I know you're not going to tell us how big it is. What I'm really interested in is how it came about working with the Coca-Cola system. My sense is it's the first or one of the first major contracts that you've done hand in hand with the Coca-Cola system. Perhaps if you can talk about how you and the Coca-Cola system may be executing differently on these global accounts or large customers. Anything along those lines, because it does seem to be a significant change and improvement over a few years ago. Thank you.
Robert Ottenstein: Great. Thank you very much. I just wanted to touch, if you could touch on the Marriott win. I know you're not going to tell us how big it is. What I'm really interested in is how it came about working with the Coca-Cola system. My sense is it's the first or one of the first major contracts that you've done hand in hand with the Coca-Cola system. Perhaps if you can talk about how you and the Coca-Cola system may be executing differently on these global accounts or large customers. Anything along those lines, because it does seem to be a significant change and improvement over a few years ago. Thank you.
Speaker #6: What I'm really interested in is kind of how it came about, working with the Coca-Cola system. My sense is it's the first, or one of the first, major contracts that you've done kind of hand in hand with the Coca-Cola system.
Speaker #6: And perhaps if you can kind of talk about how you and the Coca-Cola system maybe executing differently on these global accounts or large customers.
Speaker #6: And I think along those lines because it does seem to be a significant change and improvement over a few years ago. Thank you.
Speaker #3: I think that's a good question. And I think we've spoken in the past about the relationship that we have with the new C-suite at Coke and looking forward to working very closely with them.
Hilton Schlosberg: I think that's a good question, and I think we've spoken in the past about the relationship that we have with the new C-suite at Coke, and looking forward to working very closely with them in the future. We are doing a lot of work with them. I think our business is complementary to the business that they offer, and a lot of FSOP customers now are requiring energy drinks as part of their product offerings. I think my belief is that we'll continue to work very closely with the company and the bottlers to create a really good business in FSOP.
Hilton Schlosberg: I think that's a good question, and I think we've spoken in the past about the relationship that we have with the new C-suite at Coke, and looking forward to working very closely with them in the future. We are doing a lot of work with them. I think our business is complementary to the business that they offer, and a lot of FSOP customers now are requiring energy drinks as part of their product offerings. I think my belief is that we'll continue to work very closely with the company and the bottlers to create a really good business in FSOP.
Speaker #3: In the future. We are doing a lot of work with them. I think our business is complementary. To the business that they offer. And a lot of FSOP customers now are requiring energy drinks as part of their product offerings.
Speaker #3: So I think, well, my belief is that we'll continue to work very closely with the company and the bottlers to create a really good business in FSOP.
Speaker #1: The next question comes from Bonnie Herzog with Goldman Sachs. Please go ahead.
Operator: The next question comes from Bonnie Herzog with Goldman Sachs. Please go ahead.
Operator: The next question comes from Bonnie Herzog with Goldman Sachs. Please go ahead.
Speaker #7: Thank you. Hi everyone. I just had a question on hi. A question on your offering expenses including both distribution and selling expenses which stepped up on a per-case basis in Q2.
Bonnie Herzog: Thank you. Hi, everyone.
Bonnie Herzog: Thank you. Hi, everyone.
Hilton Schlosberg: Hi, Bonnie.
Hilton Schlosberg: Hi, Bonnie.
Bonnie Herzog: Hi. A question on your operating expenses, including both distribution and selling expenses, which stepped up on a per case basis in Q2. Just trying to understand if there was something unique in the quarter and then maybe color on the drivers of the higher expenses and then. Ultimately, should we think about per case operating expenses in Q2 as a good run rate, or could this move lower moving forward? Thank you.
Bonnie Herzog: Hi. A question on your operating expenses, including both distribution and selling expenses, which stepped up on a per case basis in Q2. Just trying to understand if there was something unique in the quarter and then maybe color on the drivers of the higher expenses and then. Ultimately, should we think about per case operating expenses in Q2 as a good run rate, or could this move lower moving forward? Thank you.
Speaker #7: So, just trying to understand if there was something unique in the quarter, and then maybe get some color on the drivers of the higher expenses. Ultimately, should we think about per-case offering expenses in Q2 as a good run rate, or could this move lower?
Speaker #7: Moving forward. Thank you.
Speaker #3: So, the quarter was marked by increases in distribution expenses, largely freight and fuel. And that's something I'm sure you've seen across a broad base of companies.
