BlackRock Just Declared War on QQQ. Here's How You Can Collect the Spoils.

BlackRock launched a lower-cost ETF tracking the same Nasdaq-100 index as Invesco's QQQ, creating direct fee-based competition for the dominant Nasdaq ETF. The launch raises the risk of asset flows away from QQQ if investors prioritize lower expenses over QQQ's liquidity, options ecosystem, and established brand.