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Google Just Won the Right to Keep Its Ad Tech Tools. They Live in the One Business It Has That Is Shrinking.
Source: Nasdaq
Antitrust & CompetitionRegulation & LegislationCompany Fundamentals
A federal judge declined to order a breakup of Google’s ad tech business, instead accepting most of the parties’ proposed behavioral remedies. The ruling reduces the likelihood of a structural divestiture, supporting downside-risk mitigation for Alphabet while still imposing conduct-based changes on its ad technology practices.
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