Hilton Schlosberg: The quarter was marked by increases in distribution expenses, largely freight and fuel. That's something I'm sure that you've seen across a broad base of companies. That's something that we hope will come down in terms of political settlements. Right now we have to deal with that. Secondly, our 2026 marketing strategy, we built that to capture the evolving consumer. We expanded our portfolio and our communications to better align with the new lifestyles that I spoke about earlier and the need states. To connect with a broad and younger audience, there were a lot of additions that we did this year that we hadn't done historically. For example, we launched Lando Norris in the US in Miami as a full SKU this year. There was Formula One. We had the Morgan Wallen tour that we spoke about earlier.
Hilton Schlosberg: The quarter was marked by increases in distribution expenses, largely freight and fuel. That's something I'm sure that you've seen across a broad base of companies. That's something that we hope will come down in terms of political settlements. Right now we have to deal with that. Secondly, our 2026 marketing strategy, we built that to capture the evolving consumer.
Speaker #3: So that's something that we hope will come down in terms of political settlements. But right now we have to deal with that. Secondly, our 2026 marketing strategy we built that to capture the evolving consumer.
Speaker #3: We expanded our portfolio and our communications to better align with the new lifestyles that I spoke about earlier. And the needs states. So to connect with a broad and younger audience there were a lot of additions that we did this year that we hadn't done historically.
Hilton Schlosberg: We expanded our portfolio and our communications to better align with the new lifestyles that I spoke about earlier and the need states. To connect with a broad and younger audience, there were a lot of additions that we did this year that we hadn't done historically. For example, we launched Lando Norris in the US in Miami as a full SKU this year. There was Formula One. We had the Morgan Wallen tour that we spoke about earlier.
Speaker #3: For example, we launched LaNarra Norris in the US in Miami as a full SKU this year. That was Formula One. We had the Morgan Wallen tour that we spoke about earlier.
Speaker #3: We had the UFC fight at the White House, and the additional expenses of that. And in May, we started our largest campaign of the year, which we called "Unleash the Beast for the Next Generation."
Hilton Schlosberg: We had the UFC fight at the White House and the additional expenses of that. In May, we started our largest campaign of the year, which we called Unleash the Beast for the Next Generation. There we had connected TV, programmatic, social, and retail media, and the campaign enforced Monster as the badge of those who want an energy drink that's got image, culture, style. Featured Gen Z athletes such as Lando Norris, Rayssa Leal, and Haiden Deegan. All of these were conscious attempts to address the new consumer and to keep ourselves culturally together and reinforce the properties and the benefits of the brand.
Hilton Schlosberg: We had the UFC fight at the White House and the additional expenses of that. In May, we started our largest campaign of the year, which we called Unleash the Beast for the Next Generation. There we had connected TV, programmatic, social, and retail media, and the campaign enforced Monster as the badge of those who want an energy drink that's got image, culture, style.
Speaker #3: And there, we had connected TV, programmatic, social, and retail media, and the campaign enforced Monster as the badge of those who want an energy drink that's got image, culture, and style.
Speaker #3: And featured Gen Z athletes such as Lana Norris, Raisa Leal, and Hayden Deegan. And that was a conscious—all of these were conscious—attempts to address the new consumer, to keep ourselves culturally together, and to reinforce the properties and the benefits of the brand.
Hilton Schlosberg: Featured Gen Z athletes such as Lando Norris, Rayssa Leal, and Haiden Deegan. All of these were conscious attempts to address the new consumer and to keep ourselves culturally together and reinforce the properties and the benefits of the brand.
Operator: The next question comes from Chris Carey with Wells Fargo Securities. Please go ahead.
Operator: The next question comes from Chris Carey with Wells Fargo Securities. Please go ahead.
Speaker #1: The next question comes from Chris Carey with Wells Fargo Securities. Please go ahead.
Speaker #6: Hi everybody. Thank you for the question. Hilton, I just wanted to go back to the comment around pricing, but maybe bring in the inflation angle as well.
Chris Carey: Hi, everybody, thank you for the question. Hilton, I just wanted to go back to the comment around pricing, but maybe bring in the inflation angle as well. I think in your prepared remarks, you said something to the extent that aluminum inflation will increase a bit into the back half of the year relative to where you just were. It seemed like you had kind of made a point to say through 2026 and just conscious that Q2 gross margins feel like they came in a bit better than expectation. When you spoke about pricing, it was more in the context of additional potential actions in EMEA as opposed to global pricing. The question I suppose is your confidence around your ability to protect gross margins, say, without a major global pricing round getting a bit better?
