First Financial completes BankFinancial system conversion

FFBC’s integration step is less about near-term revenue uplift and more about funding-cost leverage. Acquiring retail deposits in a dense metro footprint can materially improve funding mix over the next 2-4 quarters if the new accounts stick, which matters more than headline branch count in a deposit-constrained environment. The cleanest second-order beneficiary is FFBC’s CRE and commercial lending engine: a broader deposit base should let them reprice loans more aggressively against regional peers that still rely on wholesale funding.

The market is likely underestimating execution risk on the acquired customer base. The first 30-90 days after system conversion are where attrition, call-center friction, and cross-sell failure show up; if service issues emerge, the “expanded services” story can quickly turn into deposit runoff and elevated expenses. BFIN looks like the obvious relative loser not because of this one transaction alone, but because the conversion effectively removes one more path to defend franchise relevance against larger banks with better product breadth and lower funding costs.

The stock reaction also reflects a broader quality-vs-value trade in regionals: FFBC can support its dividend while compounding earnings, but the move to near highs leaves less room for disappointment if credit costs normalize. The contrarian angle is that investors may be paying for “successful integration” before it is proven; the real upside likely comes only if management converts acquired customers into higher-fee wealth, specialty banking, and commercial relationships over the next 2-3 quarters. If that cross-sell does not materialize, the multiple should compress back toward book-value parity despite the dividend support.