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As Spending Tightens, Consumers Choose What They Need and What They Love, Reports Circana
Source: GlobeNewswire
Consumer Demand & Retail
Circana data indicates that back-to-school purchases are shifting later into the season as families delay spending and reassess value. The trend suggests cautious consumer behavior and could pressure near-term sales timing for retailers dependent on early seasonal demand.
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mildly negative
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