Chris Carey: Hi, everybody, thank you for the question. Hilton, I just wanted to go back to the comment around pricing, but maybe bring in the inflation angle as well. I think in your prepared remarks, you said something to the extent that aluminum inflation will increase a bit into the back half of the year relative to where you just were. It seemed like you had kind of made a point to say through 2026 and just conscious that Q2 gross margins feel like they came in a bit better than expectation.
Speaker #6: I think in your prepared remarks you said something to the extent that aluminum inflation will increase a bit into the back half of the year relative to where you just were.
Speaker #6: But it seemed like you had kind of made a point to say through 2026. And just conscious that Q2 gross margins feel like they came in a bit better than expectation when you spoke about pricing.
Chris Carey: When you spoke about pricing, it was more in the context of additional potential actions in EMEA as opposed to global pricing. The question I suppose is your confidence around your ability to protect gross margins, say, without a major global pricing round getting a bit better?
Speaker #6: It was more in the context of additional potential actions than EMEA, as opposed to global pricing. So the question, I suppose, is: Is your confidence around your ability to protect gross margins—say, without a major global pricing round—getting a bit better? Perhaps that's because of easing inflation relative to where it had been at its peak.
Chris Carey: Perhaps that's because of easing inflation relative to where it had been at peak. Maybe that's because of the strength of the low sugar or zero sugar offerings helping your mix. I just can't help but think that the gross margins are coming in a bit better and you feel maybe a bit less need to take as much pricing with a changing evolution of the macro or maybe the business model. I'd be curious how you would entertain anything there. Thanks so much.
Chris Carey: Perhaps that's because of easing inflation relative to where it had been at peak. Maybe that's because of the strength of the low sugar or zero sugar offerings helping your mix. I just can't help but think that the gross margins are coming in a bit better and you feel maybe a bit less need to take as much pricing with a changing evolution of the macro or maybe the business model. I'd be curious how you would entertain anything there. Thanks so much.
Speaker #6: Maybe that's because of the strength of the low sugar or zero sugar offerings helping your mix. But I just can't help but think that the gross margins are coming in a bit better and you feel maybe a bit less need to take as much pricing with a changing evolution of the macro or maybe the business model.
Speaker #6: So, I'd be curious how you'd entertain anything there. Thanks so much.
Speaker #3: Yeah, we have inflation across the board. We spoke a little bit about distribution expenses earlier, and that was a big chunk of change. If we look at aluminum, we hedge a portion of our aluminum, as everybody knows, and we use a ladder approach, which means that we don't buy everything on the same day.
Hilton Schlosberg: Yeah. We have inflation across the board. We spoke a little bit about distribution expenses earlier, and that was a big chunk of change. We look at aluminum, we hedge a portion of our aluminum, as everybody knows, and we use a ladder approach, which means that we don't buy everything on the same day. We structure a ladder for our aluminum hedges. Of course, we've had this huge increase from the Midwest premium, which is a very limited market that we have hedged, but probably not sufficiently as if we'd known today what we knew when the hedges were being placed. We are looking at additional aluminum costs going forward, and that's something that we're dealing with. We believe that the addition is going to be modest, but it's something that we still have to deal with.
Hilton Schlosberg: Yeah. We have inflation across the board. We spoke a little bit about distribution expenses earlier, and that was a big chunk of change. We look at aluminum, we hedge a portion of our aluminum, as everybody knows, and we use a ladder approach, which means that we don't buy everything on the same day. We structure a ladder for our aluminum hedges.
Speaker #3: We structure a ladder for aluminum hedges. And of course we've had this huge increase from the Midwest premium which is a very limited market that we have hedged.
Hilton Schlosberg: Of course, we've had this huge increase from the Midwest premium, which is a very limited market that we have hedged, but probably not sufficiently as if we'd known today what we knew when the hedges were being placed. We are looking at additional aluminum costs going forward, and that's something that we're dealing with. We believe that the addition is going to be modest, but it's something that we still have to deal with.
Speaker #3: But probably not sufficiently as if we're known today what we knew when the hedges were being placed. So we are looking at additional aluminum costs going forward.
Speaker #3: And that's something that we're dealing with. We believe that the addition is going to be modest, but it's something that we still have to deal with.
Speaker #3: So, in terms of inflation, we live in a world with other consumer goods companies that are subject to inflation in all sorts of things.
Hilton Schlosberg: In terms of inflation, we live in a world with other consumer goods companies that are subject to inflation and all sorts of things and all sorts of purchasing of raw materials, and other materials that they need in their business. We will continue to see increases through inflation in our business. We will continue to see increases in aluminum and any freight, any fuel until such time as things regularize. We continue to review opportunities for price increases both domestically and internationally. You heard from Guy, you heard from Rob about the price increases that had been implemented historically and where we're looking to head going forward. On the gross margin, obviously, we would like as high a gross margin as possible, but remember what happens. It's great having these significant international sales, but they come at a gross margin percentage cost.
