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Market Impact: 0.12
Lob Report Finds Price-Conscious Consumers Prioritize Direct Mail for Savings
Source: GlobeNewswire
Consumer Demand & RetailInflation
Lob's 2026 State of Direct Mail report found that 84% of consumers say rising prices have altered their shopping habits. The survey also showed 68% are paying closer attention to their mailboxes, suggesting inflation-driven consumer caution may be increasing engagement with direct-mail marketing.
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mildly negative
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