Hilton Schlosberg: In terms of inflation, we live in a world with other consumer goods companies that are subject to inflation and all sorts of things and all sorts of purchasing of raw materials, and other materials that they need in their business. We will continue to see increases through inflation in our business. We will continue to see increases in aluminum and any freight, any fuel until such time as things regularize. We continue to review opportunities for price increases both domestically and internationally.
Speaker #3: And all sorts of purchasing of raw materials and other materials that they need in their business. So we will continue to see increases in, through inflation, in our business.
Speaker #3: We will continue to see increases in aluminum. And in freight and in fuel until such time as things regularize. And we continue to view opportunities for price increases both domestically and internationally.
Speaker #3: You heard from Guy, and you heard from Rob about the price increases that had been implemented historically and where we’re looking to head going forward.
Hilton Schlosberg: You heard from Guy, you heard from Rob about the price increases that had been implemented historically and where we're looking to head going forward. On the gross margin, obviously, we would like as high a gross margin as possible, but remember what happens. It's great having these significant international sales, but they come at a gross margin percentage cost.
Speaker #3: So, on the gross margin, obviously we would like as high a gross margin as possible. But remember what happens—it's great having these significant international sales, but they come at a gross margin percentage cost.
Speaker #3: We don't make the same gross margins in our international markets as we do in the U.S., and that's something we've spoken about many times on the calls before.
Hilton Schlosberg: We don't make the same gross margins as we do in the US from our international markets, and that's something that we've spoken about many times on the calls before. I've always said we bank dollars, we don't bank percentages. Overall, I think we are pleased with where we are, and we're going to continue to do the very best we can in delivering gross margins, the best we can achieve.
Hilton Schlosberg: We don't make the same gross margins as we do in the US from our international markets, and that's something that we've spoken about many times on the calls before. I've always said we bank dollars, we don't bank percentages. Overall, I think we are pleased with where we are, and we're going to continue to do the very best we can in delivering gross margins, the best we can achieve.
Speaker #3: I've always said we bank dollars; we don't bank percentages. So overall, I think we are pleased with where we are, and we're going to continue to do the very best we can in delivering gross margins that are the best we can achieve.
Operator: This concludes our question and answer session. I would like to turn the conference back over to Hilton Schlosberg for any closing remarks.
Operator: This concludes our question and answer session. I would like to turn the conference back over to Hilton Schlosberg for any closing remarks.
Speaker #1: This concludes our question-and-answer session. I would like to turn the conference back over to Hilton Schlosberg for any closing remarks.
Speaker #3: Thank you. On behalf of Monster, I'd like to thank everyone for their interest in the company. We're confident in the strength of our brands and the talent of our entire Monster family throughout the world.
Hilton Schlosberg: Thank you. On behalf of Monster, I'd like to thank everyone for the interest in the company. We're confident in the strength of our brands and the talent of our entire Monster family throughout the world, and I'm excited to be working with them and thank them all for their contributions. We believe in the company and our growth strategy and are committed to innovating, developing, and differentiating our brands and expanding the company both at home and abroad. We are proud of our relationship with the Coca-Cola system and the opportunities this presents to us. We believe that we are well-positioned in the beverage industry and are optimistic about the future of our company. Thank you so much for your attendance.
Hilton Schlosberg: Thank you. On behalf of Monster, I'd like to thank everyone for the interest in the company. We're confident in the strength of our brands and the talent of our entire Monster family throughout the world, and I'm excited to be working with them and thank them all for their contributions. We believe in the company and our growth strategy and are committed to innovating, developing, and differentiating our brands and expanding the company both at home and abroad.
Speaker #3: And I'm excited to be working with them and thank them all for their contributions. We believe in the company and our growth strategy, as well as our commitment to innovating, developing, and differentiating our brands and expanding the company both at home and abroad.
Speaker #3: We are proud of our relationship with the Coca-Cola system and the opportunities this presents to us. We believe that we are well positioned in the beverage industry and are optimistic about the future of our company.
Hilton Schlosberg: We are proud of our relationship with the Coca-Cola system and the opportunities this presents to us. We believe that we are well-positioned in the beverage industry and are optimistic about the future of our company. Thank you so much for your attendance.
Speaker #3: Thank you so much for your attendance.
Operator: The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.
Operator: The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.